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Added 3 mins ago
DT
Service Manager I
Din Tai Fung North America
Vancouver, BC
- Full-time
SALARY RANGE FOR SERVICE MANAGER I: $75,880 – $106,230 CAD annual base salary
Added 18 mins ago
SC
Recreation Attendant
Shepherd's Care Foundation
Vanguard, SK
- Full-time
Reporting to the Recreation Therapy Manager, the Recreation Attendant supports the planning, delivery, and evaluation of recreation therapy programs in accordance with SCF’s Mission,…
Added 18 mins ago
B
Buyer, Equipment and Data Centre Sourcing
Bell
Regina, SK
- Full-time
…awards into purchase orders, and tracks commitments through delivery while maintaining alignment with project budgets, technical requirements, governance controls, and site…
Added 1 hour ago
J
Senior Strategic Sales Manager (m/f/d)
Jobgether
Canada
- Contract
This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Senior Strategic Sales Manager (m/f/d) based in Canada.
Added 1 hour ago
B
HR Business Partner - Talent & Employee Relations
Bimeda
Cambridge, ON
- Full-time
The HR Business Partner is a hands-on role at the Cambridge site that combines direct delivery of HR services with practical advice and coaching for leaders on their people matters. A…
Added 1 hour ago
KD
Key Account Manager - Metro
Keurig Dr Pepper
Mississauga, ON
- $86,200 to $115,000 CAD / year
- Full-time
The Key Account Manager is responsible for the effective development and implementation of the customer business plans for Metro Ontario/Food Basics. He/She will also be tasked with…
Added 1 hour ago
A
AI Literacy and Community Manager
ATB
Calgary, AB · Edmonton, AB · Toronto, ON
- Full-time
Acting as a central catalyst for AI enablement, the Manager bridges technical expertise and practical business application, driving a culture of continuous learning, human-centric skilling,…
Added 1 hour ago
W
Mechanical Design Specialist
Worley
Oakville, ON
- Full-time
…decommissioning. Leveraging extensive experience and AI-enabled delivery, we support customers in navigating complexity as they meet today's needs and transition to more sustainable…
Added 1 hour ago
W
Senior Mechanical Engineer
Worley
Markham, ON
- Full-time
…decommissioning. Leveraging extensive experience and AI-enabled delivery, we support customers in navigating complexity as they meet today's needs and transition to more sustainable…
Added 1 hour ago
W
Manager I, Inside Sales
Worley
Calgary, AB · Edmonton, AB · Markham, ON · Oakville, ON · Sarnia, ON · Toronto, ON
- Full-time
The primary responsibility of the Inside Sales Manager is to drive disciplined application of our Sales Process collaborating with all stakeholders (including all levels of Inside Sales,…
Added 1 hour ago
S
DCN Project Director
SLB
Calgary, AB
- Full-time
SLB is seeking a highly qualified and motivated Project Director to lead the delivery of a Data Center project location consisting of multiple buildings and associated infrastructures…
Added 1 hour ago
S
DCN Project Engineering Manager
SLB
Calgary, AB
- Full-time
Will work closely with Sales, Project Manager, other Project Services, Supply Chain, Quality, and Manufacturing Plant to execute the Product Delivery / Project in accordance with the as…
Added 1 hour ago
Senior Systems Analyst (Power Platform Developer)
Office of the Chief Information Officer
St. John's, NL
Reporting to the Design & Delivery Manager (DevOps), the Senior Systems Analyst will work within a fast-paced, dynamic environment in designing, developing, implementing, and maintaining…
Added 1 hour ago
MC
Estimator / Project Manager – Commercial Construction
MatchBox Consulting Group
Nanaimo, BC
- $112,100 to $141,600 CAD / year
- Full-time
Estimator / Project Manager | General Contracting
Added 1 hour ago
V
Sr Spec, IT
Vale
Canada
- Full-time
…Information Technology in Sudbury, ON. This role reports to the Sr. Manager, CoE - AI and…
Added 1 hour ago
AG
Sr. Analyst, Growth & Innovation Operations
Altus Group
Toronto, ON
- Full-time
Added 2 hours ago
NS
IMIT Business Analyst - Registration, Switchboard & Data Quality
Nova Scotia Health Authority
NS · Nova Scotia, Canada
- Full-time
Reporting to the IM/IT Business Program Manager, Registration, Switchboard & Data Quality, the IM/IT Business Analyst will be committed to a high standard of performance and is responsible…
Added 2 hours ago
VO
Program Facilitator, Financial Aid & Scholarships (Part-Time)
Visions of Science
Toronto, ON
- Part-time
Identify scholars who may require additional support and communicate concerns to the Program Manager to facilitate timely intervention.
Added 2 hours ago
AA
Chef de projet entrée en service / Entry Into Service Project Manager
Airbus Aircraft
Montreal, QC
- Full-time
…entre Laval (station de métro Montmorency) et Mirabel, et une application de…
Added 2 hours ago
MN
CEG Program Coordinator
Métis Nation-Saskatchewan
Saskatoon, SK
- Full-time
Under the direction of the ELCC Manager, in the MN-S Ministry of Education, the ELCC Program Coordinator will lead planning, grant administration, and resource distribution to assist Métis…
Added 2 hours ago
UO
Manager, Security and Emergency Management
University of the Fraser Valley
Abbotsford, BC
- Full-time
The Manager, Security and Emergency Management is responsible for the operational management and administration of the university's security and emergency management programs to support the…
Added 2 hours ago
SH
Guest Service Agent | Part-time | The Westley Calgary
Silver Hotel Group
Calgary, AB
- Part-time
Reporting to the Guest Service Manager, the Guest Service Agent:
Added 2 hours ago
LC
Pharmacist
Loblaw Companies Limited
North Sydney, NS
- Full-time
This position reports to the Pharmacy Manager and is responsible for receiving, preparing and delivery of Rx accurately and timely. Ensuring adequate inventory levels to meet patient’s…
Added 2 hours ago
E
Purchasing Coordinator
EllisDon
Calgary, AB
- Full-time
Place purchase orders & monitor them with vendors, couriers & custom brokers to maintain on-time delivery.
Added 2 hours ago
T
Trade Compliance Manager
Thales
Ottawa, ON · Montreal, QC
- Full-time
We have a current vacancy for a Trade Compliance Manager who is responsible for the day-to-day administration and execution of trade compliance activities across multiple programs,…

