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Added 3 mins ago
G
Sales Director
Gordian
Canada
- Full-time
Demonstrated ability to lead and mentor a sales team, with a track record of achieving targets.
Added 3 mins ago
RI
Vmware Consultant
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- Contract
Lead VMware DR and High Availiability testing including SRM, vShere Replication (Desired)
Added 3 mins ago
T&
Director, Capital Investment & Decision Support
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Vancouver, BC
- Full-time
The Director, Capital Investment & Decision Support will lead and grow AMCL’s Capital Investment & Decision Support capability, working with asset-intensive organizations to improve how…
Added 3 mins ago
FC
Gestionnaire de projet – IT/OT Infrastructure /Project Manager – IT/OT Infrastructure
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- Full-time
FoxBravo is looking for a Project Manager to take the lead on IT/OT infrastructure projects in an industrial environment in Québec’s Saguenay region. Working on site, you will bring…
Added 3 mins ago
CH
Information Technology Specialist
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Mississauga, ON
- Full-time
…commitment to our communities. Our interprofessional primary care team brings together physicians, nurses, and allied health professionals to improve health outcomes and deliver accessible,…
Added 3 mins ago
CA
Director, Admissions & Referent Relations
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- Full-time
AS A MULTIDISCIPLINARY HEALTHCARE TEAM - TOGETHER, WE:
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CR
VP Controller
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Newmarket, ON
- $190,000 to $200,000 CAD / year
- Full-time
Lead entity setup and corporate secretary matters with legal counsel, including minute books, articles and partnership documents
Added 3 mins ago
V
AI Operations Analyst
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Montreal, QC
- Full-time
Valnet is looking for an AI Operations Analyst to join our team and help build the next generation of our lead generation operation.
Added 3 mins ago
JL
IT Service Lead
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Calgary, AB
- Full-time
JORI is expanding! We are currently looking for a full-time IT Service Lead to join our team in Calgary, Alberta on a hybrid work model. Reporting to the IT Director, you are responsible…
Added 3 mins ago
Senior Regulatory Field Advisor
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Trans Mountain is seeking a collaborative, motivated, and values driven individual to join our dynamic team as a Senior Regulatory Field Advisor. In this position, you will play a crucial…
Added 3 mins ago
Sr. Manager, Finance
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Lead the annual budgeting, forecasting, and long-range planning process as the trusted business partner to the Commercial leadership team.
Added 3 mins ago
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Lead and supervise daily coating, painting, and abrasive blasting shop operations.
Added 3 mins ago
SHIFT LEADER
City of Toronto
Toronto, ON
…of Toronto's Shelter and Support Services Division, you'll lead a dedicated team delivering shelter services while promoting stable housing…
Added 18 mins ago
Manager, Process Development & TT
Emergent Biosolutions
Winnipeg, MB
Lead team effectively within quality systems to drive quality outputs and efficient project execution
Added 18 mins ago
S
Director, Product Development
StarTech.com
Canada
- Full-time
Lead and execute the multi-year product roadmap and New Product Introduction (NPI) lifecycle from concept through launch and sustainment.
Added 18 mins ago
VC
Perioperative Health Care Assistant
Vancouver Coastal Health
North Vancouver, BC
- $31.64 CAD / hour
- Part-time
Come work as a Perioperative Health Care Assistant with Vancouver Coastal Health (VCH) in the Operating Room's team at Lions Gate Hospital in North Vancouver, BC.! Apply now to join our…
Added 18 mins ago
FB
Meat Department Manager
Farm Boy Inc.
Burlington, ON
- $55,500 to $60,500 CAD / year
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Develop and lead a high-performance team by overseeing recruitment, training, coaching, performance reviews, recognition, and ongoing development while maintaining confidentiality and trust.
Added 18 mins ago
UH
Senior Manager, UHN West Park Assessment Centre
University Health Network
Toronto, ON
- Full-time
…Senior Manager, UHN West Park Assessment Centre to join our team and lead this…
Added 18 mins ago
OT
Principal Product Manager
Open Text Corporation
Waterloo, ON
- Other
…key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and…
Added 18 mins ago
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Process Engineer
''
Florenceville-Bristol, NB
- Full-time
Lead and coordinate pilot plant operations while ensuring project objectives, timelines, and quality requirements are achieved.
Added 18 mins ago
A
Proposal Supervisor
AECOM
Mississauga, ON
- $98,000 to $125,000 CAD / year
- Full-time
AECOM’s Canada Water marketing team is seeking an experienced marketing lead to support the pursuit and win of strategic water-sector opportunities across Canada. Working closely with…
Added 18 mins ago
A
Assistant Fairmont Gold Manager
AccorHotel
Banff, AB
- Contract
Join the team at Fairmont Banff Springs. Set in one of Western Canada’s most spectacular alpine destinations, Banff offers a unique community of hospitality enthusiasts, outdoor adventure…
Added 18 mins ago
D
Chef Manager (B&I food services)
Dexterra
Mississauga, ON
- $65,000 to $75,000 CAD / year
- Full-time
…opportunity to take pride in what they create and ownership of the operations they…
Added 18 mins ago
C
Senior Project Manager – Operational Systems & Digital Solutions
CIMA+
Mississauga, ON · Toronto, Ontario
- $125,440 to $172,440 CAD / year
- Full-time
…trusted client relationships, identify and shape opportunities, lead assignments, mobilize expertise from across CIMA+, and progressively contribute to the growth of our local team and…
Added 18 mins ago
FL
Assistant Manager
Foot Locker
Calgary, AB
- Full-time
…supports the Store Manager in driving sales results, coaching the team, and keeping the store running strong; day in and day…

