This position requires in-person collaboration up to five days a week. This arrangement is subject to change based on business requirements.
Why WestJet:
Since our story took off in 1996, WestJet has strived to enrich the lives of everyone in our world; a career with us is no exception. We’re proud to be one of Canada’s most admired and respected corporate cultures and continuously aim for the highest standards of service and success.
Join us, this is where your career story takes off.
Overview of the role:
Great creative work takes more than a great idea. It takes someone who can turn ambition into a plan, connect dozens of moving parts and create the conditions for talented people to do their best work.
As Program Manager, Creative Studio, you’ll sit at the operational centre of The Studio - WestJet Group’s in-house creative team working across WestJet, Sunwing, WestJet Vacations and SellOffVacations.
Reporting to the Group Creative Director and working alongside the Studio’s other project managers and creative leaders, you’ll lead a portfolio of integrated creative and marketing work from intake and briefing through development, production, approvals and delivery.
This is a delivery leadership role, not simply a scheduling role. You’ll understand how campaigns are built, care about the quality of the work and balance creative ambition with business needs, timelines and budgets. In a team that operates with the energy and standards of an agency, you’ll bring clarity when work is complex, momentum when it gets stuck and calm when the pace picks up.
A little about you
- You genuinely love advertising, marketing and creative work. You care about what is being made, not only when it is due.
- You understand how an integrated campaign comes together - from a strong brief and initial creative thinking through production, channel delivery and launch.
- You are exceptionally organized. You know where the work stands, what decision is needed next, who needs to make it and what could put delivery at risk.
- You are comfortable working deeply within project-management platforms, keeping the system as current and useful as the conversations happening around it.
- You can move comfortably between a conversation about the creative idea and one about scope, timing, budget, production or approvals.
- You are proactive and anticipate needs, dependencies and roadblocks before they become problems.
- You bring structure without unnecessary bureaucracy. You know when process helps the work and when it is getting in the way.
- You communicate clearly and confidently, whether you are working with a designer, writer, senior leader, marketing partner, external agency or production company.
- You are collaborative, candid and low ego. You can challenge constructively, manage expectations and bring people together around a shared outcome.
- You are comfortable working in a fast-moving environment where priorities can change, but quality and accountability still matter.
- You take pride in the details while keeping sight of the broader business and brand objective.
Key responsibilities
- Own the end-to-end delivery of multiple concurrent creative and marketing initiatives, from intake and briefing through development, production, approvals, launch and closeout.
- While this role does not have direct reports, lead multidisciplinary project teams with clarity and confidence, bringing people together around shared priorities, decisions and outcomes.
- Translate briefs and business requirements into clear scopes, deliverables, workback schedules, milestones, responsibilities and approval paths.
- Partner closely with creative directors, creative leads, writers, designers and other Studio specialists to ensure teams have the clarity, time, resources and feedback needed to produce strong work.
- Serve as a trusted day-to-day partner for Brand, Marketing, Loyalty, Digital, Social, Communications, Commercial and other teams across WestJet Group.
- Lead project kickoffs, status meetings, creative reviews and production checkpoints, ensuring decisions, actions and accountabilities are clearly documented and followed through.
- Establish and manage realistic timelines that account for creative development, stakeholder input, legal and regulatory review, production requirements, trafficking and delivery.
- Build strong relationships with internal partners, helping them navigate The Studio’s ways of working while setting clear expectations around scope, roles, timing, feedback and approvals.
- Bring the right people together at the right time, connect work across teams and channels, and ensure stakeholders remain aligned as projects evolve.
- Coordinate the development and delivery of integrated campaign assets across channels that may include broadcast, video, digital, social, CRM, web, out-of-home, print, airport, onboard and internal communications.
- Coordinate asset matrices, technical specifications, versioning, localization and final delivery, ensuring every team and channel receives the right creative in the right format at the right time.
- Work with the Group Creative Director, fellow project managers and creative leadership to support resource planning, prioritize demand, identify capacity pressures and recommend practical solutions.
- Protect agreed scope and timelines, assess the impact of changes and ensure trade-offs are made consciously rather than by default.
- Identify risks, dependencies and blockers early; resolve what you can and escalate clearly when a decision or intervention is required.
- Support campaign and content production, including coordination with external agencies, production companies, photographers, directors, freelancers and other specialist partners when required.
