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Added 7 mins ago
WE
Security Control Center Operator Contract Fixed Term Full Time
Woodbine Entertainment
Toronto, ON · Woodbine HQ
- Full-time
…appropriate responses as deemed fit by the SSOC-Investigative…
Added 7 mins ago
ML
Reliability Planner
Maple Leaf Foods Inc.
Hamilton, ON · Hannon, Ontario
- $71,000 to $103,000 CAD / year
- Full-time
The Specialist, Asset Reliability Planning role at Heritage will be responsible for the development and implementation of a Proactive Maintenance Program based on sound reliability centered…
Added 7 mins ago
FB
Meat Department Manager
Farm Boy Inc.
Burlington, ON
- $55,500 to $60,500 CAD / year
- Full-time
…results. Partnering closely with the Store Manager and Retail Specialist, you’ll bring strategy to life while building a culture rooted in trust, engagement, and high performance. Through…
Added 7 mins ago
RB
Banking Advisor - Aurora, Newmarket (English and/or Mandarin, Cantonese, Russian, Turkish)
Royal Bank of Canada
Bradford West Gwillimbury, ON · Newmarket, ON · Richmond Hill, ON · ON · AURORA, Ontario
- Full-time
…on-boarding a new client, or referring a complex opportunity to a specialist, your expertise will contribute to creating meaningful and memorable client experiences to drive client…
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Senior Project Manager – Operational Systems & Digital Solutions
CIMA+
Mississauga, ON · Toronto, Ontario
- $125,440 to $172,440 CAD / year
- Full-time
…infrastructure, networks and cybersecurity. We are not looking for a specialist in every technology layer, but rather for someone with sufficient technical depth and breadth to understand…
Added 22 mins ago
LC
Senior Strategic Sourcing Specialist- Packaging- (Rigid Plastic)
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Toronto, ON · Etobicoke, ON
- Full-time
A Pension Program with an Employer Match at 100% of up to 6%
Added 22 mins ago
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Full Time Shuttle Driver for The Revalie (University)
Transdev Ontario Manitoba
Ottawa, ON
- Full-time
We offer comprehensive benefits packages for full time employees with an Employee and Family Assistance Program for part time employees, a great company perks program, a $2000 Retention…
Added 22 mins ago
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Client Engagement Associate [Hourly]
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Hamilton, ON · London, ON · Eastgate Square - Hamilton
- Part-time
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Added 22 mins ago
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As a Case Manager for the Youth Quest program, you will provide case management for the Youth Quest Program including program promotion, delivery of workshops, build and maintain…
Added 22 mins ago
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…accounts & maternity leave top-up. Access our employee assistance program for confidential counseling, mental health support, and various resources to help you navigate life’s…
Added 37 mins ago
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ERP Training Specialist (Contract)
Startec
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- Full-time
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Added 37 mins ago
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Added 37 mins ago
Admissions Processing Specialist
Simon Fraser University
Burnaby, BC
The Program Assistant determines academic documentation and language proficiency requirements for each applicant; requests and monitors the submission of supporting documentation;…
Added 37 mins ago
Admissions Processing Specialist
Simon Fraser University
Burnaby, BC
The Program Assistant determines academic documentation and language proficiency requirements for each applicant; requests and monitors the submission of supporting documentation;…
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The SAP areas of responsibility are but not limited to FICO, PS, RAR, Concur and Time modules. The specialist in SAP FICO/PS will have oversight for the enhancement and maintenance of these…
Added 51 mins ago
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Conduct Programs Specialist
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Montreal, QC
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We are seeking an experienced Conduct Programs Specialist to support conduct, governance, control, and remediation initiatives within a large financial-services environment.
Added 51 mins ago
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Conduct Programs Specialist
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Montreal, QC
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Develop presentations for meetings with CIB AMER CCCO to update on the program
Added 51 mins ago
HR
ITV Specialist Intern (Winter 2027, 12 months)
Hitachi Rail
Toronto, ON
- $23 to $30 CAD / hour
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The IITV specialist Internr with foundational experience in Python & Perl to support test automation efforts across large-scale software delivery projects. This role is ideal for candidates…
Added 51 mins ago
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Toronto, ON
- $23 to $30 CAD / hour
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Added 51 mins ago
C
Senior Project Manager – Operational Systems & Digital Solutions
CIMA+
Toronto, ON
- $125,440 to $172,440 CAD / year
- Full-time
…infrastructure, networks and cybersecurity. We are not looking for a specialist in every technology layer, but rather for someone with sufficient technical depth and breadth to understand…
Added 51 mins ago
WE
Security Control Center Operator Contract Fixed Term Full Time
Woodbine Entertainment
Toronto, ON · Etobicoke, ON
- Full-time
…appropriate responses as deemed fit by the SSOC-Investigative…
Added 51 mins ago
IA
CSH Warehouse Coordinator
IMP Aerospace & Defence
Halifax, NS
- Full-time
IMP Aerospace & Defence’s Canadian Search and Rescue Helicopter program has provided all aspects of support to Canada’s fleet of Cormorant Search and Rescue (SAR) CH-149 helicopters for…
Added 51 mins ago
C
Senior Project Manager – Operational Systems & Digital Solutions
CIMA+
Mississauga, ON
- $125,440 to $172,440 CAD / year
- Full-time
…infrastructure, networks and cybersecurity. We are not looking for a specialist in every technology layer, but rather for someone with sufficient technical depth and breadth to understand…
Added 51 mins ago
FB
Meat Department Manager
Farm Boy Inc.
Burlington, ON
- $55,500 to $60,500 CAD / year
- Full-time
…results. Partnering closely with the Store Manager and Retail Specialist, you’ll bring strategy to life while building a culture rooted in trust, engagement, and high performance. Through…

