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Added 14 mins ago
TC
Vice President, Philanthropy
The Canadian Women's Foundation
Canada
- Full-time
The Vice President of Philanthropy collaborates across teams to strengthen donor and partner communications, demonstrate the impact of the Foundation’s granting programs, and lead or…
Added 14 mins ago
MI
Twist Operator
Mondelēz International
Toronto, ON · Plant - Bertrand - Toronto, Canada
- Full-time
Effectively participates in 10x5 (IL6S) activities through effective communications and overall group performance.
Added 14 mins ago
SD
Pharmacist, Hourly Full Time Flexible Shifts
Shoppers Drug Mart
Thornhill, ON
- Full-time
Read and action store communications on in-store web
Added 14 mins ago
Contracts Admin
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Communications with internal and external customers to ensure proper contract performance with investigations into any problems in order to identify corrective actions for management's…
Added 14 mins ago
KS
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K2 Services
Corporate Canada Eastern Office
- Full-time
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Added 14 mins ago
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HRbrain Inc.
Toronto, ON
- Full-time
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WSP in Canada
AB · Edmonton, AB
- Full-time
…This role combines strategic partnership, hands-on project support, coaching and regular engagement at project…
Added 14 mins ago
B
Manager, DevSecOps
BCI
Victoria, BC
- $125,000 to $150,000 CAD / year
- Full-time
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Added 14 mins ago
TG
Project Manager (12 Months Contract)
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Toronto, ON
- $100 to $120 CAD / hour
- Full-time
Create an integrated plan that details how scope, schedule, costs, communications, resources, dependencies, risks/issues, quality, change vendors (where applicable) and other key aspects of…
Added 14 mins ago
DC
Team Leader, Construction Services
Defence Construction Canada
Ottawa, ON
- Full-time
This position provides support to the northern programs and requires occasional travel across Northern Canada (Yukon, Northwest Territories, Nunavut and Labrador).
Added 14 mins ago
CG
Waitstaff Part Time
Compass Group Canada
Kamloops, BC
- Part-time
Exceptional communications skills and ability to get along well with others
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Senior Security Analyst - GRC
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- Full-time
Support security awareness, phishing exercises and targeted security communications, including completion tracking, metrics and escalation.
Added 14 mins ago
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WSP in Canada
Toronto, ON
- Full-time
…medium-voltage distribution, EV charging, solar PV integration, communications and sustainability-driven design. Working alongside multidisciplinary teams, you’ll translate conceptual…
Added 14 mins ago
WI
Electrical Designer / Estimator
WSP in Canada
Vancouver, BC
- Full-time
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Added 14 mins ago
WI
Electrical Designer / Estimator
WSP in Canada
Calgary, AB
- Full-time
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Added 14 mins ago
RH
Senior Graphic Designer
Robert Half
Toronto, ON
- $90,000 to $110,000 CAD / year
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Added 29 mins ago
Coordinator, Student Services - UGH - FT Support
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Toronto, ON
…with the increments in the payband as outline in the Full-Time Support Staff Collective Agreement based on actual service in the…
Added 29 mins ago
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Principal Program Manager
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Burlington, ON · Kingston, ON · Ottawa, ON · Richmond Hill, ON · Toronto, ON
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Added 29 mins ago
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Client Implementation Lead
RBC
Vancouver, BC · Toronto, ON · Montreal, QC
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Effectively engage partners for critical activities in support of the implementation process
Added 29 mins ago
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Senior Wealth Operations Officer
TD
Toronto, ON
- Full-time
Provide a broad range of operational support to officers and is responsible for first point of escalations with partners, as well as operational effectiveness for own functional area
Added 44 mins ago
C
Senior Consultant, Public Affairs
CIBC
Toronto, ON
- Full-time
…advice, reputation and corporate story. This role will also support executive communications for senior leaders in the bank. You report to the Senior Director, Public Affairs, and will work…
Added 44 mins ago
Markham - Claims & Benefits Administrator
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Support employee recognition and wellness programs, including communications, recordkeeping, user support, vendor coordination, participation tracking, reporting, and program administration…
Added 44 mins ago
H
Principal Program Manager
HDR
Toronto, ON
- Full-time
…planning, change management, commissioning/asset onboarding, communications, construction management, cost control/estimating, document management, environmental planning/compliance,…
Added 44 mins ago
TU
Communications Specialist
The University of British Columbia
Vancouver, BC
- $6,143.67 to $8,830.25 CAD / month
- Full-time
They will advance the ATM’s strategic goals through the implementation and delivery of communications materials highlighting the successes of ATM, and the services/supports provided, within…

WPP Media

Associate, Direct Activation

Toronto, ON, Canada

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Job details

Experience: 1–2 years of relevant experience in media buying, investment or activation, with hands-on responsibility for campaign execution and stewardship.
Posting language: English
Posted: Nov 3, 2026

Original job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Position: Associate (Buyer), Direct Activation
About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role OVERVIEW:

WPP Media is looking for a detail-oriented, analytical and collaborative media professional with 1–2 years of relevant media buying or activation experience to join our Direct Activation team.

As an Associate (Buyer), Direct Activation, you will translate clients’ media strategies into effective investments and take day-to-day ownership of assigned buys. Building on your existing experience, you will contribute across the full media investment lifecycle - from marketplace analysis and negotiations through campaign activation, optimization, measurement and financial reconciliation - with guidance from senior team members on complex decisions and approvals.

