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Westmont Hospitality Group

Senior Sales Manager

Edmonton, AB, Canada

Job type: Full-time
Experience: A minimum 4-5 years of hotel sales experience, preferably with corporate market experience
Posting language: English
Posted: Sep 22, 2026

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Original job description

JOIN OUR TEAM

We are looking for a Senior Sales Manager who can drive revenue, build strong relationships in the market, and establish the hotel's presence in the greater Ottawa area. This role calls for a dynamic, strategic sales leader with a passion for driving results.

As a Senior Sales Manager, you will enjoy a comprehensive benefits package, including:

Competitive salary
Group health benefits plan
RRSP contribution program
Complimentary on-site parking
Employee recognition programs
Employee referral program
Travel discount program
Educational assistance program

Job Summary

The Senior Sales Manager is responsible for managing and achieving the top line sales, generate group business leads and overall revenue generation. The successful candidate will solicit new business and achieve revenue goals established for the hotel. In addition, will implement sales and marketing strategies which facilitate achievement of budget objectives, profitability and return on investment, through building strong business relationships and using effective negotiations and sales practices.

Duties & Responsibilities

Assist the General Manager in the development of the hotel business plan
Represents the hotel to individuals, groups and corporations in order to ensure repeat business and gain new business
Research new account opportunities through the use of Cold Call techniques, Websites, and other new business lead opportunities. Proactively solicit new and repeat business using appropriate selling techniques. Conduct inside and outside Sales Calls (pre-qualified and cold calls).
Represents the hotel to the local community.
Works with corporate operations and sales & marketing to ensure the appropriate hotel implementation of special promotions and sales initiatives.
Maintains a close liaison with other Hotel Managers/Sales Teams in order to ensure maximum impact from regional sales and marketing efforts.
Supports the service personnel in any way possible to enhance guest experience and satisfaction.
Meet and exceed personal sales room night revenue goals: monthly, quarterly and yearly
Utilize Opera sales system in compliance with IHG Hotels brand standards
Stay familiar with industry trends via appropriate publications/trade memberships
Following up on leads in a timely and professional manner within the respective territory both by telephone and by written correspondence
Fully qualifying each piece of business to understand the full potential of the booking
Learn the strengths and weaknesses of our top competitors so as to be able to sell against them
Develop and maintain close and effective working relationships with all supporting departments
Maintaining positive relations with all Guests, Vendors, Colleagues and Global Sales Offices while portraying a professional IHG image at all times
Attend/participate in hotel committees, staff meeting
Follow up on Groups to ensure customer satisfaction
Duties as assigned by the General Manager.

Minimum Qualifications and Skills:

A minimum 4-5 years of hotel sales experience, preferably with corporate market experience
A proven track record in cultivating business relationships and strong prospecting skills
Strong negotiations, presentation, influencing skills and decision-making capabilities
Experience in Hotel industry with knowledge of competitive markets considered definite asset.
Ability to identify markets, develop sales/marketing strategies to penetrate markets in line with company business plan.
Possesses excellent organizational and time management skills
Exceptional communication and strong interpersonal skills; innovative, resourceful and results oriented.
Background in the development & execution of business, marketing and sales plans.
Proactive sales approach, assertive, fast-paced, and driven to succeed
Must be able to travel and may be required to work evenings and weekends as required
Demonstrates strong leadership, team, communication and coaching skills
Knowledge of Microsoft Office applications, Word, Excel and Power Point is essential
High degree of professionalism and dedication

MENTAL EFFORT

Listening and mental attentiveness in dealing with customer queries, and Director of Sales’s requirements.
Mental effort required in multi-tasking and handling interruptions that require refocusing.
Mental and visual concentration during computer work daily.

PHYSICAL EFFORT

Standing for long periods of time.
Walking for a long period of time.
Performs computer work daily.

WORKING CONDITIONS

Governed by concurrent and dynamic deadlines, despite conflicting priorities and frequent interruptions.
Constantly handling of queries and calls from guests, potential guests, and other departments.
Must have own vehicle and willingness to travel to events as required.
Occasionally required to travel.
Must be able to work flexible hours.

TYPE OF SUPERVISION REQUIRED

Reports to the General Manager and the Director of Sales & Marketing and works under minimal to no supervision. The Individual has complete responsibility to take whatever action is deemed advisable or necessary, subject only to the policies or general rules laid down. Occasionally consults with immediate supervisor.

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More about this job

Responsibilities

The Senior Sales Manager is responsible for driving revenue, managing group business leads, and implementing sales and marketing strategies to achieve hotel budget objectives. They will actively solicit new business, build strong relationships with clients, and represent the hotel within the local community.

Requirements

Candidates must have a minimum of 4-5 years of hotel sales experience, preferably within the corporate market. Strong negotiation, prospecting, and leadership skills are required, along with proficiency in Microsoft Office and the ability to travel as needed.

Skills

Sales management
Revenue generation
Business development
Relationship management
Negotiation
Prospecting
Strategic planning
Market analysis
Presentation skills
Time management
Leadership
Coaching
Microsoft Office
Opera sales system
Communication
Interpersonal skills

Benefits

Competitive salary
Group health benefits plan
RRSP contribution program
Complimentary on-site parking
Employee recognition programs
Employee referral program
Travel discount program
Educational assistance program

Visa sponsorship

Not detected in the job text

Keywords

Hotel sales
Revenue management
Corporate market
Cold calling
Sales strategy
Marketing plan
Opera
IHG
Business development
Prospecting
Negotiation
Relationship building
Market penetration
Budgeting
Profitability
Return on investment
Customer satisfaction
Lead generation
Presentation
Leadership
Coaching
Microsoft Office
Word
Excel
PowerPoint
Hospitality
Sales calls
Account management
Industry trends
Professionalism

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