Wajax

Digital Marketing Specialist

Toronto, ON, M8W 2T8, Canada

Salary $70,000 per annum. · Full-time

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Job details

Pay: Salary $70,000 per annum.
Job type: Full-time
Experience: Work Experience: 5+ years in digital media planning/buying- corp or agency experience
Posting language: English
Posted: Nov 3, 2026

Original job description

The Opportunity

The Digital Media Specialist will support the development, execution, optimization, and reporting of digital media campaigns across multiple channels. This role will support the Sr. Marketing Manager and will be responsible for translating marketing objectives into effective media strategies, managing campaign activation, optimizing performance, and ensuring media investments deliver impactful results.

The Role

Develop integrated digital media plans aligned with business, marketing, and campaign objectives.
Research target audiences, media consumption habits, competitive activity, and market trends to inform planning.
Recommend appropriate channels, platforms, audience segmentation, formats, budgets, and flighting strategies.
Translate campaign objectives and KPIs into measurable media strategies.
Plan, negotiate, purchase, and manage digital media across channels such as paid social, search, video, and display.
Build and launch campaigns within relevant ad platforms.
Manage budgets, pacing, bids, targeting, placements, creative rotations, and campaign timelines.
Ensure campaigns are set up accurately, including tracking, pixels, conversion, and measurement requirements.
Coordinate with platforms, vendors, creative team, and internal stakeholders to ensure timely campaign delivery.
Monitor delivery and proactively address under delivery, overspend, inventory, or performance issues.
Monitor campaign performance against KPIs such as impressions, reach, frequency, CTR, CPC, CPM, CPA, conversions, and video completion rates.
Identify opportunities to improve campaign performance through audience, creative, placement, bidding, budget, and channel optimization.
Conduct ongoing analysis and data-driven recommendations to maximize media efficiency and effectiveness.
Prepare regular campaign performance reports and dashboards.
Conduct post-campaign analysis and document learnings to improve future media plans.

