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Wilsonart International

Specification Representative

Winnipeg, MB, Canada

Full-time

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Job details

Job type: Full-time
Posting language: English
Posted: Sep 16, 2026

Original job description

Win at Wilsonart

At Wilsonart, we don’t just make surfaces - we build careers. When you join our team, you become part of something bigger: a company driven by innovation, grounded in values, and powered by people who care.

You’ll be surrounded by teammates who take pride in their work and look out for one another. You’ll have the chance to learn, grow and make a real impact. And you’ll be part of a company that believes winning means helping you succeed at work and in life.

Here, you’ll win with:

Support that keeps you well

Medical, dental, and life insurance
Company-paid short- and long-term disability

Opportunities to grow

Clear paths to promotion and internal mobility
Training, coaching, and mentorship
Development programs to support your goals

Time for what matters

Paid vacation and holidays in your first year
A culture that respects work-life balance

Job Description:

Job Description

The Wilsonart Specification Representative is responsible for driving commercial growth by securing, managing, and converting specifications for all Wilsonart products. This role serves as a trusted advisor to the commercial design community, influencing material selection and ensuring Wilsonart solutions are seamlessly implemented from concept through completion. Success is measured through specification adoption, project conversion, customer engagement, and sustained market share growth within the assigned territory.

Essential Duties and Responsibilities

Develop and maintain strategic relationships with architects, designers, specification writers, facility planners within the assigned territory.
Drive specification adoption and ensure conversion through close collaboration with sales, distribution, and fabrication partners.
Provide expert product, design, and application guidance tailored to project requirements.
Track project opportunities and specification-to-sale conversion using Wilsonart’s CRM system.
Execute hands-on merchandising, display placement, and updates to maintain brand consistency.
Represent Wilsonart at industry associations and professional events.
Deliver professional presentations and product training to design firms and influencers.
Provide feedback to internal customers regarding the surface needs of the design community.
Effectively use Wilsonart’s Customer Relationship Management (CRM) tool. Documentation includes account data, sales call itineraries and activity, merchandise placement, and project opportunity tracking.

Knowledge, Skills, and Abilities

Knowledge of the complete product line and its marketing performance.
Experience with marketing, sales, and specification principles.
Knowledge of safety standards applicable to the work area and other pertinent rules/regulations governing work standards.
Ability to communicate well in oral and written formats with all levels of our organization and our customers.
Ability to sell products and concepts.
Ability to manage multiple priorities.
Regular travel throughout the assigned territory, including overnight travel as required.
Ability to make professional public presentations.
Must possess and maintain a valid driver's license and be legally authorized to operate a motor vehicle in the province(s) of travel.
Effective time management skills and a strong work ethic are a must.

Minimum Requirements

Bachelor's degree in Marketing, Business Administration, Interior Design, Architecture, or a related field preferred. Equivalent combinations of education, training, and relevant experience will be considered.
Experience in sales, specification development, architecture, interior design, construction, building products, or a related industry is preferred.

Working Conditions

Physical Requirements

Regular travel throughout the territory.
Ability to occasionally lift, carry, or move product samples and materials weighing up to 50 lbs (23 kg).

Work Environment

Combination of customer site visits, business development activities, trade events, and home office or office-based work.

Compensation

The target total compensation range for this position is CAD $90,000 - $120,000 annually, inclusive of base salary and incentive compensation. Actual compensation will be determined based on factors such as experience, qualifications, skills, internal equity, and market conditions. In addition to compensation, employees are eligible for a comprehensive benefits package and other company-sponsored programs.

We’re looking for people who are ready to learn, ready to lead and ready to make a difference. If that sounds like you, you can win at Wilsonart.

Wilsonart is an equal opportunity employer. We are committed to providing a workplace free from discrimination and harassment and to ensuring equal employment opportunities in accordance with applicable Canadian federal, provincial, and territorial human rights legislation.

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More about this job

Responsibilities

The Specification Representative drives commercial growth by building relationships with architects and designers to secure Wilsonart product specifications. They manage the full project lifecycle from concept to completion, including product presentations, merchandising, and tracking opportunities in the CRM.

Requirements

Candidates should have a bachelor's degree in a relevant field and experience in sales, architecture, or interior design. Strong communication skills, the ability to travel, and a valid driver's license are required for this role.

Skills

Sales
Specification development
Relationship management
Public speaking
Product presentation
CRM software
Time management
Strategic planning
Market analysis
Communication
Project tracking
Merchandising

Benefits

Medical insurance
Dental insurance
Life insurance
Short-term disability
Long-term disability
Paid vacation
Paid holidays

Visa sponsorship

Not detected in the job text

Keywords

Wilsonart
Specification Representative
Commercial growth
Architects
Interior design
CRM
Sales
Building products
Construction
Merchandising
Product training
Market share
Business development
Surface materials
Account management

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