WPP Media

Associate, Direct Activation

Toronto, ON, Canada

Apply About employer

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Job details

Experience: 1–2 years of relevant experience in media buying, investment or activation, with hands-on responsibility for campaign execution and stewardship.
Posting language: English
Posted: Nov 3, 2026

Original job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Position: Associate (Buyer), Direct Activation
About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role OVERVIEW:

WPP Media is looking for a detail-oriented, analytical and collaborative media professional with 1–2 years of relevant media buying or activation experience to join our Direct Activation team.

As an Associate (Buyer), Direct Activation, you will translate clients’ media strategies into effective investments and take day-to-day ownership of assigned buys. Building on your existing experience, you will contribute across the full media investment lifecycle - from marketplace analysis and negotiations through campaign activation, optimization, measurement and financial reconciliation - with guidance from senior team members on complex decisions and approvals.

This is a cross-functional media investment role spanning offline and online channels, including Broadcast, Digital Display/Video, CTV/OLV, OOH/Print and other emerging media platforms. You will work directly with some of the world's largest media companies and technology platforms, manage day-to-day partner communications and apply your channel knowledge to evaluate opportunities and deliver against client objectives.

We are looking for someone who brings a solid foundation in campaign execution, confidence working with budgets and performance data, and the judgement to resolve routine issues independently while escalating risks promptly. You should be ready to manage competing priorities, make informed recommendations and take accountability for the accuracy and delivery of your assigned investments while continuing to deepen your buying expertise.

HOW YOU WILL MAKE AN IMPACT

Develop media buying recommendations for assigned campaigns by analyzing marketplace intelligence, requesting proposals and comparing opportunities against audience, pricing and performance objectives.
Evaluate media partners’ offerings, audiences, pricing and capabilities, and negotiate rates, added value and terms for assigned buys within approved parameters, with senior support as needed.
Contribute actively to vendor meetings and industry discussions, sharing relevant marketplace updates and identifying opportunities for client campaigns.
Translate approved media strategies into accurate, effective media buys, ensuring schedules, budgets, rates and deliverables align with agreed objectives and approvals.