The Candidate

Education: Bachelors Degree in Marketing, Business Administration, or related field

Work Experience: 5+ years in digital media planning/buying- corp or agency experience

Hands-on experience with digital advertising platforms such as Google Ads, Meta Ads Manager, programmatic platforms, or other major media platforms.

Strong understanding of digital media buying principles, audience targeting, campaign measurement, and optimization.

Experience managing media budgets and multiple campaigns simultaneously.

Familiarity with Google Analytics/GA4, Google Campaign Manager, Looker Studio, or other measurement and reporting platforms.

Experience with media planning and forecasting tools.

The Company

Since 1858, Wajax has been a leading industrial products and solutions provider continually innovating to serve Canadian industry coast-to-coast. We work in an extensive range of industries and core sectors of the Canadian economy including energy and renewables, food and beverage, construction, industrial/commercial, transportation, forestry, mining, metal processing, and oil and gas – to name a few. Everything we do is powered by people passionate about making a difference and who are dedicated to driving Canadian industry forward. People who provide the experience and expertise that support the industries that build our cities, power our businesses, put a roof over our heads and food on our tables.

Wajax offers a total compensation package that includes competitive pay, comprehensive benefits, learning and development, as well as some unique additional “perks.”

Highlights include:

Competitive health and dental benefits with no waiting period for eligibility (100% employer paid premiums), plus health spending account.
Wajax led e-learning, and product training through industry leading manufacturers.
Exclusive discounts with a variety of manufacturers and service providers such as Ford, GM, Chrysler, Dell, TELUS, a group mortgage, home & auto insurance program, pet insurance, footwear & workwear, fitness membership, perkopolis, and more.
Recognition program where points are earned for merchandise or gift certificates, plus cash awards.
Company matched pension plan
Award-Winning Health and Wellness Program.

By working with Wajax, you become part of an inclusive and diverse team that is dedicated to innovation and teamwork. We are committed to employing a workforce that is representative of the diverse communities across Canada in which we do business. As an equal opportunity employer, please inform us if any accommodation is required if contacted for an interview.

Compensation

Salary $70,000 per annum. Pay may vary based on skills, expertise, and performance, and is a component of the total rewards package.

This is a current replacement vacancy.

Wajax does not use AI powered recruitment processes.

As a condition of employment, final candidates will be subject to pre-screening.

\\ Together we get more done.

Apply About employer

More about this job

Responsibilities

The Digital Media Specialist will develop, execute, and optimize digital media campaigns across multiple channels to meet marketing objectives. This role involves managing budgets, coordinating with stakeholders, and conducting data-driven analysis to maximize campaign performance and efficiency.

Requirements

Candidates must have a bachelor's degree in marketing or a related field and at least 5 years of experience in digital media planning and buying. Proficiency in major advertising platforms like Google Ads and Meta Ads Manager, along with strong analytical skills, is required.

Skills

Digital media planning
Digital media buying
Google Ads
Meta Ads Manager
Programmatic advertising
Campaign management
Budget management
Audience targeting
Google Analytics
GA4
Google Campaign Manager
Looker Studio
Media forecasting
Performance reporting
Data analysis

Benefits

Health benefits
Dental benefits
Health spending account
E-learning
Product training
Discounts with manufacturers and service providers
Recognition program
Company matched pension plan
Health and wellness program

Visa sponsorship

Not detected in the job text

Keywords

Digital Marketing
Media Planning
Media Buying
Google Ads
Meta Ads Manager
Programmatic Platforms
Google Analytics
GA4
Google Campaign Manager
Looker Studio
KPIs
CTR
CPC
CPM
CPA
Audience Segmentation
Campaign Activation
Performance Reporting
Data-driven
Marketing Strategy
Paid Social
Search Advertising
Display Advertising
Video Advertising
Budget Pacing
Conversion Tracking
Post-campaign Analysis
Media Forecasting
Industrial Solutions
Marketing

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