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Added 1 hour ago
Director of Global Communications - Apex Legends
Electronic Arts (EA)
Vancouver, BC · Greater Vancouver Metropolitan Area
Full-time
Orchestrate integrated communications across community, social, creator relations, and PR functions.
Added 2 hours ago
Marketing Lead
MyVeloFit
Ottawa, ON
Full-time
Plan, script, and produce video-first content (Reels, Shorts, YouTube, ads) - from concept to publish.
Added 2 hours ago
Content Creator
Malayali Society (University of Southampton)
St. Catharines, ON
Full-time
Added 2 hours ago
Senior Account Manager - AntiSocial
Thinkingbox
Toronto, ON
…disciplines, from conceptual campaigns and strategic media plans to creator partnerships, influencer strategies, and content production for leading brands around the world. As part of the…
Added 4 hours ago
CAREERS
Cameron Stephens
Toronto, ON
Full-time
…credibly with both investors and borrowers, tailoring messaging, content, and channels to each audience’s distinct context and decision-making process. That’s what makes the role strategic:…
Added 4 hours ago
UX/UI Designer
GridBank
Montreal, QC
Full-time
GridBank is a UGC (user-generated content) video marketplace. Creators post videos, and advertising agencies and brands subscribe to license that content for their organic social media…
Added 4 hours ago
Spécialiste Ambassadeurs & Influenceurs / Ambassador & Influencer Specialist
Good Protein
Montreal, QC
Full-time
Added 5 hours ago
Associate, Integrated Media
Weber Shandwick
Toronto, ON
Full-time
About You: You’ve got a passion for PR and the latest consumer trends, you have a deep enthusiasm for media and creator outreach, pitching, and building relationships. You are deeply…
Added 5 hours ago
Account Director, Platform Strategy
Weber Shandwick
Toronto, ON
Full-time
Conduct competitive and audience insights analysis to inform creator selection, platform strategy, and content approaches
Added 6 hours ago
Spécialiste du marketing numérique / Digital Marketing Specialist
Fastco Canada
Vaudreuil-Dorion, QC
Full-time
…campaigns, supporting growth marketing efforts, and maintaining web content, you’ll help bring our brands to life across the digital…
Added 7 hours ago
Licensed Realtor / Real Estate Agent – Buyer Specialist
Nick Fundytus Team
Ottawa, ON
Part-time
…administrator, marketer, lead-generation department, CRM manager, content creator and backup Realtor, we should…
Added 10 hours ago
Social Media Content Creator
fishRecruit Inc.
Toronto, ON · North York, ON
Full-time
We’re seeking a hands-on Social Media Content Creator to produce high-volume, on-brand creative assets that drive paid media performance, social growth, and customer retention. This role…
Added 15 hours ago
Influencer Campaign Manager (Agency)
24 Seven Talent
Toronto, ON
Contract
We are seeking a freelance Campaign Manager to oversee the planning, execution, and optimization of creator-led and social media campaigns. In this role, you will collaborate with clients,…
Added 16 hours ago
CONTENT CREATOR
Trotman Auto Group
Comox, BC
Full-time
Comox Valley Toyota - Freelance Content Creator
Added 21 hours ago
Senior Influencer Manager
Monks
Toronto, ON
Full-time
Monks is seeking a Senior Manager, Influencer Marketing to lead the execution of influencer and creator campaigns. This role owns campaigns from inception to completion, partners closely…
Added 22 hours ago
Founding Community & Creator Growth Lead
Palette
Remote, Canada
Full-time · Remote
Turn selected creator content into polished Palette ShareLinks and trip guides.
Added 22 hours ago
AUTOMOTIVE CONTENT CREATOR & SOCIAL MEDIA SPECIALIST
Bannister Automotive Group
Penticton 1, BC
Up to $25 CAD / hour
Full-time
Bannister Kia Penticton is looking for a talented and motivated Content Creator to take ownership of our dealership's digital presence.
Added 1 day ago
Social Media & Content Specialist
Nch’ḵay̓ Development Corporation
BC · West Vancouver, BC
$75,000 to $85,000 CAD / year
Full-time
Nch'ḵay̓ Development Corporation is looking for a creative and passionate Social Media & Content Specialist who lives and breathes social media.
Added 1 day ago
Next Gen Team - CIBC Run for the Cure
Volunteer Success
Toronto, ON
Full-time
Added 1 day ago
Strategy Director / Sr. Strategy Director
Mint
Toronto, ON
Full-time
What we do: Advertising, Design & Branding, Strategy, Social, Digital, Content, Experiential, PR and Talent & Influencer.
Added 1 day ago
Social Media Content Creator & Community Manager
Envo Drive Systems Inc.
Burnaby, BC
Full-time
Role Description We are seeking a creative, energetic and highly proactive, in house Social Media Content Creator & Community Manager to build and manage the daily social presence of ENVO…
Added 1 day ago
Senior Publicist- Lifestyle
Corus Entertainment
Toronto, ON
Full-time
Does mouth-watering food content stop your scroll? Are you constantly saving home reno reveals and luxury home tours? Perhaps historical documentaries send you down a rabbit hole for hours.…
Added 1 day ago
LMS Administrator & Learning Specialist
GFL Environmental Inc.
AB · Winnipeg, MB · Saskatoon, SK · Red Deer, AB · Calgary, AB
Full-time
Learning Systems Administrator & Learning Content Creator
Added 1 day ago
Social Media and Content Specialist - 100 Ways
Canada Gold
Vancouver, BC
$55,000 to $68,000 CAD / year
Incorporate externally sourced ambassador and creator content (UGC) into the social content calendar.
Added 1 day ago
Head of Content & Personal Brand Lead
ECG Brands
Ottawa, ON
Full-time
…personal brand across digital platforms, combining high-level content strategy with hands-on content creation and production. This is a hybrid creator and strategist role, responsible for…

