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Content Marketing Manager, B2B Marketing (Bangkok Based, relocation provided)
Agoda
Vancouver, BC
- Full-time
Translate complex technology, product capabilities, data, and business insights into clear, differentiated narratives tailored to senior B2B audiences.
Added 2 hours ago
T
Senior Finance Analyst
TD
Toronto, ON
- Full-time
Job Description: The successful candidate for this position will report to the Sr Finance Manager, Protect Platform. This role is accountable for monthly management and performance…
Added 2 hours ago
T
Senior Financial Analyst
TD
Toronto, ON
- Full-time
The successful candidate for this position will report to the Group Finance Manager. Their objective is to provide financial and business analysis and support the Infrastructure &…
Added 2 hours ago
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Forward Deployment Engineer
''
Toronto, ON
- Full-time
Experience navigating noisy enterprise data, ambiguous environments, and complex stakeholder needs.
Added 2 hours ago
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Project Manager - Derivatives Testing & Migration
Robertson & Company Ltd.
Toronto, ON
- Contract
Lead the end-to-end testing strategy for a complex derivatives platform migration program.
Added 2 hours ago
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Staff Technical Program Manager, Data Center New Product Introduction
Cerebras
Canada
- Full-time
Cerebras is seeking a Staff Technical Program Manager to lead Data Center New Product Introduction (NPI), preparing new AI systems and infrastructure designs for reliable deployment at…
Added 2 hours ago
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Manager, Paid Social
Hush
Toronto, ON
- Full-time
Reporting to the Senior Manager, Performance Marketing, the Manager, Paid Social will own and grow Hush’s paid social program. This is a high-impact role with real ownership and visibility.…
Added 3 hours ago
PS
Senior Adobe Experience Platform (AEP) Technical Lead
Publicis Sapient
Toronto, ON
- Full-time
We are seeking a Senior Adobe Experience Platform (AEP) Technical Lead to provide hands-on technical leadership for the architecture, implementation, and evolution of enterprise…
Added 3 hours ago
BC
Director, Head of Equity Derivatives Risk Engineering
BMO Capital Markets
Toronto, ON
- Full-time
This is a build role as much as a run role. The platform works, is well tested and supports a growing franchise, but it is not fast enough, does not orchestrate risk work across the compute…
Added 3 hours ago
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Senior Manager – Disclosure Transformation & Controls
RBC
Toronto, ON
- Full-time
The Senior Manager of Document and Disclosures Strategy & Control Development leads the design, implementation, and governance of PBI's document management and disclosure control framework.…
Added 3 hours ago
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HR Specialist, Total Rewards - HR M&A Advisor
TD
Toronto, ON
- Full-time
As a valued member of the Compensation team supporting Human Resources, the HR M&A Advisor will report to the Senior Manager, Mergers and Acquisitions, Compensation Advisory. This role will…
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Senior Manager, Enterprise Stress Testing Reporting
TD
Toronto, ON
- Full-time
2. Lead the Development of Senior Executive and Board Reporting
Added 4 hours ago
GL
Senior Cloud Engineer
goeasy Ltd.
Mississauga, ON
- Full-time
The Senior Cloud Engineer designs and builds goeasy’s AWS platforms with DevOps and automation at the core. The key focus of the role is to replace manual administration (ClickOps) with…
Added 4 hours ago
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Software Engineer II
TD
Toronto, ON
- Full-time
…implement scalable, reliable and secure solutions for EDMO Data Catalog services. You contribute to solutions that operate across diverse cloud environments, applying practical knowledge of…
Added 4 hours ago
B
Director, Head of Equity Derivatives Risk Engineering
BMO
Toronto, ON · FCP
- Full-time
This is a build role as much as a run role. The platform works, is well tested and supports a growing franchise, but it is not fast enough, does not orchestrate risk work across the compute…
Added 5 hours ago
E
Competitive Strategy & Insights Lead
eBay
Toronto, ON
- Full-time
The Global Competitive Strategy & Insights team delivers high-impact insights that support eBay’s senior leadership as they navigate an increasingly dynamic commerce landscape. The team…
Added 5 hours ago
AP
Founding Product Manager
AMZ Prep
Remote, Canada
- Full-time
- Remote
…founding product role for an experienced, technical product manager who wants to own a meaningful part of the platform, work shoulder to shoulder with engineers and operators, and turn…
Added 5 hours ago
RB
Trade Sales Planning Manager
Red Bull
Toronto, ON
- Full-time
…into forward-looking insights and clear recommendations for senior and executive leadership. The Sr. Manager will challenge assumptions, identify emerging risks and opportunities, and drive…
Added 5 hours ago
Senior Performance Marketing Manager, Paid Social
Gusto, Inc.
Toronto, ON
…Engineering to launch new pixels and tracking, troubleshoot platform-side issues, and QA implementations, keeping measurement reliable as tracking needs…
Added 5 hours ago
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Sales Operations Manager
AbbVie
Montreal, QC
- Full-time
The role will serve as the central coordination point between Customer Excellence, Commercial Leadership, Finance, HR, Analytics, BTS, Compliance, the data governance teams, field…
Added 5 hours ago
Senior Salesforce Administrator
Make-A-Wish Canada / Rêves d'enfants Canada
Toronto, ON
We are looking for a Sr Salesforce Administrator to join our team at Make-A-Wish Canada. Reporting to the Manager of Business Applications, you will be responsible for the execution of…
Added 5 hours ago
EM
Senior Consultant/Manager - Data Engineer
Electric Mind
Toronto, ON
- Full-time
We're looking for a developer to help build and maintain data pipelines on Databricks for a financial services/wealth management data platform. The platform ingests data from multiple…
Added 5 hours ago
M
Director, Trust & Anti-Fraud // Directeur, Confiance et Anti-fraude
Mistplay
Toronto, ON · Montreal, QC
- Full-time
…the company runs on, and you'll report on all three to the Senior Leadership Team and the board. You won't do it alone. You'll work in a tight coordination with our Fraud Analytics Manager…
Added 6 hours ago
BH
Senior Manager, Digital Innovation (AI)
BC Hydro
Burnaby, BC
- Full-time
The Senior Manager, Digital Innovation provides both technical and strategic leadership to identify, prioritize, and respond to demand for AI solutions. This includes accelerating the…
Added 6 hours ago
M
Director, Trust & Anti-Fraud // Directeur, Confiance et Anti-fraude
Mistplay
Montreal, QC
- Full-time
…the company runs on, and you'll report on all three to the Senior Leadership Team and the board. You won't do it alone. You'll work in a tight coordination with our Fraud Analytics Manager…

