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Williams Machinery

Inside Sales Representative

Surrey, BC, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Apr 28, 2027
Posting language: English
Posted: Oct 30, 2026

Original job description

Pick Up the Phone. Build Relationships. Close Deals.

We're looking for a driven, competitive salesperson who knows how to turn conversations into customers. This is a B2B sales opportunity for someone who enjoys prospecting, opening doors, building relationships, and winning new business.

You'll take an active role in generating leads, developing customer accounts, and selling equipment, parts, and service solutions. If you're motivated by targets, enjoy the challenge of selling, and want your results to drive your income, we want to hear from you.

WHY THIS IS A STRONG MOVE

Uncapped Earning Potential: $70,000–$90,000+ earning potential with uncapped commission
Own Your Pipeline: Generate opportunities, develop prospects, and turn new business into lasting customer relationships
Training & Mentorship: Get hands-on product training, sales coaching, and mentorship from experienced sales leaders
Career Growth: Build your sales experience and industry knowledge, with opportunities to advance into outside or territory sales

HOW YOU'LL MAKE AN IMPACT

Hunt for Business: Make outbound calls, identify prospects, generate leads, and create new sales opportunities
Build Relationships: Connect with business owners, fleet managers, contractors, and equipment users to understand their needs
Sell Solutions: Promote equipment, parts, service, and maintenance solutions that keep customers' operations moving
Close Deals: Follow up on opportunities, prepare quotations, negotiate, overcome objections, and win business
Drive Results: Manage your pipeline, maintain CRM activity, and consistently work toward sales targets

WHAT WE OFFER

Compensation: $70,000–$120,000+ earning potential with uncapped commission
Time Off: 3 weeks of paid vacation to start
Wellness: 100% employer-paid health benefits, $200 HSA, and $200 Lifestyle Spending Account
Savings: 3% RRSP matching
Referrals: $1,500–$3,000 employee referral program
Development: Product training, sales coaching, and career advancement opportunities

WHO WE ARE
As a Platinum Certified Canada's Best Managed Company and a 9-time Top Employer, Wesgroup Equipment supports customers across Western Canada through our family of brands: Williams Machinery, Westerra Equipment, and WE Rent. For over 120 years, we've delivered premium equipment and service solutions that keep our customers up and running.

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More about this job

Responsibilities

Make outbound calls to identify prospects, generate leads, and create new B2B sales opportunities. Build customer relationships, sell equipment, parts, and service solutions, manage the sales pipeline and CRM activity, and close deals while working toward sales targets.

Requirements

The posting seeks a driven, competitive salesperson who enjoys prospecting, building relationships, and winning new business. It does not specify formal education or a minimum experience requirement.

Skills

Outbound Prospecting
Lead Generation
B2B Sales
Relationship Building
Account Development
Equipment Sales
Parts Sales
Service Sales
Quotation Preparation
Negotiation
Objection Handling
Pipeline Management
CRM Management
Target Achievement

Benefits

Uncapped Commission
Three Weeks of Paid Vacation
Employer-Paid Health Benefits
Health Spending Account
Lifestyle Spending Account
RRSP Matching
Employee Referral Program
Product Training
Sales Coaching
Career Advancement Opportunities

Visa sponsorship

Not detected in the job text

Keywords

B2B Sales
Inside Sales
Outbound Calls
Prospecting
Lead Generation
Customer Accounts
Equipment
Parts
Service Solutions
Maintenance
Fleet Managers
Contractors
Quotations
Negotiation
Objection Handling
Sales Pipeline
CRM
Sales Targets
Commission
Product Training
Sales Coaching
Territory Sales

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