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Added 1 min ago
S&
Lead Substation Engineer 2 - Grid
Sargent & Lundy
Calgary, AB
- Full-time
Guide junior and senior-level engineers and designers in protection and controls engineering design efforts, including providing guidance with the coordination of detailed design phases for…
Added 1 min ago
T
Manager, Business Management & Strategic Initiatives
TD
Toronto, ON
- Full-time
Reporting to the Senior Manager, Business Integration, the Manager, Business Performance & Strategic Initiatives role requires a highly analytical and strategic problem solver with strong…
Added 1 min ago
MC
Senior Software Developer
Meridian Credit Union
St. Catharines, ON · Toronto, ON · Etobicoke, ON
- Full-time
Added 1 min ago
Senior Director, Product Management
Electronic Arts
Vancouver, BC
As a Senior Director of Product Management in the Game Developer Experiences (GDX) team, you will lead a team of product managers and partner with engineering leaders across a product…
Added 1 min ago
SH
Senior Financial Analyst
Spectrum Health Care
Toronto, ON
- $85,000 to $100,000 CAD / year
- Full-time
Spectrum Health Care is looking for a CPA-designated Senior FP&A Analyst with strong analytical judgment, advanced Power Query and Power BI skills and a proactive approach to…
Added 1 min ago
OT
Principal Product Manager
Open Text Corporation
Waterloo, ON
- Other
Serve as the senior escalation owner for complex issues and critical incidents, leading root-cause analysis, remediation efforts, stakeholder communications, and long-term reliability…
Added 1 min ago
C
Senior Project Manager – Operational Systems & Digital Solutions
CIMA+
Mississauga, ON · Toronto, Ontario
- $125,440 to $172,440 CAD / year
- Full-time
CIMA+ is looking for a Senior Consultant – Operational Systems & Digital Solutions to join and help grow our Operational and Digital Technologies practice in the Greater Toronto Area and…
Added 2 mins ago
C
Applications Engineering Lead - Senior Vice President
Citi
Mississauga, ON
- Full-time
The Applications Development Engineering Lead is a senior level position responsible for establishing and implementing new or revised application systems and programs while driving…
Added 2 mins ago
C
VP Senior Core Java Lead
Citi
Mississauga, ON
- Full-time
The Senior Core Java Lead is responsible for accomplishing results through the management of a team or department in an effort to establish and implement new or revised application systems…
Added 16 mins ago
TI
Senior Product Designer (UX/UI)
TekStaff IT Solutions
Toronto, ON
- Contract
TekStaff's Client has a current vacancy for Senior Product Designer (UX/UI)
Added 17 mins ago
PC
Transaction Services Manager - Financial Services (Bilingual FR/EN)
PwC Canada
Montreal, QC
- Full-time
Responsible for delivering client-facing projects, being the main daily point of contact for senior client contacts, managing your own time, planning and organizing work tasks, monitoring…
Added 17 mins ago
J
Manager of Learning & Development
JLR
Ottawa, ON
- Full-time
…technology, and the confidence to engage any room, from new hires to senior…
Added 17 mins ago
C
Project Coordinator (18 month contract)
Cineplex
Toronto, ON
- Full-time
Reporting to the Senior Creative Manager, as a Project Coordinator, you will be at the center of the creative process, managing the end-to-end lifecycle of projects and helping transform…
Added 17 mins ago
Business Aligned Compliance Officer Investment Bank, Canada
UBS
Toronto, ON
liaise with senior management as well as functional leaders in compliance, legal, risk, and IT to provide subject-matter expertise on existing, new, or updated laws, rules, and regulations…
Added 17 mins ago
Senior Manager, Strategic Initiatives (Underwriting/ Personal Lines)
Aviva
Markham, ON · Toronto, ON
We're looking for a strategic and results-oriented professional to join our team as Senior Manager, Strategic Initiatives (Underwriting/ Personal Lines) . Reporting to the SVP, this role…
Added 17 mins ago
AM
Advanced Substrate Design & Process Integration
Advanced Micro Devices, Inc
Markham, ON
- Full-time
Demonstrated success presenting strategy and technical roadmaps to senior leadership.
Added 17 mins ago
AC
Senior Advisor, Employee & Labour Relations(18-months)
Algonquin College
Ottawa, ON
- Full-time
Reporting to the Manager, Employee and Labour Relations, the Senior Advisor acts as a trusted advisor to leaders across the College on complex and sensitive employee and labour relations…
Added 17 mins ago
F
Landscape Architect/Designer
Fotenn
Toronto, ON
- Full-time
Successful candidates will work directly with senior staff on all aspects of current projects, publications, graphics/infographics, and research. We offer competitive benefits and salary;…
Added 17 mins ago
AS
Senior Solution Architect – AWS / .NET / Angular / React
Aequilibrium Software Inc.
Remote, Canada
- Contract
- Remote
Aequilibrium is looking for an experienced Senior Solution Architect to support a major digital transformation initiative for a provincial government client in Alberta.
Added 32 mins ago
JC
Senior Machine Learning Engineer - (Biometrics)
Jumio Corporation
Montreal, QC
- Full-time
We’re looking for a Staff/Senior Machine Learning Engineer with deep expertise in computer vision and biometrics to lead the design and scaling of face recognition systems in production.…
Added 32 mins ago
HT
Senior Program Manager
HomeWorks Trenton
Change Islands, NL
- Full-time
The Senior Program Manager manages HomeWorks' Program Department, leading the planning, design, implementation, and evaluation of scholar programming. Grounded in HomeWorks' mission and…
Added 32 mins ago
B
Senior Strategic Partnerships Manager
Booxi
Montreal, QC
- Full-time
Pour y arriver, on cherche un·e Senior Strategic Partnerships Manager qui fera de nos partenaires un moteur de croissance. On pense aux éditeurs POS, clienteling et commerce avec qui on…
Added 32 mins ago
P
Technical Program Manager
PointClickCare
Mississauga, ON
- Full-time
Bridge strategy to execution: Facilitate alignment between senior product, design, and engineering leaders - making trade-offs visible, decisions explicit, and accountability shared.
Added 32 mins ago
WF
Inventory Finance – Commercial Associate
Wells Fargo
Mississauga, ON
- Full-time
Prepare presentations, reporting and analysis for meetings with customers, manufacturers, program partners and senior leaders.
Added 46 mins ago
AI
Quality Engineer (QE) / SDET – AI Chatbot Validation
Apptoza Inc.
Toronto, ON
- Contract
We are looking for a seasoned AI first Senior Quality Engineer who is empowered to help the DevOps enablement team deliver highest level quality and is responsible for ensuring the team…

