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Added 14 mins ago
PP
Project Coordinator - Insulation
PERMA PIPE INC
Camrose, AB
- $26 to $32 CAD / hour
- Full-time
…Camrose, AB, Position Type: Full-Time Regular, Education Level: Associate Degree (+2 Yrs), Salary Range: $26.00 - $32.00Hourly, Travel Percentage: 10-25% Travel, Job Shift: Standard Shift,…
Added 14 mins ago
D
Dyson Stylist
Dyson
AB
- Part-time
Educate Retail Sales Associate partners and shoppers on specific product features and benefits on various technology
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In-store Dyson Expert
Dyson
Toronto, ON · ON · Canada - Toronto Office
- Part-time
· Educate Retail Sales Associate partners and shoppers on specific product features and benefits of various technologies
Added 14 mins ago
CO
Associate, Strategy Analyst - New Grad 2027
Capital One
Toronto, ON
- Full-time
161 Bay Street (93021), Canada, Toronto,Toronto, Ontario,Associate, Strategy Analyst - New Grad 2027
Added 14 mins ago
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Senior Associate, AI and Data Strategy Consultant
RSM US LLP
Toronto, ON
- Full-time
As a Senior Associate in Data + AI Advisory team, the AI and Data Strategy Consultant will be responsible for:
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PC
Temporary Store Warehouse Floor Supervisor - Full-Time
PVH Corp.
Mississauga, ON
- Full-time
…are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be…
Added 14 mins ago
UO
Research Associate
University of British Columbia
Vancouver, BC · UBCV | Life Sciences Centre (LSC)
- Full-time
The Department of Biochemistry & Molecular Biology at the University of British Columbia will be hiring a Research Associate at 100% FTE to join the laboratory of Dr. Pieter Cullis. The…
Added 14 mins ago
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Directeur Adjoint de Magasin/Retail Assistant Store Manager
New Balance
Montreal, QC
- Full-time
…meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold…
Added 14 mins ago
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Personal Banking Associate Trainee
TD
AB
- Full-time
…with their financial needs? We are seeking a Personal Banking Associate Trainee for our branch office who can guide customers to the appropriate staff member for resolving their financial…
Added 14 mins ago
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H&B Consultant
Marsh McLennan
Montreal, QC
- Full-time
Marsh Canada’s Health & Benefits Center of Excellence (COE) is seeking a Health & Benefits COE Associate to join our onshore team.
Added 14 mins ago
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Grants & Agreements Officer
McGill University
Victoria, BC · James Admin. Bldg.
- Full-time
Under the direction of the Associate Director, Grants and Agreements, the Grants and Agreements Officer is responsible for the management and execution of large competitions and high-volume…
Added 14 mins ago
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Research Assistant 1
McGill University
Montreal, QC · Duff Medical Bldg.
- Part-time
Added 14 mins ago
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Administrative Assistant (NU)
McGill University
Sherbrooke, QC
- Full-time
Responsible for providing a high level of organizational and administrative support to the Associate Vice-President (Financial Services), and for contributing to the smooth and efficient…
Added 14 mins ago
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Store Associate
The Salvation Army Canada and Bermuda Territory
Victoria, BC · Cedar Hill Thrift Store
- Part-time
Added 14 mins ago
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Lab Technician II - Grills
Wolf Steel Ltd
Barrie, ON
- Full-time
Added 14 mins ago
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Operations Lead (Full-Time) - Oakridge Centre
ALO
Vancouver, BC
- Full-time
Use company performance tools to evaluate each operations associate and provide constant feedback to drive individual growth and improvement in partnership with the store leader
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Manager, Strategic Initiatives
The University of British Columbia
Kelowna, BC
- $7,158.42 to $10,292.25 CAD / month
- Full-time
…Management’s approved strategic priorities. Working with the Dean, Associate Deans, Director, and designated project sponsors, the Manager translates objectives into defined projects,…
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Sales Associate
Ardene
Sault Ste. Marie, ON
- $17.95 CAD / hour
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The Sales Associate provides outstanding customer service, merchandises, generates and processes sales as well as maintains the store’s cleanliness and appearance.
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Toronto Catholic District School Board
Toronto, ON · North York, ON
- Full-time
Two (2) Associate/Host Teacher references, or an alternate reference source (such as a Principal).
Added 14 mins ago
TH
CUSTOMER EXPERIENCE MANAGER- MEDICINE HAT
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…Manager available and will be expected to make business and associate decisions in partnership with appropriate resources and following policies. CXMs will provide input to the Store…
Added 14 mins ago
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Service Team
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Sherwood Park, AB
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Warehouse Associate
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- Full-time
The Warehouse Associate is responsible for picking customer orders and delivering them to the delivery platform while maintaining the warehouse in a safe and orderly fashion.
Added 14 mins ago
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Lot Associate Part Time - TORONTO CALEDONIA
The Home Depot Canada
Toronto, ON
- Part-time
The Lot Associate's primary responsibility is to load orders into customer vehicles and ensuring the parking lot is safe and welcoming for the customer. Customer service and GET behaviours…
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Lumber & Building Materials Sales Part Time - TORONTO CALEDONIA
The Home Depot Canada
Toronto, ON
- Part-time
Added 14 mins ago
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Store Associate
Dollarama
Rimouski, QC
- Part-time
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WPP Media

Senior Associate, OOH Direct Activation

Toronto, ON, Canada

$45,000 - $95,000 CAD

Apply About employer

Applications open in a new tab.

