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Added 12 mins ago
WS
Indigenous Cultural Safety, Diversity, Equity and Inclusion Advisor
Workers' Safety & Compensation Commission of the NWT & Nunavut
BC · British Columbia, Canada
- $106,158 to $126,809 CAD / year
- Full-time
…Engagement, and working closely with the HR Manager, you will lead initiatives that make WSCC, its services and Northern workplaces across the Northwest Territories and Nunavut more…
Added 12 mins ago
WS
Indigenous Cultural Safety, Diversity, Equity and Inclusion Advisor
Workers' Safety & Compensation Commission of the NWT & Nunavut
ON · Ontario, Canada
- $106,158 to $126,809 CAD / year
- Full-time
…Engagement, and working closely with the HR Manager, you will lead initiatives that make WSCC, its services and Northern workplaces across the Northwest Territories and Nunavut more…
Added 12 mins ago
J
Category Lead, Capital Equipment (CAPEX)
Jobgether
Canada
- $140,700 to $173,100 CAD / year
- Full-time
The Category Lead, Capital Equipment will shape and execute global sourcing strategies for capital equipment and technology investments across the organization. This strategic procurement…
Added 12 mins ago
Lead, Geospatial Platform Operations
City of Edmonton
AB
Are you a strategic technical leader with a passion for driving digital innovation and leading high performing teams? The Lead, Geospatial Platform Operations is a senior technical…
Added 12 mins ago
S
Senior Electrification Manager - Construction
SYSTRA
Toronto, ON
- Full-time
Provide strategic direction to Project Managers, Construction Managers, Engineering Managers and commercial teams.
Added 12 mins ago
S
Engineering Manager
SYSTRA
Toronto, ON
- Full-time
Reporting to the Corridor Delivery Lead, the Engineering Manager will lead on engineering deliverables on one, or more, Rail Corridors on the GO Expansion Program, to ensure the best…
Added 26 mins ago
C
Director, Distribution Strategy & Financial Management
CIBC
Toronto, ON
- Full-time
…Senior Director, Distribution Strategy & Enablement, you’ll lead high-priority strategic and financial management work that supports growth, productivity, and stronger client and advisor…
Added 56 mins ago
GS
Staff Site Reliability Engineer, Application
Guidewire Software
Toronto, ON
- Full-time
…across the organization. You will own the technical design for strategic deliverables, lead design reviews and strategic engineering decisions, and act as the final point of escalation for…
Added 1 hour ago
Portfolio Manager
Rogers Communications
Montreal, QC
The Portfolio Manager, Network Deployment & Safety Governance is accountable for the strategic oversight, governance, financial performance, and successful delivery of Wireless Radio Access…
Added 1 hour ago
R|
Project Manager
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Contract
Strategic planning: Develop project objectives, timelines, and operational strategies, coordinate strategic planning and monitor progress toward project milestones.
Added 1 hour ago
J
Manager, Process Department
Jobgether
Canada
- Full-time
As Manager, Process Department, you will lead a team of engineering professionals responsible for delivering innovative water and wastewater treatment solutions. You will oversee technical…
Added 1 hour ago
RC
Management Consulting Supervisor, Technology Performance
RSM Canada
Toronto, ON
- Full-time
…strategy and advisory engagements, helping clients connect strategic priorities with the infrastructure and technology capabilities required to execute…
Added 1 hour ago
MN
Client Data Analyst II
Mosaic North America
Toronto, ON
- Full-time
Lead the standardized measurement strategy for clients and team leaders
Added 1 hour ago
MN
Client Data Analyst II
Mosaic North America
Mississauga, ON
- Full-time
Lead the standardized measurement strategy for clients and team leaders
Added 2 hours ago
A
Regional Sales Representative - Smart Buildings & Smart Power
ABB
QC · Saint-Laurent, Quebec
- Full-time
…relationships with end users, electrical contractors, and developing project opportunities. By owning the day-to-day channel responsibilities, the Channel Representive ensures consistent,…
Added 2 hours ago
SC
BIM Coordinator – ALTO project / Cadence
SYSTRA Canada
Montreal, QC
- $70,000 to $100,000 CAD / year
- Full-time
As a member of the Cadence consortium, SYSTRA Canada is contributing its expertise to ALTO, the high-speed rail project connecting Quebec City and Toronto.
Added 2 hours ago
J
Manager, Process Department
Jobgether
Canada
- Full-time
As Manager, Process Department, you will lead a team of engineering professionals responsible for delivering innovative water and wastewater treatment solutions. You will oversee technical…
Added 2 hours ago
BC
Quality and Patient Safety Consultant
Brant Community Healthcare System
Brantford, ON
- Full-time
At BCHS, we are driven by a bold vision: To Lead Beyond Care. As a two-site community hospital system in Brantford and Paris, Ontario, we serve with purpose, passion, and a deep commitment…
Added 2 hours ago
MM
Marsh Human Resources Manager
Marsh McLennan
Toronto, ON
- Full-time
…throughout the colleague lifecycle. This role will also include project work to support business success. This role is a great opportunity for a developing HR Generalist/ ER professional to…
Added 2 hours ago
C&
Commodity Manager
Communications & Power Industries (CPI)
Georgetown, ON
- From $100,000 CAD / year
- Full-time
Working closely with Engineering, Operations, Quality, and Program Management, you will lead supplier negotiations, outsourcing initiatives, and dual-sourcing strategies. The role combines…
Added 3 hours ago
BC
Communication Assistant
Brant Community Healthcare System
Brantford, ON
- Full-time
At BCHS, we are driven by a bold vision: To Lead Beyond Care. As a two-site community hospital system in Brantford and Paris, Ontario, we serve with purpose, passion, and a deep commitment…
Added 3 hours ago
WS
Indigenous Cultural Safety, Diversity, Equity and Inclusion Advisor
Workers' Safety & Compensation Commission of the NWT & Nunavut
AB · Alberta, Canada
- $106,158 to $126,809 CAD / year
- Full-time
…Engagement, and working closely with the HR Manager, you will lead initiatives that make WSCC, its services and Northern workplaces across the Northwest Territories and Nunavut more…
Added 3 hours ago
B
Buyer, Equipment and Data Centre Sourcing
Bell
Regina, SK
- Full-time
…commitments through delivery while maintaining alignment with project budgets, technical requirements, governance controls, and site…
Added 3 hours ago
T
People Generalist
Twilio
Remote, Canada
- Full-time
- Remote
Help to execute and where required lead business led initiatives (re-orgs, job role and level assessments, etc)
Added 3 hours ago
WS
Indigenous Cultural Safety, Diversity, Equity and Inclusion Advisor
Workers' Safety & Compensation Commission of the NWT & Nunavut
Yellowknife, NT
- $106,158 to $126,809 CAD / year
- Full-time
…Engagement, and working closely with the HR Manager, you will lead initiatives that make WSCC, its services and Northern workplaces across the Northwest Territories and Nunavut more…

