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Added 2 mins ago
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Therapeutic Specialist, Vision Care – Manitoba and Saskatchewan
AbbVie
Saskatoon, SK · Regina, Saskatchewan
- Full-time
…across Manitoba and Saskatchewan. Reporting to the District Manager, Vision Care, Ontario and Prairies, you will manage key customer accounts, develop meaningful partnerships, and drive…
Added 2 mins ago
A
Therapeutic Specialist, Vision Care – Manitoba and Saskatchewan
AbbVie
Regina, SK
- Full-time
…across Manitoba and Saskatchewan. Reporting to the District Manager, Vision Care, Ontario and Prairies, you will manage key customer accounts, develop meaningful partnerships, and drive…
Added 2 mins ago
A
Therapeutic Specialist, Vision Care – Manitoba and Saskatchewan
AbbVie
Winnipeg, MB · Regina, Saskatchewan
- Full-time
…across Manitoba and Saskatchewan. Reporting to the District Manager, Vision Care, Ontario and Prairies, you will manage key customer accounts, develop meaningful partnerships, and drive…
Added 2 mins ago
Property Manager
Colliers International
Mississauga, ON
This position is for a Property Manager in Mississauga, Ontario***
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SENIOR COMMERCIAL ACCOUNT MANAGER - Kitchener
BDC
Kitchener, ON
- Full-time
We are looking for a Senior Commercial Account Manager who will leverage their interpersonal strengths and network to generate new business opportunities while managing a portfolio of…
Added 2 mins ago
AG
Account Manager, Client Engagement & Adoption
Altus Group
Toronto, ON
- Full-time
Reporting to the Account Management Leader, we are hiring an Account Manager, Client Engagement & Adoption to join a growing client success team.
Added 2 mins ago
TM
Leasing Agent
Tribe Management inc
Toronto, ON
- $50,000 to $55,000 CAD / year
- Full-time
…The Leasing Agent works under the direction of the Regional Manager to oversee the leasing of a particular portfolio/development. They will be responsible for meeting all contractual…
Added 2 mins ago
YI
Account Manager (Client Success & Growth)
YuJa Inc.
Toronto, ON · North York, Ontario
- Full-time
YuJa Inc. is looking for a proactive, results-driven Account Manager (Client Success & Growth) to join our Client Success team. This role is pivotal in driving post-sales success, client…
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YI
Client Success Manager - Bilingual (French & English)
YuJa Inc.
Toronto, ON · North York, Ontario
- Full-time
YuJa Inc. is looking for a proactive, results-driven Bilingual Account Manager (Client Success & Growth) to join our Client Success team. This role is pivotal in driving post-sales success,…
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Operations Project Manager
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Vancouver, BC
- Full-time
The Operations Project Manager owns delivery for Bureau's larger client accounts, from signed order through to a Perfect Install: every booth Fully Complete, on the promised date, with a…
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Sales Support Manager-Data Centre & Managed IT Services
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SK · Saskatchewan, Canada
- Full-time
…term profitability. Integrates emerging technologies into the development of new services that drive SaskTel sales and client strategies, business direction and new revenue streams. Ensures…
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Data & AI Solution Architect
SaskTel
SK · Saskatchewan, Canada
- Contract
At SaskTel, this position is referred to as Client Technology Manager-IS (Corp Data Management)
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AI Data Architect
SaskTel
SK · Saskatchewan, Canada
- Contract
At SaskTel, this position is referred to as Client Technology Manager-IS (Corp Data Management)
Added 2 mins ago
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Manager, Customer Service & Operations
The Talent Company
Toronto, ON · Greater Toronto Area, Canada
- $100,000 to $110,000 CAD / year
- Full-time
The Talent Company is conducting a confidential search on behalf of an established organization seeking an experienced Manager, Customer Service & Operations.
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Agile IT Project Manager, Asset Management
Procom
Toronto, ON · Greater Toronto Area, Canada
- Contract
On behalf of our Banking client, Procom is searching for an Agile IT Project Manager, Asset Management for a 12-month role. This position is a hybrid position with 4 days onsite at our…
Added 2 mins ago
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Account Manager
Aplin
Winnipeg, MB
- Full-time
…industrial services sector to recruit an experienced Account Manager to support and grow customer relationships across Saskatchewan, Manitoba, and Northwestern…
Added 17 mins ago
BC
Gestionnaire, Comptabilité en Gestion Immobilière | Manager, Property Management Accounting
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Montreal, QC
- Full-time
Added 17 mins ago
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Manager Primary Health Care Northeast 3
HealthCareersInSask.ca
Shellbrook, SK
- Full-time
Job Description: The Manager, Primary Health Care, is a key leader in Saskatchewan health care, partnering with system leaders to achieve our province’s healthcare goals. Reporting to the…
Added 17 mins ago
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Business Development Manager
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Victoria, BC · Sysco Victoria
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The Senior Analyst, Business Development drives Sysco's market position and financial growth by acquiring new business through strategic planning, advanced analytics, and effective contract…
Added 17 mins ago
SJ
Registered Practical Nurse - Integrated Comprehensive Care Program
St. Joseph's Home Care
Hamilton, ON
- $27.52 to $29.84 CAD / hour
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participating in regular and on-going professional development / learning opportunities, with the goal of obtaining more advanced or specialized nursing skills, as may be necessary for…
Added 17 mins ago
PF
Project Manager, Professional Services
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Toronto, ON
- $110,000 to $120,000 CAD / year
As a Project Manager, you will oversee the end-to-end delivery of projects, ensuring they are completed on time, within scope, and within budget. Acting as the main point of contact for…
Added 17 mins ago
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Senior Manager, Physical Security
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- Full-time
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Added 17 mins ago
Assistant Manager, Performance Improvement
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Ottawa, ON
The Assistant Manager, Performance Improvement is responsible for supporting quality assurance activities, managing team service level agreements (SLAs), and ensuring the effective…

