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Added 4 mins ago
SC
Senior Electrification Manager – Construction
SYSTRA Canada
Toronto, ON
- Full-time
The Senior Programme Manager – Electrification is responsible for the overall leadership, planning and successful delivery of complex railway electrification programmes, including Overhead…
Added 4 mins ago
SJ
Growth Manager
So Jobs
Mississauga, ON
- $93,500 to $125,000 CAD / year
- Full-time
Strong understanding of trade promotions, forecasting, commercial planning, and financial analysis.
Added 34 mins ago
NB
Associate
National Bank of Canada
Sept-Îles, QC
- Full-time
National Bank Financial – Wealth Management is the fifth largest investment brokerage firm in Canada. We have close to 1,000 investment advisors who manage the assets of more than 400,000…
Added 34 mins ago
NB
Private Relationship Banker
National Bank of Canada
Rouyn-Noranda, QC
- Full-time
A career as a Private Banking Relationship Manager with the Private Banking 1859 team at National Bank means acting as a credit professional and providing financial planning advice to a…
Added 34 mins ago
NB
Private Banking Associate, Private Banking 1859
National Bank of Canada
Calgary, AB
- Temporary
Perform preliminary analysis, compilation, verification, and indexation of the financial information and tax structures required to process customer financing requests, in accordance with…
Added 1 hour ago
NB
Wealth Associate
National Bank of Canada
Calgary, AB
- Full-time
National Bank Financial - Wealth Management is the fifth largest investment brokerage firm in Canada. We have close to 1,000 investment advisors who manage the assets of more than 400,000…
Added 1 hour ago
AH
Coordinator
Alberta Health Services
AB · Greater Edmonton Metropolitan Area
- Full-time
…Post Graduate trainees (PGTs) and projects as assigned by the Manager, Academic Medicine and or the Medical Affairs (MA) leadership team. Optimal portfolio management includes expertise in:…
Added 2 hours ago
PC
Corporate Tax, Senior Manager
Pwc Canada
Calgary, AB
- Full-time
…while acting as a strategic consultant related to business analysis, managing working capital, and profit sharing for partners. You’ll also help organizations understand the pricing…
Added 3 hours ago
SS
restaurant manager
Subway Sandwiches
Guelph, ON
- Full-time
Added 4 hours ago
LH
Job Title Coordinator
Lookout Housing + Health Society
New Westminster, BC
- Full-time
…shelter, and outreach programs. Under the direction of the Program Manager, this position provides operational oversight to ensure clientele receive pertinent services while supporting the…
Added 4 hours ago
H
Manager Financial Planning Capital
HealthCareersInSask.ca
SK · SK, Canada
- Full-time
Job Description: The Manager, Capital Accounting, is a key leader in Saskatchewan health care, partnering with system leaders to achieve our province’s healthcare goals. Reporting to the…
Added 4 hours ago
WC
Co-Manager
Walmart Canada
Cobourg, ON
- Full-time
Position Summary...To support the Store Manager in the management of store operations according to Company guidelines and lead Associates to ensure friendly, helpful service and drive…
Added 4 hours ago
IA
CSH Supply Chain Supervisor
IMP Aerospace & Defence
Halifax, NS
- Full-time
Ability to conduct financial forecasting within supply chain operations, including analyzing cost drivers, interpreting financial data, and translating analysis into actionable budget…
Added 4 hours ago
S
Senior Electrification Manager - Construction
SYSTRA
Toronto, ON
- Full-time
The Senior Programme Manager – Electrification is responsible for the overall leadership, planning and successful delivery of complex railway electrification programmes, including Overhead…
Added 5 hours ago
ZI
Marketing Events Manager - - Geely Auto
Zeekr International
ON · Ontario, Canada
- $118,544 to $197,236 CAD / year
- Full-time
About this role The Events Manager is responsible for leading the planning, coordination and execution of national and regional marketing events for Geely Auto Canada. The role oversees…
Added 5 hours ago
TA
Automotive Finance Manager
Trotman Auto Group
Comox, BC
- Full-time
As a Finance Manager, you’ll be the financial services expert customers and the sales team rely on. You’ll navigate lender programs, structure financing solutions, present protection…
Added 5 hours ago
HT
Senior Financial Analyst - Corporate Accounting
Husky Technologies
Bolton, ON
- Full-time
Reporting to the Finance Manager, Corporate Consolidations and working with our global Husky Finance teams, the Senior Financial Analyst plays a critical role in the timely and accurate…
Added 5 hours ago
HT
Financial Manager - PLM (Product Line Mgmt)
Husky Technologies
Bolton, ON
- Full-time
Title: Financial Manager - PLM (Product Line Mgmt)
Added 5 hours ago
MC
Sr Manager of Sales - Growth Channels
Mattel Canada
Mississauga, ON
- Full-time
The Sr. Manager, Sales will lead the day-to-day management of one of Mattel’s retail partners. Reporting to the Head of Sales, this role is responsible for developing and executing account…
Added 5 hours ago
IF
Team Lead or Manager, Surety
Intact FC
Vancouver, BC
- Full-time
…promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with…
Added 5 hours ago
O
Lead Financial Analyst, FP&A
OpenText
Mississauga, ON
- Full-time
As an FP&A Manager, you will play a crucial role in providing accurate, timely, and actionable financial support to OpenText's digital business. This is an individual contributor role,…
Added 5 hours ago
Portfolio Manager
Rogers Communications
Montreal, QC
The Portfolio Manager, Network Deployment & Safety Governance is accountable for the strategic oversight, governance, financial performance, and successful delivery of Wireless Radio Access…
Added 5 hours ago
Manager, Finance
Rogers Communications
Toronto, ON
We are currently seeking a high performing Finance Manager, Financial Planning & Analysis, to join the Customer Experience Finance team. This role will report into the Senior Finance…
Added 6 hours ago
AC
Events Services Manager
Aramark Canada
Ottawa, ON
- Full-time
Ability to frequently provide statistical analysis and to constantly utilize information technology to submit statistical and financial reports to component management
Added 6 hours ago
R|
Clinical Research Manager
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Full-time
…governmental guidelines and regulations, the Clinical Trial Project Manager is responsible for the operational management of multicentre clinical research studies. The Project Manager…

