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Product Marketing Manager

  • Montreal, QC, Canada

Full-time

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Job details

Job type
Full-time
Posting language
English
Posted

Original job description

Microsoft sellers decide in seconds which partner is worth their quarter. Your words decide whether it’s us.

Montréal (Hybrid) | Unlimited PTO

WeTransact is looking for a Product Marketing Manager to join our growing marketing team.

Your Mission:

  • Owning the Positioning: How the market and Microsoft understand WeTransact is your output. You build the messaging framework that sales, partnerships, the website and every deck run on.

  • Writing for Microsoft Sellers: One-pagers an AE forwards to a customer, enablement a PDM sends to their ISVs, and assets tied to what the field is measured on: ACR, MACC drawdown, co-sell. Content that gets used, not content that gets archived.

  • Arming Our Own Teams: Decks, battlecards, objection handling and the proof points behind them. You measure them by usage and win rate, not by output count.

  • Running Launches: From message to enablement to adoption, with a clear tiering of what deserves a launch and what doesn’t.

  • Listening for a Living: Win/loss interviews, customer calls, conversations with Microsoft sellers. You turn what you hear into messaging before the competition does.

  • Compounding with AI: AI is part of your daily workflow across research, drafting and content production. This isn’t a perk we offer, it’s how we operate.

What We’re Looking For

  • 6+ years in B2B marketing, with product marketing at the core.

  • You’ve created content that Microsoft sellers or partner teams actually used, whether you were at Microsoft, at a Microsoft partner, or at an ISV that co-sells with Microsoft.

  • You know how a Microsoft seller is compensated, and you write for that.

  • Sharp writer: numbers as proof, short over long.

  • English native or fluent. French is a plus.

  • Nice to have: Microsoft Marketplace, Partner Center and co-sell experience.

What You Get

  • The positioning of the Microsoft GTM platform as yours to own.

  • One of the most advanced Microsoft alliances in the market, with a lot of room to grow.

  • A bootstrapped and profitable environment, which means no committee between you and a yes.

  • Reporting to the CSO.

  • An AI-first culture across the business.

  • Unlimited PTO, with a 5-week minimum.

  • Global exposure with a team spread across more than 12 countries.

Don’t tick every box? Apply anyway. We hire people, not roles. Too many great candidates hold back unless they match every line of a job post, especially women and people from underrepresented backgrounds. If this role excites you and you match most of it, apply and tell us what you’d bring that isn’t listed here. Our process starts with a hands-on exercise for a reason: we care about what you can do, not what your CV says.

About WeTransact Most companies in our space raise tens of millions and burn it chasing this market. We bootstrapped, turned a profit, and built the software that 500+ companies now use to sell through Microsoft.

Our Values

  • Accountability: We take responsibility from start to finish. That’s how we bootstrapped to profitability without outside money.

  • Win Together: We succeed only as a team. One team across 12+ countries, working toward the same goals.

  • Customer Obsession: We listen, adapt, and act fast to create real value. It’s why 500+ companies trust us to sell through Microsoft.

More about this job

Responsibilities

You will own the positioning and messaging framework for the company, ensuring sales and partner teams are effectively armed with high-impact content. You will also conduct win/loss interviews and leverage AI to continuously refine messaging based on market feedback and Microsoft seller needs.

Requirements

The role requires 6+ years of B2B product marketing experience, specifically with a track record of creating content for Microsoft partner ecosystems. You must be a sharp writer with a deep understanding of Microsoft seller compensation and co-sell motions.

Skills

  • Product Marketing
  • B2B Marketing
  • Messaging Framework
  • Content Strategy
  • Sales Enablement
  • Microsoft Marketplace
  • Partner Center
  • Co-sell
  • Win/loss interviews
  • AI-driven workflow
  • Copywriting
  • Market Positioning
  • Strategic Planning
  • Objection Handling
  • Data Analysis

Benefits

  • Unlimited PTO
  • 5-week minimum vacation

Visa sponsorship

Not detected in the job text

Categories

  • Marketing
  • Technology
  • Software
  • Sales
  • Consulting

Keywords

  • Product Marketing Manager
  • B2B Marketing
  • Microsoft Ecosystem
  • Microsoft Marketplace
  • Partner Center
  • Co-sell
  • Messaging Framework
  • Sales Enablement
  • Content Production
  • AI
  • Market Positioning
  • Win/Loss Analysis
  • ISV
  • PDM
  • ACR
  • MACC
  • Battlecards
  • Go-to-market
  • SaaS
  • Bootstrapped

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