WPP Media

Manager, OOH Direct Activation

Toronto, ON, Canada

$65,000 - $115,000 CAD

Apply About employer

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Job details

Pay: $65,000 - $115,000 CAD
Experience: Experience: 4+ years of progressive media buying or investment experience within an advertising agency, with dedicated leadership across TV, Radio, and Direct Digital media.
Posting language: English
Posted: Nov 4, 2026

Original job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

ROLE OVERVIEW

WPP Media is looking for an experienced, strategic, and high-impact media professional to join our team as Manager, Direct Activation in Toronto.

In this role, you will be the primary activation and investment lead across an assigned portfolio of major client accounts, orchestrating multi-million-dollar buys across TV, Radio and Digital Direct. You will drive holistic investment strategies, lead high-stakes partner negotiations, ensure operational and financial excellence, and actively coach and mentor a team of Associates and Senior Associates.

This role sits at the intersection of media strategy, commercial negotiation, and operational leadership, requiring someone who excels at building media partner relationships and translating client business goals into top-tier media investments.

HOW YOU WILL MAKE AN IMPACT

Strategic Investment & High-Level Negotiation

Lead Investment Strategy: Oversee and drive the development of comprehensive media investment recommendations across Linear/Connected TV, Broadcast, Radio and Digital Direct, ensuring alignment with client business objectives.
Media Partner Management: Cultivate and manage relationships with major Canadian broadcast networks, audio vendors, and direct digital publishers. Help lead Joint Business Partnerships (JBPs) where relevant and discover first-to-market opportunities.
Thought Leadership: Work with Activation and Investment/Partnership leadership to build actionable POVs on Canadian media trends, audience shifts (e.g., converged TV, digital audio evolution), regulatory updates, and emerging direct activation platforms.

Portfolio Stewardship & Team Management

Team Leadership & Mentorship: Direct, develop, and mentor junior team members (Associates, Senior Associates). Manage bandwidth, delegate responsibilities, conduct quality reviews, and foster career development.
End-to-End Operational Governance: Oversee the team’s campaign workflows within Mediaocean (Prisma/BCC) - from buy creation and traffic instructions through to billing reconciliation, ensuring zero-error execution.
Financial Accountability: Own the end-to-end financial integrity of client accounts. Lead quarterly/annual reconciliations, resolve complex billing disputes, and ensure adherence to audit and client contract guidelines.
Cross-Functional Collaboration: Partner closely with MMD, Ad Operations, and Client Leadership teams to build seamless workflows and ensure unified delivery of client expectations.

