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Added 34 mins ago
OH
Manager, Revenue Growth Management
Organika Health Products
Vancouver, BC
- Full-time
…gatekeeper and not a back-office analyst. You will turn complex data into clear choices, equip customer teams for stronger negotiations and create a repeatable model that begins with Costco…
Added 1 hour ago
PK
marketing project manager
Plaza Kia
Richmond Hill, ON
- Full-time
Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
Added 3 hours ago
TM
Assistant Manager, Innovation & Brand Experience
The Magnum Ice Cream Company
Toronto, ON
- Full-time
…aisle. That's exactly what you'll do in this role. As Assistant Manager, Innovation & Brand Experience, you'll join a team that is transforming Canada's ice cream category through bold…
Added 3 hours ago
CC
Specialist, Demand Planning
Coca-Cola Canada Bottling Limited
Toronto, ON
- Full-time
The Demand Planning Specialist will report into the Manager, Demand Planning and is accountable for the management of the demand planning process for their assigned business area as part of…
Added 3 hours ago
'
Forward Deployment Engineer Lead - Manufacturing
''
Toronto, ON
- Full-time
- Other
…portfolio across Snacking, Manufacturing, Cross-functional, and Data and AI use…
Added 4 hours ago
Sr Mgr Perf & Prod Marketing
Rogers Communications
Toronto, ON
Rogers is looking for a strategic, data-driven and engaging leader to join our team as Senior Manager, Performance & Product Marketing across our leading media brand portfolio. This role…
Added 4 hours ago
Marketing Manager
Rogers Communications
Toronto, ON · Montreal, QC
In order to deliver on Revenue and ARPU growth for the prepaid customer base, we are looking for a Marketing Manager to join the Prepaid Base Management team.
Added 4 hours ago
Dir. Sportsnet Marketing
Rogers Communications
Toronto, ON
The Senior Director, Marketing is the portfolio marketing leader for Rogers Sports & Media, responsible for building audiences, accelerating subscription growth and strengthening the market…
Added 4 hours ago
SC
Manager, Media Planning
Starcom Canada
Toronto, ON
- Full-time
…we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around…
Added 4 hours ago
Associate, New Verticals - Canada
DoorDash Canada
Vancouver, BC · Toronto, ON
…dashboards that tell us where to look next. You will partner with marketing, product and merchant teams to turn those insights into campaigns and experiments. This role requires a mix of…
Added 5 hours ago
RC
Management Consulting Manager, Supply Chain Advisory
RSM Canada
Toronto, ON
- Full-time
…opportunities our client’s face. We bring functional expertise, data driven insights, and deep industry experience within the consumer products, industrials, and life science sections to…
Added 5 hours ago
M
Account Manager - Programmatic & Paid Social
Monks
Toronto, ON
- Full-time
As an Account Manager, you'll serve as a key point of contact for clients while managing day-to-day media activation and campaign performance. You'll bring strong technical expertise in…
Added 6 hours ago
Specialist, Demand Planning
CONA Services
Toronto, ON
The Demand Planning Specialist will report into the Manager, Demand Planning and is accountable for the management of the demand planning process for their assigned business area as part of…
Added 6 hours ago
Specialist, Demand Planning
CONA Services
Toronto, ON
The Demand Planning Specialist will report into the Manager, Demand Planning and is accountable for the management of the demand planning process for their assigned business area as part of…
Added 6 hours ago
Manager, Talent Acquisition
Knak
Ottawa, ON
Expertise in structured interviewing, talent assessment, recruiting analytics and hiring manager partnerships.
Added 7 hours ago
KD
Directeur·rice, Intelligence consommateurs | Consumer Insights Manager
Keurig Dr Pepper
Montreal, QC
- Full-time
Collaborer avec les équipes chargées des marques et du marketing sur les priorités d’affaires définies, en intégrant les données sur les consommateurs dans la planification et la prise de…
Added 7 hours ago
KD
Premier directeur/Première directrice, Intelligence d’affaires et rapports | Senior Manager, Business Intelligence & Reporting
Keurig Dr Pepper
Mississauga, ON · Montreal, QC
- Full-time
…travaillerez avec les dirigeants des services Ventes, Finances, Marketing, Chaîne d’approvisionnement et TI afin de transformer les données en informations pertinentes qui guident les…
Added 8 hours ago
CL
Marketing Digital Coordinator
CRAFT Living Inc.
Vancouver, BC · Greater Vancouver Metropolitan Area
- Full-time
This is a hands-on role for a marketer who can move comfortably between digital execution, analytics and project coordination. You will work with the Marketing Manager and Senior Creative…
Added 8 hours ago
LD
Senior Manager, E-Commerce - Digital Merchandising (Contract)
Loblaw Digital
Toronto, ON
- Full-time
…Care, Health, Baby, and Electronics. In this role the Senior Manager, Digital Merchandising will be accountable for developing merchandising strategies to improve conversion, engagement,…
Added 8 hours ago
R
Hybrid Interaction/Visual Designer - Expert
Raise
Toronto, ON
- Full-time
With support and leadership from their Design Manager, they communicate and manage the day-to-day design needs of the squad and will be a key partner to the Product Owner.
Added 8 hours ago
C
Advertising Specialist
Cella
Mississauga, ON
- $65,000 to $75,000 CAD / year
- Full-time
Collaborate across internal teams - including Paid Social, Content, Digital Marketing, and Advanced Analytics - as well as external media agencies to guarantee seamless integration across…
Added 8 hours ago
P
Digital Operations Manager
PHD
Toronto, ON
- $45,000 to $50,000 CAD / year
- Full-time
Align pixel strategy with reporting needs (last-click, data-driven attribution, incrementality) and with analytics teams.
Added 8 hours ago
M
Gestionnaire de marque, Cardiovasculaire / Brand Manager, Cardiovascular
Merck
Toronto, ON · Kirkland, QC
- Full-time
…s’agit d’une occasion unique pour une personne ambitieuse en marketing de contribuer à façonner et à réaliser un important lancement dans le domaine cardiovasculaire, en bâtissant une…
Added 8 hours ago
NG
Manager, Fundraising Information Systems
National Gallery of Canada Foundation
Ottawa, ON
- Full-time
Manager, Fundraising Information Systems is responsible for maintaining the integrity of the Foundation’s Raiser’s Edge database, ensuring accurate and timely management of constituent…
Added 9 hours ago
CC
Senior Manager, Revenue Growth Management & Strategy
Coca-Cola Canada Bottling Limited
Toronto, ON
- Full-time
We are looking for a Senior Manager, Revenue Growth Management & Strategy (RGM), Large Store to join our Revenue Growth Management team. If you are a strategic and commercially minded…

