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Added 4 mins ago
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Senior Data Engineer (Databricks Focused)
BDO
Vancouver, BC · Mississauga, ON · Oakville, ON · Ottawa, ON · Toronto, ON
- Full-time
BDO Digital is seeking an experienced and technically proficient Senior Data Engineer (Databricks Focused) to join our Technology Advisory Services practice. This role blends technical…
Added 4 mins ago
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Senior Data Engineer (Databricks Focused)
BDO
Calgary, AB · AB · Winnipeg, MB · Halifax, NS · Montreal, QC
- Full-time
BDO Digital is seeking an experienced and technically proficient Senior Data Engineer (Databricks Focused) to join our Technology Advisory Services practice. This role blends technical…
Added 4 mins ago
J
Senior Occupancy Planner
JLL
Vancouver, BC
- Full-time
As Senior Occupancy Planner, you will support the clients occupancy strategy and space management within the framework of corporate workplace programs, metrics, and real estate strategy.…
Added 4 mins ago
RG
Project Manager, Technology Transformation
Rohit Group
Edmonton, AB
- Full-time
Act as a liaison between technical teams and senior leadership, ensuring that technology solutions align with strategic business needs.
Added 19 mins ago
HT
Senior Financial Analyst - Corporate Accounting
Husky Technologies
Bolton, ON
- Full-time
Title: Senior Financial Analyst - Corporate Accounting
Added 19 mins ago
SG
Human Resources Manager
Saliance Global Holdings Co. Ltd
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- Full-time
…head’s team, and acts as a subject matter specialist for the Senior Leadership Team and GM. With a hospitality focus, you will work closely with business leaders, overseeing talent…
Added 19 mins ago
HT
Financial Manager - PLM (Product Line Mgmt)
Husky Technologies
Bolton, ON
- Full-time
Translate complex data into clear, actionable recommendations for senior leadership
Added 19 mins ago
HT
Director, Finance (CSM)
Husky Technologies
Bolton, ON
- Full-time
Serve as the senior finance partner to service leadership, operations, commercial teams, and Customer Success leaders, providing insight and challenge on strategic priorities, business…
Added 19 mins ago
ES
Senior Oracle Application Database Administrator
Epsilon Solutions Ltd.
Toronto, ON
- Full-time
We are seeking an experienced Senior Oracle Application DBA to optimize, scale, and maintain mission-critical database applications. This role partners closely with development and…
Added 19 mins ago
LA
Plant Controller
LISI AEROSPACE NORTH AMERICA
Dorval, QC
- Full-time
You have a minimum of 5 years of experience in a senior financial or controller role.
Added 19 mins ago
CO
Senior Quality Improvement Analyst
City of Winnipeg
Winnipeg, MB
- Full-time
Under the general direction of the Assistant Chief Research and Data Intelligence, the Senior Quality Improvement Analyst will lead data, analytics and insight for the Fire Paramedic…
Added 19 mins ago
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Key Account Manager-Ontario
Galderma
Toronto, ON
- $94,400 to $118,000 CAD / year
- Full-time
…Account Management capability within Galderma. Reporting to the Senior Retail Sales & Key Account Manager, this role supports customer management, sales planning, analytics, forecasting,…
Added 33 mins ago
FI
Senior Oracle DBA
Flexstaf I.T. Inc.
Toronto, ON · Greater Toronto Area, Canada
- Contract
Added 34 mins ago
AI
Senior Database Administrator (Oracle Application DBA / Cloud)
Astra-North Infoteck Inc. ~ Conquering today’s challenges, achieving tomorrow’s vision!
Toronto, ON
- Full-time
We are seeking an experienced Senior Oracle Application DBA to optimize, scale, and maintain mission-critical database applications. This role partners closely with development and…
Added 34 mins ago
FC
Senior QA Analyst
First Canadian Financial Group
Sherwood Park, AB
- Full-time
The Senior QA Analyst, reporting to the Quality Assurance Manager, is based in the Sherwood Park location. This hands-on role offers an experienced QA automation professional the…
Added 34 mins ago
SI
Talent Attraction Manager
Service Inspired Restaurants
Oakville, ON
- Other
Partner with leadership to forecast talent needs using predictive analytics and workforce planning tools.
Added 34 mins ago
Senior Specialist, Data Governance
Brother Canada
Dollard-Des Ormeaux, QC
The Senior Specialist, Data Governance, is responsible for executing data consistency, data quality and data protection within the data governance framework. This role reports to a Senior…
Added 34 mins ago
HT
Senior AI System Engineer - LLM Training System
Huawei Technologies Canada Co., Ltd.
Vancouver, BC
- Full-time
Huawei Canada has an immediate permanent opening for a Senior Engineer.
Added 34 mins ago
Q
Senior Revenue Enablement Specialist, Digital
Quadient
Markham, ON
- $90,000 to $100,000 CAD / year
- Full-time
We are looking for an experienced and results-driven Senior Revenue Enablement Specialist, Digital to join our global Revenue Enablement team.
Added 49 mins ago
TI
IBM z/OS Mainframe Performance Specialist
TEKFORTUNE INC
Toronto, ON
- Contract
We are looking for an experienced Senior IBM z/OS Mainframe Performance Specialist with strong expertise in IBM Workload Manager (WLM), mainframe performance tuning, capacity planning, IMS…
Added 49 mins ago
R&
Staff AI Developer - Toronto
Robots & Pencils
Toronto, ON
- Full-time
Support deployment, monitoring, and production troubleshooting in cloud-native environments (AWS, Docker), with guidance from senior engineers where needed
Added 49 mins ago
QW
Senior Oracle DBA
Quantum World Technologies Inc.
Toronto, ON
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Added 49 mins ago
BC
Senior Data Engineer (Databricks Focused)
BDO Canada
Toronto, ON
- Full-time
BDO Digital is seeking an experienced and technically proficient Senior Data Engineer (Databricks Focused) to join our Technology Advisory Services practice. This role blends technical…
Added 49 mins ago
T
Principal Data Engineer
Tangerine
Toronto, ON
- Full-time
Leads and builds out a new data engineering platform for Tangerine to enable business analytics and production AI and ML applications, in support of business strategies and objectives.…
Added 49 mins ago
T
Director, Wealth Strategy & Research - 12-month contract - Tangerine
Tangerine
Toronto, ON
- Contract
Provide strategic insights and recommendations to senior executives, influencing enterprise priorities and business decisions.

