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Weber Shandwick

Manager, Earned Media

Montreal, QC, Canada

Pay: Salary Range: $65,000 - $75,000
Job type: Full-time
Apply by: Oct 25, 2026
Posting language: English · French
Posted: Sep 25, 2026

Apply About employer

Applications open in a new tab.

Original job description

English section of this bilingual listing.

We’re looking for a team player to help us tell compelling stories for our clients through innovative and integrated earned, owned and paid media strategies. You love the thrill of the pitch, building relationships with media and influencers, and constantly immersing yourself in media, culture and technology trends to drive impact for brands.

With 4-6 years of experience across the media, influencer and digital/social landscape, you’ll work within integrated account teams to create campaigns that drive earned media coverage and activate influencer programs that generate meaningful and measurable results. Familiarity with both traditional media as well as digital and social platforms is key.

Responsibilities

Help develop and execute innovative and award-winning integrated PR campaigns for major Canadian and global brands
Develop strategic media relations plans, including goals and objectives, media targets, story angles and outreach approaches, in collaboration with and support from senior media relations experts
Identify and build relationships with influencers and content creators to bring our clients’ stories to life through trusted and relatable voices
Identify new outlets and platforms, and creative ways to propel earned-first storytelling for our clients
Monitor media outlets, understand industry issues that directly and indirectly affect our clients, and analyze and distill meaningful insights from media coverage
Develop strategic messaging and provide counsel for clients’ issues and reputational risks
Proactively monitor social media and influencer space for brand-building opportunities while also developing a sense of competitor programs and relevant cultural conversations
Develop and track meaningful KPIs to measure the success of campaigns and return on investment for our clients
Participation in office-wide initiatives, seminars and meetings to further professional learning and development
Assist in the development and coaching of junior team members
Actively participate in agency development and assist with new business

Key Qualifications

Approximately 4-6 years of experience, ideally in an agency, communications or journalism environment
Strong understanding of the overall media and social media landscapes
Established media relationships and illustrative examples of past success
Proven ability to garner earned-first coverage and conversation on behalf of brands, organizations, companies or other institutions
Familiarity with media and/or influencer databases, journalist-led tools and resources
Ability to work effectively with integrated agency teams
A working style that is self-motivated, well-organized and resilient to ever-changing timelines, requests and deliverables
Strong written, verbal communication (French and English), presentation, collaboration and problem-solving skills

Salary Range: $65,000 - $75,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

Salary Range: $65,000 - $75,000

Read the full bilingual original

Agency

Weber Shandwick

Job Function

Media

Job Subfunction

Earned Media

Job Description

L’équipe de Weber Shandwick est actuellement à la recherche d’un ou d’une gestionnaire bilingue pour rejoindre son équipe de médias intégrés à Montréal. Nous formons une équipe passionnée et diversifiée qui assure la protection et la promotion de certaines des marques les plus emblématiques et les plus appréciées au Canada - tout en nous amusant!

Nous sommes à la recherche d’une personne apte à travailler en équipe, qui nous aidera à raconter des histoires convaincantes pour nos clients et nos clientes, grâce à des stratégies intégrées se déployant sur toutes les plateformes médiatiques. Vous aimez bâtir des relations avec les représentants et les représentantes des médias ainsi qu’avec des influenceurs et des influenceuses. Vous appréciez aussi vous imprégner des tendances de divers univers, comme les médias sociaux, le milieu culturel et le secteur technologique, afin d’entraîner des retombées percutantes pour les marques.

Vous devez posséder de quatre à six ans d’expérience dans le domaine des médias, du marketing d’influence et des plateformes numériques et sociales. Vous travaillerez au sein d’équipes intégrées pour créer des campagnes qui génèrent une couverture médiatique et pour activer des programmes d’influence qui génèrent des résultats significatifs et quantifiables. Une bonne connaissance des médias traditionnels et des plateformes numériques et sociales est essentielle.

Responsabilités

Contribuer à l’élaboration et à la réalisation de campagnes de relations publiques intégrées et innovantes, pour de grandes marques canadiennes et internationales.
Élaborer des plans stratégiques de relations avec les médias, comprenant des objectifs, des cibles médiatiques, des angles d’attaque et des approches de sensibilisation, en collaboration et avec le soutien d’experts en relations avec les médias.
Identifier et établir des relations avec des créateurs et créatrices de contenu afin de donner vie aux histoires de notre clientèle par le biais de voix crédibles et dignes de confiance.
Identifier de nouveaux débouchés et de nouvelles plateformes, ainsi que des moyens créatifs de propulser la communication narrative pour le compte de notre clientèle.
Suivre les médias, comprendre les enjeux sectoriels qui touchent directement et indirectement notre clientèle, et analyser et distiller des informations pertinentes à partir de la couverture médiatique.
Élaborer des messages stratégiques et fournir des conseils sur les enjeux et les risques d’atteinte à la réputation de notre clientèle.
Suivre de manière proactive les médias sociaux et la sphère des influenceurs et influenceuses pour déceler les opportunités de développement de la marque, tout en se familiarisant avec les programmes de la concurrence et les conversations culturelles pertinentes.
Élaborer et suivre des indicateurs de rendement clés significatifs afin de mesurer le succès des campagnes et le retour sur investissement pour notre clientèle.
Participer à des initiatives, des séminaires et des réunions au sein de l’agence afin de favoriser l’apprentissage et le développement professionnel.
Contribuer au développement et à l’encadrement des membres de l’équipe.
Participer activement au développement de l’agence et aider à la prospection de nouveaux clients.

