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WPP Media

Manager, Programmatic

Toronto, ON, Canada

Pay: $45,000 - $90,000 CAD
Experience: 2-3+ years experience in hands-on experience with programmatic trading in (The Trade Desk, DV360, Amazon, or other DSP
Posting language: English
Posted: Sep 23, 2026

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Original job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Purpose of Job:

The Programmatic Manager is responsible for overseeing all day-to-day campaign activity for your assigned brands and campaigns. You will own the account management, service, planning, setup and activation of your respective programmatic campaigns for your assigned clients.

The Programmatic Manager develops positive relationships with agency partners and client while using multiple programmatic platforms to develop, activate and report on digital media campaigns. This is an interdisciplinary role that combines client service, planning, execution, and optimization of client’s investment to deliver impactful results across all programmatic channels.

Key Accountabilities:

Ensure campaign timelines are adhered at every step of the process – plan deadlines, creative trafficking, go-live date
Project and account management of campaign from beginning to end – from initial briefings, planning, platform(s) setup and go-live to post reporting
Participate in discussions about potential campaigns and attend new campaign briefings, including assisting agency with the RFP
Use programmatic background and knowledge of DSP capabilities to build smart programmatic plans for the client
Ensure all media plan requirements are correctly communicated to all relevant teams and entered accurately in the appropriate platforms.
Work across different platforms including trading (DSPs), financial (MediaOcean), proprietary tools and analytics/reporting
Establish a respectful relationship with internal and external teams
Use optimization tools and resources to hit performance goals. Ensuring full delivery on campaigns and recommend alternatives to deliver when the need arises
Manage, optimize all in-house tactics as per defined best practices, managing pacing, performance and quality with direct actions in console or providing optimizations and pacing guidance to coordinators
Keep regular and detailed optimization notes and campaign insights
Aware of programmatic landscape and partner value proposition.
Participate and share ideas in client meetings, brainstorms and presentations
Innovation – come to managers with new ideas/processes/additions to the services, planning and trading toolkits
Mentorship/Teaching – actively involved in improving team coordinators’ skills by setting up vendor meetings, giving POVs on potential measurement solutions, supervising coordinators as they setup and optimize campaigns

Knowledge and Skills:

Ability to manage multiple priorities, deadlines and client demands
Knowledge of the programmatic industry: pros and cons of key platforms, understanding of sources of inventory (exchange, PMP, Deal, Programmatic Guaranteed)
Understanding of the key attributes, value, and capabilities of key platforms (DSPs) such as DV360, The Trade Desk, Xandr, and Amazon
Ability to rationalize and explain decisions with supportive logic and data, deploying evidence-based planning and strategy
Ability to navigate ad-server and ad-verification platforms and pull reports as needed
Excellent communication and Interpersonal skills
Passion for problem solving and digital media
Strong attention to detail
Proficient in Microsoft Office Suite including Word, Excel, PowerPoint and Outlook
Demonstrated ability using Excel, including, but not limited to pivot tables, basic formulas and visualizations.

Education and Work Experience:

2-3+ years experience in hands-on experience with programmatic trading in (The Trade Desk, DV360, Amazon, or other DSP
DSP certifications are preferred but not required

Life at WPP Media & Benefits:

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

$45,000 - $90,000 CAD

Please read our Privacy Notice for more information on how we process the information you provide.

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More about this job

Responsibilities

Manage programmatic campaigns from initial briefing and planning through platform setup, activation, optimization, and post-campaign reporting. Maintain client and agency relationships, ensure campaign delivery and performance, contribute to planning and innovation, and mentor coordinators.

Requirements

Candidates should have 2–3 or more years of hands-on programmatic trading experience and knowledge of DSPs such as The Trade Desk, DV360, Amazon, or similar platforms. The role also requires strong campaign management, analytical, communication, and Excel skills; DSP certifications are preferred but not required.

Skills

Programmatic Media Planning
Campaign Setup and Activation
Campaign Optimization
Client Service
Account Management
DSP Platform Knowledge
Campaign Pacing and Performance Management
Campaign Reporting and Analytics
Project Management
RFP Support
Ad-Server and Ad-Verification Platforms
Microsoft Office
Excel Pivot Tables and Formulas
Communication and Interpersonal Skills
Team Mentorship

Benefits

Medical Insurance
Group Retirement Plans
Vision Insurance
Dental Insurance
Paid Time Off
Partner Discounts
Employee Mental Health Awareness Days

Visa sponsorship

Not detected in the job text

Keywords

Programmatic Advertising
Programmatic Trading
Demand-Side Platforms
The Trade Desk
DV360
Amazon DSP
Xandr
MediaOcean
Campaign Planning
Campaign Activation
Campaign Optimization
Campaign Pacing
Campaign Reporting
Digital Media
Ad Exchanges
Private Marketplace
Programmatic Guaranteed
RFP
Ad Servers
Ad Verification
Analytics
Microsoft Office
Excel
Pivot Tables
Performance Measurement
Client Service
Account Management
Project Management
Media Investment
DSP Certifications

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