This position requires in-person collaboration up to five days a week. This arrangement is subject to change based on business requirements.
Why WestJet:
Since our story took off in 1996, WestJet has strived to enrich the lives of everyone in our world; a career with us is no exception. We’re proud to be one of Canada’s most admired and respected corporate cultures and continuously aim for the highest standards of service and success.
Join us, this is where your career story takes off.
Overview of role:
The Transformation organization sits at the core of the WestJet Group and is accountable for translating enterprise strategy into delivered, measurable outcomes. The team supports executive decision-making by connecting strategic priorities, operational performance, financial impacts and transformation investments through rigorous analysis and enterprise modelling.
The Senior Analyst, Strategy Modelling builds and maintains the forecasting, scenario modelling and analytical capabilities used to evaluate business decisions, market changes and transformation initiatives. The role combines strategic and executive decision support with the data management, system development, quality assurance and reporting capabilities required to make those insights reliable, scalable and repeatable.
Reporting within Transformation Strategy & Intelligence, this role works closely with Finance, Technology and business leaders to convert complex operational and financial data into credible forecasts, business-case simulations and executive-ready recommendations. The role also owns the underlying modelling methodologies, data quality controls and analytical tools that support effective enterprise decision-making.
Key Responsibilities
- Develop and maintain enterprise forecasting models that quantify future demand, operational performance, financial impacts and business outcomes to support strategic planning and executive decision-making.
- Build scenario models and business-case simulations that evaluate transformation initiatives, emerging opportunities, strategic risks and investment decisions across the organization.
- Obtain, process and integrate operational, financial and market data from multiple source systems, working with Technology and data owners to ensure required information is available, captured and appropriately structured.
- Maintain and enhance analytical logic, allocation methodologies, forecasting assumptions and associated outputs, including scheduled and ad hoc reporting, dashboards and decision-support tools.
- Produce executive-ready analyses, forecasts and recommendations for Directors, Vice Presidents and Executive Leadership, translating complex analytical outputs into concise insights, strategic implications and recommended actions.
- Conduct detailed analysis of existing systems, models and business processes to identify abnormalities, data-quality concerns, control gaps and opportunities for improvement.
- Perform rigorous quality assurance, validation and reconciliation to ensure the accuracy and integrity of data, analytical models and information used for executive and enterprise decision-making.
- Monitor industry trends, competitor performance and market dynamics to identify emerging opportunities, risks and implications for WestJet’s business plans and transformation agenda.
- Partner with Finance, Technology and business teams to design, implement and deploy new analytical capabilities and enhancements to existing models, systems and reporting solutions.
- Own enterprise modelling methodologies, forecasting standards and analytical tools, continuously improving model accuracy, scalability, usability and decision-making effectiveness.
- Translate ambiguous strategic and operational questions into structured analytical approaches, clearly articulating assumptions, sensitivities, constraints and trade-offs.
- Create and maintain detailed documentation, including model specifications, business rules, data definitions, workflow diagrams, user guides and operating procedures.
- Support enterprise planning, investment prioritization and transformation governance by providing objective analysis of potential value, cost, risk, timing and organizational impact.
Competencies & Attributes
- Strategic and analytical mindset, with the ability to connect operational, financial and market inputs into credible forecasts and defensible recommendations.
- Advanced quantitative problem-solving skills and the ability to develop structured analytical approaches for complex or ambiguous business questions.
- Strong financial and commercial acumen, including an understanding of value drivers, business cases, investment trade-offs and financial performance.
- Exceptional attention to detail and a strong commitment to data integrity, quality assurance and analytical rigour.
- Ability to communicate complex methodologies, assumptions and findings in clear business language for executive and non-technical audiences.
- Strong executive writing and data-visualization skills, with the ability to produce concise, compelling and decision-oriented materials.
- Intellectual curiosity and a willingness to challenge assumptions, investigate anomalies and identify alternative explanations or scenarios.
- Collaborative and team-oriented, with the ability to work effectively across Transformation, Finance, Technology and operational functions.
- Self-directed and comfortable managing multiple priorities, analytical workstreams and stakeholder expectations in a dynamic environment.
