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Added 57 mins ago
AU
Manager, Learning Resource Services (Term)
Athabasca University
Athabasca, AB
- $105,373 to $138,814 CAD / year
- Temporary
The Manager, Learning Resource Services manages internal processes related to Course Materials, Acquisition, Inventory, Warehouse Control and Shipping, and Student Services. They provide…
Added 4 hours ago
A
Project Manager
Actalent
Fort McMurray, AB
- $60 to $80 CAD / hour
- Contract
The Project Manager will be seconded into a municipal environment, where municipal staff provide day-to-day work direction, onboarding, introductions, and project chartering. The role…
Added 5 hours ago
RC
Management Consulting Manager, Supply Chain Advisory
RSM Canada
Toronto, ON
- Full-time
…experts like us to help them develop new supply chain strategies and refine their operations. As the leader of the middle market, we know the unique challenges and opportunities our…
Added 6 hours ago
CW
Account Representative / Account Manager / Project Manager
City Wide Facility Solutions
Burnaby, BC
- $55,000 to $80,000 CAD / year
- Full-time
We are seeking a proactive, relationship-driven Account Representative / Account Manager to manage and grow a portfolio of commercial client accounts. This role is ideal for someone who…
Added 6 hours ago
TR
Senior Leasing Manager (Retail)
Taylor Ryan Executive Search Partners
Toronto, ON
- Full-time
Our client is seeking an experienced Senior Leasing Manager to lead the leasing strategy and execution for a portfolio of retail properties. This individual will be responsible for driving…
Added 8 hours ago
1
Product Builder / Senior Product Engineer - AI Products
15Rock
Toronto, ON
- Full-time
The Product Builder owns a product problem from the first client conversation to working software in the client's hands. You find the problem worth solving, decide what to build, and build…
Added 9 hours ago
RU
Management Consulting Manager, Supply Chain Advisory
RSM US LLP
Toronto, ON
- Full-time
…experts like us to help them develop new supply chain strategies and refine their operations. As the leader of the middle market, we know the unique challenges and opportunities our…
Added 9 hours ago
B
Cleaning Supervisor
BGIS
Calgary, AB
- Full-time
…operations of the cleaning service through planning, quality control and management of the site Cleaners. Reporting to the Property Manager, the Area Supervisor is to set high standards for…
Added 10 hours ago
ST
Apprenticeship Training Specialist
Skilled Trades Ontario / Métiers spécialisés Ontario
Mississauga, ON
- Full-time
…training across Ontario’s skilled trades system. Reporting to the Manager, Training & Coordination Unit, the Specialist coordinates apprenticeship training delivery activities for an…
Added 11 hours ago
Senior Project Coordinator
Scotiabank
Toronto, ON
The Delivery Manager supports the planning, coordination, and delivery of projects within the Enterprise Delivery Office (EDO) Wealth Management portfolio. This role is primarily focused on…
Added 11 hours ago
RB
Senior Manager, Social Content & Communities
Royal Bank of Canada
Toronto, ON
- Full-time
RBC Enterprise Social Media is our center of excellence - the place where social strategy is conceived, built, and scaled across one of Canada's most recognized brands. We're looking for an…
Added 12 hours ago
B
Cleaning Supervisor
BGIS
Calgary, AB
- Full-time
…operations of the cleaning service through planning, quality control and management of the site Cleaners. Reporting to the Property Manager, the Area Supervisor is to set high standards for…
Added 12 hours ago
A
Manager, Alberta, Electrical
AtkinsRéalis
Calgary, AB
- Full-time
This role will be central to the continued growth and technical development of our M&E practice. The position combines market-facing leadership with hands-on project execution and team…
Added 12 hours ago
A
Manager British Columbia, Mechanical
AtkinsRéalis
Vancouver, BC
- Full-time
This role will be central to the continued growth and technical development of our M&E practice. The position combines market-facing leadership with hands-on project execution and team…
Added 12 hours ago
OM
Operations Project Manager
OnDeck Marketing
Calgary, AB
- Full-time
The Operations Project Manager keeps client campaigns on track from launch to close and keeps an assigned portfolio of partner schools engaged, growing, and technically up and running.
Added 12 hours ago
R
Senior Manager, Social Content & Communities
RBC
Toronto, ON
- Full-time
RBC Enterprise Social Media is our center of excellence - the place where social strategy is conceived, built, and scaled across one of Canada's most recognized brands. We're looking for an…
Added 12 hours ago
B
Customer Success Manager - Canada
Buildots
Toronto, ON
- Full-time
…they have seen before. We are looking for a Customer Success Manager to take part in the implementation of these capabilities on construction projects to ensure successful delivery for our…
Added 12 hours ago
T
HR Specialist - TA Products
TD
Toronto, ON
- Full-time
Translate priorities for the Assess, Select, Hire and Preboard portfolio into clear plans, requirements and actions that align to business goals and intended outcomes.
Added 13 hours ago
AC
Senior Manager, U.S. Corporate Tax
ACCA Careers
Winnipeg, MB
- Full-time
Accountable for the delivery of industry and technical expertise relating to complex tax and assurance issues through client interactions, reports, technical work, management presentations,…
Added 13 hours ago
W
Operations Project Manager
WithBureau
Vancouver, BC
- Full-time
The Operations Project Manager owns delivery for Bureau's larger client accounts, from signed order through to a Perfect Install: every booth Fully Complete, on the promised date, with a…
Added 13 hours ago
S
Sales Support Manager-Data Centre & Managed IT Services
SaskTel
SK · Saskatchewan, Canada
- Full-time
Help shape what’s next in technology at SaskTel. As Sales Support Manager, you’ll support both the Cloud/Data Centre and Managed IT Services (MITS) product portfolios, turning market…
Added 13 hours ago
W
Senior Account Manager
Worldhire
Toronto, ON · Greater Toronto Area, Canada
- $275,000 to $325,000 CAD / year
- Full-time
Global Delivery Model Alignment: Champion delivery governance by partnering with onshore program leadership and offshore engineering/support hubs, ensuring SLA compliance, project milestone…
Added 14 hours ago
B
Senior Manager, Physical Security
BGIS
Markham, ON
- Full-time
The Senior Manager, Physical Security will be a key member of the BGIS Corporate Security and Business Continuity Management team, and will lead North American physical security…
Added 15 hours ago
C
Technical Product Manager
CirrusLabs
Mississauga, ON
- Contract
● Maintain in-depth knowledge of the digital pathology market, of Roche portfolio, and of our competitors.
Added 15 hours ago
SL
Security Platform Analyst
Sun Life
Toronto, ON · Waterloo, ON · Sun Life Toronto Atria
- Full-time
This will be in the form of ticket and problem management, security tool management, project contribution and acceptance of new technology into production while running the service…

