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Added 1 min ago
SF
Acquisition Marketing Manager
SickKids Foundation
Toronto, ON
- Full-time
Proven ability to develop and manage annual revenue and expense forecasts, lead reforecasting exercises, and optimize performance based on KPI tracking and financial analysis.
Added 1 min ago
B
Spécialiste principal(e), planification et inventaire bilingue/ Bilingual Senior Planning & Inventory Specialist
BonLook
Montreal, QC
- Full-time
Added 1 min ago
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Forensic & Dispute Services  Senior Associate (Bilingual FR/EN)
PwC
Montreal, QC · Quebec, QC
- Full-time
…provide support to our clients who wish to investigate potential financial crime, support clients responding to regulatory enquiries, help clients review and remediate systems and controls…
Added 1 min ago
R
Senior Manager, Social Content & Communities
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Toronto, ON
- Full-time
Translate complex financial and investment concepts into accessible, platform-first content, and manage digital communities within strict regulatory and compliance frameworks.
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DevOps Engineer - Game Developer Experience
Electronic Arts
Vancouver, BC
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W
Analyste financier / Financial Analyst
Wabtec
Montreal, QC
- Full-time
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Payroll & Benefits Coordinator
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We have a lot to be proud of at Nicola Wealth. Our sophisticated financial planning, our diversified private investment funds and their exceptional performance, our 98% client retention…
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GD
AI Governance & Risk Manager
General Dynamics Missions System International
Ottawa, ON
- $120,000 to $160,000 CAD / year
- Full-time
Reporting to the Chief Digital & Information Officer (CDIO), the Manager, AI Governance & Risk will lead the establishment, execution, and continuous evolution of the enterprise AI…
Added 1 min ago
NA
Senior Director Finance
Nelson/Kraft and Associates
Calgary, AB
- $125,000 to $130,000 CAD / year
- Full-time
…The role provides enterprise leadership across accounting, financial reporting, grants, budgeting and forecasting, treasury, audit, internal controls, finance systems, and process…
Added 1 min ago
MD
Medicaid Data Analyst - Management Analyst 4
Minnesota Direct Care and Treatment
Saint-Paul, NB · St.-Paul, NB
- Full-time
Understanding and experience in federal financial reporting.
Added 1 min ago
AI
Data & Analytics Leader - BFSI, AI Transformation
Astra-North Infoteck Inc. ~ Conquering today’s challenges, achieving tomorrow’s vision!
Toronto, ON
- Full-time
…shape and grow enterprise transformation programs across the financial services sector. This role brings together data strategy, analytics, AI, consulting, business development, executive…
Added 1 min ago
AC
Project Accountant
Accenture Construct
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- Full-time
Review and process vendor invoices, including appropriate coding for consultants and subcontractors, and maintain accurate project financial records within the system
Added 1 min ago
PS
Director of External Reporting & Consolidation
Professional Staffing
Canada
- Full-time
Reporting directly to the Senior Vice President, Accounting and External Reporting, this individual serves as a business-critical leader spearheading enterprise-wide financial close…
Added 1 min ago
KK
Fund Development Systems Coordinator
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AB · Edmonton, AB
- Full-time
…is ideal for someone who enjoys working with data, systems, reporting, and process improvement while contributing to a mission that supports children and families in…
Added 1 min ago
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Information Technology - Senior/Lead, Data Visualization Engineer, Product Business Technology
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Vancouver, BC
- Full-time
Expertise building scalable solutions for handling large data volumes, complex, and interactive reporting.
Added 16 mins ago
UO
Educational Coordinator
University of British Columbia
Vancouver, BC · PHSA | BC Women's Hospital - Shaughnessy C Block (BCWHC)
- $4,576 to $4,808 CAD / month
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…systems, documentation, and workflows, supporting evaluation and reporting activities, and ensuring the effective delivery of day-to-day academic and administrative…
Added 16 mins ago
A
Underwriting Manager, Middle Market Package
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Toronto, ON
- Full-time
…all our lines of business − property, casualty, professional, financial lines and…
Added 16 mins ago
Controller II
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Added 16 mins ago
Director, Research Ethics & Infrastructure
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…external partners, this role directs infrastructure investments, financial sustainability, facility operations, and long-term development initiatives. The director advances research…
Added 16 mins ago
UO
Athletics Development & Alumni Coordinator
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Edmonton, AB
- Full-time
Reporting to the Development Manager of Athletics, they will lead all short and long-term stewardship initiatives with the objective of advancing and strengthening the sustainability and…
Added 16 mins ago
C&
Senior Financial Analyst – Sales
Church & Dwight Co., Inc.
Mississauga, ON
- Full-time
Reporting to the Finance Manager, Sales & Ecommerce, this position serves as a trusted business partner to both Finance and Sales teams, delivering financial analysis, strategic insights,…
Added 16 mins ago
I
Global Account Manager
IMDEX
Canada
- Full-time
…account performance tracking, contract awareness and timely reporting of risks and…
Added 17 mins ago
LS
Chief Operating Officer
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- Full-time
Lead the work behind a more secure financial future.
Added 17 mins ago
TM
Cost Accountant
The Mason Group - Strategic Search Partners
Mississauga, ON
- $90,000 to $115,000 CAD / year
- Full-time
Reporting to the Controller, the Cost Accountant will oversee construction cost monitoring, analysis, and reporting, working closely with Construction and Development teams. This hands-on…
Added 17 mins ago
HI
Payments BSA
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Toronto, ON
- Full-time
…payments, improve working capital performance, and mitigate financial…

