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Added 1 min ago
IF
Financial Performance Advisor
iA Financial Group
Montreal, QC · Quebec, QC
- Full-time
As a Financial Performance Advisor, you will contribute to financial planning, results analysis, performance monitoring of investment activities, and the development of tools that support…
Added 1 min ago
IF
Internal Wholesaler
iA Financial Group
Vancouver, BC
- Full-time
A work environment where learning and development merge with a collective pursuit of excellence;
Added 1 min ago
C1
Senior Sourcing Manager-(Hybrid)
Central 1
Toronto, ON
- Full-time
Access to a learning platform and educational assistance support
Added 1 min ago
C1
Senior Sourcing Manager-(Hybrid)
Central 1
Vancouver, BC
- $110,000 to $134,000 CAD / year
- Full-time
Access to a learning platform and educational assistance support
Added 1 min ago
C1
Senior Sourcing Manager-(Hybrid)
Central 1
Vancouver, BC
- $110,000 to $130,000 CAD / year
- Full-time
Access to a learning platform and educational assistance support
Added 1 min ago
D
Senior Consultant or Manager, Zero Trust Architecture
Deloitte
Toronto, ON
- Full-time
As a Senior Consultant or Manager in our Zero Trust practice, you will be a trusted advisor to Deloitte clients as they modernize how they secure access for their users, devices,…
Added 1 min ago
EJ
Associate Analyst - Financial Planning
Edward Jones
Mississauga, ON
- $77,000 to $127,000 CAD / year
- Full-time
The Canada Financial Planning team is seeking an Associate Analyst to support the development, maintenance, and delivery of financial planning advice and guidance for our Canadian business.…
Added 1 min ago
A
Sr AI Architect
Accenture
Ottawa, ON · Toronto, ON · Montreal, QC
- Full-time
…technical authority on AI architecture within client engagements and across the practice. You will own the complete, end-to-end architecture of advanced AI platforms and solutions -…
Added 17 mins ago
PI
Project Technologist/Senior Project Technologist Hazourdous Materials
Pinchin in Canada
Barrie, ON
- $50,000 to $63,000 CAD / year
- Full-time
We offer competitive salaries and great benefits. What sets Pinchin apart is our commitment to people and purpose. You will join a team that values curiosity, integrity, and learning. You…
Added 17 mins ago
M
Technology Program Management, Vice President
MUFG
Toronto, ON
- Full-time
· Enterprise & Architecture Knowledge: Proficient in process and data modeling, architectural development, and IT planning methodologies. Has extensive knowledge of the enterprise's…
Added 32 mins ago
SQ
Conseiller/Conseillère stagiaire, Programme de perfectionnement du conseiller -Possibilités d'emploi -futures/Advisor Trainee- Advisor Development Program -Future Opportunities
Sunlife Québec
Pointe-Claire, QC
- Full-time
The Advisor Trainee position is a temporary contract of up to four-months, designed as a unique opportunity to explore a rewarding career in financial advice. In this role, you’ll gain…
Added 32 mins ago
SQ
Conseiller/Conseillère stagiaire, Programme de perfectionnement du conseiller -Possibilités d'emploi -futures/Advisor Trainee- Advisor Development Program -Future Opportunities
Sunlife Québec
Montreal, QC
- Full-time
The Advisor Trainee position is a temporary contract of up to four-months, designed as a unique opportunity to explore a rewarding career in financial advice. In this role, you’ll gain…