Measurement, Performance & Audience Intelligence

Audience Analytics: Direct the application of audience measurement platforms (NLogic, Lens, Vividata, Numeris) to analyze reach/frequency, competitive intelligence, and market consumption shifts.
Pre- and Post-Campaign Intelligence: Oversee rigorous pre-buy validations and lead comprehensive Post-Campaign Analyses (PCAs). Translate campaign data into actionable strategic recommendations for client presentations.
Process Optimization: Identify and implement process improvements, standardization, and automation across the activation team to improve operational efficiency and workflow speed. Lean into OMS / Co-pilot as key tools to automative process.

WHAT SUCCESS LOOKS LIKE

Client Trust & Authority: Serving as a reliable, authoritative subject-matter expert during Direct Activation client meetings and presentations.
Commercial Excellence: Consistently meeting or beating buying benchmarks for audits / reporting, delivering added value, delivering against partner deals and driving favorable commercial outcomes for client investments.
Team Empowerment: Helping lead a resilient, high-performing team that delivers accurate, timely executions with high employee engagement and retention.
Operational Precision: Maintaining spotless financial records, proactive discrepancy management, and zero billing aging issues across your assigned accounts.

WHAT YOU BRING

Experience: 4+ years of progressive media buying or investment experience within an advertising agency, with dedicated leadership across TV, Radio, and Direct Digital media.
People Leadership: Proven track record of managing, mentoring, or directly guiding associates (Buyers & Assistants).
Enterprise Systems Mastery: Advanced, hands-on command of Mediaocean (Prisma/BCC) for campaign set-up, buy entry/optimization and financial stewardship.
Audience & Market Tools: Working knowledge and analytical fluency with Canadian media tools, including NLogic (Lens, InfoSys), Numeris data, Vividata, and media research or AI platforms.
Commercial Acumen & Negotiation: Proven background negotiating large-scale broadcast and direct digital packages with Canadian media sales houses.
Client & Presentation Skills: Poised, articulate verbal and written communication skills with comfort presenting complex investment strategies to client stakeholders.
Problem-Solving & Agility: Strong business judgment, organizational rigor, and the ability to prioritize and pivot under tight deadlines in a fast-paced agency environment.

LIFE AT WPP MEDIA & BENEFITS

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.

We offer:

Competitive compensation packages and performance-driven incentives.
Comprehensive health, dental, and vision benefits, along with group retirement savings plans.
Significant paid time off (vacation, personal days, and agency-wide mental health awareness days).
Ongoing learning and leadership development programs across WPP’s global network.
Active Employee Resource Groups (ERGs), social committees, and regular team showcases.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect where everyone feels they belong and has equal opportunities to thrive.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

$65,000 - $115,000 CAD

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More about this job

Responsibilities

Lead media investment strategy and negotiations across TV, radio, and direct digital channels for major client accounts, while managing partner relationships and coaching junior team members. Oversee campaign execution, financial reconciliation, audience analysis, and post-campaign reporting, and improve operational processes in collaboration with cross-functional teams.

Requirements

Requires at least four years of progressive agency media buying or investment experience, including leadership across TV, radio, and direct digital media, plus experience guiding junior staff. Candidates should have advanced Mediaocean Prisma/BCC skills, familiarity with Canadian audience research tools, strong negotiation and client presentation abilities, and the judgment to manage competing priorities.

Skills

Media Investment Strategy
TV, Radio, and Digital Media Buying
Media Partner Management
Commercial Negotiation
Team Leadership and Mentorship
Campaign Operations
Mediaocean Prisma/BCC
Financial Reconciliation
Audience Analytics
Campaign Measurement
Post-Campaign Analysis
Client Presentations
Process Optimization
Cross-Functional Collaboration
Canadian Media Research Tools
Project and Deadline Management

Benefits

Competitive Compensation
Performance-Driven Incentives
Health Benefits
Dental Benefits
Vision Benefits
Group Retirement Savings Plan
Paid Vacation
Personal Days
Mental Health Awareness Days
Learning and Leadership Development Programs
Employee Resource Groups
Social Committees

Visa sponsorship

Not detected in the job text

Keywords

WPP Open
Open Intelligence
Media Investment
Direct Activation
Linear TV
Connected TV
Broadcast
Radio
Digital Direct
Joint Business Partnerships
Mediaocean
Prisma
BCC
NLogic
Lens
InfoSys
Vividata
Numeris
Audience Measurement
Reach and Frequency
Competitive Intelligence
Pre-Buy Validation
Post-Campaign Analysis
Billing Reconciliation
Financial Stewardship
Media Partner Negotiation
Campaign Optimization
OMS
Co-pilot
Canadian Media Market

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