WPP Media

Manager, OOH Direct Activation

Toronto, ON, Canada

$65,000 - $115,000 CAD

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Job details

Pay: $65,000 - $115,000 CAD
Experience: Experience: 4+ years of progressive media buying or investment experience within an advertising agency, with dedicated leadership across TV, Radio, and Direct Digital media.
Posting language: English
Posted: Nov 4, 2026

Original job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

ROLE OVERVIEW

WPP Media is looking for an experienced, strategic, and high-impact media professional to join our team as Manager, Direct Activation in Toronto.

In this role, you will be the primary activation and investment lead across an assigned portfolio of major client accounts, orchestrating multi-million-dollar buys across TV, Radio and Digital Direct. You will drive holistic investment strategies, lead high-stakes partner negotiations, ensure operational and financial excellence, and actively coach and mentor a team of Associates and Senior Associates.

This role sits at the intersection of media strategy, commercial negotiation, and operational leadership, requiring someone who excels at building media partner relationships and translating client business goals into top-tier media investments.

HOW YOU WILL MAKE AN IMPACT

Strategic Investment & High-Level Negotiation

Lead Investment Strategy: Oversee and drive the development of comprehensive media investment recommendations across Linear/Connected TV, Broadcast, Radio and Digital Direct, ensuring alignment with client business objectives.
Media Partner Management: Cultivate and manage relationships with major Canadian broadcast networks, audio vendors, and direct digital publishers. Help lead Joint Business Partnerships (JBPs) where relevant and discover first-to-market opportunities.
Thought Leadership: Work with Activation and Investment/Partnership leadership to build actionable POVs on Canadian media trends, audience shifts (e.g., converged TV, digital audio evolution), regulatory updates, and emerging direct activation platforms.

Portfolio Stewardship & Team Management

Team Leadership & Mentorship: Direct, develop, and mentor junior team members (Associates, Senior Associates). Manage bandwidth, delegate responsibilities, conduct quality reviews, and foster career development.
End-to-End Operational Governance: Oversee the team’s campaign workflows within Mediaocean (Prisma/BCC) - from buy creation and traffic instructions through to billing reconciliation, ensuring zero-error execution.
Financial Accountability: Own the end-to-end financial integrity of client accounts. Lead quarterly/annual reconciliations, resolve complex billing disputes, and ensure adherence to audit and client contract guidelines.
Cross-Functional Collaboration: Partner closely with MMD, Ad Operations, and Client Leadership teams to build seamless workflows and ensure unified delivery of client expectations.