WPP Media

Associate, Direct Activation

Toronto, ON, Canada

Apply About employer

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Job details

Experience: 1–2 years of relevant experience in media buying, investment or activation, with hands-on responsibility for campaign execution and stewardship.
Posting language: English
Posted: Nov 3, 2026

Original job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Position: Associate (Buyer), Direct Activation
About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role OVERVIEW:

WPP Media is looking for a detail-oriented, analytical and collaborative media professional with 1–2 years of relevant media buying or activation experience to join our Direct Activation team.

As an Associate (Buyer), Direct Activation, you will translate clients’ media strategies into effective investments and take day-to-day ownership of assigned buys. Building on your existing experience, you will contribute across the full media investment lifecycle - from marketplace analysis and negotiations through campaign activation, optimization, measurement and financial reconciliation - with guidance from senior team members on complex decisions and approvals.

This is a cross-functional media investment role spanning offline and online channels, including Broadcast, Digital Display/Video, CTV/OLV, OOH/Print and other emerging media platforms. You will work directly with some of the world's largest media companies and technology platforms, manage day-to-day partner communications and apply your channel knowledge to evaluate opportunities and deliver against client objectives.

We are looking for someone who brings a solid foundation in campaign execution, confidence working with budgets and performance data, and the judgement to resolve routine issues independently while escalating risks promptly. You should be ready to manage competing priorities, make informed recommendations and take accountability for the accuracy and delivery of your assigned investments while continuing to deepen your buying expertise.

HOW YOU WILL MAKE AN IMPACT

Develop media buying recommendations for assigned campaigns by analyzing marketplace intelligence, requesting proposals and comparing opportunities against audience, pricing and performance objectives.
Evaluate media partners’ offerings, audiences, pricing and capabilities, and negotiate rates, added value and terms for assigned buys within approved parameters, with senior support as needed.
Contribute actively to vendor meetings and industry discussions, sharing relevant marketplace updates and identifying opportunities for client campaigns.
Translate approved media strategies into accurate, effective media buys, ensuring schedules, budgets, rates and deliverables align with agreed objectives and approvals.