Compétences Clés

De 4 à 6 ans d’expérience, idéalement au sein d’une agence, en communication ou en journalisme.
Bonne compréhension de l’ensemble des médias et du paysage des médias sociaux.
Relations existantes avec les médias et exemples de réussites passées.
Capacité avérée à obtenir de la couverture médiatique et à générer des conversations pour le compte de marques, d’organisations, d’entreprises ou d’autres institutions.
Bonne connaissance des bases de données des médias et des influenceurs et influenceuses, ainsi que des outils et des moyens utilisés par les journalistes.
Capacité à travailler efficacement avec des équipes d’agences intégrées.
Un style de travail volontaire, bien organisé et capable de s’adapter à des délais, des demandes et des résultats en constante évolution.
Solides compétences en matière de communication écrite et orale (français et anglais), de présentation, de collaboration et de résolution de problèmes.

Manager, Integrated Media (MEDIA & INFLUENCER RELATIONS)

The Weber Shandwick team is currently seeking a bilingual Manager to join our Integrated Media team in Montreal. We’re a passionate and diverse team that protects and promotes some of Canada’s most iconic and beloved brands – and has fun while doing it!

We’re looking for a team player to help us tell compelling stories for our clients through innovative and integrated earned, owned and paid media strategies. You love the thrill of the pitch, building relationships with media and influencers, and constantly immersing yourself in media, culture and technology trends to drive impact for brands.

With 4-6 years of experience across the media, influencer and digital/social landscape, you’ll work within integrated account teams to create campaigns that drive earned media coverage and activate influencer programs that generate meaningful and measurable results. Familiarity with both traditional media as well as digital and social platforms is key.

Responsibilities

Help develop and execute innovative and award-winning integrated PR campaigns for major Canadian and global brands
Develop strategic media relations plans, including goals and objectives, media targets, story angles and outreach approaches, in collaboration with and support from senior media relations experts
Identify and build relationships with influencers and content creators to bring our clients’ stories to life through trusted and relatable voices
Identify new outlets and platforms, and creative ways to propel earned-first storytelling for our clients
Monitor media outlets, understand industry issues that directly and indirectly affect our clients, and analyze and distill meaningful insights from media coverage
Develop strategic messaging and provide counsel for clients’ issues and reputational risks
Proactively monitor social media and influencer space for brand-building opportunities while also developing a sense of competitor programs and relevant cultural conversations
Develop and track meaningful KPIs to measure the success of campaigns and return on investment for our clients
Participation in office-wide initiatives, seminars and meetings to further professional learning and development
Assist in the development and coaching of junior team members
Actively participate in agency development and assist with new business

Key Qualifications

Approximately 4-6 years of experience, ideally in an agency, communications or journalism environment
Strong understanding of the overall media and social media landscapes
Established media relationships and illustrative examples of past success
Proven ability to garner earned-first coverage and conversation on behalf of brands, organizations, companies or other institutions
Familiarity with media and/or influencer databases, journalist-led tools and resources
Ability to work effectively with integrated agency teams
A working style that is self-motivated, well-organized and resilient to ever-changing timelines, requests and deliverables
Strong written, verbal communication (French and English), presentation, collaboration and problem-solving skills

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status

Salary Range: $65,000 - $75,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

,

Salary Range: $65,000 - $75,000

Apply About employer

More about this job

Responsibilities

Develop and execute integrated public relations campaigns, media relations plans, and influencer programs that generate meaningful coverage and measurable results. Monitor media and cultural trends, advise clients on messaging and reputational risks, track campaign performance, coach junior team members, and support agency growth and new business.

Requirements

Candidates should have approximately four to six years of experience, ideally in an agency, communications, or journalism setting, along with strong knowledge of traditional, digital, and social media. They should have established media relationships and a record of generating coverage, and demonstrate strong written and verbal communication in French and English, organization, adaptability, collaboration, and problem-solving.

Skills

Earned Media Relations
Integrated Public Relations Campaigns
Influencer Relations
Media Planning
Strategic Messaging
Media Monitoring
Social Media Monitoring
Content Creator Relations
Campaign Measurement
KPI Development
Reputation Risk Management
Media Analysis
Client Counseling
Presentation Skills
Team Collaboration
Bilingual Communication

Visa sponsorship

Not detected in the job text

Keywords

Earned Media
Integrated Media
Public Relations
Media Relations
Influencer Marketing
Content Creators
Digital Media
Social Media
Traditional Media
Integrated Campaigns
Media Planning
Media Outreach
Story Angles
Earned-First Storytelling
Media Monitoring
Cultural Trends
Competitor Analysis
Strategic Messaging
Reputation Risk
Key Performance Indicators
Return On Investment
Media Databases
Journalist Tools
Client Counseling
New Business Development
French-English Bilingualism

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