WPP Media

Manager, OOH Direct Activation

Toronto, ON, Canada

$65,000 - $115,000 CAD

Apply About employer

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Job details

Pay: $65,000 - $115,000 CAD
Experience: Experience: 4+ years of progressive media buying or investment experience within an advertising agency, with dedicated leadership across TV, Radio, and Direct Digital media.
Posting language: English
Posted: Nov 4, 2026

Original job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

ROLE OVERVIEW

WPP Media is looking for an experienced, strategic, and high-impact media professional to join our team as Manager, Direct Activation in Toronto.

In this role, you will be the primary activation and investment lead across an assigned portfolio of major client accounts, orchestrating multi-million-dollar buys across TV, Radio and Digital Direct. You will drive holistic investment strategies, lead high-stakes partner negotiations, ensure operational and financial excellence, and actively coach and mentor a team of Associates and Senior Associates.

This role sits at the intersection of media strategy, commercial negotiation, and operational leadership, requiring someone who excels at building media partner relationships and translating client business goals into top-tier media investments.

HOW YOU WILL MAKE AN IMPACT

Strategic Investment & High-Level Negotiation

Lead Investment Strategy: Oversee and drive the development of comprehensive media investment recommendations across Linear/Connected TV, Broadcast, Radio and Digital Direct, ensuring alignment with client business objectives.
Media Partner Management: Cultivate and manage relationships with major Canadian broadcast networks, audio vendors, and direct digital publishers. Help lead Joint Business Partnerships (JBPs) where relevant and discover first-to-market opportunities.
Thought Leadership: Work with Activation and Investment/Partnership leadership to build actionable POVs on Canadian media trends, audience shifts (e.g., converged TV, digital audio evolution), regulatory updates, and emerging direct activation platforms.

Portfolio Stewardship & Team Management

Team Leadership & Mentorship: Direct, develop, and mentor junior team members (Associates, Senior Associates). Manage bandwidth, delegate responsibilities, conduct quality reviews, and foster career development.
End-to-End Operational Governance: Oversee the team’s campaign workflows within Mediaocean (Prisma/BCC) - from buy creation and traffic instructions through to billing reconciliation, ensuring zero-error execution.
Financial Accountability: Own the end-to-end financial integrity of client accounts. Lead quarterly/annual reconciliations, resolve complex billing disputes, and ensure adherence to audit and client contract guidelines.
Cross-Functional Collaboration: Partner closely with MMD, Ad Operations, and Client Leadership teams to build seamless workflows and ensure unified delivery of client expectations.

