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Added 13 mins ago
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Warner Music Canada

Marketing Manager

Toronto, ON, Canada
Greater Toronto Area, Canada, Canada

Pay: Hourly Pay Rate Range: $40-$45/hour
Job type: Full-time
Apply by: Oct 25, 2026
Experience: 3–5+ years of progressive experience in music marketing, record label product management, digital agency work, or entertainment marketing.
Working hours: 37.5 hours per week
Posting language: English
Posted: Sep 25, 2026

Apply About employer

Applications open in a new tab.

Original job description

At Warner Music Group, We’re a Global Collective Of Music Makers And Music Lovers, Tech Innovators And Inspired Entrepreneurs, Game-changing Creatives And Passionate Team Members. Here, We Turn Dreams Into Stardom And Audiences Into Fans. We Are Guided By Three Core Values That Underpin Everything We Do Across All Our Diverse Businesses

Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: Marketing Manager

Reports To: sr. Director, Marketing

Department: Marketing

Location: Toronto, Ontario. Canada

Job Type: 12 Month Independent Contract

Working Hours: 37.5 hours per week

Hourly Pay Rate Range: $40-$45/hour

Vacancy: New Position

A Little Bit About Our Team

Warner Music Canada is home to some of the most influential and innovative artists of our time. Our extraordinary roster of new and established recording artists is unparalleled, and our collective influence on music culture is without precedent. With a visionary approach toward discovering and nurturing musical talent, the Warner Music Canada family of labels is currently home to an impressive generation of major artists.

Your Role

Warner Music Canada is seeking a passionate, strategic, and agile Marketing Manager to lead high-impact marketing campaigns for our roster of diverse artists, with an emphasis on the country genre.

In this role, you will serve as the strategic lead for assigned artists, translating creative vision into data-informed, multi-channel marketing campaigns. You will collaborate closely with artists, management teams, digital strategists, commercial partners, and internal departments to drive engagement, expand fanbases, and maximize commercial success.

Here You’ll Get To

Develop, and execute marketing strategies for single releases, album campaigns, and project rollouts.
Act as the primary marketing liaison for artists, their management teams, and WMG label partners, ensuring transparent communication and alignment on project goals.
Work with teams to plan digital marketing campaigns, content & community-building efforts, media/press and creator collaborations.
Manage allocated marketing budgets for assigned projects, ensuring cost-effective execution, and ROI tracking
Analyze streaming data (Spotify, Apple Music, Amazon), social media analytics, and audience insights to continuously refine and optimize campaigns.
Partner with commercial/DSP teams to build compelling pitch narratives for editorial playlists, partner placements, and co-marketing opportunities.
Oversee the development of marketing assets (creative assets, digital ads, out-of-home advertising, and promotional tools) to ensure brand consistency.
Maintaining open, transparent communication with artists, management, and internal teams, especially during high-pressure launch cycles or project pivots.

About You

3–5+ years of progressive experience in music marketing, record label product management, digital agency work, or entertainment marketing.
Understanding of the Canadian music landscape, current digital/social media trends, streaming platform algorithms, and fanbase dynamics.
Outstanding verbal and written communication skills with high emotional intelligence, adaptability, and tact when working with artists and executive stakeholders.
Exceptional organizational skills with a proven track record of managing multiple fast-moving campaigns under tight deadlines.
Experience leveraging data platforms (Chartmetric, Spotify for Artists, Meta Ads Manager, Google Analytics) to inform creative marketing strategy.
Ability to navigating dynamic label environments with flexibility, clear boundary-setting, and a focus on solutions.

About Us

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Independent Minds. Major Sound.

Love this job and want to apply?

Click the “Apply” link or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile but will still allow you to upload a resume and cover letter.

Please note that due to the volume of applicants we receive for a given position, you may not be contacted if you do not meet minimum eligibility requirements for this position.

Thanks for your interest in working for Warner Music Group. We love it here and think you will too.

We are an equal opportunity employer that is committed to inclusion and diversity and will not discriminate against an applicant or employee on the basis of race, religious beliefs, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, age, record of offences, marital status, family status, or any other protected grounds under applicable legislation.

We are committed to working with and providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the application or employment process, please send an e-mail to PeopleTeam.Canada@warnermusic.com and let us know the nature of your request and your contact information.

This position will require being in the office 4 days a week. We believe that an in-office presence is critical for talent development, collaboration and building strong relationships.

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Independent Minds. Major Sound.

Love this job and want to apply?

Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG. We love it here, and think you will, too.

This position requires a minimum of 4 days per week in the office. We value in-office collaboration, which is essential for talent development and strong working relationships.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.

Apply About employer

More about this job

Responsibilities

Develop and lead multi-channel marketing campaigns for assigned artists, particularly in the country genre, covering releases, albums, and project rollouts. Coordinate with artists, management, internal teams, and commercial partners; manage budgets and marketing assets; and use streaming and audience data to optimize campaigns and support commercial success.

Requirements

Applicants should have 3–5 or more years of experience in music marketing, record label product management, digital agency work, or entertainment marketing, along with knowledge of the Canadian music landscape and digital platforms. The role also requires strong communication and organizational skills, adaptability, and experience using tools such as Chartmetric, Spotify for Artists, Meta Ads Manager, and Google Analytics.

Skills

Music Marketing
Marketing Strategy
Campaign Management
Digital Marketing
Social Media Marketing
Content Marketing
Community Building
Media Relations
Creator Collaborations
Budget Management
Return on Investment Tracking
Streaming Data Analysis
Audience Insights
Playlist Pitching
Marketing Asset Development
Stakeholder Communication

Visa sponsorship

Not detected in the job text

Keywords

Music Marketing
Country Music
Artist Marketing
Marketing Campaigns
Single Releases
Album Campaigns
Project Rollouts
Digital Marketing
Social Media
Content Marketing
Community Building
Media Relations
Creator Collaborations
Marketing Budgets
Return on Investment
Streaming Data
Spotify
Apple Music
Amazon Music
Audience Insights
Chartmetric
Spotify for Artists
Meta Ads Manager
Google Analytics
Editorial Playlists
Digital Service Providers
Commercial Partnerships
Marketing Assets
Out-of-Home Advertising
Canadian Music Industry

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