WPP Media

Manager, OOH Direct Activation

Toronto, ON, Canada

$65,000 - $115,000 CAD

Apply About employer

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Job details

Pay: $65,000 - $115,000 CAD
Experience: Experience: 4+ years of progressive media buying or investment experience within an advertising agency, with dedicated leadership across TV, Radio, and Direct Digital media.
Posting language: English
Posted: Nov 4, 2026

Original job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

ROLE OVERVIEW

WPP Media is looking for an experienced, strategic, and high-impact media professional to join our team as Manager, Direct Activation in Toronto.

In this role, you will be the primary activation and investment lead across an assigned portfolio of major client accounts, orchestrating multi-million-dollar buys across TV, Radio and Digital Direct. You will drive holistic investment strategies, lead high-stakes partner negotiations, ensure operational and financial excellence, and actively coach and mentor a team of Associates and Senior Associates.

This role sits at the intersection of media strategy, commercial negotiation, and operational leadership, requiring someone who excels at building media partner relationships and translating client business goals into top-tier media investments.

HOW YOU WILL MAKE AN IMPACT

Strategic Investment & High-Level Negotiation

Lead Investment Strategy: Oversee and drive the development of comprehensive media investment recommendations across Linear/Connected TV, Broadcast, Radio and Digital Direct, ensuring alignment with client business objectives.
Media Partner Management: Cultivate and manage relationships with major Canadian broadcast networks, audio vendors, and direct digital publishers. Help lead Joint Business Partnerships (JBPs) where relevant and discover first-to-market opportunities.
Thought Leadership: Work with Activation and Investment/Partnership leadership to build actionable POVs on Canadian media trends, audience shifts (e.g., converged TV, digital audio evolution), regulatory updates, and emerging direct activation platforms.

Portfolio Stewardship & Team Management

Team Leadership & Mentorship: Direct, develop, and mentor junior team members (Associates, Senior Associates). Manage bandwidth, delegate responsibilities, conduct quality reviews, and foster career development.
End-to-End Operational Governance: Oversee the team’s campaign workflows within Mediaocean (Prisma/BCC) - from buy creation and traffic instructions through to billing reconciliation, ensuring zero-error execution.
Financial Accountability: Own the end-to-end financial integrity of client accounts. Lead quarterly/annual reconciliations, resolve complex billing disputes, and ensure adherence to audit and client contract guidelines.
Cross-Functional Collaboration: Partner closely with MMD, Ad Operations, and Client Leadership teams to build seamless workflows and ensure unified delivery of client expectations.