WPP Media

Associate, Direct Activation

Toronto, ON, Canada

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Job details

Experience: 1–2 years of relevant experience in media buying, investment or activation, with hands-on responsibility for campaign execution and stewardship.
Posting language: English
Posted: Nov 3, 2026

Original job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Position: Associate (Buyer), Direct Activation
About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role OVERVIEW:

WPP Media is looking for a detail-oriented, analytical and collaborative media professional with 1–2 years of relevant media buying or activation experience to join our Direct Activation team.

As an Associate (Buyer), Direct Activation, you will translate clients’ media strategies into effective investments and take day-to-day ownership of assigned buys. Building on your existing experience, you will contribute across the full media investment lifecycle - from marketplace analysis and negotiations through campaign activation, optimization, measurement and financial reconciliation - with guidance from senior team members on complex decisions and approvals.

This is a cross-functional media investment role spanning offline and online channels, including Broadcast, Digital Display/Video, CTV/OLV, OOH/Print and other emerging media platforms. You will work directly with some of the world's largest media companies and technology platforms, manage day-to-day partner communications and apply your channel knowledge to evaluate opportunities and deliver against client objectives.

We are looking for someone who brings a solid foundation in campaign execution, confidence working with budgets and performance data, and the judgement to resolve routine issues independently while escalating risks promptly. You should be ready to manage competing priorities, make informed recommendations and take accountability for the accuracy and delivery of your assigned investments while continuing to deepen your buying expertise.

HOW YOU WILL MAKE AN IMPACT

Develop media buying recommendations for assigned campaigns by analyzing marketplace intelligence, requesting proposals and comparing opportunities against audience, pricing and performance objectives.
Evaluate media partners’ offerings, audiences, pricing and capabilities, and negotiate rates, added value and terms for assigned buys within approved parameters, with senior support as needed.
Contribute actively to vendor meetings and industry discussions, sharing relevant marketplace updates and identifying opportunities for client campaigns.
Translate approved media strategies into accurate, effective media buys, ensuring schedules, budgets, rates and deliverables align with agreed objectives and approvals.

