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Added 10 mins ago
U
Workday Senior Certified Payroll Consultant
UST
ON · Ontario, Canada
- Full-time
Born digital, UST transforms lives through the power of technology. We walk alongside our clients and partners, embedding innovation and agility into everything they do. We help them create…
Added 10 mins ago
B
T&O Senior Data Analyst, Financial Data
BMO
Toronto, ON
- Full-time
This role is ideal for someone with strong banking and accounting knowledge who can bridge business and technology teams while driving data quality, data lineage, reporting, integration,…
Added 10 mins ago
K
Staff Product Designer - AI Products
Kraken
Canada
- Full-time
Forget crypto. Fintech/crypto are now one of the same. Come join us to lead Product Design for the building of elite AI products, end-to-end. A personal finance agent that shapes how people…
Added 10 mins ago
R
Senior Bilingual Talent Acquisition Specialist (People and Culture) (Telework/Hybrid)
Radio-Canada
Montreal, QC
- Full-time
As a lead partner to management, you will collaborate with and provide direction to Talent Acquisition co-ordinators, overseeing recruitment workflows and ensuring that all needs previously…
Added 10 mins ago
UO
Programming Research Specialist, UCalgary Continuing Education
University of Calgary
Calgary, AB
- Full-time
Reporting to the Lead, Program Partnerships & Projects, the Programming Research Specialist will research, evaluate and provide reports and recommendations regarding grants, RFPs and…
Added 10 mins ago
BC
Manager of Subcontracts
Bechtel Corporation
Calgary, AB
- Contract
…Environmental; Energy; Mining & Metals, and the Manufacturing and Technology markets. Our services span from initial planning and investment, through start-up and…
Added 11 mins ago
ES
Producer – Live Team (EA SPORTS NHL)
EA SPORTS
Vancouver, BC
- Full-time
We are seeking an experienced Producer to lead the dedicated Live Team, driving the end-to-end development, live operations, and ongoing evolution of our core online modes: World of Chel…
Added 11 mins ago
Y
Sales Development Representative (SDR) - SaaS Outbound Outreach
YuJa
Toronto, ON · North York, ON
- $60,000 to $70,000 CAD / year
- Full-time
…accessibility solutions, but also a workplace where our people can thrive. We invest in our employees by fostering career growth, continuous learning, and opportunities for advancement. Our…
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N(
Indigenous Recruitment Specialist, Nîsôhkamâtotân Centre
NAIT (Northern Alberta Institute of Technology)
AB · Edmonton, AB
- Full-time
…commitment to excellence and innovation. Your skills and experience can shape the future of education and make a real impact in our…
Added 11 mins ago
SO
Construction Administrator/ Project Manager
Salas O'Brien
Ottawa, ON · Greater Ottawa Metropolitan Area
- $90,000 to $120,000 CAD / year
- Full-time
Ready to lead challenging projects and make an impact on some of our most significant work?
Added 11 mins ago
C
Product Owner - Agentic
CIBC
Toronto, ON
- Full-time
…delivery processes, product delivery frameworks, and the broader information technology environment, and you continuously look for better ways of…
Added 11 mins ago
CI
Instrumentation Engineer/Technologist
CF Industries
Medicine Hat, AB
- Full-time
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Added 11 mins ago
BG
Barrick - GIS Specialist
Barrick Gold Corporation
Toronto, ON
- Full-time
Support exchange of spatial information with Leapfrog Geo and acQuire workflows; collaborate with the Geospatial Solutions Lead on enhancements and integrations.
Added 11 mins ago
K
Tax Manager, Asset Management
KPMG
ON · Toronto, Ontario
- Full-time
…management experience is not required. As a Tax Manager, you will lead complex tax engagements for Canadian and cross-border investment fund clients, work directly with clients, and…
Added 26 mins ago
KD
Account Manager
Keurig Dr Pepper Canada
Calgary, AB
- $73,900 to $93,500 CAD / year
- Full-time
…operations. They will work in collaboration with the Customer team lead -National account West and manage Federated Coop, London Drugs, and other west account business. The successful…
Added 26 mins ago
Site Manager
Fortrex
Mississauga, ON
As a Site Manager II specializing in food processing sanitation, you will lead a dedicated team to ensure rigorous cleanliness and hygiene standards, safeguarding product quality and…
Added 41 mins ago
HV
Financial Controller
Hilton Vancouver Downtown
Vancouver, BC
- Full-time
Partner with Pacific Reach head office as the hotels' finance lead, making sure their reporting, information and deadline needs are met
Added 41 mins ago
KS
Marketing Manager, Growth & Client Engagement
K2 Services
Corporate Canada Eastern Office
- Full-time
…cost and accelerate growth. Our capabilities include IT and technology solutions, document processing and administrative support, marketing and communications, billing and AP/AR services,…
Added 41 mins ago
NA
Indigenous Recruitment Specialist, Nîsôhkamâtotân Centre
Northern Alberta Institute of Technology
St. Catharines, ON · Main Campus
- Full-time
…commitment to excellence and innovation. Your skills and experience can shape the future of education and make a real impact in our…
Added 41 mins ago
HB
Interim Director, Products and Services
H&R Block Canada
Calgary, AB
- Full-time
This role is well suited to a leader who can quickly build an understanding of the portfolio, work effectively through subject-matter experts, and provide clear direction and oversight. The…
Added 41 mins ago
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This role requires a visionary technical leader who can bridge the gap between complex business strategies and modern cloud contact center architectures. You will lead delivery…
Added 41 mins ago
TR
Agile Delivery Lead - AI & Automation
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Toronto, ON
- Full-time
At Thomson Reuters, we are changing how work gets done and redefining what excellent technology-based service looks like. Within Legal Service Management (LSM), we are running more AI and…
Added 41 mins ago
T&
Associate Director
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- Full-time
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Added 41 mins ago
GL
Senior Security Engineer (Palo Alto)
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Mississauga, ON
- Full-time
Bachelor’s degree in Information Technology, Cybersecurity, or a related field.
Added 41 mins ago
C
Senior Security Analyst - GRC
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Toronto, ON
- Full-time
You’ll lead key activities across security governance, policy, risk management, business impact assessment, third-party security risk and assurance. Success in this role requires someone…