Job details

Pay: $45,000 - $95,000 CAD
Experience: Experience: 4–6+ years of progressive media buying, planning, or investment experience within an advertising agency, with dedicated leadership in OOH media.
Posting language: English
Posted: Nov 5, 2026

Original job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

ROLE OVERVIEW

WPP Media is looking for an experienced, strategic, and high-impact media professional to join our team as Manager, Direct Activation OOH in Toronto. In this role, you will be the primary activation and investment lead, orchestrating first-class OOH buys, while also directly managing relationships with client and planning leads. You will drive holistic investment strategies, lead high-stakes partner negotiations, ensure operational and financial excellence, and actively coach and mentor a team of Associates.

This role sits at the intersection of media strategy, commercial negotiation, and operational leadership, requiring someone who excels at building media partner relationships and translating client business goals into top-tier media investments.

HOW YOU WILL MAKE AN IMPACT

Strategic Investment & High-Level Negotiation

Lead Investment Strategy: Oversee and drive the development of comprehensive media investment recommendations across all formats of OOH, ensuring alignment with client business objectives.

Commercial Leadership: Secure competitive pricing, added value, and priority placement for our clients.
Media Partner Management: Cultivate and manage senior-level relationships with major OOH vendors. Lead Joint Business Partnerships (JBPs) and discover first-to-market opportunities.

Portfolio Stewardship & Team Management

Team Leadership & Mentorship: Direct, develop, and mentor junior team members. Manage bandwidth, delegate responsibilities, conduct quality reviews, and foster career development.

End-to-End Operational Governance: Oversee the team’s campaign workflows within Prisma from buy creation and traffic instructions through to billing reconciliation, ensuring zero-error execution.

Financial Accountability: Own the end-to-end financial integrity of client accounts. Lead quarterly/annual reconciliations, resolve complex billing disputes, and ensure adherence to internal audit and client contract guidelines.
Cross-Functional Collaboration: Partner closely with Strategic Planning, Ad Operations, and Client Leadership teams to build seamless workflows and ensure unified delivery of client expectations.

Measurement, Performance & Audience Intelligence

Audience Analytics: Direct the application of audience measurement platforms to analyze reach/frequency, competitive intelligence, and market consumption shifts.

Pre- and Post-Campaign Intelligence: Oversee rigorous pre-buy validations and lead comprehensive Post-Campaign Analyses (PCAs). Translate campaign data into actionable strategic recommendations for executive client presentations.

Process Optimization: Identify and implement process improvements, standardization, and automation across the activation team to improve operational efficiency and workflow speed.

WHAT SUCCESS LOOKS LIKE

Client Trust & Authority: Serving as a reliable, authoritative subject-matter expert on OOH media in senior client meetings and presentations.

Commercial Excellence: Consistently meeting or beating buying benchmarks, delivering added value, and driving favorable commercial outcomes for client investments.

Team Empowerment: Building a resilient, high-performing team that delivers accurate, timely executions with high employee engagement and retention.

Operational Precision: Maintaining spotless financial records, proactive discrepancy management, and zero billing aging issues across your assigned accounts.

WHAT YOU BRING

Experience: 4–6+ years of progressive media buying, planning, or investment experience within an advertising agency, with dedicated leadership in OOH media.

People Leadership: Proven track record of managing, mentoring, or directly guiding junior planners, buyers, or coordinators.

Enterprise Systems Mastery: Advanced, hands-on command of MediaOcean for campaign set-up, pacing, and financial stewardship.

Audience & Market Tools: Working knowledge and analytical fluency with Canadian media tools, including COMMB, Vividata, and media research platforms.

Commercial Acumen & Negotiation: Proven background negotiating large-scale OOH packages with Canadian media sales houses.

Client & Presentation Skills: Poised, articulate verbal and written communication skills with comfort presenting complex investment strategies to VP/Director-level client stakeholders.

Problem-Solving & Agility: Strong business judgment, organizational rigor, and the ability to prioritize and pivot under tight deadlines in a fast-paced agency environment.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

$45,000 - $95,000 CAD

Please read our Privacy Notice for more information on how we process the information you provide.

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More about this job

Responsibilities

The Senior Associate will lead OOH media investment strategies, manage high-stakes partner negotiations, and oversee campaign execution and financial integrity. They will also mentor junior team members and collaborate with cross-functional teams to ensure operational excellence and client satisfaction.

Requirements

Candidates must have 4–6+ years of experience in media buying or investment, specifically within OOH media. Proficiency in MediaOcean and Canadian media research tools like COMMB and Vividata is required, along with strong negotiation and presentation skills.

Skills

Media buying
OOH media
Strategic investment
Commercial negotiation
Media partner management
Team leadership
Financial accountability
Audience analytics
MediaOcean
COMMB
Vividata
Campaign management
Data analysis
Project management

Benefits

Medical insurance
Group retirement plans
Vision insurance
Dental insurance
Paid time off
Partner discounts
Mental health awareness days

Visa sponsorship

Not detected in the job text

Keywords

OOH
Media buying
Investment strategy
MediaOcean
COMMB
Vividata
Prisma
Negotiation
Audience measurement
Post-campaign analysis
Financial reconciliation
Agency
Marketing
Media planning
Client leadership
Joint business partnerships
Operational governance
Data-driven
Strategic planning
Ad operations

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