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Added 4 mins ago
KG
DB2 Cloud Migration Engineer (AWS/Azure)
K&K Global Talent Solutions INC.
ON · Ontario, Canada
- Full-time
…authority driving the end-to-end modernization of our enterprise data tier. Operating with 10+ years of deep database engineering expertise, you will assess complex legacy on-premises IBM…
Added 1 hour ago
HT
Master Data Mgmt Analyst
Husky Technologies
Bolton, ON
- Full-time
Process master data requests in accordance with data governance policies and guidelines, within the defined service level agreements
Added 1 hour ago
HT
Director, Finance (CSM)
Husky Technologies
Bolton, ON
- Full-time
…for financial planning, forecasting, performance analysis, governance, and decision support to drive profitable growth, improve operational performance, and strengthen financial visibility…
Added 1 hour ago
MS
Business Operations manager-AI program manager
MDA Space
Sainte-Anne-de-Bellevue, QC
- Full-time
…business unit. This role serves as the operational and enablement lead for the AI function by translating strategy into execution, coordinating delivery, and supporting secure, effective,…
Added 2 hours ago
CA
Senior BI Analytics Governance Specialist
Co-operators Assurance et services financiers
Quebec, QC
- Full-time
As a Senior BI Analytics Governance Specialist, you will play a key role in advancing enterprise analytics governance practices across the organization. You will support the development,…
Added 2 hours ago
TA
Industry Liaison and Industrial & Technological Benefits (ITB) Manager-FR
Top Aces
Dorval, QC
- Full-time
Establish internal processes, controls and governance practices to track, validate and document ITB activities.
Added 2 hours ago
CA
Senior BI Analytics Governance Specialist
Co-operators Assurance et services financiers
Calgary, AB
- Full-time
As a Senior BI Analytics Governance Specialist, you will play a key role in advancing enterprise analytics governance practices across the organization. You will support the development,…
Added 2 hours ago
TA
Recruitment Manager-FR
Top Aces
Dorval, QC
- Full-time
…acquisition delivery. This role combines strategic planning, governance, market intelligence and employer branding with direct leadership of complex and high-priority searches. The…
Added 2 hours ago
CA
Senior BI Analytics Governance Specialist
Co-operators Assurance et services financiers
Toronto, ON
- Full-time
As a Senior BI Analytics Governance Specialist, you will play a key role in advancing enterprise analytics governance practices across the organization. You will support the development,…
Added 2 hours ago
CA
Senior BI Analytics Governance Specialist
Co-operators Assurance et services financiers
Guelph, ON
- Full-time
As a Senior BI Analytics Governance Specialist, you will play a key role in advancing enterprise analytics governance practices across the organization. You will support the development,…
Added 2 hours ago
CA
Senior BI Analytics Governance Specialist
Co-operators Assurance et services financiers
Montreal, QC
- Full-time
As a Senior BI Analytics Governance Specialist, you will play a key role in advancing enterprise analytics governance practices across the organization. You will support the development,…
Added 2 hours ago
TM
Director, Strategic Planning, Operations and Administration
Toronto Metropolitan University
Toronto, ON
- Full-time
The successful candidate will lead the effective management and administration of the Faculty’s financial and human resources affairs in an efficient, innovative and professional manner, in…
Added 3 hours ago
RG
Senior Finance Business Partner
RWS Group
Montreal, QC
- Full-time
- Lead budgeting, forecasting, investment governance and cost efficiency programs.
Added 6 hours ago
ST
Director of Finance and Administration - $100K-$150K/yr in Curve Lake, ON!
Scout Talent
MB · Manitoba, Canada
- $100,000 to $150,000 CAD / year
- Full-time
Overseeing the selection and implementation of an ERP system, along with cybersecurity, data governance, and digital modernization
Added 6 hours ago
ST
Director of Capital, Housing & Infrastructure (Engineering/Planning) - $100K-$150K in Curve Lake, ON!
Scout Talent
MB · Manitoba, Canada
- $100,000 to $150,000 CAD / year
- Full-time
Lead capital, housing, and infrastructure delivery for Curve Lake First Nation
Added 6 hours ago
Transit Revenue Contract Coordinator
City of Edmonton
AB
Lead contract negotiations, change management mechanisms, and amendments in close collaboration with legal advisors
Added 7 hours ago
HT
Director, Finance (CSM)
Husky Technologies
Bolton, ON
- Full-time
…for financial planning, forecasting, performance analysis, governance, and decision support to drive profitable growth, improve operational performance, and strengthen financial visibility…
Added 7 hours ago
HT
Master Data Mgmt Analyst
Husky Technologies
Bolton, ON
- Full-time
Process master data requests in accordance with data governance policies and guidelines, within the defined service level agreements
Added 9 hours ago
ST
Director of Capital, Housing & Infrastructure (Engineering/Planning) - $100K-$150K in Curve Lake, ON!
Scout Talent
AB · Alberta, Canada
- $100,000 to $150,000 CAD / year
- Full-time
Lead capital, housing, and infrastructure delivery for Curve Lake First Nation
Added 9 hours ago
ST
Director of Finance and Administration - $100K-$150K/yr in Curve Lake, ON!
Scout Talent
SK · Saskatchewan, Canada
- $100,000 to $150,000 CAD / year
- Full-time
Overseeing the selection and implementation of an ERP system, along with cybersecurity, data governance, and digital modernization
Added 10 hours ago
FP
Manager Campaign Analytics SQL Pega CDH
FINTECH PROFESSIONALS CORP
Toronto, ON
- $50 to $65 CAD / hour
- Full-time
…findings into practical optimization actions. Customer Focus, Data Governance, Risk Management &…
Added 11 hours ago
RM
Manager - Diagnostic Imaging
Ross Memorial Hospital
Kawartha Lakes, ON · Lindsay, ON
- Full-time
…in supporting the ongoing implementation, optimization, and governance of the EPIC system within the Diagnostic Imaging portfolio. The Integrated Manager will act as a key liaison between…
Added 12 hours ago
CM
Human Resources Manager
Canadian Mental Health Association
Kenora, ON
- Full-time
Own the governance, data-integrity standards, reporting framework, access controls, and process-improvement roadmap for the Human Resources Information System. .
Added 12 hours ago
CS
Strength & Conditioning Coach
CANADIAN SPORT INSTITUTE ALBERTA
Calgary, AB
- Full-time
Handle the details professionally. Maintain training programs and athlete data on CSIAB platforms, follow data governance requirements, respect intellectual property and uphold CSIAB’s code…
Added 12 hours ago
GF
Manager, Financial Planning & Analysis
General Fusion Inc.
Richmond, BC
- Full-time
The Manager, FP&A will lead financial reporting, forecasting, and budgeting across the organization, partnering with Commercial, Operations, department leaders, and Accounting to turn…