WPP Media

Manager, OOH Direct Activation

Toronto, ON, Canada

$65,000 - $115,000 CAD

Apply About employer

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Job details

Pay: $65,000 - $115,000 CAD
Experience: Experience: 4+ years of progressive media buying or investment experience within an advertising agency, with dedicated leadership across TV, Radio, and Direct Digital media.
Posting language: English
Posted: Nov 4, 2026

Original job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

ROLE OVERVIEW

WPP Media is looking for an experienced, strategic, and high-impact media professional to join our team as Manager, Direct Activation in Toronto.

In this role, you will be the primary activation and investment lead across an assigned portfolio of major client accounts, orchestrating multi-million-dollar buys across TV, Radio and Digital Direct. You will drive holistic investment strategies, lead high-stakes partner negotiations, ensure operational and financial excellence, and actively coach and mentor a team of Associates and Senior Associates.

This role sits at the intersection of media strategy, commercial negotiation, and operational leadership, requiring someone who excels at building media partner relationships and translating client business goals into top-tier media investments.

HOW YOU WILL MAKE AN IMPACT

Strategic Investment & High-Level Negotiation

Lead Investment Strategy: Oversee and drive the development of comprehensive media investment recommendations across Linear/Connected TV, Broadcast, Radio and Digital Direct, ensuring alignment with client business objectives.
Media Partner Management: Cultivate and manage relationships with major Canadian broadcast networks, audio vendors, and direct digital publishers. Help lead Joint Business Partnerships (JBPs) where relevant and discover first-to-market opportunities.
Thought Leadership: Work with Activation and Investment/Partnership leadership to build actionable POVs on Canadian media trends, audience shifts (e.g., converged TV, digital audio evolution), regulatory updates, and emerging direct activation platforms.

Portfolio Stewardship & Team Management

Team Leadership & Mentorship: Direct, develop, and mentor junior team members (Associates, Senior Associates). Manage bandwidth, delegate responsibilities, conduct quality reviews, and foster career development.
End-to-End Operational Governance: Oversee the team’s campaign workflows within Mediaocean (Prisma/BCC) - from buy creation and traffic instructions through to billing reconciliation, ensuring zero-error execution.
Financial Accountability: Own the end-to-end financial integrity of client accounts. Lead quarterly/annual reconciliations, resolve complex billing disputes, and ensure adherence to audit and client contract guidelines.
Cross-Functional Collaboration: Partner closely with MMD, Ad Operations, and Client Leadership teams to build seamless workflows and ensure unified delivery of client expectations.