Weber Shandwick

Account Director, Platform Strategy

Toronto, ON, Canada

Pay: Salary Range: $95,000 - $130,000
Job type: Full-time
Apply by: Oct 23, 2026
Experience: 8+ years of agency experience in social media strategy, influencer marketing, or integrated communications, preferably within an agency environment
Posting language: English
Posted: Sep 23, 2026

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Original job description

Agency

Weber Shandwick

Job Function

Media

Job Subfunction

Earned Media

Job Description

Do you live culture? Are you embedded in travel, retail, lifestyle, technology, fashion and beauty, food, or internet communities?

We’re seeking an experienced Director of Social + Influencer Strategy. Your authenticity will shape every decision - from campaign concepts to influencer selection, priority social channels to copy. At the intersection of creative, strategy, storytelling, and production, your lifestyle IS your qualification.

This is a subject-matter expert role combining strategic planning, hands-on campaign management, and thought leadership across our agency. You'll partner with account leadership to build integrated strategies that drive measurable results and advance our capabilities in the social and influencer space.

Key Responsibilities

Strategy + Planning

Develop integrated social and influencer strategies for diverse clients across multiple sectors, translating business objectives into data-driven recommendations
Conduct competitive and audience insights analysis to inform creator selection, platform strategy, and content approaches
Build strategic frameworks for paid vs. earned influencer activation, balancing reach, engagement, and authenticity
Lead quarterly strategy reviews and optimize tactics based on performance data and emerging trends

Execution & Campaign Management

Oversee end-to-end campaign execution, from creator briefing and content development through performance reporting and optimization
Manage influencer relationships, vetting, contracting, and ongoing partnership optimization
Direct content strategy across owned social channels, ensuring brand consistency and audience resonance
Build and maintain media and influencer databases; nurture key relationships for future opportunities

Client & Stakeholder Management

Serve as primary strategic advisor to account teams and clients on social and influencer opportunities
Present insights, recommendations, and campaign results to senior stakeholders; articulate business impact and ROI
Translate client briefs into strategic recommendations and creative briefs for execution teams
Identify proactive and expansion opportunities within existing accounts

Subject Matter Expertise

Stay current on social media trends, platform updates, influencer landscape shifts, and best practices
Share knowledge across the agency through workshops, internal training, and thought leadership
Contribute to new business pitches, case studies, and award submissions
Build proprietary tools, methodologies, or frameworks that strengthen our social and influencer capabilities

Key Qualifications

8+ years of agency experience in social media strategy, influencer marketing, or integrated communications, preferably within an agency environment
Proven track record developing and executing successful influencer and social campaigns for major brands across multiple categories
Deep knowledge of social platforms (Instagram, TikTok, YouTube, LinkedIn, etc.) and influencer ecosystem dynamics
Strong analytical skills - ability to interpret data, identify trends, and recommend optimization
Excellent written and verbal communication; ability to present complex strategies simply
Project management skills; experience managing multiple clients/campaigns simultaneously
Experience building and managing relationships with creators (including strong negotiation skills), media, clients, agencies and other partners
Strategic thinking with ability to balance creative vision and measurable results
Familiarity with a broad set of social media and influencer analytics tools
Detail-oriented, multi-tasker with excellent time-management skills
Experience leading a team is an asset
Bonus: you have experience in the B2B and LinkedIn influencer space

What We Offer

Leadership opportunity in a growing practice
Exposure to high-profile, diverse accounts across multiple sectors
Collaborative, creative culture with access to integrated capabilities
Professional development and thought leadership opportunities
Competitive compensation and benefits package

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

Salary Range: $95,000 - $130,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

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Salary Range: $95,000 - $130,000

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More about this job

Responsibilities

Develop integrated social and influencer strategies, oversee campaign execution and optimization, and advise clients and account teams on opportunities and measurable results. Build agency expertise through trend analysis, training, thought leadership, new business contributions, and proprietary tools or frameworks.

Requirements

Requires 8 or more years of agency experience in social media strategy, influencer marketing, or integrated communications, with a record of successful campaigns for major brands. Candidates should have strong platform and influencer ecosystem knowledge, analytical and communication skills, creator relationship and negotiation experience, and the ability to manage multiple campaigns; team leadership and B2B or LinkedIn influencer experience are assets.

Skills

Social Media Strategy
Influencer Marketing
Integrated Communications
Campaign Management
Strategic Planning
Audience Insights Analysis
Competitive Analysis
Performance Analytics
Content Strategy
Creator Relationship Management
Contract Negotiation
Client Management
Stakeholder Presentations
Project Management
Team Leadership
Thought Leadership

Benefits

Competitive Compensation
Benefits Package
Professional Development Opportunities

Visa sponsorship

Not detected in the job text

Keywords

Social Media
Influencer Marketing
Instagram
TikTok
YouTube
LinkedIn
Earned Media
Owned Social Channels
Creator Selection
Creator Briefing
Influencer Vetting
Influencer Contracting
Audience Insights
Competitive Analysis
Paid and Earned Activation
Campaign Optimization
Performance Reporting
Social Media Analytics
Integrated Strategy
Content Development
Media Databases
Influencer Databases
ROI
Thought Leadership
New Business Pitches
Case Studies
Award Submissions
B2B Influencer Marketing

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