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Westmont Hospitality Group

Marketing Manager

Vancouver, BC, Canada

$80,000 to $95,000 CAD / year · Full-time

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Job details

Pay: $80,000 to $95,000 CAD / year
Job type: Full-time
Posting language: English
Posted: Oct 5, 2026

Original job description

		Job Description
	Position:	Marketing Manager
	Reports To:	Director of Marketing

OVERVIEW

The Marketing Manager is responsible for developing, implementing, and managing marketing strategies to promote Parq Casino's services and events. This role involves managing marketing activities and ensuring the casino's brand is effectively communicated to the target audience.

DUTIES AND RESPONSIBILITIES

Develop and Execute Marketing Plans: Work directly with Director of Marketing to create and implement both short-term and long-term marketing plans to achieve the casino's objectives.

Brand Development: Maintain the casino's brand identity, ensuring consistency across all marketing materials and communications. Ensure all staff are trained on the casino brand.

Advertising Campaigns: Work directly with Director of Marketing to plan, develop, and execute advertising campaigns across various media channels, including print, digital, and social media, partner media etc. to achieve the casino's objectives.

Special Events: Plan and manage special events to attract and engage customers, ensuring they align with the casino's brand and marketing goals.

Budget Management: Manage the marketing budget, ensuring all activities are cost-effective and within budget. Prep for P&L meetings, forecasts and budgets.

Team Management: Lead, mentor, and manage the brand marketing team, fostering a collaborative and productive work environment where everyone feels like a Big Deal.

Agency & Sponsorship Management: Manage the agencies Parq Casino uses on the brand marketing side, ensuring all campaigns align with brand guidelines & tone. Coordinate with external agencies for promotional activities.

Collaboration: Work closely with other departments, Marriott (Hotel) and Blau (Restaurants), to ensure marketing efforts are aligned with overall business goals.

Reporting: Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement.

Compliance: Ensure all marketing activities comply with gaming regulations, player health policies and company policies.

Additional duties and projects as assigned

QUALIFICATIONS AND EXPERIENCE

3-5 years of Casino Marketing or Casino experience
Post-secondary education in communications, marketing or public relations and/or relevant experience
1-2 years’ experience in a Leadership role
Strong knowledge of database marketing
Strong understanding of business planning ie. budgeting, forecasting and long-range planning
Know how to analyze and interpret P&L statements
Ability to work on numerous projects at one time, prioritize tasks and manage time wisely
Excellent communication, organizational and analytical skills
Must be a self-directed leader
Strong computer knowledge – Excel, Word, PowerPoint and Outlook.
Experience with RWS, CMP and kiosk programs
Event planning/execution experience an asset

CERTIFICATES AND/OR LICENSES REQUIREMENTS

Valid GPEB License
BCLC Certifications
Serving it Right Certification

PHYSICAL REQUIREMENTS

Able to lift, handle, and transport materials that are over 20lbs
Required to sit, stand and walk during working hours

Associate’s Agreement:

I have reviewed the job description, and I agree to perform the duties as outlined.

____________________________________ ___________________________________

Associate Name Date

____________________________________

Associate Signature

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More about this job

Responsibilities

The Marketing Manager is responsible for developing and executing marketing strategies to promote the casino's brand, services, and events. This role involves managing the marketing budget, leading the brand team, and ensuring all activities comply with gaming regulations.

Requirements

Candidates must have 3-5 years of casino marketing experience and a post-secondary education in communications, marketing, or public relations. Proficiency in business planning, P&L analysis, and relevant industry certifications like GPEB and BCLC is required.

Skills

Marketing Strategy
Brand Development
Advertising Campaigns
Budget Management
Team Leadership
P&L Management
Database Marketing
Event Planning
Forecasting
Communication
Analytical Skills
Project Management
Microsoft Excel
Microsoft PowerPoint
Gaming Regulations
Agency Management

Visa sponsorship

Not detected in the job text

Keywords

Marketing Manager
Casino Marketing
Brand Identity
Advertising
Budgeting
Forecasting
P&L
Team Management
Agency Management
Database Marketing
Event Planning
GPEB License
BCLC Certification
Serving it Right
Microsoft Office
RWS
CMP
Kiosk Programs
Strategic Planning
Compliance

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