Group Director, Addressable Activation

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

IMPACT

The Group Director, Addressable Activation is responsible for management and leadership of unified and client focused Search, Social, Programmatic and eCommerce activation teams within the agency. This role requires proven experience in biddable media planning, multi channel activation, optimization, process development, management, and leadership. The incumbent is a highly passionate and dynamic media professional keen on applying their understanding, skills, and experience to drive client outcomes and foster career growth for data-driven search, social, programmatic and eCommerce specialists.

KEY ACCOUNTABILITIES

Client and Agency

• Establish, own, monitor, optimize, performance metrics of client campaigns within relevant platforms
• Work with clients, agency leadership and performance leads to uncover business needs and objectives
• Develop, maintain and refine trusted relationships and service levels that bridge key client and agency stakeholders
• Proactively identify and solve client risks before they escalate

Team Leadership

• Lead unified multi-channel activation team members supporting Search, Social, Programmatic and e-Commerce campaign planning, execution, and optimizations to achieve client KPIs and award winning outcomes
• Provide strategic input to manage and develop campaigns with various strategies, such as, prospecting, remarketing, contextual targeting to meet client goals
• Oversee the client activation performance audits and WPP Media best practice implementation to enhance client outcomes across channels
• Lead deployment of available WPP Media automation and product solutions across agency clients.
• Develop process and lead compliance to mitigate risk throughout media activation lifecycle
• Understand clients' business and coach team members to enhance client performance with new ideas
• Assist agency teams and clients to define their performance marketing approach to achieve business results
• Manage project plans, scope of work, and timelines meeting delivery all required expectations
• Develop relationships of key platform partners
• Develop and own activation team staff plans (onshore / offshore), monitoring hours to ensure effective client focused service levels and efficiency
• Ensure best practice optimization approaches to meet client objectives as well as workflows with internal groups
• Lead team & agency training sessions related to media activation and WPP Media best practices.

P&L and Business Development Support

• Collaborate with Media Solutions & agency partners to identify and develop proposals
• Identify and improve account profitability, billings and revenue through client growth roadmap creation and overall GroupM product adoption
• Support budget development and client forecasting
• Develop media strategies for new business pitches
• Collaborate with agency and wider WPP Media teams to identify opportunities for SEO, Content, and other services

JOB REQUIREMENTS

• 7+ years of related industry experience, and demonstrated strong client relationship responsibility, preferably agency: Paid Search, Paid Social, Programmatic, eCommerce, SEO
• Experience overseeing and managing organizational performance with strategic objectives and financial targets
• University Degree or proven equivalent experience in related field
• Excellent proficiency in Microsoft Office: Excel, Word, PowerPoint, Outlook
• Demonstrated track record of client relationship development and service
• Strong knowledge or proven experience account management/coordination, buying, client/campaign strategy, and media planning
• Highly developed communication (oral and written) and interpersonal skills
• Excellent organizational, time management and multi-tasking skills
• Advanced ability to plan, implement and manage strategic and operational initiatives
• Keen attention to details, robust critical thinking and proactive problem-solving
• Foster a team culture that creates highly effective teams who delight clients with great service and media results
• Experience in leading cross functional teams

LIFE AT WPP MEDIA AND BENEFITS

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

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$110,000 - $160,000 CAD

Please read our Privacy Notice for more information on how we process the information you provide.