Measurement, Performance & Audience Intelligence

Audience Analytics: Direct the application of audience measurement platforms (NLogic, Lens, Vividata, Numeris) to analyze reach/frequency, competitive intelligence, and market consumption shifts.
Pre- and Post-Campaign Intelligence: Oversee rigorous pre-buy validations and lead comprehensive Post-Campaign Analyses (PCAs). Translate campaign data into actionable strategic recommendations for client presentations.
Process Optimization: Identify and implement process improvements, standardization, and automation across the activation team to improve operational efficiency and workflow speed. Lean into OMS / Co-pilot as key tools to automative process.

WHAT SUCCESS LOOKS LIKE

Client Trust & Authority: Serving as a reliable, authoritative subject-matter expert during Direct Activation client meetings and presentations.
Commercial Excellence: Consistently meeting or beating buying benchmarks for audits / reporting, delivering added value, delivering against partner deals and driving favorable commercial outcomes for client investments.
Team Empowerment: Helping lead a resilient, high-performing team that delivers accurate, timely executions with high employee engagement and retention.
Operational Precision: Maintaining spotless financial records, proactive discrepancy management, and zero billing aging issues across your assigned accounts.

WHAT YOU BRING

Experience: 4+ years of progressive media buying or investment experience within an advertising agency, with dedicated leadership across TV, Radio, and Direct Digital media.
People Leadership: Proven track record of managing, mentoring, or directly guiding associates (Buyers & Assistants).
Enterprise Systems Mastery: Advanced, hands-on command of Mediaocean (Prisma/BCC) for campaign set-up, buy entry/optimization and financial stewardship.
Audience & Market Tools: Working knowledge and analytical fluency with Canadian media tools, including NLogic (Lens, InfoSys), Numeris data, Vividata, and media research or AI platforms.
Commercial Acumen & Negotiation: Proven background negotiating large-scale broadcast and direct digital packages with Canadian media sales houses.
Client & Presentation Skills: Poised, articulate verbal and written communication skills with comfort presenting complex investment strategies to client stakeholders.
Problem-Solving & Agility: Strong business judgment, organizational rigor, and the ability to prioritize and pivot under tight deadlines in a fast-paced agency environment.

LIFE AT WPP MEDIA & BENEFITS

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.

We offer:

Competitive compensation packages and performance-driven incentives.
Comprehensive health, dental, and vision benefits, along with group retirement savings plans.
Significant paid time off (vacation, personal days, and agency-wide mental health awareness days).
Ongoing learning and leadership development programs across WPP’s global network.
Active Employee Resource Groups (ERGs), social committees, and regular team showcases.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect where everyone feels they belong and has equal opportunities to thrive.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

$65,000 - $115,000 CAD

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More about this job

Responsibilities

Lead media investment strategy and negotiations across TV, radio, and direct digital channels for major client accounts, while managing partner relationships and coaching junior team members. Oversee campaign execution, financial reconciliation, audience analysis, and post-campaign reporting, and improve operational processes in collaboration with cross-functional teams.

Requirements

Requires at least four years of progressive agency media buying or investment experience, including leadership across TV, radio, and direct digital media, plus experience guiding junior staff. Candidates should have advanced Mediaocean Prisma/BCC skills, familiarity with Canadian audience research tools, strong negotiation and client presentation abilities, and the judgment to manage competing priorities.

Skills

Media Investment Strategy
TV, Radio, and Digital Media Buying
Media Partner Management
Commercial Negotiation
Team Leadership and Mentorship
Campaign Operations
Mediaocean Prisma/BCC
Financial Reconciliation
Audience Analytics
Campaign Measurement
Post-Campaign Analysis
Client Presentations
Process Optimization
Cross-Functional Collaboration
Canadian Media Research Tools
Project and Deadline Management

Benefits

Competitive Compensation
Performance-Driven Incentives
Health Benefits
Dental Benefits
Vision Benefits
Group Retirement Savings Plan
Paid Vacation
Personal Days
Mental Health Awareness Days
Learning and Leadership Development Programs
Employee Resource Groups
Social Committees

Visa sponsorship

Not detected in the job text

Keywords

WPP Open
Open Intelligence
Media Investment
Direct Activation
Linear TV
Connected TV
Broadcast
Radio
Digital Direct
Joint Business Partnerships
Mediaocean
Prisma
BCC
NLogic
Lens
InfoSys
Vividata
Numeris
Audience Measurement
Reach and Frequency
Competitive Intelligence
Pre-Buy Validation
Post-Campaign Analysis
Billing Reconciliation
Financial Stewardship
Media Partner Negotiation
Campaign Optimization
OMS
Co-pilot
Canadian Media Market

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