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Added 33 mins ago
Advisor, Procurement
University of Ottawa
Ottawa, ON · Tabaret Hall
Full-time
Added 33 mins ago
Senior Advisor, Program Management
University of Ottawa
Ottawa, ON · Tabaret Hall
Full-time
…ensure alignment with overall program goals. Responsible for recruitment, professional development, performance management and conflict management for the staff under his or her…
Added 33 mins ago
Intermediate Advisor, Procurement
University of Ottawa
Ottawa, ON · Tabaret Hall
Full-time
Added 48 mins ago
Registered Plans Associate - RRIF
Raymond James Ltd.
Vancouver, BC
Full-time
Providing support individually or in conjunction with other team members in investigating and resolving advisor queries within SLA deadlines.
Added 49 mins ago
DAM Engineering Specialist
The Canada Life Assurance Company
Winnipeg, MB · London, ON · Toronto, ON
…finding new and better ways to deliver exceptional customer and advisor experiences. Our Data Access Management team is part of the Identity and Access Management group, and is responsible…
Added 1 hour ago
Account Executive, Enterprise
Solink
Remote, Canada
$260,000 to $350,000 CAD / year
Full-time · Remote
Build trusted relationships with senior and executive decision-makers, acting as a strategic advisor who connects customer priorities to measurable business value with Solink.
Added 1 hour ago
Inforce Specialist, Branch Office Coordinator, 12-month contract
Canada Life
Saskatoon, SK
Full-time
Sort and distribute all incoming and outgoing mail; organize and file advisor information including policies, mail and transaction confirmations at high volumes
Added 1 hour ago
Communications Specialist, McCaig Bone and Joint Health Institute
University of Calgary
Calgary, AB
Volunteer
This position is part of the AUPE bargaining unit, and falls under the Specialist/Advisor Job Family, Phase 2.
Added 1 hour ago
Senior Clinical Trial Program Administrator, Clinical Research
University of Calgary
Calgary, AB
Full-time
This position is part of the AUPE bargaining unit, and falls under the Specialist/Advisor Job Family, Phase 2.
Added 1 hour ago
Program Coordinator, Undergraduate Medical Education
University of Calgary
Calgary, AB
Full-time
Recruitment and tracking of preceptors using VERA software
Added 2 hours ago
Senior Compliance Officer
Raymond James Ltd.
Toronto, ON
Full-time
Act as a senior advisor to branches and portfolio managers on compliance matters.
Added 2 hours ago
Banking Advisor Mutual Fund Representative
National Bank of Canada
Longueuil, QC
Full-time
A career as a Banking Advisor at National Bank is a varied role that allows you to live your ambitions and have a positive impact on your own life as well as the lives of your clients and…
Added 2 hours ago
Advisor, Talent Acquisition Marketing
Glencore Canada
Sparwood, BC
$85,000 to $100,200 CAD / year
Full-time
Reporting to the Lead, Talent Acquisition Marketing, the Advisor, Talent Acquisition Marketing is responsible for developing and executing recruitment marketing strategies that attract and…
Added 2 hours ago
Advisor, Human ResourcesNew
Glencore Canada
Elkford, BC
Full-time
Reporting to the Senior Advisor, Human Resources (HR), the Advisor, Human Resources is responsible for leading and assisting with a broad range of HR services. You will be a key figure…
Added 2 hours ago
Area Business Manager
ABN Feeds
Cornwall, ON
Full-time
…consultative, solutions-led approach, you’ll act as a trusted advisor - supporting farms with everything from core milk recording through to health testing and advanced…
Added 2 hours ago
Auditeur(trice) interne principal(e), Opérations financières
CGI
Montreal, QC
Full-time
…performance. Beyond audit execution, you'll act as a trusted advisor, helping drive continuous improvement while contributing to CGI's commitment to integrity, accountability, and…
Added 2 hours ago
Media Sales Strategist
Rogers Sports & Media
AB · Edmonton, AB
Full-time
Proven success in a consultative sales or agency role, acting as a trusted advisor to clients.
Added 3 hours ago
Expert Banking Advisor
Royal Bank of Canada
Levis, QC
Full-time
As an RBC Financial Advisor, you attract, nurture, and grow relationships with our high-value personal and small business clients, by adding value in the moments that matter to them. You…
Added 3 hours ago
Associate Advisor
Royal Bank of Canada
Ottawa, ON
Full-time
As an Associate Advisor, you will work with the Investment Advisor team and be responsible for providing proactive advice and support to our clients and the Investment Advisor, helping…
Added 3 hours ago
People in Deals (M&A HR) Senior Manager
Pwc Canada
Toronto, ON
Full-time
Demonstrated ability to function as a trusted advisor to executive leadership teams on people, workforce, and organizational matters.
Added 3 hours ago
Senior Talent Acquisition Advisor
Worley
Markham, ON
Full-time
…candidates while guiding hiring managers and candidates through the recruitment selection process. This individual will perform full life cycle recruitment across a range of projects and…
Added 3 hours ago
Associate Student Recruitment Advisor
The University of British Columbia
Kelowna, BC
$5,692.25 to $8,179.5 CAD / month
Full-time
The Associate Student Recruitment Advisor reports to the Associate Director, Student Recruitment & Advising. The position works closely in collaboration with: (a) Student Recruiter-Advisors…
Added 3 hours ago
North American Pursuit Specialist
RSM Canada
Toronto, ON
Full-time
Added 3 hours ago
Advisor, Corporate Underwriting
Desjardins
Mississauga, ON · Aurora, ON · Montreal, QC · Levis, QC
Full-time
Join a national team that is shaping the future of Commercial insurance. As a Corporate Underwriting Advisor, you will play a pivotal role in defining underwriting strategies, evolving…
Added 4 hours ago
Business Development Coordinator
Carleton University
Ottawa, ON
Other
Connecting with employers who have ceased posting to understand their hiring needs and/or recruitment patterns.