WPP Media

Manager, OOH Direct Activation

Toronto, ON, Canada

$65,000 - $115,000 CAD

Apply About employer

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Job details

Pay: $65,000 - $115,000 CAD
Experience: Experience: 4+ years of progressive media buying or investment experience within an advertising agency, with dedicated leadership across TV, Radio, and Direct Digital media.
Posting language: English
Posted: Nov 4, 2026

Original job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

ROLE OVERVIEW

WPP Media is looking for an experienced, strategic, and high-impact media professional to join our team as Manager, Direct Activation in Toronto.

In this role, you will be the primary activation and investment lead across an assigned portfolio of major client accounts, orchestrating multi-million-dollar buys across TV, Radio and Digital Direct. You will drive holistic investment strategies, lead high-stakes partner negotiations, ensure operational and financial excellence, and actively coach and mentor a team of Associates and Senior Associates.

This role sits at the intersection of media strategy, commercial negotiation, and operational leadership, requiring someone who excels at building media partner relationships and translating client business goals into top-tier media investments.

HOW YOU WILL MAKE AN IMPACT

Strategic Investment & High-Level Negotiation

Lead Investment Strategy: Oversee and drive the development of comprehensive media investment recommendations across Linear/Connected TV, Broadcast, Radio and Digital Direct, ensuring alignment with client business objectives.
Media Partner Management: Cultivate and manage relationships with major Canadian broadcast networks, audio vendors, and direct digital publishers. Help lead Joint Business Partnerships (JBPs) where relevant and discover first-to-market opportunities.
Thought Leadership: Work with Activation and Investment/Partnership leadership to build actionable POVs on Canadian media trends, audience shifts (e.g., converged TV, digital audio evolution), regulatory updates, and emerging direct activation platforms.

Portfolio Stewardship & Team Management

Team Leadership & Mentorship: Direct, develop, and mentor junior team members (Associates, Senior Associates). Manage bandwidth, delegate responsibilities, conduct quality reviews, and foster career development.
End-to-End Operational Governance: Oversee the team’s campaign workflows within Mediaocean (Prisma/BCC) - from buy creation and traffic instructions through to billing reconciliation, ensuring zero-error execution.
Financial Accountability: Own the end-to-end financial integrity of client accounts. Lead quarterly/annual reconciliations, resolve complex billing disputes, and ensure adherence to audit and client contract guidelines.
Cross-Functional Collaboration: Partner closely with MMD, Ad Operations, and Client Leadership teams to build seamless workflows and ensure unified delivery of client expectations.

Measurement, Performance & Audience Intelligence

Audience Analytics: Direct the application of audience measurement platforms (NLogic, Lens, Vividata, Numeris) to analyze reach/frequency, competitive intelligence, and market consumption shifts.
Pre- and Post-Campaign Intelligence: Oversee rigorous pre-buy validations and lead comprehensive Post-Campaign Analyses (PCAs). Translate campaign data into actionable strategic recommendations for client presentations.
Process Optimization: Identify and implement process improvements, standardization, and automation across the activation team to improve operational efficiency and workflow speed. Lean into OMS / Co-pilot as key tools to automative process.

