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Added 9 mins ago
MA
Director of Public Practice - 4-Day Work Week
McLenehan and Associates Chartered Professional Accountants
Winnipeg, MB
- Full-time
…bottleneck, and it has kept him from the work only an owner can do: strategy, growth, and building the firm. That changes with this…
Added 9 mins ago
IC
VP, Operations and Deployment
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Toronto, ON
- Full-time
Location: Greater Toronto Area; hybrid with regular travel to project sites and partner locations
Added 9 mins ago
AG
Senior Manager, HR Operations
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Toronto, ON
- Full-time
Drive visible impact. Your work will improve how employees, managers, HR Business Partners, and internal teams experience HR support. You will strengthen intake and escalation practices,…
Added 9 mins ago
L
Principal Organic Specialist
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Toronto, ON
- Full-time
…experiment with new ideas and turn insights into measurable business…
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TB
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- Full-time
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Added 9 mins ago
LS
Part time Supervisor
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Senior Manager, Guest Communication & Engagement
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- Full-time
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Added 9 mins ago
NF
Category Specialist - Contract
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- Contract
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Added 9 mins ago
IF
Copywriter, Digital Communications
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- Part-time
Partner with marketing, brand, and business stakeholders to identify messaging updates and incorporate them into the Key Message Hub.
Added 9 mins ago
Manager, Ingredient Strategy
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Toronto, ON
…HelloFresh while building durable supplier relationships. You partner with Strategic Sourcing to ensure alignment with broader procurement…
Added 9 mins ago
HI
Strategic Human Resources Business Partner (SHRBP)
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Chilliwack, BC · Victoria, BC
- Full-time
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Added 24 mins ago
Trader (1832 Asset Management)
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Added 24 mins ago
PC
Senior Specialist - Project Manager
Parkland Corporation
Calgary, AB
- Full-time
…team. This role leads complex, cross-functional technology and business initiatives, provides disciplined oversight of scope, schedule, financials, risks, and governance, and serves as a…
Added 24 mins ago
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Senior Director, People Operations
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Remote, Canada
- Full-time
- Remote
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Added 24 mins ago
Head of Trading
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Added 24 mins ago
Specialist, Manufacturing Procurement
CONA Services
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Added 24 mins ago
Specialist, Manufacturing Procurement
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Brampton, ON
Proudly independent, we are a Canadian, family-owned business. Coke Canada Bottling makes, distributes, merchandises, and sells the most-loved beverages Canadians enjoy. With over 6,000…
Added 24 mins ago
DG
Directeur(trice) portefeuille de marques / Brand Portfolio Director
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Montreal, QC
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Supervise and support Brand Managers in the development of annual business plans.
Added 24 mins ago
BR
Brand Manager
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Toronto, ON · North York, ON
- Full-time
The successful candidate will be equally comfortable developing strategy, challenging an idea, building a business case, working through executional details and rolling up their sleeves to…
Added 39 mins ago
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Added 39 mins ago
Senior Product Manager, Serverless Compute
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As a Senior Product Manager, you will be a critical part of the PM organization that owns the business model and P&L, prioritization of the product roadmap, customer segmentation and…
Added 39 mins ago
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Systems Sr Designer
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…role bridges systems engineering, digital transformation, and business operations to drive adoption of emerging technologies across multidisciplinary…
Added 39 mins ago
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Senior Sales Manager
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Added 39 mins ago
CI
Director of Marketing, Defence
Calian in Space & Technology
Ottawa, ON
- Full-time
We are looking for a Director, Defence Marketing to help lead the marketing and communications strategy for Calian’s Defence business across Canada, NATO and allied markets.
Added 39 mins ago
VG
[VO2 Canada] - Développeuse.eur Java – Missions Ponctuelles
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✔️ Jusqu’à la réalisation à l’échelle, grâce à une expertise reconnue en business & tech, data et IA 🤖✨

WPP Media

Programmatic Manager

Toronto, ON, Canada

$60,000 - $70,000 CAD

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Job details

Pay: $60,000 - $70,000 CAD
Experience: 2-3+ years experience in hands-on experience with programmatic trading in (The Trade Desk, DV360, Amazon, or other DSP
Posting language: English
Posted: Nov 2, 2026

Original job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Purpose of Job:

The Programmatic Manager is responsible for overseeing all day-to-day campaign activity for your assigned brands and campaigns. You will own the account management, service, planning, setup and activation of your respective programmatic campaigns for your assigned clients.

