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WPP Media

Associate, Paid Search

Toronto, ON, Canada

Posting language: English
Posted: Oct 2, 2026

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Original job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Account Coordinators have the opportunity to join the dynamic world of Search Engine Marketing and assist in implementing, analyzing and optimizing client’s campaigns. This is a great opportunity to join the Search Engine Marketing team at Mindshare, working in a fast paced and dynamic environment, driving the growth of a global company while engineering your own career development

Key Accountabilities
• Use PPC systems, such as Google AdWords and Bing Ads for day-to-day campaign management
• Implement and optimize paid search campaigns
• Campaign reporting and analysis
• Keyword research - build and creation
• Copywriting and generating ad creatives
• Daily management and pacing of account budgets and bids
• Involvement in recommending ways to improve the efficiency of the team’s operation

Skills and Experience Required
• University degree or relevant college certificate required
• Knowledge of the digital landscape
• Excellent interpersonal and communications skills
• Data driven and highly proficient at Excel
• Understanding and interest of online marketing; Search Engine Marketing in particular
• Ability to work within a team
• Attention to detail in managing multiple complex activities for accounts
• Ability to interact in a professional manner with a broad range of stakeholders
• Willingness to take on challenges and to learn
• Commercial awareness & capacity to improve the company’s commercial outcomes
• Creative and analytical thinker with demonstrated problem-solving skills
• Previous experience with Google Ads, SA360 or Mediaocean is an asset

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please read our Privacy Notice for more information on how we process the information you provide.

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More about this job

Responsibilities

The Associate will assist in implementing, analyzing, and optimizing paid search campaigns using platforms like Google AdWords and Bing Ads. Responsibilities include daily budget management, keyword research, copywriting, and campaign reporting.

Requirements

Candidates must hold a university degree or relevant college certificate and possess a strong interest in digital marketing. Proficiency in Excel and excellent communication skills are required, with previous experience in Google Ads or similar tools considered an asset.

Skills

Paid search
Google AdWords
Bing Ads
Campaign management
Campaign reporting
Data analysis
Keyword research
Copywriting
Budget management
Excel
Digital marketing
Search engine marketing
Communication skills
Problem-solving
SA360
Mediaocean

Benefits

Medical insurance
Group retirement plans
Vision insurance
Dental insurance
Paid time off
Partner discounts
Employee mental health awareness days

Visa sponsorship

Not detected in the job text

Keywords

Paid Search
PPC
Google AdWords
Bing Ads
Campaign Management
Reporting
Analysis
Keyword Research
Copywriting
Budgeting
Excel
Digital Landscape
Search Engine Marketing
SA360
Mediaocean
Marketing
Advertising
Data Driven
Stakeholder Management
Commercial Awareness

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