Measurement, Performance & Audience Intelligence

Audience Analytics: Direct the application of audience measurement platforms (NLogic, Lens, Vividata, Numeris) to analyze reach/frequency, competitive intelligence, and market consumption shifts.
Pre- and Post-Campaign Intelligence: Oversee rigorous pre-buy validations and lead comprehensive Post-Campaign Analyses (PCAs). Translate campaign data into actionable strategic recommendations for client presentations.
Process Optimization: Identify and implement process improvements, standardization, and automation across the activation team to improve operational efficiency and workflow speed. Lean into OMS / Co-pilot as key tools to automative process.

WHAT SUCCESS LOOKS LIKE

Client Trust & Authority: Serving as a reliable, authoritative subject-matter expert during Direct Activation client meetings and presentations.
Commercial Excellence: Consistently meeting or beating buying benchmarks for audits / reporting, delivering added value, delivering against partner deals and driving favorable commercial outcomes for client investments.
Team Empowerment: Helping lead a resilient, high-performing team that delivers accurate, timely executions with high employee engagement and retention.
Operational Precision: Maintaining spotless financial records, proactive discrepancy management, and zero billing aging issues across your assigned accounts.

WHAT YOU BRING

Experience: 4+ years of progressive media buying or investment experience within an advertising agency, with dedicated leadership across TV, Radio, and Direct Digital media.
People Leadership: Proven track record of managing, mentoring, or directly guiding associates (Buyers & Assistants).
Enterprise Systems Mastery: Advanced, hands-on command of Mediaocean (Prisma/BCC) for campaign set-up, buy entry/optimization and financial stewardship.
Audience & Market Tools: Working knowledge and analytical fluency with Canadian media tools, including NLogic (Lens, InfoSys), Numeris data, Vividata, and media research or AI platforms.
Commercial Acumen & Negotiation: Proven background negotiating large-scale broadcast and direct digital packages with Canadian media sales houses.
Client & Presentation Skills: Poised, articulate verbal and written communication skills with comfort presenting complex investment strategies to client stakeholders.
Problem-Solving & Agility: Strong business judgment, organizational rigor, and the ability to prioritize and pivot under tight deadlines in a fast-paced agency environment.

LIFE AT WPP MEDIA & BENEFITS

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.

We offer:

Competitive compensation packages and performance-driven incentives.
Comprehensive health, dental, and vision benefits, along with group retirement savings plans.
Significant paid time off (vacation, personal days, and agency-wide mental health awareness days).
Ongoing learning and leadership development programs across WPP’s global network.
Active Employee Resource Groups (ERGs), social committees, and regular team showcases.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect where everyone feels they belong and has equal opportunities to thrive.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

$65,000 - $115,000 CAD

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More about this job

Responsibilities

Lead media investment strategy and negotiations across TV, radio, and direct digital channels for major client accounts, while managing partner relationships and coaching junior team members. Oversee campaign execution, financial reconciliation, audience analysis, and post-campaign reporting, and improve operational processes in collaboration with cross-functional teams.

Requirements

Requires at least four years of progressive agency media buying or investment experience, including leadership across TV, radio, and direct digital media, plus experience guiding junior staff. Candidates should have advanced Mediaocean Prisma/BCC skills, familiarity with Canadian audience research tools, strong negotiation and client presentation abilities, and the judgment to manage competing priorities.

Skills

Media Investment Strategy
TV, Radio, and Digital Media Buying
Media Partner Management
Commercial Negotiation
Team Leadership and Mentorship
Campaign Operations
Mediaocean Prisma/BCC
Financial Reconciliation
Audience Analytics
Campaign Measurement
Post-Campaign Analysis
Client Presentations
Process Optimization
Cross-Functional Collaboration
Canadian Media Research Tools
Project and Deadline Management

Benefits

Competitive Compensation
Performance-Driven Incentives
Health Benefits
Dental Benefits
Vision Benefits
Group Retirement Savings Plan
Paid Vacation
Personal Days
Mental Health Awareness Days
Learning and Leadership Development Programs
Employee Resource Groups
Social Committees

Visa sponsorship

Not detected in the job text

Keywords

WPP Open
Open Intelligence
Media Investment
Direct Activation
Linear TV
Connected TV
Broadcast
Radio
Digital Direct
Joint Business Partnerships
Mediaocean
Prisma
BCC
NLogic
Lens
InfoSys
Vividata
Numeris
Audience Measurement
Reach and Frequency
Competitive Intelligence
Pre-Buy Validation
Post-Campaign Analysis
Billing Reconciliation
Financial Stewardship
Media Partner Negotiation
Campaign Optimization
OMS
Co-pilot
Canadian Media Market

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