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Williams Machinery

Territory Sales Representative

Surrey, BC, Canada

$200 Health Spending Account + $200 Lifestyle Spending Account. · Full-time

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Job details

Pay: $200 Health Spending Account + $200 Lifestyle Spending Account.
Job type: Full-time
Apply by: Apr 28, 2027
Posting language: English
Posted: Oct 30, 2026

Original job description

BUILD YOUR TERRITORY. WIN NEW BUSINESS. GROW YOUR INCOME.

MULTIPLE SALES OPPORTUNITIES | SURREY, BC

We're looking for driven, competitive sales professionals who know how to hunt for opportunities, open doors, build relationships, and close business.

If you thrive on prospecting, enjoy being out in the field, and want your performance to drive your earning potential, we have a place for you.

THREE SALES OPPORTUNITIES. ONE GREAT TEAM.

Equipment Sales Representative – JCB Division

Hunt for new equipment sales opportunities, develop your territory, conduct product demonstrations, and build a strong customer base across construction and industrial markets.

Rental Sales Representative – WE Rent

Drive rental revenue by developing new accounts, prospecting jobsites, and building relationships with contractors and businesses that rely on equipment rental solutions.

Service Sales Representative – Operations

Generate new parts, service, and equipment business by getting in front of customers, identifying opportunities, and connecting them with the right solutions.

WHY THIS IS A STRONG MOVE

Uncapped Earning Potential: Competitive base salary plus commission. Your results drive your income.
Own Your Territory: Freedom to prospect, plan your day, develop accounts, and grow your business.
The Tools to Win: Company vehicle for eligible roles, product training, and experienced sales leadership.
Room to Grow: Build your expertise and advance your career within a growing equipment organization.

HOW YOU'LL MAKE AN IMPACT

Identify and pursue new business opportunities.
Build a strong pipeline through proactive prospecting and cold calling.
Develop long-term B2B customer relationships.
Present solutions, prepare proposals, negotiate, and close deals.
Grow revenue across your territory and customer base.

WHAT WE OFFER

Competitive base salary plus uncapped commission, with earning potential of $70,000–$120,000+ in applicable sales roles.
Company vehicle for eligible positions.
100% employer-paid health benefits.
$200 Health Spending Account + $200 Lifestyle Spending Account.
3% RRSP matching.
3 weeks of paid vacation.
Sales training, product coaching, and career development.
Employee referral and recognition programs.

WHO WE ARE

As a Platinum Certified Canada's Best Managed Company and a 9-time Top Employer, Wesgroup Equipment supports customers across Western Canada through Williams Machinery, Westerra Equipment, and WE Rent. For over 120 years, we've delivered premium equipment and service solutions that keep our customers up and running.

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More about this job

Responsibilities

Identify and pursue new business opportunities through proactive prospecting, cold calling, and field visits, while building a strong sales pipeline and long-term B2B customer relationships. Present equipment, rental, parts, and service solutions; prepare proposals, negotiate and close deals; and grow revenue across the assigned territory.

Requirements

The posting seeks driven, competitive sales professionals who are comfortable prospecting, opening doors, building customer relationships, and closing business. No specific education, years of experience, or formal qualifications are stated.

Skills

Prospecting
Cold Calling
New Business Development
Territory Management
B2B Sales
Relationship Building
Product Demonstrations
Proposal Preparation
Negotiation
Closing Sales
Pipeline Development
Revenue Growth
Customer Needs Identification
Field Sales

Benefits

Employer-Paid Health Benefits
Health Spending Account
Lifestyle Spending Account
RRSP Matching
Paid Vacation
Company Vehicle
Sales Training
Product Coaching
Career Development
Employee Referral Program
Employee Recognition Program

Visa sponsorship

Not detected in the job text

Keywords

Equipment Sales
Rental Sales
Service Sales
JCB
WE Rent
Construction Equipment
Industrial Markets
Equipment Rental
Parts Sales
Service Solutions
Territory Development
New Account Development
Jobsite Prospecting
B2B Sales
Cold Calling
Product Demonstrations
Sales Pipeline
Proposal Preparation
Negotiation
Deal Closing
Customer Relationships
Revenue Growth
Field Sales

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