WPP Media

Associate, Direct Activation

Toronto, ON, Canada

Apply About employer

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Job details

Experience: 1–2 years of relevant experience in media buying, investment or activation, with hands-on responsibility for campaign execution and stewardship.
Posting language: English
Posted: Nov 3, 2026

Original job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Position: Associate (Buyer), Direct Activation
About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role OVERVIEW:

WPP Media is looking for a detail-oriented, analytical and collaborative media professional with 1–2 years of relevant media buying or activation experience to join our Direct Activation team.

As an Associate (Buyer), Direct Activation, you will translate clients’ media strategies into effective investments and take day-to-day ownership of assigned buys. Building on your existing experience, you will contribute across the full media investment lifecycle - from marketplace analysis and negotiations through campaign activation, optimization, measurement and financial reconciliation - with guidance from senior team members on complex decisions and approvals.

This is a cross-functional media investment role spanning offline and online channels, including Broadcast, Digital Display/Video, CTV/OLV, OOH/Print and other emerging media platforms. You will work directly with some of the world's largest media companies and technology platforms, manage day-to-day partner communications and apply your channel knowledge to evaluate opportunities and deliver against client objectives.

We are looking for someone who brings a solid foundation in campaign execution, confidence working with budgets and performance data, and the judgement to resolve routine issues independently while escalating risks promptly. You should be ready to manage competing priorities, make informed recommendations and take accountability for the accuracy and delivery of your assigned investments while continuing to deepen your buying expertise.

HOW YOU WILL MAKE AN IMPACT

Develop media buying recommendations for assigned campaigns by analyzing marketplace intelligence, requesting proposals and comparing opportunities against audience, pricing and performance objectives.
Evaluate media partners’ offerings, audiences, pricing and capabilities, and negotiate rates, added value and terms for assigned buys within approved parameters, with senior support as needed.
Contribute actively to vendor meetings and industry discussions, sharing relevant marketplace updates and identifying opportunities for client campaigns.
Translate approved media strategies into accurate, effective media buys, ensuring schedules, budgets, rates and deliverables align with agreed objectives and approvals.

