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Added 27 mins ago
H
Structural BIM Designer
HDR
Vancouver, BC
- Full-time
…where people work, connect, and thrive. From high-performance data centers driving the future of AI to dynamic commercial environments, your work will directly support technological…
Added 57 mins ago
KC
Senior Consultant SAP - IT Risk Services
KPMG Canada
Toronto, ON
- Full-time
Support the end-to-end delivery of SAP S/4 HANA project implementations, primarily using a greenfield approach. This includes capturing role design requirements for SAP S/4 HANA, SAP…
Added 57 mins ago
PT
Control Systems Engineer
ProSlide Technology
Ottawa, ON
- Full-time
This role requires a deep understanding of safety standards and their application. The successful candidate will lead controls related development projects, ensure compliance with…
Added 57 mins ago
H
Structural BIM Designer
HDR
Vancouver, BC
- Full-time
…where people work, connect, and thrive. From high-performance data centers driving the future of AI to dynamic commercial environments, your work will directly support technological…
Added 8 hours ago
FF
Senior Customer Engagement Representative (Senior Business Development Representative)
Forward Financing
Remote, Canada
- Full-time
- Remote
Performance Optimization: Constantly analyze your own performance data. If your conversion dips, you are expected to diagnose the "why" (e.g., call timing, script delivery, or lead source)…
Added 9 hours ago
CO
Manager, Digital Solutions
City of Saint John
Saint John, NB
- Full-time
The Manager, Digital Solutions, is responsible for the delivery and ongoing management of the City’s enterprise applications, digital solutions, and data and information management…
Added 10 hours ago
PC
Salesforce Platform Owner
Parkland Corporation
Calgary, AB
- Full-time
…business operations, enterprise architecture, and technical delivery teams, you will champion platform efficiency, drive end-user adoption, and ensure continuous value delivery across core…
Added 10 hours ago
PC
Salesforce Platform Owner
Parkland Corporation
Calgary, AB
- Full-time
…business operations, enterprise architecture, and technical delivery teams, you will champion platform efficiency, drive end-user adoption, and ensure continuous value delivery across core…
Added 10 hours ago
L
Software Development Manager
LawDepot
Remote, Canada
- Full-time
- Remote
Lead software developers, shape technical direction, and turn business goals into reliable software delivery.
Added 12 hours ago
Associate, Direct Activation
WPP Media
Toronto, ON
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic…
Added 12 hours ago
Associate, Direct Activation
WPP Media
Toronto, ON
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic…
Added 14 hours ago
AP
Account Manager, Fulfillment and Logistics
AMZ Prep®
Mississauga, ON
- Full-time
Obsess Over Data. Numbers decide. We measure before and after, we quantify the value we deliver to every customer, and we let the metrics tell us when something is not working.
Added 14 hours ago
AI
Junior Structural Engineer
Acuren Inspection, Inc.
Dartmouth, NS
- Full-time
Act as site lead on structural inspection projects, managing field activities, client communication, and timely report delivery
Added 15 hours ago
R
VP, Business Development - Canada
ReVisionz
Calgary, AB
- Full-time
…of digital asset enablement solutions: systems integration, data and AI solutions, consulting and managed services, with a focus on enterprise programs and long-term strategic…
Added 15 hours ago
R
Director, Business Development - Canada
ReVisionz
Remote, Canada
- Full-time
- Remote
…of digital asset enablement solutions: systems integration, data and AI solutions, consulting and managed services, with a focus on programs and multi-phase engagements. Prospecting and…
Added 15 hours ago
R
VP, Business Development - Canada
ReVisionz
Remote, Canada
- Full-time
- Remote
…of digital asset enablement solutions: systems integration, data and AI solutions, consulting and managed services, with a focus on enterprise programs and long-term strategic…
Added 15 hours ago
Associate, Direct Activation
WPP Media
Toronto, ON
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic…
Added 15 hours ago
R
Director, Business Development - Canada
ReVisionz
Calgary, AB
- Full-time
…of digital asset enablement solutions: systems integration, data and AI solutions, consulting and managed services, with a focus on programs and multi-phase engagements. Prospecting and…
Added 16 hours ago
R
Manager, Business Development - Canada
ReVisionz
Remote, Canada
- Full-time
- Remote
…of digital asset enablement solutions: systems integration, data and AI solutions, consulting and managed services, with a focus on services engagements, projects and programs. Prospecting…
Added 16 hours ago
R
Manager, Business Development - Canada
ReVisionz
Calgary, AB
- Full-time
…of digital asset enablement solutions: systems integration, data and AI solutions, consulting and managed services, with a focus on services engagements, projects and programs. Prospecting…
Added 18 hours ago
E
Principal Software Engineer
EngRadar
Kitamaat 2, BC
- Full-time
…capabilities that every Conga B2B product is built on. You’ll lead a team of 5 to 8 engineers, set technical direction for authentication and authorization across the platform, and serve as…
Added 18 hours ago
TH
Technology Partnership Navigator
The Hospital for Sick Children
Toronto, ON
- Full-time
…healthcare centres in the world. As innovators in child health, we lead and partner to improve the health of children through the integration of healthcare, leading-edge research and…
Added 21 hours ago
AP
Associate Director, Commercial Data Operations
Alexion Pharmaceuticals, Inc.
Mississauga, ON
- Full-time
The Associate Director, Commercial Data Operations leads the delivery and reliability of data that supports US Commercial decisions, operations, reporting and advanced analytics at Alexion,…
Added 21 hours ago
AP
Manager, Data Operations
Alexion Pharmaceuticals, Inc.
Mississauga, ON
- Full-time
In this role, you will lead the delivery and daily operation of specialty pharmacy, specialty infusion, patient services, trade and distribution data that powers our US Commercial strategy…
Added 22 hours ago
EC
Event Producer - Hybrid (Project-Based)
Encore Canada
Brampton, ON
- Full-time
…special events and branding activations. The Event Producer will lead and inspire event teams, manage expectations and work collaboratively to find creative solutions during the development…