- Manage project budgets and financial administration, including estimates, purchase orders, vendor coordination, invoice tracking and reconciliation, with a strong eye on value and accountability.
- Use Monday.com as the Studio’s central source of truth, building and maintaining project boards, workflows, timelines, dependencies, dashboards and reporting so teams and leaders have a clear view of status, capacity, risks and upcoming demand.
- Help strengthen the Studio’s operating model by identifying recurring challenges, capturing learnings and improving tools, templates and workflows.
- Champion a culture that values excellent creative work, respectful collaboration, clear accountability and continuous improvement.
Experience and qualifications
- 7+ years of relevant experience delivering creative, advertising, brand or integrated marketing work within an agency, in-house creative studio, production environment or similarly fast-moving marketing organization.
- Demonstrated experience taking complex, multi-channel campaigns from brief through creative development, production and final delivery.
- Strong understanding of creative workflows, campaign development and the requirements of different marketing channels and asset types.
- Proven ability to manage multiple projects, stakeholders, timelines and budgets simultaneously without losing command of the details.
- Excellent written and verbal communication skills, with the confidence to lead meetings, guide conversations, clarify decisions and influence without direct authority.
- Strong relationship-management skills and experience working with creative teams, marketers, senior leaders and external partners.
- Sound judgment and the ability to balance creative ambition, business needs, timing, cost and risk.
- Experience working confidently with project-management and collaboration platforms; direct experience with Monday.com is considered a strong asset.
- Familiarity with Adobe Creative Cloud or comparable creative-production workflows - including how assets are developed, versioned and prepared for delivery - is considered an asset. Hands-on design proficiency is not required.
- Strong working knowledge of PowerPoint, Excel and Word.
- Experience supporting production, vendor management, budget administration or agency relationships is considered an asset.
- Experience working across multiple brands or within a large, matrixed organization is considered an asset.
The benefits of being a WestJetter:
WestJet provides all WestJetters with a competitive total rewards package. On top of that, we offer:
- A fun and friendly culture with colleagues who work together to win
- Travel privileges for you and your family, effective from your start date
- Savings and Benefit programs that are flexible to meet your specific needs
Think we’re a great fit? Apply now!
About WestJet Group of Companies
WestJet took to the skies in 1996 with just over 200 employees and three aircraft operating service to five destinations. Since then, WestJet has pioneered low-cost travel in Canada, cutting airfares in half, and increasing the flying population in Canada by more than 50 per cent. Since the Sunwing Airlines integration in 2025, more than 15,000 WestJetters support nearly 200 aircraft and connect guests to our global network of more than 100 destinations across North America, Central America, the Caribbean, Europe and Asia. The WestJet Group is a major Canadian employer and includes WestJet Airlines, WestJet Encore and Sunwing Vacations Group. We’re Canada’s leading value airline and largest vacation provider, with a united purpose of providing affordable and accessible air and vacation travel to Canadians.
Our safety promise
At WestJet, the safety and security of our people and our guests is a core value and at the heart of what we do. Safety and security are shared responsibilities all team members are expected to use safe work practices to ensure their well-being and the safety of others. WestJet recognizes that the use of Alcohol and Drugs can adversely impact a safe work environment and the well-being of others including guests, suppliers and the public, as well as place WestJet's operations at risk. All roles that are identified as Safey-Sensitive are required to pass a Pre-Employment Alcohol and Drug Test as per WestJet's Alcohol and Drug Policy.
Our commitment to diversity, equity and inclusion
We embrace what makes each of us unique, and what makes us uniquely WestJet. We welcome diverse skills, experiences and backgrounds so if you're passionate about this role, we encourage you to apply – even if you don't meet every qualification listed. WestJet is committed to inclusiveness, equity and accessibility throughout the selection process. If you require accommodation at any stage, please contact our Talent Acquisition team at talent@westjet.com.
We value the time and effort you put into your application. Our recruitment process is highly competitive and while every applicant will receive communication regarding their application status, only those selected to move forward will be contacted with next steps. If this role isn’t the right fit, we encourage you to explore future opportunities with us.
For more information about everything WestJet, please westjet.com/aboutus.
If you wish to withdraw your application or request that your personal information be deleted, please contact us at talent@westjet.com.