Own campaign activation and stewardship

Own day-to-day execution of assigned media investments, including accurate buy entry, insertion orders, trafficking coordination and documentation of approved changes.
Coordinate with Planning, Ad Operations and media partners to confirm requirements, track launch readiness and resolve routine setup issues so campaigns launch accurately and on time.
Monitor campaign pacing and delivery against commitments, investigate discrepancies and coordinate corrective action with partners, escalating material performance or budget risks promptly.
Recommend campaign optimizations based on delivery and performance data and implement approved changes to keep investments aligned with client objectives.

Use data to make better decisions

Validate campaign setup, budgets and measurement requirements before launch, identifying and resolving discrepancies with the appropriate teams.
Prepare post-campaign analyses for assigned buys, assessing delivery and performance against objectives and translating findings into actionable recommendations for future investments.
Maintain and reconcile client budgets and investment trackers, investigate invoice discrepancies with Finance and media partners, and follow through on outstanding items to support timely financial reconciliation.

WHAT SUCCESS LOOKS LIKE

In this role, success means taking dependable day-to-day ownership of assigned buys, with appropriate senior oversight, and consistently delivering on the following:

Manage assigned campaigns accurately, efficiently and on time, meeting approved budgets and delivery commitments.
Follow through from buying and activation to reporting and reconciliation, resolving routine issues independently and escalating material risks with proposed solutions.

Build strong relationships with vendors and internal partners.
Apply knowledge across traditional, digital and emerging media to strengthen buying recommendations and campaign outcomes.
Demonstrate increasing independence, seek feedback and identify practical improvements to campaign workflows and reporting.

WHAT YOU BRING

1–2 years of relevant experience in media buying, investment or activation, with hands-on responsibility for campaign execution and stewardship.
Working knowledge of offline and digital direct media, including familiarity with broadcast, digital video and CTV/OLV buying principles and a desire to deepen cross-channel expertise.
Strong numerical and analytical skills, with experience managing budgets, interpreting campaign data and using Excel to maintain trackers, analyze delivery and support reconciliation.
Hands-on familiarity with media buying and reporting systems, buy-entry, insertion orders and trafficking workflows, plus experience evaluating proposals and supporting vendor negotiations.

College or University education is an asset
Exceptional organizational skills and strong attention to detail.

Excellent time-management skills with the ability to prioritize multiple projects and deadlines.

A proactive, solutions-oriented approach, with the ability to investigate issues, interpret findings and make clear, evidence-based recommendations.

Comfortable working in a fast-paced environment where priorities can change.

Sound judgement to manage routine buying and campaign decisions within approved parameters, recognize when guidance is needed and escalate issues early.

Collaborative, inclusive and respectful of different perspectives.
Confident communicating with both internal stakeholders and external media partners.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please read our Privacy Notice for more information on how we process the information you provide.

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More about this job

Responsibilities

The Associate will translate media strategies into effective investments by managing day-to-day campaign activation, marketplace analysis, and negotiations. They are responsible for monitoring campaign performance, ensuring accurate financial reconciliation, and coordinating with internal teams and media partners.

Requirements

Candidates must have 1–2 years of relevant experience in media buying or activation with strong analytical and organizational skills. Proficiency in managing budgets, interpreting campaign data, and familiarity with media buying systems is required.

Skills

Media buying
Campaign activation
Marketplace analysis
Negotiation
Budget management
Performance data analysis
Excel
Financial reconciliation
Digital display
Video advertising
CTV
OLV
OOH
Print media
Campaign stewardship
Trafficking

Benefits

Medical insurance
Group retirement plans
Vision insurance
Dental insurance
Paid time off
Partner discounts
Employee mental health awareness days

Visa sponsorship

Not detected in the job text

Keywords

Media buying
Direct activation
WPP Open
Campaign execution
Media investment
Marketplace intelligence
Insertion orders
Trafficking
Performance data
Budget tracking
Financial reconciliation
Broadcast
Digital display
CTV
OLV
OOH
Print
Vendor management
Analytical skills
Media strategy
Post-campaign analysis
Media operating unit
Advertising
Marketing platform
Data intelligence

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