Intermediate Product Owner, WestJet App - 12 Month Term

This position requires in-person collaboration up to five days a week. This arrangement is subject to change based on business requirements.

Why WestJet:

Since our story took off in 1996, WestJet has strived to enrich the lives of everyone in our world; a career with us is no exception. We’re proud to be one of Canada’s most admired and respected corporate cultures and continuously aim for the highest standards of service and success.

Join us, this is where your career story takes off.

Overview of the Role

The WestJet App is being transformed into a Day of Travel Command Centre, helping guests navigate their journey with greater confidence through timely information, self-service tools, disruption support, personalized experiences, and seamless access to their travel information.

We are looking for an Intermediate Product Owner to help bring this vision to life.

Working within an agile product team, you will own a portfolio of mobile app capabilities and initiatives, driving them from discovery through delivery and ongoing optimization. You will work closely with developers, designers, analysts, and business stakeholders to deliver experiences that create measurable value for guests and the business.

You will also play a key role in maintaining a strong pulse on the voice of the guest. By partnering with teams across the business and proactively monitoring App Store reviews, guest feedback, analytics, and operational insights, you will help ensure product decisions are informed by real guest needs and real-world performance.

Success means delivering meaningful product improvements while maintaining a constant pulse on the health of the mobile experience. You will own initiatives that contribute to the evolution of the WestJet App as a Day of Travel Command Centre while ensuring guest feedback, analytics, product quality, and real-world usage insights continuously shape what we build next.

The ideal candidate combines strong product ownership skills with curiosity, accountability, and an obsession with quality. They are equally comfortable discussing roadmap priorities, investigating guest-reported issues, reviewing analytics, and delivering initiatives that improve the mobile experience.

You will help create an app experience that guests trust, rely on, and want to return to throughout their journey.

Key Responsibilities

• Own and deliver mobile app initiatives from discovery through launch and post-launch measurement.
• Define requirements, user stories, acceptance criteria, and OKR aligned success metrics.
• Manage and prioritize product backlogs in alignment with guest needs, business objectives, and technical considerations.
• Partner closely with Development, UX, QA, and Analytics teams to deliver valuable guest experiences.
• Take accountability for the successful delivery, adoption, quality, and ongoing performance of assigned product initiatives.

• Act as a champion for the guest by ensuring feedback and insights are reflected in product decisions and roadmap discussions.
• Build strong partnerships with teams across Guest Experience, Operations, Loyalty, Marketing, Guest Support, and Digital to understand guest needs and opportunities.
• Proactively monitor App Store reviews, guest feedback channels, surveys, operational insights, and product analytics to identify trends and recurring themes.
• Translate guest feedback and insights into actionable recommendations, product enhancements, and backlog priorities.

• Develop a deep understanding of how guests use and experience the WestJet App.
• Investigate, validate, and document guest-reported issues, defects, and usability concerns.
• Reproduce issues and create detailed bug reports that support efficient diagnosis and resolution by development teams.
• Support beta programs, testing activities, and release validation to ensure a high-quality guest experience.
• Champion continuous improvement and maintain a high standard of product quality, reliability, and attention to detail.

• Monitor key product health, adoption, engagement, and guest satisfaction metrics.
• Evaluate whether delivered capabilities are achieving intended guest and business outcomes.
• Use qualitative and quantitative insights to identify opportunities for optimization and future investment.
• Partner with analytics teams to develop meaningful measures of success and inform product decisions.

Experience & Qualifications

• Diploma or bachelor's degree in Business, Technology, Product Management, Computer Science, or a related field.
• Typically 6+  years of experience in Product Ownership, Product Management, Business Analysis, Digital Product, Mobile Product, or related disciplines.
• Experience leading initiatives from discovery through delivery within Agile product delivery environments.
• Proven experience in backlog management, user story development, prioritization, and stakeholder collaboration.
• Experience using feedback, operational insights, analytics, and performance metrics to inform product decisions.
• Strong understanding of software development lifecycles and digital product delivery.
• Experience supporting consumer-facing mobile applications or digital experiences is considered an asset.
• Experience within travel, loyalty, digital commerce, or guest experience environments is considered an asset.
• Demonstrates ownership, accountability, and a results-oriented mindset.
• Has exceptional attention to detail and takes pride in delivering high-quality experiences.
• Is naturally curious and motivated to understand how products perform in the hands of real guests.
• Has strong analytical and problem-solving capabilities.
• Balances guest needs, business objectives, technical constraints, and delivery timelines.
• Builds strong relationships and collaborates effectively across teams and stakeholder groups.
• Communicates clearly with both technical and non-technical audiences.
• Has a passion for digital products, guest experiences, and continuous learning.
• Understands that small details can have a significant impact on the guest experience.

The benefits of being a WestJetter:

WestJet provides all WestJetters with a competitive total rewards package. On top of that, we offer:

• A fun and friendly culture with colleagues who work together to win
• Travel privileges for you and your family, effective from your start date
• Savings and Benefit programs that are flexible to meet your specific needs 

Think we’re a great fit? Apply now!

About WestJet Group of Companies 

WestJet took to the skies in 1996 with just over 200 employees and three aircraft operating service to five destinations. Since then, WestJet has pioneered low-cost travel in Canada, cutting airfares in half, and increasing the flying population in Canada by more than 50 per cent. Since the Sunwing Airlines integration in 2025, more than 15,000 WestJetters support nearly 200 aircraft and connect guests to our global network of more than 100 destinations across North America, Central America, the Caribbean, Europe and Asia. The WestJet Group is a major Canadian employer and includes WestJet Airlines, WestJet Encore and Sunwing Vacations Group. We’re Canada’s leading value airline and largest vacation provider, with a united purpose of providing affordable and accessible air and vacation travel to Canadians.

Our safety promise

At WestJet, the safety and security of our people and our guests is a core value and at the heart of what we do. Safety and security are shared responsibilities all team members are expected to use safe work practices to ensure their well-being and the safety of others. WestJet recognizes that the use of Alcohol and Drugs can adversely impact a safe work environment and the well-being of others including guests, suppliers and the public, as well as place WestJet's operations at risk. All roles that are identified as Safey-Sensitive are required to pass a Pre-Employment Alcohol and Drug Test as per WestJet's Alcohol and Drug Policy.

Our commitment to diversity, equity and inclusion

We embrace what makes each of us unique, and what makes us uniquely WestJet. We welcome diverse skills, experiences and backgrounds so if you're passionate about this role, we encourage you to apply – even if you don't meet every qualification listed. WestJet is committed to inclusiveness, equity and accessibility throughout the selection process. If you require accommodation at any stage, please contact our Talent Acquisition team at talent@westjet.com.

We value the time and effort you put into your application. Our recruitment process is highly competitive and while every applicant will receive communication regarding their application status, only those selected to move forward will be contacted with next steps. If this role isn’t the right fit, we encourage you to explore future opportunities with us.

For more information about everything WestJet, please westjet.com/aboutus.

If you wish to withdraw your application or request that your personal information be deleted, please contact us at talent@westjet.com.