Measurement, Performance & Audience Intelligence

Audience Analytics: Direct the application of audience measurement platforms (NLogic, Lens, Vividata, Numeris) to analyze reach/frequency, competitive intelligence, and market consumption shifts.
Pre- and Post-Campaign Intelligence: Oversee rigorous pre-buy validations and lead comprehensive Post-Campaign Analyses (PCAs). Translate campaign data into actionable strategic recommendations for client presentations.
Process Optimization: Identify and implement process improvements, standardization, and automation across the activation team to improve operational efficiency and workflow speed. Lean into OMS / Co-pilot as key tools to automative process.

WHAT SUCCESS LOOKS LIKE

Client Trust & Authority: Serving as a reliable, authoritative subject-matter expert during Direct Activation client meetings and presentations.
Commercial Excellence: Consistently meeting or beating buying benchmarks for audits / reporting, delivering added value, delivering against partner deals and driving favorable commercial outcomes for client investments.
Team Empowerment: Helping lead a resilient, high-performing team that delivers accurate, timely executions with high employee engagement and retention.
Operational Precision: Maintaining spotless financial records, proactive discrepancy management, and zero billing aging issues across your assigned accounts.

WHAT YOU BRING

Experience: 4+ years of progressive media buying or investment experience within an advertising agency, with dedicated leadership across TV, Radio, and Direct Digital media.
People Leadership: Proven track record of managing, mentoring, or directly guiding associates (Buyers & Assistants).
Enterprise Systems Mastery: Advanced, hands-on command of Mediaocean (Prisma/BCC) for campaign set-up, buy entry/optimization and financial stewardship.
Audience & Market Tools: Working knowledge and analytical fluency with Canadian media tools, including NLogic (Lens, InfoSys), Numeris data, Vividata, and media research or AI platforms.
Commercial Acumen & Negotiation: Proven background negotiating large-scale broadcast and direct digital packages with Canadian media sales houses.
Client & Presentation Skills: Poised, articulate verbal and written communication skills with comfort presenting complex investment strategies to client stakeholders.
Problem-Solving & Agility: Strong business judgment, organizational rigor, and the ability to prioritize and pivot under tight deadlines in a fast-paced agency environment.

LIFE AT WPP MEDIA & BENEFITS

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.

We offer:

Competitive compensation packages and performance-driven incentives.
Comprehensive health, dental, and vision benefits, along with group retirement savings plans.
Significant paid time off (vacation, personal days, and agency-wide mental health awareness days).
Ongoing learning and leadership development programs across WPP’s global network.
Active Employee Resource Groups (ERGs), social committees, and regular team showcases.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect where everyone feels they belong and has equal opportunities to thrive.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

$65,000 - $115,000 CAD

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More about this job

Responsibilities

Lead media investment strategy and negotiations across TV, radio, and direct digital channels for major client accounts, while managing partner relationships and coaching junior team members. Oversee campaign execution, financial reconciliation, audience analysis, and post-campaign reporting, and improve operational processes in collaboration with cross-functional teams.

Requirements

Requires at least four years of progressive agency media buying or investment experience, including leadership across TV, radio, and direct digital media, plus experience guiding junior staff. Candidates should have advanced Mediaocean Prisma/BCC skills, familiarity with Canadian audience research tools, strong negotiation and client presentation abilities, and the judgment to manage competing priorities.

Skills

Media Investment Strategy
TV, Radio, and Digital Media Buying
Media Partner Management
Commercial Negotiation
Team Leadership and Mentorship
Campaign Operations
Mediaocean Prisma/BCC
Financial Reconciliation
Audience Analytics
Campaign Measurement
Post-Campaign Analysis
Client Presentations
Process Optimization
Cross-Functional Collaboration
Canadian Media Research Tools
Project and Deadline Management

Benefits

Competitive Compensation
Performance-Driven Incentives
Health Benefits
Dental Benefits
Vision Benefits
Group Retirement Savings Plan
Paid Vacation
Personal Days
Mental Health Awareness Days
Learning and Leadership Development Programs
Employee Resource Groups
Social Committees

Visa sponsorship

Not detected in the job text

Keywords

WPP Open
Open Intelligence
Media Investment
Direct Activation
Linear TV
Connected TV
Broadcast
Radio
Digital Direct
Joint Business Partnerships
Mediaocean
Prisma
BCC
NLogic
Lens
InfoSys
Vividata
Numeris
Audience Measurement
Reach and Frequency
Competitive Intelligence
Pre-Buy Validation
Post-Campaign Analysis
Billing Reconciliation
Financial Stewardship
Media Partner Negotiation
Campaign Optimization
OMS
Co-pilot
Canadian Media Market

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