Closed listing
Social Media Coordinator
- Brantford, ON, Canada
Full-time
This opening has closed.
The original listing is kept below for reference.
Job details
- Job type
- Full-time
- Closing date
- Posting language
- English
- Posted
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Search current openingsOriginal job description
Archived listing. The details below describe a past opening.
POSITION PROFILE:
The Marketing Administrator is responsible for supporting and executing digital marketing initiatives, social media strategy, and sales enablement efforts across the organization. The Marketing Administrator plays a key role in enhancing Culligan’s digital presence, supporting local market growth, and maintaining strong customer engagement.
PRIMARY DUTIES AND RESPONSIBILITIES:
- Develop and publish high quality organic content across Google, Facebook, Instagram, and additional social platforms, ensuring all visual and written assets align with brand standards and are consistently maintained across dealer locations.
- Lead the planning, management, and execution of the internal social media content calendar, including monthly themes, promotional initiatives, and community focused campaigns.
- Support digital operations through content scheduling, platform oversight, and performance monitoring to advance organizational engagement objectives.
- Manage customer interactions across all social channels, providing timely, professional responses to inquiries and comments to uphold a positive online reputation.
- Evaluate social media performance for organic and paid initiatives, delivering KPI driven insights and strategic recommendations to enhance engagement and conversion outcomes.
- Prepare comprehensive reporting on digital campaign
- Must be able to travel 60% of the time in first year of employment to capture local content to use for social media platforms.
- Facilitate and host webinars for the sales team, serving as the primary resource for local social content planning, training, and best-practice guidance.
- Ensure full compliance with Culligan brand guidelines across all marketing and communication materials.
- Provide administrative support for local events, trade shows, and community partnerships, including logistics and administrative coordination.
- Maintain an organized inventory of printed marketing assets to support sales initiatives and field needs.
- Act as the central contact for sales literature development and ordering, ensuring accuracy, consistency, and timely delivery.
- Conduct market research to identify local sales opportunities and support lead-generation efforts.
- Provide sales and marketing support for area Sales Managers, driving the sales of Culligan products and services.
- Other related duties as assigned.
- Foundational knowledge and proven experience of marketing principles, digital platforms, and customer engagement strategies.
- Demonstrated ability to produce clear, concise, and brand aligned written content.
- Strong organizational and project management skills with the capacity to manage multiple priorities and deadlines.
- Exceptional written and verbal communication abilities.
- Strong design sensibility with meticulous attention to detail.
- Proficiency across major social media platforms and familiarity with digital marketing best practices.
- Experience or strong working knowledge of Meta Ads Manager for paid social campaigns is highly advantageous.
- Proficiency with Canva, Adobe Creative Suite, or comparable design tools is considered an asset.
- Proven ability to adapt to shifting priorities, manage tight timelines, and operate effectively in a fast-paced environment.
- Demonstrated success collaborating with cross functional teams, including sales, service, and operations.
- Familiarity with CRM systems; Salesforce experience is a significant advantage.
- Strong proficiency with Microsoft 365, shared drives, and content management platforms.
- A proactive, solutions-oriented approach and a collaborative,
- Position is a hybrid role. Minimum 1 day per week in our Cambridge, ON Head office.
- Travel to our branches across Canada on a ad hoc/as needed basis
- Drivers license and ability to drive to our locations within Ontario
- Able to lift boxes and marketing materials
- Sedentary physical demand level
- Hand and finger dexterity required
- Occasional standing and walking around the office required
- Limited bending, light lifting, stretching, twisting, or climbing is required
- Medium strength –lifting of up to 40 lbs
- Hand and finger dexterity is required
- Movement – stooping/bending, stretching, twisting, and reaching from various heights
- Compensation
- Employee referral bonus
- Annual performance review (potential pay increase)
- Benefits
- Dental care
- Extended health care
- Life insurance
- Vision care
- Employee assistance program
- RRSP match (after three months)
- Work/Life Balance
- Monday through Friday
- Paid time off
- Paid holidays
- Training
- Paid Culligan training
- Direct Career Tracks: We love to promote from within!
- Office Manager
- Sales Representative
- Management
- Additional Perks
- Employee discounts
- Supportive Workplace
- Non-toxic work environment
- Open door policy with management
- Company lunches, dinners, and parties!
- As the leading quality water expert, Culligan is committed to help individuals, families and communities in need of clean, safe water.
- Courage to do the right thing. We value and embrace diversity and respect every individual. We act ethically in our business practices, and we make sustainability a key focus of everything we do.
We are committed to maintaining a barrier-free workplace where all employees can contribute to their fullest potential. We welcome applications from women and men including members of visible minorities, Indigenous peoples, and persons with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the recruitment and selection process.
Please be aware of employment scams. Culligan will never ask you to make payment for your application or ask you to provide confidential information before an official offer of employment is made.
"This job posting is for an existing vacancy"
About Culligan
Great tasting water. Brighter future. Bigger job opportunities. Culligan is making a real difference in the lives of people all over the world by providing better, cleaner water through our suite of innovative products and exceptional customer service. Join the Culligan team. Apply for a job now.
Culligan provides healthy, delicious water for our customers in their homes, offices, businesses, and industrial facilities around the world. Our complete line of water softeners, water filtration systems, commercial and industrial water treatment solutions, drinking water systems, whole-house filtration systems and bottled water delivery options set the standard in the water treatment industry.
This location is independently owned and operated. Your application will go directly to the owner, and all hiring decisions will be made by the management of this location. All inquiries about employment at this location should be made directly to the location owner, and not to Culligan Corporate.
More about this job
Responsibilities
Create and publish brand-aligned content across social platforms, manage the social media calendar and customer interactions, and assess campaign performance using KPIs. Support sales and marketing through webinars, training, event coordination, marketing materials, market research, and travel to capture local content.
Requirements
Candidates should have foundational marketing knowledge, experience with digital platforms and customer engagement, strong writing and communication skills, and the ability to manage multiple priorities. Familiarity with Meta Ads Manager, design tools such as Canva or Adobe Creative Suite, CRM systems such as Salesforce, and Microsoft 365 is advantageous; a driver's license and willingness to travel are required.
Skills
- Social Media Management
- Content Creation
- Digital Marketing
- Social Media Strategy
- Content Calendar Management
- Copywriting
- Customer Engagement
- Social Media Analytics
- Paid Social Advertising
- Project Management
- Brand Compliance
- Webinar Facilitation
- Market Research
- Lead Generation
- Canva
- Salesforce
Benefits
- Employee Referral Bonus
- Annual Performance Review
- Dental Care
- Extended Health Care
- Life Insurance
- Vision Care
- Employee Assistance Program
- RRSP Match
- Paid Time Off
- Paid Holidays
- Training
- Employee Discounts
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Creative & Media
- Sales
- Administrative
- Customer Service & Support
Keywords
- Social Media
- Organic Content
- Paid Social Campaigns
- Meta Ads Manager
- Canva
- Adobe Creative Suite
- Salesforce
- Microsoft 365
- Content Management Platforms
- Digital Marketing
- Content Scheduling
- KPI Reporting
- Brand Guidelines
- Webinars
- Sales Enablement
- Market Research
- Lead Generation
- Trade Shows
- Community Partnerships
- Customer Engagement
- Marketing Materials
- CRM Systems