Weber Shandwick

Account Director, Platform Strategy

Toronto, ON, Canada

Pay: Salary Range: $95,000 - $130,000
Job type: Full-time
Apply by: Oct 23, 2026
Experience: 8+ years of agency experience in social media strategy, influencer marketing, or integrated communications, preferably within an agency environment
Posting language: English
Posted: Sep 23, 2026

Apply About employer

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Original job description

Agency

Weber Shandwick

Job Function

Media

Job Subfunction

Earned Media

Job Description

Do you live culture? Are you embedded in travel, retail, lifestyle, technology, fashion and beauty, food, or internet communities?

We’re seeking an experienced Director of Social + Influencer Strategy. Your authenticity will shape every decision - from campaign concepts to influencer selection, priority social channels to copy. At the intersection of creative, strategy, storytelling, and production, your lifestyle IS your qualification.

This is a subject-matter expert role combining strategic planning, hands-on campaign management, and thought leadership across our agency. You'll partner with account leadership to build integrated strategies that drive measurable results and advance our capabilities in the social and influencer space.

Key Responsibilities

Strategy + Planning

Develop integrated social and influencer strategies for diverse clients across multiple sectors, translating business objectives into data-driven recommendations
Conduct competitive and audience insights analysis to inform creator selection, platform strategy, and content approaches
Build strategic frameworks for paid vs. earned influencer activation, balancing reach, engagement, and authenticity
Lead quarterly strategy reviews and optimize tactics based on performance data and emerging trends

Execution & Campaign Management

Oversee end-to-end campaign execution, from creator briefing and content development through performance reporting and optimization
Manage influencer relationships, vetting, contracting, and ongoing partnership optimization
Direct content strategy across owned social channels, ensuring brand consistency and audience resonance
Build and maintain media and influencer databases; nurture key relationships for future opportunities

Client & Stakeholder Management

Serve as primary strategic advisor to account teams and clients on social and influencer opportunities
Present insights, recommendations, and campaign results to senior stakeholders; articulate business impact and ROI
Translate client briefs into strategic recommendations and creative briefs for execution teams
Identify proactive and expansion opportunities within existing accounts

Subject Matter Expertise

Stay current on social media trends, platform updates, influencer landscape shifts, and best practices
Share knowledge across the agency through workshops, internal training, and thought leadership
Contribute to new business pitches, case studies, and award submissions
Build proprietary tools, methodologies, or frameworks that strengthen our social and influencer capabilities

Key Qualifications

8+ years of agency experience in social media strategy, influencer marketing, or integrated communications, preferably within an agency environment
Proven track record developing and executing successful influencer and social campaigns for major brands across multiple categories
Deep knowledge of social platforms (Instagram, TikTok, YouTube, LinkedIn, etc.) and influencer ecosystem dynamics
Strong analytical skills - ability to interpret data, identify trends, and recommend optimization
Excellent written and verbal communication; ability to present complex strategies simply
Project management skills; experience managing multiple clients/campaigns simultaneously
Experience building and managing relationships with creators (including strong negotiation skills), media, clients, agencies and other partners
Strategic thinking with ability to balance creative vision and measurable results
Familiarity with a broad set of social media and influencer analytics tools
Detail-oriented, multi-tasker with excellent time-management skills
Experience leading a team is an asset
Bonus: you have experience in the B2B and LinkedIn influencer space

What We Offer

Leadership opportunity in a growing practice
Exposure to high-profile, diverse accounts across multiple sectors
Collaborative, creative culture with access to integrated capabilities
Professional development and thought leadership opportunities
Competitive compensation and benefits package

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

Salary Range: $95,000 - $130,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

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Salary Range: $95,000 - $130,000

Apply About employer

More about this job

Responsibilities

Develop integrated social and influencer strategies, oversee campaign execution and optimization, and advise clients and account teams on opportunities and measurable results. Build agency expertise through trend analysis, training, thought leadership, new business contributions, and proprietary tools or frameworks.

Requirements

Requires 8 or more years of agency experience in social media strategy, influencer marketing, or integrated communications, with a record of successful campaigns for major brands. Candidates should have strong platform and influencer ecosystem knowledge, analytical and communication skills, creator relationship and negotiation experience, and the ability to manage multiple campaigns; team leadership and B2B or LinkedIn influencer experience are assets.

Skills

Social Media Strategy
Influencer Marketing
Integrated Communications
Campaign Management
Strategic Planning
Audience Insights Analysis
Competitive Analysis
Performance Analytics
Content Strategy
Creator Relationship Management
Contract Negotiation
Client Management
Stakeholder Presentations
Project Management
Team Leadership
Thought Leadership

Benefits

Competitive Compensation
Benefits Package
Professional Development Opportunities

Visa sponsorship

Not detected in the job text

Keywords

Social Media
Influencer Marketing
Instagram
TikTok
YouTube
LinkedIn
Earned Media
Owned Social Channels
Creator Selection
Creator Briefing
Influencer Vetting
Influencer Contracting
Audience Insights
Competitive Analysis
Paid and Earned Activation
Campaign Optimization
Performance Reporting
Social Media Analytics
Integrated Strategy
Content Development
Media Databases
Influencer Databases
ROI
Thought Leadership
New Business Pitches
Case Studies
Award Submissions
B2B Influencer Marketing

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