(CAN) Senior Product Manager - Acquisition & MarTech
- Mississauga, ON, Canada
The pay range for this position is $91 900,00 - $126 390,00. · Full-time
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Job details
- Pay
- The pay range for this position is $91 900,00 - $126 390,00.
- Job type
- Full-time
- Apply by
- Experience
- 5+ years of product management experience, with at least 3 years in marketing technology, AdTech, or growth platforms.
- Posting language
- English
- Posted
Original job description
Position Summary...Sr. Acquisition & MarTech Product Manager
The Senior Acquisition & MarTech Product Manager will lead the strategy and execution of our marketing technology platforms across organic and paid channels. This role partners with marketing, product, data, and engineering teams to maximize ROI, deliver scalable growth, and ensure that our Marketing Technology (Martech) stack drives customer acquisition, engagement, and retention.
This position requires expertise in SEO, SEM, paid digital channels, and social, combined with a strong technical understanding of feeds, signaling, server-side integrations, and analytics. The ideal candidate is both a strategist and an executor - able to define long-term, AI-driven vision while delivering measurable impact in the short term.
Responsibilities
What you'll do...
L’échelle salariale pour ce poste est de 91 900,00 à 126 390,00. La rémunération sera déterminée en fonction de l’expérience pertinente.
ㅤ
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Age – 16 or older
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Walmart will accommodate the disability-related needs of applicants and associates as required by law.
Primary Location…
1940 Argentia Rd, Mississauga, ON L5N 1P9, Canada
Are you currently a Walmart associate?
Please login to your Workday account and use the Find Jobs report to apply for this job.
Important Note: To support resume screening, interviews and other candidate evaluations, we may use artificial intelligence-powered tools, including internal or third-party developed automated decision-making tools. For more information, please see Walmart Canada Job Applicant Privacy Notice.
The Senior Acquisition & MarTech Product Manager will lead the strategy and execution of our marketing technology platforms across organic and paid channels. This role partners with marketing, product, data, and engineering teams to maximize ROI, deliver scalable growth, and ensure that our Marketing Technology (Martech) stack drives customer acquisition, engagement, and retention.
This position requires expertise in SEO, SEM, paid digital channels, and social, combined with a strong technical understanding of feeds, signaling, server-side integrations, and analytics. The ideal candidate is both a strategist and an executor - able to define long-term, AI-driven vision while delivering measurable impact in the short term.
Responsibilities
What you'll do...
- Define the long-term vision and strategy for marketing technology products, identifying opportunities across SEO, AIO/GEO, SEM, Affiliates, and social channels to drive revenue growth while minimizing cost of acquisition
- Own and manage product roadmaps and feature backlogs, gathering requirements from stakeholders and analyzing performance data to inform priorities.
- Turn marketing and customer insights into actionable priorities, setting objectives and KPIs for lead metrics such as paid channel feed performance & content quality, as well as SEO page performance/core web vitals and indexation.
- Measure success by tracking improvements in organic visibility, paid media efficiency, cost per acquisition, and customer engagement.
- Partner with marketing, data science, and engineering teams to design and deliver integrated solutions, including AI-driven optimizations at scale, signals & feeds enhancements, and cross-channel automation.
- Drive adoption of new and emerging technologies to enhance marketing efficiency and personalization.
- Collaborate with cross-functional stakeholders to establish best practices for marketing performance tracking, automation, and optimization.
- Bachelor’s degree; MBA or advanced degree preferred.
- 5+ years of product management experience, with at least 3 years in marketing technology, AdTech, or growth platforms.
- Proven expertise in SEO, SEM, paid marketing (Google Ads, Meta, Affiliates), and social media (Influencer content creation and storefronts).
- Understanding of AI-driven optimization powering SEO at scale, as well as GEO to ensure content is cited/used in AI answers and AIO to ensure Walmart.ca content is broadly usable by AI.
- Proficiency with analytics and attribution tools (GA4, Adobe Analytics, Appsflyer)
- Ability to turn marketing strategies into technical product requirements and execution plans.
- Strong analytical skills and comfort with data-driven decision-making.
- Exceptional communication skills, able to bridge business and technical teams.
- Experience thriving in a fast-paced, matrixed environment with competing priorities.
L’échelle salariale pour ce poste est de 91 900,00 à 126 390,00. La rémunération sera déterminée en fonction de l’expérience pertinente.
ㅤ
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Age – 16 or older
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Walmart will accommodate the disability-related needs of applicants and associates as required by law.
Primary Location…
1940 Argentia Rd, Mississauga, ON L5N 1P9, Canada
Are you currently a Walmart associate?
Please login to your Workday account and use the Find Jobs report to apply for this job.
- Find Jobs
Important Note: To support resume screening, interviews and other candidate evaluations, we may use artificial intelligence-powered tools, including internal or third-party developed automated decision-making tools. For more information, please see Walmart Canada Job Applicant Privacy Notice.
More about this job
Responsibilities
Set the strategy and roadmap for marketing technology products across organic and paid channels, prioritizing features and KPIs using stakeholder input and performance data. Partner with marketing, data science, and engineering teams to deliver AI-driven optimization, improved feeds and signals, cross-channel automation, and measurable gains in acquisition and engagement.
Requirements
Requires a bachelor’s degree and at least five years of product management experience, including three or more years in marketing technology, AdTech, or growth platforms. Candidates should have expertise in SEO, SEM, paid marketing, social media, AI-driven SEO and GEO/AIO, analytics and attribution tools, and translating marketing strategies into technical requirements.
Skills
- Product Management
- Marketing Technology
- Search Engine Optimization
- Search Engine Marketing
- Paid Digital Marketing
- Affiliate Marketing
- Social Media Marketing
- AI-Driven Optimization
- Analytics and Attribution
- Google Ads
- Meta Advertising
- Google Analytics 4
- Adobe Analytics
- AppsFlyer
- Product Roadmapping
- Data-Driven Decision-Making
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Technology
- Management & Leadership
- Data & Analytics
- Retail
Keywords
- Marketing Technology
- MarTech
- AdTech
- Product Management
- SEO
- SEM
- AIO
- GEO
- Google Ads
- Meta
- Affiliate Marketing
- Social Media
- Influencer Content
- Storefronts
- AI-Driven Optimization
- Marketing Feeds
- Signaling
- Server-Side Integrations
- Analytics
- Attribution
- Google Analytics 4
- Adobe Analytics
- AppsFlyer
- Core Web Vitals
- Indexation
- Cost Per Acquisition
- Cross-Channel Automation
- Product Roadmaps
- Data Science
- Personalization