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Waterloo Ford Lincoln

Internet Sales Consultant

Canada

Full-time

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Job details

Job type: Full-time
Posting language: English
Posted: Oct 31, 2026

Original job description

Company Description Waterloo Ford is a dealership focused on combining strong operational performance with long-term relationships among customers, manufacturers, and team members. The company values trust, service excellence, and a customer-first mindset in every interaction. Team members are encouraged to contribute to a culture that supports meaningful, lasting connections with clients and partners. Waterloo Ford is also committed to giving back to the community through charitable initiatives, creating a workplace where performance and social impact go hand in hand. Applicants can expect a supportive environment that rewards integrity, collaboration, and results.

Role Description The Internet Sales Consultant is a full-time, on-site role based in Edmonton. The consultant is responsible for engaging potential customers, understanding their vehicle needs, and guiding them through the entire sales process from initial inquiry to delivery. Daily activities include greeting customers, presenting and demonstrating vehicles, explaining features and financing options, preparing quotes, and completing sales documentation accurately. The role involves following up with leads, maintaining relationships with past customers, and collaborating with the finance and service teams to ensure a positive end-to-end experience. The consultant is also expected to stay informed about inventory, pricing, manufacturer programs, and market trends to provide reliable, up-to-date information.

Qualifications

Strong customer service and interpersonal skills, with the ability to build rapport and maintain long-term client relationships.
Sales and negotiation skills, including experience managing leads, closing deals, and working toward individual and team targets.
Solid communication skills, both verbal and written, to explain vehicle features, financing options, and contract details clearly.
Comfort with technology, including CRM systems, dealership software, email, and online sales tools.
Ability to learn and retain product knowledge, including vehicle specifications.
Proven reliability, professionalism, and a commitment to ethical, transparent business practices.
Previous automotive sales or retail sales experience is an asset, but motivated candidates with related customer-facing experience are encouraged to apply.
Availability to work a flexible schedule, including evenings and weekends, as required by dealership operations.
Valid driver’s license with a good driving record and eligibility to work in Canada.

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More about this job

Responsibilities

Engage prospective customers, assess their vehicle needs, present and demonstrate vehicles, explain features and financing options, prepare quotes, and complete sales documentation through delivery. Follow up with leads and past customers, collaborate with finance and service teams, and stay current on inventory, pricing, manufacturer programs, and market trends.

Requirements

Candidates need strong customer service, communication, relationship-building, sales, and negotiation skills, along with comfort using CRM systems, dealership software, and online sales tools. Vehicle sales or retail experience is an asset; applicants must also have a valid driver’s license, a good driving record, eligibility to work in Canada, and availability for flexible evening and weekend shifts.

Skills

Customer Service
Interpersonal Communication
Relationship Building
Sales
Negotiation
Lead Management
Deal Closing
Verbal Communication
Written Communication
CRM Systems
Dealership Software
Vehicle Product Knowledge
Reliability
Professionalism
Ethical Business Practices
Time Flexibility

Visa sponsorship

Not detected in the job text

Keywords

Automotive Sales
Vehicle Sales
Customer Service
Lead Follow-Up
Sales Process
Vehicle Demonstrations
Vehicle Features
Financing Options
Sales Quotes
Sales Documentation
CRM Systems
Dealership Software
Online Sales Tools
Inventory
Pricing
Manufacturer Programs
Market Trends
Negotiation
Deal Closing
Customer Relationships
Finance Team Collaboration
Service Team Collaboration
Driver’s License
Flexible Schedule

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