Associate, Paid Search & Social
- Montreal, QC, Canada
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Job details
- Posting language
- English
- Posted
Original job description
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Purpose of Job
As the Account Coordinator, Search & Social you will be joining the dynamic world of biddable media, and assist in implementing, analysing and optimizing both paid search and paid social campaigns for our clients. This is a great opportunity if you want to build a career that celebrates the link between analytics and digital media.
Key Accountabilities
- Implement, analyse, and optimize both paid search and paid social campaigns
- Use day-to-day search & social campaign management platforms
- Provide industry best practices and data to drive client strategy recommendations
- Keyword research and writing creative
- Copywriting, including function-based text manipulation
- Campaign reporting and analysis
- Daily management of account budgets and bids
Skills and Behaviour
- Fluent in both French and English
- Highly proficient at Excel or an alternative data manipulation system
- Understanding and interest of online marketing, specifically paid media
- Knowledge of the digital landscape
- Superior attention to detail
- Excellent interpersonal and professional communications skills
- Ability to work within a team
- Creative and analytical thinker with demonstrated problem-solving skills
- Willingness to take on challenges and to learn
Education and Experience
- University degree or relevant college certificate
- Experience with advertising platforms such as Google, Microsoft, Facebook, Tiktok, Snapchat and others is an asset
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More about this job
Responsibilities
Implement, analyze, and optimize paid search and paid social campaigns using campaign management platforms. Conduct keyword research and copywriting, report on campaign performance, and manage account budgets and bids while contributing data and best practices to client strategy recommendations.
Requirements
Candidates should be fluent in French and English, highly proficient in Excel or a comparable data manipulation system, and interested in online marketing and paid media. A university degree or relevant college certificate is requested; experience with platforms such as Google, Microsoft, Facebook, TikTok, and Snapchat is an asset.
Skills
- Campaign Analysis and Optimization
- Search and Social Platforms
- Keyword Research
- Copywriting
- Campaign Reporting
- Budget Management
- Bid Management
- Excel
- Data Manipulation
- Digital Marketing
- Attention to Detail
- Communication
- Problem-Solving
- French and English Fluency
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Creative & Media
- Data & Analytics
Keywords
- Biddable Media
- Paid Search
- Paid Social
- Campaign Management
- Campaign Optimization
- Campaign Analysis
- Microsoft
- TikTok
- Snapchat
- Keyword Research
- Copywriting
- Campaign Reporting
- Budget Management
- Bid Management
- Excel
- Data Manipulation
- Digital Marketing
- Online Marketing
- Client Strategy
- Open Intelligence
- WPP Open
- French
- English