This is a cross-functional media investment role spanning offline and online channels, including Broadcast, Digital Display/Video, CTV/OLV, OOH/Print and other emerging media platforms. You will work directly with some of the world's largest media companies and technology platforms, manage day-to-day partner communications and apply your channel knowledge to evaluate opportunities and deliver against client objectives.

We are looking for someone who brings a solid foundation in campaign execution, confidence working with budgets and performance data, and the judgement to resolve routine issues independently while escalating risks promptly. You should be ready to manage competing priorities, make informed recommendations and take accountability for the accuracy and delivery of your assigned investments while continuing to deepen your buying expertise.

HOW YOU WILL MAKE AN IMPACT

Develop media buying recommendations for assigned campaigns by analyzing marketplace intelligence, requesting proposals and comparing opportunities against audience, pricing and performance objectives.
Evaluate media partners’ offerings, audiences, pricing and capabilities, and negotiate rates, added value and terms for assigned buys within approved parameters, with senior support as needed.
Contribute actively to vendor meetings and industry discussions, sharing relevant marketplace updates and identifying opportunities for client campaigns.
Translate approved media strategies into accurate, effective media buys, ensuring schedules, budgets, rates and deliverables align with agreed objectives and approvals.

Own campaign activation and stewardship

Own day-to-day execution of assigned media investments, including accurate buy entry, insertion orders, trafficking coordination and documentation of approved changes.
Coordinate with Planning, Ad Operations and media partners to confirm requirements, track launch readiness and resolve routine setup issues so campaigns launch accurately and on time.
Monitor campaign pacing and delivery against commitments, investigate discrepancies and coordinate corrective action with partners, escalating material performance or budget risks promptly.
Recommend campaign optimizations based on delivery and performance data and implement approved changes to keep investments aligned with client objectives.

Use data to make better decisions

Validate campaign setup, budgets and measurement requirements before launch, identifying and resolving discrepancies with the appropriate teams.
Prepare post-campaign analyses for assigned buys, assessing delivery and performance against objectives and translating findings into actionable recommendations for future investments.
Maintain and reconcile client budgets and investment trackers, investigate invoice discrepancies with Finance and media partners, and follow through on outstanding items to support timely financial reconciliation.

WHAT SUCCESS LOOKS LIKE

In this role, success means taking dependable day-to-day ownership of assigned buys, with appropriate senior oversight, and consistently delivering on the following:

Manage assigned campaigns accurately, efficiently and on time, meeting approved budgets and delivery commitments.
Follow through from buying and activation to reporting and reconciliation, resolving routine issues independently and escalating material risks with proposed solutions.

Build strong relationships with vendors and internal partners.
Apply knowledge across traditional, digital and emerging media to strengthen buying recommendations and campaign outcomes.
Demonstrate increasing independence, seek feedback and identify practical improvements to campaign workflows and reporting.

WHAT YOU BRING

1–2 years of relevant experience in media buying, investment or activation, with hands-on responsibility for campaign execution and stewardship.
Working knowledge of offline and digital direct media, including familiarity with broadcast, digital video and CTV/OLV buying principles and a desire to deepen cross-channel expertise.
Strong numerical and analytical skills, with experience managing budgets, interpreting campaign data and using Excel to maintain trackers, analyze delivery and support reconciliation.
Hands-on familiarity with media buying and reporting systems, buy-entry, insertion orders and trafficking workflows, plus experience evaluating proposals and supporting vendor negotiations.

College or University education is an asset
Exceptional organizational skills and strong attention to detail.

Excellent time-management skills with the ability to prioritize multiple projects and deadlines.

A proactive, solutions-oriented approach, with the ability to investigate issues, interpret findings and make clear, evidence-based recommendations.

Comfortable working in a fast-paced environment where priorities can change.

Sound judgement to manage routine buying and campaign decisions within approved parameters, recognize when guidance is needed and escalate issues early.

Collaborative, inclusive and respectful of different perspectives.
Confident communicating with both internal stakeholders and external media partners.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please read our Privacy Notice for more information on how we process the information you provide.

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More about this job

Responsibilities

The Associate will translate media strategies into effective investments by managing day-to-day campaign activation, marketplace analysis, and negotiations. They are responsible for monitoring campaign performance, ensuring accurate financial reconciliation, and coordinating with internal teams and media partners.

Requirements

Candidates must have 1–2 years of relevant experience in media buying or activation with strong analytical and organizational skills. Proficiency in managing budgets, interpreting campaign data, and familiarity with media buying systems is required.

Skills

Media buying
Campaign activation
Marketplace analysis
Negotiation
Budget management
Performance data analysis
Excel
Financial reconciliation
Digital display
Video advertising
CTV
OLV
OOH
Print media
Campaign stewardship
Trafficking

Benefits

Medical insurance
Group retirement plans
Vision insurance
Dental insurance
Paid time off
Partner discounts
Employee mental health awareness days

Visa sponsorship

Not detected in the job text

Keywords

Media buying
Direct activation
WPP Open
Campaign execution
Media investment
Marketplace intelligence
Insertion orders
Trafficking
Performance data
Budget tracking
Financial reconciliation
Broadcast
Digital display
CTV
OLV
OOH
Print
Vendor management
Analytical skills
Media strategy
Post-campaign analysis
Media operating unit
Advertising
Marketing platform
Data intelligence

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