WPP Media

Manager, OOH Direct Activation

Toronto, ON, Canada

$65,000 - $115,000 CAD

Apply About employer

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Job details

Pay: $65,000 - $115,000 CAD
Experience: Experience: 4+ years of progressive media buying or investment experience within an advertising agency, with dedicated leadership across TV, Radio, and Direct Digital media.
Posting language: English
Posted: Nov 4, 2026

Original job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

ROLE OVERVIEW

WPP Media is looking for an experienced, strategic, and high-impact media professional to join our team as Manager, Direct Activation in Toronto.

In this role, you will be the primary activation and investment lead across an assigned portfolio of major client accounts, orchestrating multi-million-dollar buys across TV, Radio and Digital Direct. You will drive holistic investment strategies, lead high-stakes partner negotiations, ensure operational and financial excellence, and actively coach and mentor a team of Associates and Senior Associates.

This role sits at the intersection of media strategy, commercial negotiation, and operational leadership, requiring someone who excels at building media partner relationships and translating client business goals into top-tier media investments.

HOW YOU WILL MAKE AN IMPACT

Strategic Investment & High-Level Negotiation

Lead Investment Strategy: Oversee and drive the development of comprehensive media investment recommendations across Linear/Connected TV, Broadcast, Radio and Digital Direct, ensuring alignment with client business objectives.
Media Partner Management: Cultivate and manage relationships with major Canadian broadcast networks, audio vendors, and direct digital publishers. Help lead Joint Business Partnerships (JBPs) where relevant and discover first-to-market opportunities.
Thought Leadership: Work with Activation and Investment/Partnership leadership to build actionable POVs on Canadian media trends, audience shifts (e.g., converged TV, digital audio evolution), regulatory updates, and emerging direct activation platforms.

Portfolio Stewardship & Team Management

Team Leadership & Mentorship: Direct, develop, and mentor junior team members (Associates, Senior Associates). Manage bandwidth, delegate responsibilities, conduct quality reviews, and foster career development.
End-to-End Operational Governance: Oversee the team’s campaign workflows within Mediaocean (Prisma/BCC) - from buy creation and traffic instructions through to billing reconciliation, ensuring zero-error execution.
Financial Accountability: Own the end-to-end financial integrity of client accounts. Lead quarterly/annual reconciliations, resolve complex billing disputes, and ensure adherence to audit and client contract guidelines.
Cross-Functional Collaboration: Partner closely with MMD, Ad Operations, and Client Leadership teams to build seamless workflows and ensure unified delivery of client expectations.