WHAT SUCCESS LOOKS LIKE

Client Trust & Authority: Serving as a reliable, authoritative subject-matter expert during Direct Activation client meetings and presentations.
Commercial Excellence: Consistently meeting or beating buying benchmarks for audits / reporting, delivering added value, delivering against partner deals and driving favorable commercial outcomes for client investments.
Team Empowerment: Helping lead a resilient, high-performing team that delivers accurate, timely executions with high employee engagement and retention.
Operational Precision: Maintaining spotless financial records, proactive discrepancy management, and zero billing aging issues across your assigned accounts.

WHAT YOU BRING

Experience: 4+ years of progressive media buying or investment experience within an advertising agency, with dedicated leadership across TV, Radio, and Direct Digital media.
People Leadership: Proven track record of managing, mentoring, or directly guiding associates (Buyers & Assistants).
Enterprise Systems Mastery: Advanced, hands-on command of Mediaocean (Prisma/BCC) for campaign set-up, buy entry/optimization and financial stewardship.
Audience & Market Tools: Working knowledge and analytical fluency with Canadian media tools, including NLogic (Lens, InfoSys), Numeris data, Vividata, and media research or AI platforms.
Commercial Acumen & Negotiation: Proven background negotiating large-scale broadcast and direct digital packages with Canadian media sales houses.
Client & Presentation Skills: Poised, articulate verbal and written communication skills with comfort presenting complex investment strategies to client stakeholders.
Problem-Solving & Agility: Strong business judgment, organizational rigor, and the ability to prioritize and pivot under tight deadlines in a fast-paced agency environment.

LIFE AT WPP MEDIA & BENEFITS

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.

We offer:

Competitive compensation packages and performance-driven incentives.
Comprehensive health, dental, and vision benefits, along with group retirement savings plans.
Significant paid time off (vacation, personal days, and agency-wide mental health awareness days).
Ongoing learning and leadership development programs across WPP’s global network.
Active Employee Resource Groups (ERGs), social committees, and regular team showcases.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect where everyone feels they belong and has equal opportunities to thrive.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

$65,000 - $115,000 CAD

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More about this job

Responsibilities

Lead media investment strategy and negotiations across TV, radio, and direct digital channels for major client accounts, while managing partner relationships and coaching junior team members. Oversee campaign execution, financial reconciliation, audience analysis, and post-campaign reporting, and improve operational processes in collaboration with cross-functional teams.

Requirements

Requires at least four years of progressive agency media buying or investment experience, including leadership across TV, radio, and direct digital media, plus experience guiding junior staff. Candidates should have advanced Mediaocean Prisma/BCC skills, familiarity with Canadian audience research tools, strong negotiation and client presentation abilities, and the judgment to manage competing priorities.

Skills

Media Investment Strategy
TV, Radio, and Digital Media Buying
Media Partner Management
Commercial Negotiation
Team Leadership and Mentorship
Campaign Operations
Mediaocean Prisma/BCC
Financial Reconciliation
Audience Analytics
Campaign Measurement
Post-Campaign Analysis
Client Presentations
Process Optimization
Cross-Functional Collaboration
Canadian Media Research Tools
Project and Deadline Management

Benefits

Competitive Compensation
Performance-Driven Incentives
Health Benefits
Dental Benefits
Vision Benefits
Group Retirement Savings Plan
Paid Vacation
Personal Days
Mental Health Awareness Days
Learning and Leadership Development Programs
Employee Resource Groups
Social Committees

Visa sponsorship

Not detected in the job text

Keywords

WPP Open
Open Intelligence
Media Investment
Direct Activation
Linear TV
Connected TV
Broadcast
Radio
Digital Direct
Joint Business Partnerships
Mediaocean
Prisma
BCC
NLogic
Lens
InfoSys
Vividata
Numeris
Audience Measurement
Reach and Frequency
Competitive Intelligence
Pre-Buy Validation
Post-Campaign Analysis
Billing Reconciliation
Financial Stewardship
Media Partner Negotiation
Campaign Optimization
OMS
Co-pilot
Canadian Media Market

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