WPP Media

Senior Associate, OOH Direct Activation

Toronto, ON, Canada

$45,000 - $95,000 CAD

Apply About employer

Applications open in a new tab.

Job details

Pay: $45,000 - $95,000 CAD
Experience: Experience: 4–6+ years of progressive media buying, planning, or investment experience within an advertising agency, with dedicated leadership in OOH media.
Posting language: English
Posted: Nov 5, 2026

Original job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

ROLE OVERVIEW

WPP Media is looking for an experienced, strategic, and high-impact media professional to join our team as Manager, Direct Activation OOH in Toronto. In this role, you will be the primary activation and investment lead, orchestrating first-class OOH buys, while also directly managing relationships with client and planning leads. You will drive holistic investment strategies, lead high-stakes partner negotiations, ensure operational and financial excellence, and actively coach and mentor a team of Associates.

This role sits at the intersection of media strategy, commercial negotiation, and operational leadership, requiring someone who excels at building media partner relationships and translating client business goals into top-tier media investments.

HOW YOU WILL MAKE AN IMPACT

Strategic Investment & High-Level Negotiation

Lead Investment Strategy: Oversee and drive the development of comprehensive media investment recommendations across all formats of OOH, ensuring alignment with client business objectives.

Commercial Leadership: Secure competitive pricing, added value, and priority placement for our clients.
Media Partner Management: Cultivate and manage senior-level relationships with major OOH vendors. Lead Joint Business Partnerships (JBPs) and discover first-to-market opportunities.

