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WPP Media

Media Planner

Toronto, ON, Canada

Pay: $39,750 - $66,250 CAD
Experience: 1-2+ years of media planning experience within an agency environment
Posting language: English
Posted: Sep 24, 2026

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Original job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About the Opportunity

WPP Media is seeking an experienced and driven Media Planner to join our team in Toronto, supporting the Jaguar Land Rover (JLR) account. JLR is one of the automotive industry's most recognized and prestigious brands, and this account demands an equally high caliber of media expertise.

This is a high-touch, high-performance account with a low tolerance for inefficiency. The successful candidate will be expected to operate with precision, speed, and strong accountability - functioning as the operational backbone of a lean, high-functioning planning team. This is not an entry-level role; it is designed for a planner who is ready to take full ownership and deliver excellence consistently.

Key Responsibilities

Own the Day-to-Day Planning Engine

Lead the development and execution of integrated media plans across all channels with minimal oversight

Translate strategic direction into detailed, actionable, and investment-ready plans quickly and accurately

Ensure all media plans are performance-oriented and directly aligned to JLR's business objectives

Maintain plan integrity across all revisions, stakeholder updates, and market changes

Operate with Speed and Precision

Deliver high-quality planning outputs on tight timelines without compromising accuracy or attention to detail

Manage multiple workstreams simultaneously while upholding consistently high standards of output

Anticipate team and client needs, moving work forward proactively rather than reactively

Drive Performance and Accountability

Demonstrate strong command of lower-funnel strategies and lead generation tactics within the automotive category

Continuously optimize media plans based on data-driven insights and performance signals

Identify opportunities to improve efficiency, scale high-performing tactics, and eliminate underperforming investments

Communicate with Clarity and Structure

Present recommendations in a clear, logical, and concise manner to both internal stakeholders and clients

Transform ambiguity into structured, actionable next steps

Produce work products that are polished, easy to understand, and require minimal revision

Enable and Support the Team

Effectively manage up and down within the team structure: leverage the Planning Assistant for executional support while escalating critical decisions to the Planning Director as appropriate

Keep the planning team aligned, organized, and consistently moving forward

Serve as a force multiplier for the team - reducing friction and increasing overall efficiency

Demonstrate Professionalism and Ownership

Take full end-to-end ownership of all work, including identifying, communicating, and resolving errors

Surface risks early and arrive with proposed solutions, not solely with problems
Maintain the highest standard of professionalism and composure within a demanding, fast-paced client environment

Qualifications & Experience

Required

1-2+ years of media planning experience within an agency environment

Demonstrated proficiency across paid media channels including Paid Search, Programmatic Display, Paid Social, Online Video, and Out-of-Home

Strong analytical capability with the ability to translate performance data into clear, strategic recommendations

Hands-on experience with industry-standard planning and buying platforms, including but not limited to DV360, The Trade Desk, SA360, Prisma, and/or MediaOcean

Exceptional organizational skills with a proven ability to manage competing priorities in a high-volume environment

Strong written and verbal communication skills with experience presenting to clients or senior stakeholders

Preferred

Experience working on automotive or similarly complex, performance-driven accounts

Familiarity with lower-funnel and lead generation media strategies
Experience managing or mentoring junior team members

What Success Looks Like in This Role

Media plans are delivered on time, on brief, and with minimal rounds of revision

The Planning Director is freed from day-to-day executional detail and able to focus on strategy and senior client leadership

Performance data is actively monitored and used to drive continuous plan optimization

The client experiences a seamless, confident, and highly responsive planning function

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to GroupM Leave Administration at Leave.Administration@groupm.com or call (212) 297-8507 and let us know the nature of your request and your contact information.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

$39,750 - $66,250 CAD

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More about this job

Responsibilities

The Media Planner will own the day-to-day execution of integrated media plans for the Jaguar Land Rover account, ensuring alignment with business objectives. They will manage multiple workstreams, optimize performance based on data insights, and serve as a key operational support for the planning team.

Requirements

Candidates must have 1-2+ years of media planning experience within an agency environment and proficiency in paid media channels. Strong analytical skills and hands-on experience with industry-standard platforms like DV360, The Trade Desk, or MediaOcean are required.

Skills

Media planning
Paid search
Programmatic display
Paid social
Online video
Out-of-home
Data analysis
DV360
The Trade Desk
SA360
Prisma
MediaOcean
Lead generation
Strategic planning
Communication
Project management

Benefits

Medical insurance
Group retirement plans
Vision insurance
Dental insurance
Paid time off
Partner discounts
Mental health awareness days

Visa sponsorship

Not detected in the job text

Keywords

Media Planning
Automotive
Paid Search
Programmatic Display
Paid Social
Online Video
Out-of-Home
DV360
The Trade Desk
SA360
Prisma
MediaOcean
Lead Generation
Performance Marketing
Data-driven
Integrated Media
Agency
Account Management
Marketing Strategy
Lower-funnel
Optimization
Stakeholder Management
Project Management
Reporting
Analytics
Media Investment
Client Services
Operational Efficiency
Strategic Planning
Digital Advertising

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