- Highly trusted and discreet, with the judgement required to handle sensitive financial, strategic and operational information.
- Continuous-improvement mindset, with a focus on making analytical tools, models and processes more accurate, scalable and effective.
Professional Experience & Qualifications
- Bachelor’s degree in Business, Commerce, Finance, Economics, Computer Science, Information Technology, Data Science, Mathematics, Engineering or a related field required.
- Progressive experience in strategy, financial analysis, data analytics, business intelligence, forecasting, financial modelling or a related analytical discipline.
- Demonstrated experience developing forecasting models, strategic scenarios, financial models, business cases or quantitative decision-support tools.
- Advanced SQL skills, including experience obtaining, transforming, validating and analyzing data from complex relational datasets.
- Advanced Microsoft Excel skills, including experience building flexible models, scenario analyses, sensitivity analyses and executive-ready outputs.
- Experience performing data validation, reconciliation and quality assurance across analytical models, reporting solutions or enterprise datasets.
- Experience translating business requirements into analytical, reporting or system solutions in partnership with business and Technology teams.
- Proven ability to synthesize complex analysis into clear recommendations for senior leaders and executive decision-makers.
- Experience creating and maintaining model documentation, system specifications, process maps, workflow diagrams or user guides.
- Power BI or comparable business-intelligence and data-visualization experience preferred.
- Python or comparable analytical programming experience preferred.
- Experience with Oracle EPM, Microsoft Access or comparable enterprise planning, modelling or database platforms considered an asset.
- Financial Modelling, Data Science or Analytics certification considered an asset.
- Master’s degree or MBA considered an asset.
- Aviation, transportation or another complex operating-environment experience preferred.
The benefits of being a WestJetter:
WestJet provides all WestJetters with a competitive total rewards package. On top of that, we offer:
- A fun and friendly culture with colleagues who work together to win
- Travel privileges for you and your family, effective from your start date
- Savings and Benefit programs that are flexible to meet your specific needs
Think we’re a great fit? Apply now!
About WestJet Group of Companies
WestJet took to the skies in 1996 with just over 200 employees and three aircraft operating service to five destinations. Since then, WestJet has pioneered low-cost travel in Canada, cutting airfares in half, and increasing the flying population in Canada by more than 50 per cent. Since the Sunwing Airlines integration in 2025, more than 15,000 WestJetters support nearly 200 aircraft and connect guests to our global network of more than 100 destinations across North America, Central America, the Caribbean, Europe and Asia. The WestJet Group is a major Canadian employer and includes WestJet Airlines, WestJet Encore and Sunwing Vacations Group. We’re Canada’s leading value airline and largest vacation provider, with a united purpose of providing affordable and accessible air and vacation travel to Canadians.
Our safety promise
At WestJet, the safety and security of our people and our guests is a core value and at the heart of what we do. Safety and security are shared responsibilities all team members are expected to use safe work practices to ensure their well-being and the safety of others. WestJet recognizes that the use of Alcohol and Drugs can adversely impact a safe work environment and the well-being of others including guests, suppliers and the public, as well as place WestJet's operations at risk. All roles that are identified as Safey-Sensitive are required to pass a Pre-Employment Alcohol and Drug Test as per WestJet's Alcohol and Drug Policy.
Our commitment to diversity, equity and inclusion
We embrace what makes each of us unique, and what makes us uniquely WestJet. We welcome diverse skills, experiences and backgrounds so if you're passionate about this role, we encourage you to apply – even if you don't meet every qualification listed. WestJet is committed to inclusiveness, equity and accessibility throughout the selection process. If you require accommodation at any stage, please contact our Talent Acquisition team at talent@westjet.com.
We value the time and effort you put into your application. Our recruitment process is highly competitive and while every applicant will receive communication regarding their application status, only those selected to move forward will be contacted with next steps. If this role isn’t the right fit, we encourage you to explore future opportunities with us.
For more information about everything WestJet, please westjet.com/aboutus.
If you wish to withdraw your application or request that your personal information be deleted, please contact us at talent@westjet.com.