Portfolio Stewardship & Team Management

Team Leadership & Mentorship: Direct, develop, and mentor junior team members. Manage bandwidth, delegate responsibilities, conduct quality reviews, and foster career development.

End-to-End Operational Governance: Oversee the team’s campaign workflows within Prisma from buy creation and traffic instructions through to billing reconciliation, ensuring zero-error execution.

Financial Accountability: Own the end-to-end financial integrity of client accounts. Lead quarterly/annual reconciliations, resolve complex billing disputes, and ensure adherence to internal audit and client contract guidelines.
Cross-Functional Collaboration: Partner closely with Strategic Planning, Ad Operations, and Client Leadership teams to build seamless workflows and ensure unified delivery of client expectations.

Measurement, Performance & Audience Intelligence

Audience Analytics: Direct the application of audience measurement platforms to analyze reach/frequency, competitive intelligence, and market consumption shifts.

Pre- and Post-Campaign Intelligence: Oversee rigorous pre-buy validations and lead comprehensive Post-Campaign Analyses (PCAs). Translate campaign data into actionable strategic recommendations for executive client presentations.

Process Optimization: Identify and implement process improvements, standardization, and automation across the activation team to improve operational efficiency and workflow speed.

WHAT SUCCESS LOOKS LIKE

Client Trust & Authority: Serving as a reliable, authoritative subject-matter expert on OOH media in senior client meetings and presentations.

Commercial Excellence: Consistently meeting or beating buying benchmarks, delivering added value, and driving favorable commercial outcomes for client investments.

Team Empowerment: Building a resilient, high-performing team that delivers accurate, timely executions with high employee engagement and retention.

Operational Precision: Maintaining spotless financial records, proactive discrepancy management, and zero billing aging issues across your assigned accounts.

WHAT YOU BRING

Experience: 4–6+ years of progressive media buying, planning, or investment experience within an advertising agency, with dedicated leadership in OOH media.

People Leadership: Proven track record of managing, mentoring, or directly guiding junior planners, buyers, or coordinators.

Enterprise Systems Mastery: Advanced, hands-on command of MediaOcean for campaign set-up, pacing, and financial stewardship.

Audience & Market Tools: Working knowledge and analytical fluency with Canadian media tools, including COMMB, Vividata, and media research platforms.

Commercial Acumen & Negotiation: Proven background negotiating large-scale OOH packages with Canadian media sales houses.

Client & Presentation Skills: Poised, articulate verbal and written communication skills with comfort presenting complex investment strategies to VP/Director-level client stakeholders.

Problem-Solving & Agility: Strong business judgment, organizational rigor, and the ability to prioritize and pivot under tight deadlines in a fast-paced agency environment.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

$45,000 - $95,000 CAD

Please read our Privacy Notice for more information on how we process the information you provide.

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More about this job

Responsibilities

The Senior Associate will lead OOH media investment strategies, manage high-stakes partner negotiations, and oversee campaign execution and financial integrity. They will also mentor junior team members and collaborate with cross-functional teams to ensure operational excellence and client satisfaction.

Requirements

Candidates must have 4–6+ years of experience in media buying or investment, specifically within OOH media. Proficiency in MediaOcean and Canadian media research tools like COMMB and Vividata is required, along with strong negotiation and presentation skills.

Skills

Media buying
OOH media
Strategic investment
Commercial negotiation
Media partner management
Team leadership
Financial accountability
Audience analytics
MediaOcean
COMMB
Vividata
Campaign management
Data analysis
Project management

Benefits

Medical insurance
Group retirement plans
Vision insurance
Dental insurance
Paid time off
Partner discounts
Mental health awareness days

Visa sponsorship

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Keywords

OOH
Media buying
Investment strategy
MediaOcean
COMMB
Vividata
Prisma
Negotiation
Audience measurement
Post-campaign analysis
Financial reconciliation
Agency
Marketing
Media planning
Client leadership
Joint business partnerships
Operational governance
Data-driven
Strategic planning
Ad operations

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