Measurement, Performance & Audience Intelligence

Audience Analytics: Direct the application of audience measurement platforms (NLogic, Lens, Vividata, Numeris) to analyze reach/frequency, competitive intelligence, and market consumption shifts.
Pre- and Post-Campaign Intelligence: Oversee rigorous pre-buy validations and lead comprehensive Post-Campaign Analyses (PCAs). Translate campaign data into actionable strategic recommendations for client presentations.
Process Optimization: Identify and implement process improvements, standardization, and automation across the activation team to improve operational efficiency and workflow speed. Lean into OMS / Co-pilot as key tools to automative process.

WHAT SUCCESS LOOKS LIKE

Client Trust & Authority: Serving as a reliable, authoritative subject-matter expert during Direct Activation client meetings and presentations.
Commercial Excellence: Consistently meeting or beating buying benchmarks for audits / reporting, delivering added value, delivering against partner deals and driving favorable commercial outcomes for client investments.
Team Empowerment: Helping lead a resilient, high-performing team that delivers accurate, timely executions with high employee engagement and retention.
Operational Precision: Maintaining spotless financial records, proactive discrepancy management, and zero billing aging issues across your assigned accounts.

WHAT YOU BRING

Experience: 4+ years of progressive media buying or investment experience within an advertising agency, with dedicated leadership across TV, Radio, and Direct Digital media.
People Leadership: Proven track record of managing, mentoring, or directly guiding associates (Buyers & Assistants).
Enterprise Systems Mastery: Advanced, hands-on command of Mediaocean (Prisma/BCC) for campaign set-up, buy entry/optimization and financial stewardship.
Audience & Market Tools: Working knowledge and analytical fluency with Canadian media tools, including NLogic (Lens, InfoSys), Numeris data, Vividata, and media research or AI platforms.
Commercial Acumen & Negotiation: Proven background negotiating large-scale broadcast and direct digital packages with Canadian media sales houses.
Client & Presentation Skills: Poised, articulate verbal and written communication skills with comfort presenting complex investment strategies to client stakeholders.
Problem-Solving & Agility: Strong business judgment, organizational rigor, and the ability to prioritize and pivot under tight deadlines in a fast-paced agency environment.

LIFE AT WPP MEDIA & BENEFITS

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.

We offer:

Competitive compensation packages and performance-driven incentives.
Comprehensive health, dental, and vision benefits, along with group retirement savings plans.
Significant paid time off (vacation, personal days, and agency-wide mental health awareness days).
Ongoing learning and leadership development programs across WPP’s global network.
Active Employee Resource Groups (ERGs), social committees, and regular team showcases.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect where everyone feels they belong and has equal opportunities to thrive.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

$65,000 - $115,000 CAD

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More about this job

Responsibilities

Lead media investment strategy and negotiations across TV, radio, and direct digital channels for major client accounts, while managing partner relationships and coaching junior team members. Oversee campaign execution, financial reconciliation, audience analysis, and post-campaign reporting, and improve operational processes in collaboration with cross-functional teams.

Requirements

Requires at least four years of progressive agency media buying or investment experience, including leadership across TV, radio, and direct digital media, plus experience guiding junior staff. Candidates should have advanced Mediaocean Prisma/BCC skills, familiarity with Canadian audience research tools, strong negotiation and client presentation abilities, and the judgment to manage competing priorities.

Skills

Media Investment Strategy
TV, Radio, and Digital Media Buying
Media Partner Management
Commercial Negotiation
Team Leadership and Mentorship
Campaign Operations
Mediaocean Prisma/BCC
Financial Reconciliation
Audience Analytics
Campaign Measurement
Post-Campaign Analysis
Client Presentations
Process Optimization
Cross-Functional Collaboration
Canadian Media Research Tools
Project and Deadline Management

Benefits

Competitive Compensation
Performance-Driven Incentives
Health Benefits
Dental Benefits
Vision Benefits
Group Retirement Savings Plan
Paid Vacation
Personal Days
Mental Health Awareness Days
Learning and Leadership Development Programs
Employee Resource Groups
Social Committees

Visa sponsorship

Not detected in the job text

Keywords

WPP Open
Open Intelligence
Media Investment
Direct Activation
Linear TV
Connected TV
Broadcast
Radio
Digital Direct
Joint Business Partnerships
Mediaocean
Prisma
BCC
NLogic
Lens
InfoSys
Vividata
Numeris
Audience Measurement
Reach and Frequency
Competitive Intelligence
Pre-Buy Validation
Post-Campaign Analysis
Billing Reconciliation
Financial Stewardship
Media Partner Negotiation
Campaign Optimization
OMS
Co-pilot
Canadian Media Market

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