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Added 14 mins ago
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Westmont Hospitality Group

Sales Manager

Edmonton, AB, Canada

Job type: Full-time
Experience: A minimum 2-3 years of hotel sales experience, preferably with corporate and group market experience
Posting language: English
Posted: Sep 25, 2026

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Original job description

JOIN OUR TEAM

We are looking for a commercial leader who can drive revenue, build strong relationships in the market, and establish the hotel's presence in the Edmonton Area. This role calls for a dynamic, strategic sales leader with a passion for driving results.

As a Sales Manager, you will enjoy a comprehensive benefits package, including:

Competitive salary
Group health benefits plan
RRSP contribution program
Complimentary on-site parking
Employee recognition programs
Employee referral program
Travel discount program
Educational assistance program

The Sales Manager is responsible for managing and achieving the top line sales, generate controllable transient segments and group business sales for overall revenue generation. The successful candidate will solicit new business and achieve revenue goals established for the hotel. In addition, will implement sales and marketing strategies which facilitate achievement of budget objectives, profitability and return on investment, through building strong business relationships and using effective negotiations and sales practices.

Duties & Responsibilities

Assists in the development and implementation of the hotel Sales Plan
Represents the hotel to individuals, groups and corporations in order to ensure repeat business and gain new business
Proactively researches and solicits new and repeat account opportunities through the use of prospecting techniques such as outside sales calls (pre-qualified and cold calls), telephone, websites, databases, trade shows, feeder market sales trips and other new business lead opportunities
Conducts property site tours and entertains clients in-house or off-site
Represents the hotel to the local community
Works with Operations teams to ensure the appropriate hotel implementation of special promotions and sales initiatives
Supports the service personnel in any way possible to enhance guest experience and satisfaction
Meets and exceeds personal sales room night revenue goals: monthly, quarterly and yearly
Utilizes the property management system
Promptly sends proposals, contracts and other correspondence
Accurately confirms all bookings, quotes and negotiated rates with adhering to hotel rate structure, credit policies and general hotel policies and procedures
Maintains up-to-date and accurate client files, databases and tracking systems
Stays familiar with industry trends via appropriate publications/trade memberships
Involved in the creation and implementation of marketing and social media strategies
Follows up on leads in a timely and professional manner within the respective territory both by telephone and by digital correspondence.
Fully qualifies each piece of business to understand the overall potential of the booking.
Responsible for full market knowledge as it relates to the strengths and weaknesses of top competitors and industry trends
Develops and maintains positive relations with all guests, vendors, colleagues and brand sales offices while portraying a professional image at all times.
Prepares weekly sales reports and attends weekly departmental and staff meetings
Follows up on Groups to ensure customer satisfaction
Other duties as assigned by the Regional Sales Manager
Other duties as assigned by the Director of Sales & Marketing and General Manager

Minimum Qualifications and Skills:

A minimum 2-3 years of hotel sales experience, preferably with corporate and group market experience
A proven track record in cultivating business relationships and strong prospecting skills
Strong negotiations, presentation, influencing skills and decision-making capabilities
Experience in hotel industry with knowledge of competitive markets considered definite asset
Ability to identify markets, develop sales/marketing strategies to penetrate markets in line with company business plan
Possesses excellent organizational, time management, communication and interpersonal skills
Background in the development & execution of business, marketing and sales plans
Proactive sales approach, assertive, fast-paced, results oriented and driven to succeed
Must be able to travel and may be required to work evenings and weekends as required
Demonstrates strong leadership, team, communication and coaching skills
Knowledge of Microsoft Office applications, Word, Excel and Power Point is essential
High degree of professionalism and dedication

Mental Effort

Listening and mental attentiveness in dealing with customer queries, and Director’s requirements.
Mental effort required in multi-tasking and handling interruptions that require refocusing.
Mental and visual concentration during computer work daily.

Physical Effort

Sitting or standing for long periods of time.
Performs computer work daily.

Working Conditions

Governed by concurrent and dynamic deadlines, despite conflicting priorities and frequent interruptions.
Constantly handling of queries and calls from guests, potential guests, and other departments.
Must have own vehicle and willingness to travel to events as required.
Occasionally required to travel out of market.
Must be able to work flexible hours.

Type of Supervision Required

Reports to the Director of Sales & Marketing and General Manager and works under minimal to no supervision. The Individual has complete responsibility to take whatever action is deemed advisable or necessary, subject only to the policies or general rules laid down.

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More about this job

Responsibilities

The Sales Manager is responsible for driving revenue, managing transient and group business segments, and implementing sales and marketing strategies to meet hotel objectives. They will actively solicit new business, conduct site tours, and build strong relationships with clients and the local community.

Requirements

Candidates must have a minimum of 2-3 years of hotel sales experience, specifically with corporate and group markets. Strong negotiation, prospecting, and communication skills are essential, along with proficiency in Microsoft Office applications.

Skills

Sales management
Revenue generation
Business development
Prospecting
Negotiation
Presentation skills
Strategic planning
Marketing strategy
Relationship management
Time management
Communication skills
Microsoft Office
Property management systems
Market analysis
Leadership
Coaching

Benefits

Competitive salary
Group health benefits plan
RRSP contribution program
Complimentary on-site parking
Employee recognition programs
Employee referral program
Travel discount program
Educational assistance program

Visa sponsorship

Not detected in the job text

Keywords

Sales Manager
Revenue Generation
Hotel Sales
Corporate Sales
Group Business
Prospecting
Cold Calling
Site Tours
Marketing Strategy
Social Media Strategy
Property Management System
Negotiation
Business Development
Market Analysis
Microsoft Office
Word
Excel
Power Point
Client Relations
Sales Reports
Hospitality Industry
Budget Objectives
Lead Generation
Contract Management
Feeder Market

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