Own campaign activation and stewardship

Own day-to-day execution of assigned media investments, including accurate buy entry, insertion orders, trafficking coordination and documentation of approved changes.
Coordinate with Planning, Ad Operations and media partners to confirm requirements, track launch readiness and resolve routine setup issues so campaigns launch accurately and on time.
Monitor campaign pacing and delivery against commitments, investigate discrepancies and coordinate corrective action with partners, escalating material performance or budget risks promptly.
Recommend campaign optimizations based on delivery and performance data and implement approved changes to keep investments aligned with client objectives.

Use data to make better decisions

Validate campaign setup, budgets and measurement requirements before launch, identifying and resolving discrepancies with the appropriate teams.
Prepare post-campaign analyses for assigned buys, assessing delivery and performance against objectives and translating findings into actionable recommendations for future investments.
Maintain and reconcile client budgets and investment trackers, investigate invoice discrepancies with Finance and media partners, and follow through on outstanding items to support timely financial reconciliation.

WHAT SUCCESS LOOKS LIKE

In this role, success means taking dependable day-to-day ownership of assigned buys, with appropriate senior oversight, and consistently delivering on the following:

Manage assigned campaigns accurately, efficiently and on time, meeting approved budgets and delivery commitments.
Follow through from buying and activation to reporting and reconciliation, resolving routine issues independently and escalating material risks with proposed solutions.

Build strong relationships with vendors and internal partners.
Apply knowledge across traditional, digital and emerging media to strengthen buying recommendations and campaign outcomes.
Demonstrate increasing independence, seek feedback and identify practical improvements to campaign workflows and reporting.

WHAT YOU BRING

1–2 years of relevant experience in media buying, investment or activation, with hands-on responsibility for campaign execution and stewardship.
Working knowledge of offline and digital direct media, including familiarity with broadcast, digital video and CTV/OLV buying principles and a desire to deepen cross-channel expertise.
Strong numerical and analytical skills, with experience managing budgets, interpreting campaign data and using Excel to maintain trackers, analyze delivery and support reconciliation.
Hands-on familiarity with media buying and reporting systems, buy-entry, insertion orders and trafficking workflows, plus experience evaluating proposals and supporting vendor negotiations.

College or University education is an asset
Exceptional organizational skills and strong attention to detail.

Excellent time-management skills with the ability to prioritize multiple projects and deadlines.

A proactive, solutions-oriented approach, with the ability to investigate issues, interpret findings and make clear, evidence-based recommendations.

Comfortable working in a fast-paced environment where priorities can change.

Sound judgement to manage routine buying and campaign decisions within approved parameters, recognize when guidance is needed and escalate issues early.

Collaborative, inclusive and respectful of different perspectives.
Confident communicating with both internal stakeholders and external media partners.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please read our Privacy Notice for more information on how we process the information you provide.

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More about this job

Responsibilities

The Associate will translate media strategies into effective investments by managing day-to-day campaign activation, marketplace analysis, and negotiations. They are responsible for monitoring campaign performance, ensuring accurate financial reconciliation, and coordinating with internal teams and media partners.

Requirements

Candidates must have 1–2 years of relevant experience in media buying or activation with strong analytical and organizational skills. Proficiency in managing budgets, interpreting campaign data, and familiarity with media buying systems is required.

Skills

Media buying
Campaign activation
Marketplace analysis
Negotiation
Budget management
Performance data analysis
Excel
Financial reconciliation
Digital display
Video advertising
CTV
OLV
OOH
Print media
Campaign stewardship
Trafficking

Benefits

Medical insurance
Group retirement plans
Vision insurance
Dental insurance
Paid time off
Partner discounts
Employee mental health awareness days

Visa sponsorship

Not detected in the job text

Keywords

Media buying
Direct activation
WPP Open
Campaign execution
Media investment
Marketplace intelligence
Insertion orders
Trafficking
Performance data
Budget tracking
Financial reconciliation
Broadcast
Digital display
CTV
OLV
OOH
Print
Vendor management
Analytical skills
Media strategy
Post-campaign analysis
Media operating unit
Advertising
Marketing platform
Data intelligence

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