Added 33 mins ago
PC
Project Technologist/Senior Project Technologist Hazourdous Materials
Pinchin Canada
Barrie, ON
- $50,000 to $63,000 CAD / year
- Full-time
We offer competitive salaries and great benefits. What sets Pinchin apart is our commitment to people and purpose. You will join a team that values curiosity, integrity, and learning. You…
Added 1 hour ago
Director, Learning Advisory & iLEAD
Scotiabank
Toronto, ON
The Director, Learning Advisory & Leadership Development leads the enterprise learning and leadership development strategy to ensure learning solutions are aligned with business priorities…
Added 1 hour ago
Bilingual Wish Discovery Coordinator (12-month contract)/Coordonnateur.trice, exploration des rêves (contrat 12 mois)
Make-A-Wish Canada / Rêves d'enfants Canada
Montreal, QC
Added 1 hour ago
Bilingual Wish Discovery Coordinator (12-month contract)
Make-A-Wish Canada / Rêves d'enfants Canada
Montreal, QC
Continuous learning, development and internal training opportunities
Added 1 hour ago
AC
Commercial Risk Practice Leader
Aon Corporation
Vancouver, BC
- Full-time
Serve as a trusted advisor to our most valued clients, directly leading key relationships and ensuring the delivery of innovative, high-impact solutions.
Added 1 hour ago
D
Advisor, Securities
Desjardins
Mascouche, QC
- Full-time
At Desjardins, we believe in equity, diversity and inclusion. We're committed to welcoming, respecting and valuing people for who they are as individuals, learning from their differences,…
Added 1 hour ago
D
Senior Advisor, Legal affairs
Desjardins
Levis, QC · Montreal, QC
- Full-time
As a senior legal affairs advisor, you help protect the organization’s legal interests by ensuring it complies with all laws. You also play a key role in making sure that its rights are…
Added 1 hour ago
B
Client Service Associate, Private Wealth
BMO
Toronto, ON · FCP
- Full-time
Monitor incoming and outgoing assets and identify account activity requiring follow-up or Investment Advisor attention.
Added 1 hour ago
B
Trust and Estate Advisor
BMO
Vancouver, BC · Victoria, BC · FBT
- Full-time
Develops and executes business development strategies to achieve growth, sales, and relationship objectives for the assigned market and portfolio.
Added 1 hour ago
B
Trust and Estate Advisor
BMO
Edmonton, AB · Enbridge
- Full-time
Develops and executes business development strategies to achieve growth, sales, and relationship objectives for the assigned market and portfolio.
Added 2 hours ago
Senior Talent Programs Advisor
Trans Mountain
Calgary, AB
Trans Mountain is seeking a collaborative, motivated, and values driven individual to join our dynamic team as a Senior Talent Programs Advisor. In this position, you will play a key role…
Added 2 hours ago
Senior Financial Advisor- Clairfields Centre Branch
Scotiabank
Guelph, ON
At Scotiabank we help employees build their futures – where they can be themselves, and win together. With a commitment to diversity and inclusion and a performance-oriented culture that…
Added 2 hours ago
Senior Financial Advisor-Acton
Scotiabank
Acton, ON
At Scotiabank we help employees build their futures – where they can be themselves, and win together. With a commitment to diversity and inclusion and a performance-oriented culture that…

