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Williams Machinery

Sales Representative

Surrey, BC, Canada

Job type: Full-time
Apply by: Dec 7, 2026
Posting language: English
Posted: Sep 8, 2026

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Original job description

Build Your Career in Sales. Grow Your Income. Make an Impact.

Multiple Sales Opportunities | SURREY, BC
Williams Machinery is growing, and we're looking for motivated sales professionals at different stages of their careers. Whether you want to build your own territory, grow rental revenue, develop customer accounts, or launch your career in inside sales, we have an opportunity for you.

FOUR SALES OPPORTUNITIES. ONE GREAT TEAM.

Equipment Sales Representative – JCB Division
Build and own your territory by prospecting for new business, developing customer relationships, conducting equipment demonstrations, and closing equipment sales and rental opportunities across construction, industrial, and related industries.

Rental Sales Representative - WeRent
Grow rental revenue by prospecting local job sites, developing repeat B2B rental accounts, and matching customers with the right equipment and fleet solutions. Own your territory, plan your customer visits, and build your book of business.

Service Sales Representative – Operations
Get out in the field, visit customer jobsites, identify opportunities for equipment, parts, and service, and work closely with our parts and service teams to help customers keep their equipment running. This is an excellent opportunity for someone who enjoys equipment and wants to build a career in sales.

Equipment Sales Representative – Inside Sales
Start your sales career in a structured environment with extensive coaching and mentorship. Qualify inbound leads, prospect new business, identify customer needs, and prepare proposals and quotations across our equipment, parts, and service offerings - with a clear path toward outside or territory sales.

WHY THIS IS A STRONG MOVE FOR YOU

Uncapped Earning Potential: Competitive base salary plus uncapped commission, giving you the opportunity to directly influence your income through your performance.
Build Your Career: Whether you're starting in inside sales or ready to own a territory, you'll have opportunities to learn, grow, and advance within a growing organization.
Training & Mentorship: Gain product knowledge, sales training, CRM experience, and coaching from experienced sales leaders.
Make It Your Own: Our outside sales roles give you the freedom to manage your territory, plan customer visits, prospect for new business, and build lasting relationships.
Industry Expertise: Learn the equipment, understand customer operations, and become a trusted partner to businesses across BC.

HOW YOU'LL MAKE AN IMPACT HERE

Build the Pipeline: Prospect for new business, qualify leads, follow up on opportunities, and develop a strong book of customers.
Sell Solutions: Understand customer needs and recommend the right equipment, rental, parts, and service solutions.
Build Relationships: Develop long-term B2B relationships and become a trusted resource for your customers.
Win the Business: Prepare proposals and quotations, conduct equipment demonstrations, negotiate, and close opportunities.
Keep Learning: Develop your knowledge of equipment, customer applications, and the industries we serve.

WHAT WE OFFER

Compensation: Competitive base salary plus uncapped commission, with earning potential of $70,000–$120,000+ in applicable sales roles.
Company Vehicle: Provided for eligible territory-based sales roles.
Wellness: 100% premium-paid health benefits, $200 HSA, and $200 Lifestyle Spending Account.
Savings: 3% RRSP matching.
Vacation: 3 weeks of paid vacation.
Training: Sales training, product coaching, CRM onboarding, and opportunities to learn from experienced sales leaders.
Career Growth: Long-term career opportunities with a growing industry leader.
Rewards: Employee referral program, recognition programs, and opportunities to participate in our broader employee rewards initiatives.

WHO WE ARE
As a Platinum Certified Canada's Best Managed Company and a 9-time Top Employer, Wesgroup Equipment supports customers across Western Canada through our family of brands - Williams Machinery, Westerra Equipment, and WE Rent. For over 120 years, we have delivered premium equipment and service solutions that keep our customers up and running.

Privacy Notice for Job Applicants: By applying, you consent to share your name and email with our third-party assessment provider solely for assessment purposes, if required. We will manage your data confidentially and will not use it for any other purpose. If you have any concerns, please contact our HR department at careers@williamsmachinery.com.

Selection Process Notification: Due to the volume of applications, we will contact only the shortlisted candidates. Thank you for considering career opportunities with Williams Machinery.

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More about this job

Responsibilities

You will prospect for new business, qualify leads, and develop long-term B2B relationships to grow sales and rental revenue. Additionally, you will conduct equipment demonstrations, prepare proposals, and work closely with service teams to provide comprehensive solutions to customers.

Requirements

The role requires motivated sales professionals who are comfortable managing a territory and building a book of business. Candidates should have a strong interest in equipment and the ability to identify customer needs through field visits and lead qualification.

Skills

Sales
Prospecting
Business development
Equipment demonstration
Negotiation
Lead qualification
Proposal preparation
Account management
B2B sales
CRM
Territory management

Benefits

Health benefits
Health spending account
Lifestyle spending account
RRSP matching
Paid vacation
Company vehicle
Sales training
Mentorship
Employee referral program

Visa sponsorship

Not detected in the job text

Keywords

Sales Representative
Equipment Sales
Rental Sales
Territory Management
Prospecting
B2B
CRM
Construction
Industrial
Lead Generation
Account Development
Field Sales
Inside Sales
Equipment Demonstration
Commission
Business Development
Customer Service
Fleet Solutions
Parts and Service
Sales Pipeline

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