WPP Media

Associate, Direct Activation

Toronto, ON, Canada

Apply About employer

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Job details

Posting language: English
Posted: Oct 24, 2026

Original job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Position: Associate (Assistant), Direct Activation

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role OVERVIEW:

WPP Media is looking for a curious, detail-oriented and collaborative media professional to join our Direct Activation team.

As an Associate (Assistant), Direct Activation, you will play an important role in bringing our clients’ media strategies to life and you will gain hands-on experience across the full media investment lifecycle - from marketplace intelligence and negotiations through campaign activation, optimization, measurement and financial reconciliation.

This is a cross-functional media investment role, providing exposure across both offline and online channels, including Broadcast, Digital Display/Video, CTV/OLV, OOH/Print and other emerging media platforms. You will work directly with some of the world's largest media companies and technology platforms while developing the skills, knowledge and relationships needed to build a successful career in media investment.

We are looking for someone who is comfortable working with numbers, naturally curious about how media works, highly organized and eager to take ownership. You don't need to know everything - but you should be someone who wants to learn quickly, asks thoughtful questions and takes pride in getting the details right.

HOW YOU WILL MAKE AN IMPACT

Support the development and execution of media investment recommendations by gathering marketplace intelligence, requesting proposals and evaluating opportunities.
Work with media partners to understand their offerings, audiences, pricing, capabilities and value propositions.
Participate in vendor meetings and industry discussions to build your understanding of the evolving media landscape.
Translate approved media strategies into accurate and effective media buys.

Own campaign activation and stewardship

Maintain media investments, including buy entry, insertion orders and trafficking coordination.
Work closely with Planning and Ad Operations teams to ensure campaigns launch accurately and on time.
Monitor campaign delivery and proactively identify opportunities, discrepancies or issues that may impact performance by maintaining accurate documentation of buy changes
Support ongoing campaign optimization to ensure investments are aligned with client objectives.

Use data to make better decisions

Conduct pre-campaign checks and validations to ensure media is set up correctly and can be measured accurately.
Contribute to post-campaign analysis and identify insights that can improve future investments.
Maintain accurate client budgets and investment trackers

WHAT SUCCESS LOOKS LIKE

In this role, success means becoming someone the team can rely on to:

Manage campaigns accurately, efficiently and on time.
Take ownership of assigned investments and follow through from activation to reconciliation.
Build strong relationships with vendors and internal partners.
Continuously expand your knowledge across traditional, digital and emerging media.
Motivated by continuous learning, professional development and growth.

WHAT YOU BRING

A keen interest in developing expertise across both off-line and digital direct media
Comfortable working with budgets, numbers and data, with strong mathematical and analytical skills
College or University education is an asset
Exceptional organizational skills and strong attention to detail.

Excellent time-management skills with the ability to prioritize multiple projects and deadlines.
Naturally curious with a desire to understand how things work and why decisions are made.
Comfortable working in a fast-paced environment where priorities can change.
Comfortable with ambiguity and willing to jump in wherever the team needs support.
Collaborative, inclusive and respectful of different perspectives.
Confident communicating with both internal stakeholders and external media partners.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please read our Privacy Notice for more information on how we process the information you provide.

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More about this job

Responsibilities

The Associate will support the development and execution of media investment strategies across various online and offline channels. They are responsible for campaign activation, stewardship, financial reconciliation, and maintaining accurate client budgets.

Requirements

The role requires strong mathematical and analytical skills, exceptional organizational abilities, and a keen interest in media investment. Candidates should be comfortable working with data, managing multiple deadlines, and collaborating effectively within a fast-paced environment.

Skills

Media investment
Marketplace intelligence
Campaign activation
Data analysis
Budget management
Media strategy
Communication
Time management
Attention to detail
Collaboration
Media planning
Financial reconciliation
Vendor relations
Digital media
Offline media

Benefits

Medical insurance
Group retirement plans
Vision insurance
Dental insurance
Paid time off
Preferential partner discounts
Employee mental health awareness days

Visa sponsorship

Not detected in the job text

Keywords

Media investment
Direct activation
WPP Open
Marketplace intelligence
Campaign optimization
Media strategy
Broadcast
Digital display
CTV
OLV
OOH
Print
Financial reconciliation
Ad operations
Data-driven decision making
Media buying
Insertion orders
Trafficking
Budget tracking
Media landscape
Vendor management
Analytical skills
Marketing
Advertising
Media collective

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