Own campaign activation and stewardship

Own day-to-day execution of assigned media investments, including accurate buy entry, insertion orders, trafficking coordination and documentation of approved changes.
Coordinate with Planning, Ad Operations and media partners to confirm requirements, track launch readiness and resolve routine setup issues so campaigns launch accurately and on time.
Monitor campaign pacing and delivery against commitments, investigate discrepancies and coordinate corrective action with partners, escalating material performance or budget risks promptly.
Recommend campaign optimizations based on delivery and performance data and implement approved changes to keep investments aligned with client objectives.

Use data to make better decisions

Validate campaign setup, budgets and measurement requirements before launch, identifying and resolving discrepancies with the appropriate teams.
Prepare post-campaign analyses for assigned buys, assessing delivery and performance against objectives and translating findings into actionable recommendations for future investments.
Maintain and reconcile client budgets and investment trackers, investigate invoice discrepancies with Finance and media partners, and follow through on outstanding items to support timely financial reconciliation.

WHAT SUCCESS LOOKS LIKE

In this role, success means taking dependable day-to-day ownership of assigned buys, with appropriate senior oversight, and consistently delivering on the following:

Manage assigned campaigns accurately, efficiently and on time, meeting approved budgets and delivery commitments.
Follow through from buying and activation to reporting and reconciliation, resolving routine issues independently and escalating material risks with proposed solutions.

Build strong relationships with vendors and internal partners.
Apply knowledge across traditional, digital and emerging media to strengthen buying recommendations and campaign outcomes.
Demonstrate increasing independence, seek feedback and identify practical improvements to campaign workflows and reporting.

WHAT YOU BRING

1–2 years of relevant experience in media buying, investment or activation, with hands-on responsibility for campaign execution and stewardship.
Working knowledge of offline and digital direct media, including familiarity with broadcast, digital video and CTV/OLV buying principles and a desire to deepen cross-channel expertise.
Strong numerical and analytical skills, with experience managing budgets, interpreting campaign data and using Excel to maintain trackers, analyze delivery and support reconciliation.
Hands-on familiarity with media buying and reporting systems, buy-entry, insertion orders and trafficking workflows, plus experience evaluating proposals and supporting vendor negotiations.

College or University education is an asset
Exceptional organizational skills and strong attention to detail.

Excellent time-management skills with the ability to prioritize multiple projects and deadlines.

A proactive, solutions-oriented approach, with the ability to investigate issues, interpret findings and make clear, evidence-based recommendations.

Comfortable working in a fast-paced environment where priorities can change.

Sound judgement to manage routine buying and campaign decisions within approved parameters, recognize when guidance is needed and escalate issues early.

Collaborative, inclusive and respectful of different perspectives.
Confident communicating with both internal stakeholders and external media partners.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please read our Privacy Notice for more information on how we process the information you provide.

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More about this job

Responsibilities

The Associate will translate media strategies into effective investments by managing day-to-day campaign activation, marketplace analysis, and negotiations. They are responsible for monitoring campaign performance, ensuring accurate financial reconciliation, and coordinating with internal teams and media partners.

Requirements

Candidates must have 1–2 years of relevant experience in media buying or activation with strong analytical and organizational skills. Proficiency in managing budgets, interpreting campaign data, and familiarity with media buying systems is required.

Skills

Media buying
Campaign activation
Marketplace analysis
Negotiation
Budget management
Performance data analysis
Excel
Financial reconciliation
Digital display
Video advertising
CTV
OLV
OOH
Print media
Campaign stewardship
Trafficking

Benefits

Medical insurance
Group retirement plans
Vision insurance
Dental insurance
Paid time off
Partner discounts
Employee mental health awareness days

Visa sponsorship

Not detected in the job text

Keywords

Media buying
Direct activation
WPP Open
Campaign execution
Media investment
Marketplace intelligence
Insertion orders
Trafficking
Performance data
Budget tracking
Financial reconciliation
Broadcast
Digital display
CTV
OLV
OOH
Print
Vendor management
Analytical skills
Media strategy
Post-campaign analysis
Media operating unit
Advertising
Marketing platform
Data intelligence

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