WPP Media

Director, OOH Direct Activation

Toronto, ON, Canada

$110,000 - $160,000 CAD

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Job details

Pay: $110,000 - $160,000 CAD
Posting language: English
Posted: Nov 4, 2026

Original job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

POSITION SUMMARY:

We are looking for an experienced Director, Direct Activation (OOH/Print), to lead the Toronto OOH/Print Activation team. This role requires significant hands-on experience in OOH and Print activation, combined with proven people leadership, client stewardship, and commercial acumen. The Director will work with the VP to set the team’s direction, develop its capabilities, and be accountable for the quality and effectiveness of activation across the assigned client portfolio. As a senior point of contact for clients and media partners, the Director will translate client business objectives into effective OOH/Print activation strategies and oversee delivery from tactical recommendations and negotiation through execution, reporting, and financial reconciliation.

PRIMARY RESPONSIBILITIES:

Partner with the Activation VP to set priorities for the OOH/Print Activation team and translate them into clear team objectives and delivery plans.
Lead and develop the OOH/Print Activation team, including Managers, Account Executives and Coordinators; set clear expectations, allocate workloads, provide coaching, and build technical and leadership capabilities.
Own senior-level client relationships for the assigned portfolio, acting as a trusted advisor on OOH/Print activation and providing leadership on complex client needs and escalations.
Be accountable for end-to-end OOH/Print activation, including tactical recommendations, negotiation, execution, optimization, reporting, and reconciliation; establish quality standards and ensure delivery against client objectives, budgets, and timelines.
Champion innovation across OOH and Print activation, identifying relevant opportunities across traditional, digital, and programmatic OOH and print formats to strengthen client recommendations.
Lead the development and presentation of major OOH/Print client deliverables, including annual plans and recommendations ensuring clear rationale and actionable insights.
Contribute and monitor vendor and commercial forecasting, commercial partnership deals, and guide the team’s negotiations to deliver client value.
Review end-of-month revenue variances, identify underlying drivers, and recommend corrective actions where required.
Co-lead OOH/Print activation contributions to new business pitches and support global requests from the network.
Ensure financial accountability for assigned client accounts including budget oversight, reconciliation, and profitability.
Build and strengthen relationships with key OOH/Print media partners and internal agency teams, ensuring aligned recommendations, clear responsibilities, and effective campaign delivery.

Represent the agency at industry functions and client-facing events.

Stay current on OOH/Print industry developments and share knowledge, best practices, and learning opportunities with the team.

REQUIREMENTS:

College or University degree in a related field (Business Administration, Marketing, or Communications).

6-8+ years of substantial hands-on expertise in both OOH and Print and a demonstrated track record of leading complex client portfolios.
Proven experience leading and developing a media activation team, including coaching, delegation, workload management, and establishing clear standards for delivery.
Deep knowledge of the OOH and Print media landscape, including traditional, digital, and programmatic OOH, print formats, media partner capabilities, buying practices, and campaign delivery requirements.
Demonstrated ability to set team direction, make sound decisions, and proactively resolve complex activation and client challenges.
Exceptional attention to detail and strong financial acumen, with experience overseeing budgets, forecasting, reconciliation, and account profitability.
Strong senior-level communication, presentation, and negotiation skills, with the ability to clearly articulate OOH/Print recommendations and secure effective media agreements.
Superior organizational skills, with the ability to lead a team, prioritize resources, and oversee multiple complex OOH/Print campaigns in a fast-paced environment.

Proven ability to build strong senior-level client and internal relationships that foster collaboration, strategic growth, and conflict resolution.

Advanced strategic and analytical capabilities, with the ability to translate business objectives into actionable OOH/Print activation solutions and use campaign results to inform future recommendations.

Travel may be required as dictated by the needs of clients and the business.
Advanced PC skills, including all Microsoft Office products & AI technology.

LIFE AT WPP MEDIA AND BENEFITS:

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

$110,000 - $160,000 CAD

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More about this job

Responsibilities

Lead and develop the Toronto OOH/Print Activation team while setting priorities, delivery standards, and team capabilities. Own activation across the client portfolio, including strategy, negotiation, execution, optimization, reporting, financial oversight, and senior client and media partner relationships.

Requirements

Requires a related college or university degree and 6–8+ years of hands-on OOH and Print experience, including leadership of complex client portfolios and activation teams. Candidates should bring deep knowledge of traditional, digital, and programmatic OOH and print, along with strong client communication, negotiation, strategic, organizational, and financial skills.

Skills

OOH Activation
Print Activation
Team Leadership
Media Planning
Media Negotiation
Campaign Execution
Campaign Optimization
Budget Management
Financial Forecasting
Financial Reconciliation
Account Profitability
Strategic Planning
Presentation Skills
Analytical Skills
Microsoft Office

Benefits

Medical Insurance
Group Retirement Plans
Vision Insurance
Dental Insurance
Paid Time Off
Partner Discounts
Employee Mental Health Awareness Days

Visa sponsorship

Not detected in the job text

Keywords

OOH Activation
Print Activation
Traditional OOH
Digital OOH
Programmatic OOH
Media Buying
Media Partnerships
Campaign Delivery
Client Portfolio Management
Team Development
Workload Management
Tactical Recommendations
Media Negotiation
Campaign Optimization
Annual Media Plans
Vendor Forecasting
Commercial Partnerships
Revenue Variance Analysis
New Business Pitches
Budget Oversight
Financial Reconciliation
Account Profitability
Microsoft Office
AI Technology
WPP Open
Open Intelligence

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