Own campaign activation and stewardship

Own day-to-day execution of assigned media investments, including accurate buy entry, insertion orders, trafficking coordination and documentation of approved changes.
Coordinate with Planning, Ad Operations and media partners to confirm requirements, track launch readiness and resolve routine setup issues so campaigns launch accurately and on time.
Monitor campaign pacing and delivery against commitments, investigate discrepancies and coordinate corrective action with partners, escalating material performance or budget risks promptly.
Recommend campaign optimizations based on delivery and performance data and implement approved changes to keep investments aligned with client objectives.

Use data to make better decisions

Validate campaign setup, budgets and measurement requirements before launch, identifying and resolving discrepancies with the appropriate teams.
Prepare post-campaign analyses for assigned buys, assessing delivery and performance against objectives and translating findings into actionable recommendations for future investments.
Maintain and reconcile client budgets and investment trackers, investigate invoice discrepancies with Finance and media partners, and follow through on outstanding items to support timely financial reconciliation.

WHAT SUCCESS LOOKS LIKE

In this role, success means taking dependable day-to-day ownership of assigned buys, with appropriate senior oversight, and consistently delivering on the following:

Manage assigned campaigns accurately, efficiently and on time, meeting approved budgets and delivery commitments.
Follow through from buying and activation to reporting and reconciliation, resolving routine issues independently and escalating material risks with proposed solutions.

Build strong relationships with vendors and internal partners.
Apply knowledge across traditional, digital and emerging media to strengthen buying recommendations and campaign outcomes.
Demonstrate increasing independence, seek feedback and identify practical improvements to campaign workflows and reporting.

WHAT YOU BRING

1–2 years of relevant experience in media buying, investment or activation, with hands-on responsibility for campaign execution and stewardship.
Working knowledge of offline and digital direct media, including familiarity with broadcast, digital video and CTV/OLV buying principles and a desire to deepen cross-channel expertise.
Strong numerical and analytical skills, with experience managing budgets, interpreting campaign data and using Excel to maintain trackers, analyze delivery and support reconciliation.
Hands-on familiarity with media buying and reporting systems, buy-entry, insertion orders and trafficking workflows, plus experience evaluating proposals and supporting vendor negotiations.

College or University education is an asset
Exceptional organizational skills and strong attention to detail.

Excellent time-management skills with the ability to prioritize multiple projects and deadlines.

A proactive, solutions-oriented approach, with the ability to investigate issues, interpret findings and make clear, evidence-based recommendations.

Comfortable working in a fast-paced environment where priorities can change.

Sound judgement to manage routine buying and campaign decisions within approved parameters, recognize when guidance is needed and escalate issues early.

Collaborative, inclusive and respectful of different perspectives.
Confident communicating with both internal stakeholders and external media partners.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please read our Privacy Notice for more information on how we process the information you provide.

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More about this job

Responsibilities

The Associate will translate media strategies into effective investments by managing day-to-day campaign activation, marketplace analysis, and negotiations. They are responsible for monitoring campaign performance, ensuring accurate financial reconciliation, and coordinating with internal teams and media partners.

Requirements

Candidates must have 1–2 years of relevant experience in media buying or activation with strong analytical and organizational skills. Proficiency in managing budgets, interpreting campaign data, and familiarity with media buying systems is required.

Skills

Media buying
Campaign activation
Marketplace analysis
Negotiation
Budget management
Performance data analysis
Excel
Financial reconciliation
Digital display
Video advertising
CTV
OLV
OOH
Print media
Campaign stewardship
Trafficking

Benefits

Medical insurance
Group retirement plans
Vision insurance
Dental insurance
Paid time off
Partner discounts
Employee mental health awareness days

Visa sponsorship

Not detected in the job text

Keywords

Media buying
Direct activation
WPP Open
Campaign execution
Media investment
Marketplace intelligence
Insertion orders
Trafficking
Performance data
Budget tracking
Financial reconciliation
Broadcast
Digital display
CTV
OLV
OOH
Print
Vendor management
Analytical skills
Media strategy
Post-campaign analysis
Media operating unit
Advertising
Marketing platform
Data intelligence

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