The Programmatic Manager develops positive relationships with agency partners and client while using multiple programmatic platforms to develop, activate and report on digital media campaigns. This is an interdisciplinary role that combines client service, planning, execution, and optimization of client’s investment to deliver impactful results across all programmatic channels.

Key Accountabilities:

Ensure campaign timelines are adhered at every step of the process – plan deadlines, creative trafficking, go-live date
Project and account management of campaign from beginning to end – from initial briefings, planning, platform(s) setup and go-live to post reporting
Participate in discussions about potential campaigns and attend new campaign briefings, including assisting agency with the RFP
Use programmatic background and knowledge of DSP capabilities to build smart programmatic plans for the client
Ensure all media plan requirements are correctly communicated to all relevant teams and entered accurately in the appropriate platforms.
Work across different platforms including trading (DSPs), financial (MediaOcean), proprietary tools and analytics/reporting
Establish a respectful relationship with internal and external teams
Use optimization tools and resources to hit performance goals. Ensuring full delivery on campaigns and recommend alternatives to deliver when the need arises
Manage, optimize all in-house tactics as per defined best practices, managing pacing, performance and quality with direct actions in console or providing optimizations and pacing guidance to coordinators
Keep regular and detailed optimization notes and campaign insights
Aware of programmatic landscape and partner value proposition.
Participate and share ideas in client meetings, brainstorms and presentations
Innovation – come to managers with new ideas/processes/additions to the services, planning and trading toolkits
Mentorship/Teaching – actively involved in improving team coordinators’ skills by setting up vendor meetings, giving POVs on potential measurement solutions, supervising coordinators as they setup and optimize campaigns

Knowledge and Skills:

Ability to manage multiple priorities, deadlines and client demands
Knowledge of the programmatic industry: pros and cons of key platforms, understanding of sources of inventory (exchange, PMP, Deal, Programmatic Guaranteed)
Understanding of the key attributes, value, and capabilities of key platforms (DSPs) such as DV360, The Trade Desk, Xandr, and Amazon
Ability to rationalize and explain decisions with supportive logic and data, deploying evidence-based planning and strategy
Ability to navigate ad-server and ad-verification platforms and pull reports as needed
Excellent communication and Interpersonal skills
Passion for problem solving and digital media
Strong attention to detail
Proficient in Microsoft Office Suite including Word, Excel, PowerPoint and Outlook
Demonstrated ability using Excel, including, but not limited to pivot tables, basic formulas and visualizations.

Education and Work Experience:

2-3+ years experience in hands-on experience with programmatic trading in (The Trade Desk, DV360, Amazon, or other DSP
DSP certifications are preferred but not required

Life at WPP Media & Benefits:

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

$60,000 - $70,000 CAD

Please read our Privacy Notice for more information on how we process the information you provide.

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More about this job

Responsibilities

The Programmatic Manager oversees day-to-day campaign activity, including account management, planning, setup, and activation for assigned clients. They are responsible for building smart programmatic plans, optimizing performance, and maintaining strong relationships with agency partners and clients.

Requirements

Candidates must have 2-3+ years of hands-on experience with programmatic trading in DSPs such as The Trade Desk, DV360, or Amazon. Strong proficiency in Excel and excellent communication skills are required to manage multiple priorities and client demands effectively.

Skills

Programmatic advertising
Account management
Digital media planning
DSP management
Campaign optimization
MediaOcean
DV360
The Trade Desk
Xandr
Amazon DSP
Data analysis
Project management
Communication skills
Problem solving
Microsoft Office Suite
Excel

Benefits

Medical insurance
Group retirement plans
Vision insurance
Dental insurance
Paid time off
Partner discounts
Mental health awareness days

Visa sponsorship

Not detected in the job text

Keywords

Programmatic
DSP
Media planning
Campaign management
Digital media
Trading
MediaOcean
DV360
The Trade Desk
Xandr
Amazon
Ad-server
Ad-verification
Pivot tables
Data analysis
Optimization
Client service
RFP
Inventory
PMP
Programmatic Guaranteed
Marketing
Advertising
Strategy
Reporting
Trafficking
Analytics
Mentorship
Innovation
Hybrid

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