Measurement, Performance & Audience Intelligence

Audience Analytics: Direct the application of audience measurement platforms (NLogic, Lens, Vividata, Numeris) to analyze reach/frequency, competitive intelligence, and market consumption shifts.
Pre- and Post-Campaign Intelligence: Oversee rigorous pre-buy validations and lead comprehensive Post-Campaign Analyses (PCAs). Translate campaign data into actionable strategic recommendations for client presentations.
Process Optimization: Identify and implement process improvements, standardization, and automation across the activation team to improve operational efficiency and workflow speed. Lean into OMS / Co-pilot as key tools to automative process.

WHAT SUCCESS LOOKS LIKE

Client Trust & Authority: Serving as a reliable, authoritative subject-matter expert during Direct Activation client meetings and presentations.
Commercial Excellence: Consistently meeting or beating buying benchmarks for audits / reporting, delivering added value, delivering against partner deals and driving favorable commercial outcomes for client investments.
Team Empowerment: Helping lead a resilient, high-performing team that delivers accurate, timely executions with high employee engagement and retention.
Operational Precision: Maintaining spotless financial records, proactive discrepancy management, and zero billing aging issues across your assigned accounts.

WHAT YOU BRING

Experience: 4+ years of progressive media buying or investment experience within an advertising agency, with dedicated leadership across TV, Radio, and Direct Digital media.
People Leadership: Proven track record of managing, mentoring, or directly guiding associates (Buyers & Assistants).
Enterprise Systems Mastery: Advanced, hands-on command of Mediaocean (Prisma/BCC) for campaign set-up, buy entry/optimization and financial stewardship.
Audience & Market Tools: Working knowledge and analytical fluency with Canadian media tools, including NLogic (Lens, InfoSys), Numeris data, Vividata, and media research or AI platforms.
Commercial Acumen & Negotiation: Proven background negotiating large-scale broadcast and direct digital packages with Canadian media sales houses.
Client & Presentation Skills: Poised, articulate verbal and written communication skills with comfort presenting complex investment strategies to client stakeholders.
Problem-Solving & Agility: Strong business judgment, organizational rigor, and the ability to prioritize and pivot under tight deadlines in a fast-paced agency environment.

LIFE AT WPP MEDIA & BENEFITS

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.

We offer:

Competitive compensation packages and performance-driven incentives.
Comprehensive health, dental, and vision benefits, along with group retirement savings plans.
Significant paid time off (vacation, personal days, and agency-wide mental health awareness days).
Ongoing learning and leadership development programs across WPP’s global network.
Active Employee Resource Groups (ERGs), social committees, and regular team showcases.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect where everyone feels they belong and has equal opportunities to thrive.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

$65,000 - $115,000 CAD

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More about this job

Responsibilities

Lead media investment strategy and negotiations across TV, radio, and direct digital channels for major client accounts, while managing partner relationships and coaching junior team members. Oversee campaign execution, financial reconciliation, audience analysis, and post-campaign reporting, and improve operational processes in collaboration with cross-functional teams.

Requirements

Requires at least four years of progressive agency media buying or investment experience, including leadership across TV, radio, and direct digital media, plus experience guiding junior staff. Candidates should have advanced Mediaocean Prisma/BCC skills, familiarity with Canadian audience research tools, strong negotiation and client presentation abilities, and the judgment to manage competing priorities.

Skills

Media Investment Strategy
TV, Radio, and Digital Media Buying
Media Partner Management
Commercial Negotiation
Team Leadership and Mentorship
Campaign Operations
Mediaocean Prisma/BCC
Financial Reconciliation
Audience Analytics
Campaign Measurement
Post-Campaign Analysis
Client Presentations
Process Optimization
Cross-Functional Collaboration
Canadian Media Research Tools
Project and Deadline Management

Benefits

Competitive Compensation
Performance-Driven Incentives
Health Benefits
Dental Benefits
Vision Benefits
Group Retirement Savings Plan
Paid Vacation
Personal Days
Mental Health Awareness Days
Learning and Leadership Development Programs
Employee Resource Groups
Social Committees

Visa sponsorship

Not detected in the job text

Keywords

WPP Open
Open Intelligence
Media Investment
Direct Activation
Linear TV
Connected TV
Broadcast
Radio
Digital Direct
Joint Business Partnerships
Mediaocean
Prisma
BCC
NLogic
Lens
InfoSys
Vividata
Numeris
Audience Measurement
Reach and Frequency
Competitive Intelligence
Pre-Buy Validation
Post-Campaign Analysis
Billing Reconciliation
Financial Stewardship
Media Partner Negotiation
Campaign Optimization
OMS
Co-pilot
Canadian Media Market

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