WPP Media

Senior Associate, OOH Direct Activation

Toronto, ON, Canada

$45,000 - $95,000 CAD

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Job details

Pay: $45,000 - $95,000 CAD
Experience: Experience: 4–6+ years of progressive media buying, planning, or investment experience within an advertising agency, with dedicated leadership in OOH media.
Posting language: English
Posted: Nov 5, 2026

Original job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

ROLE OVERVIEW

WPP Media is looking for an experienced, strategic, and high-impact media professional to join our team as Manager, Direct Activation OOH in Toronto. In this role, you will be the primary activation and investment lead, orchestrating first-class OOH buys, while also directly managing relationships with client and planning leads. You will drive holistic investment strategies, lead high-stakes partner negotiations, ensure operational and financial excellence, and actively coach and mentor a team of Associates.

This role sits at the intersection of media strategy, commercial negotiation, and operational leadership, requiring someone who excels at building media partner relationships and translating client business goals into top-tier media investments.

HOW YOU WILL MAKE AN IMPACT

Strategic Investment & High-Level Negotiation

Lead Investment Strategy: Oversee and drive the development of comprehensive media investment recommendations across all formats of OOH, ensuring alignment with client business objectives.

Commercial Leadership: Secure competitive pricing, added value, and priority placement for our clients.
Media Partner Management: Cultivate and manage senior-level relationships with major OOH vendors. Lead Joint Business Partnerships (JBPs) and discover first-to-market opportunities.

Portfolio Stewardship & Team Management

Team Leadership & Mentorship: Direct, develop, and mentor junior team members. Manage bandwidth, delegate responsibilities, conduct quality reviews, and foster career development.

End-to-End Operational Governance: Oversee the team’s campaign workflows within Prisma from buy creation and traffic instructions through to billing reconciliation, ensuring zero-error execution.

Financial Accountability: Own the end-to-end financial integrity of client accounts. Lead quarterly/annual reconciliations, resolve complex billing disputes, and ensure adherence to internal audit and client contract guidelines.
Cross-Functional Collaboration: Partner closely with Strategic Planning, Ad Operations, and Client Leadership teams to build seamless workflows and ensure unified delivery of client expectations.

Measurement, Performance & Audience Intelligence

Audience Analytics: Direct the application of audience measurement platforms to analyze reach/frequency, competitive intelligence, and market consumption shifts.

Pre- and Post-Campaign Intelligence: Oversee rigorous pre-buy validations and lead comprehensive Post-Campaign Analyses (PCAs). Translate campaign data into actionable strategic recommendations for executive client presentations.

Process Optimization: Identify and implement process improvements, standardization, and automation across the activation team to improve operational efficiency and workflow speed.

WHAT SUCCESS LOOKS LIKE

Client Trust & Authority: Serving as a reliable, authoritative subject-matter expert on OOH media in senior client meetings and presentations.

Commercial Excellence: Consistently meeting or beating buying benchmarks, delivering added value, and driving favorable commercial outcomes for client investments.

Team Empowerment: Building a resilient, high-performing team that delivers accurate, timely executions with high employee engagement and retention.

Operational Precision: Maintaining spotless financial records, proactive discrepancy management, and zero billing aging issues across your assigned accounts.

WHAT YOU BRING

Experience: 4–6+ years of progressive media buying, planning, or investment experience within an advertising agency, with dedicated leadership in OOH media.

People Leadership: Proven track record of managing, mentoring, or directly guiding junior planners, buyers, or coordinators.

Enterprise Systems Mastery: Advanced, hands-on command of MediaOcean for campaign set-up, pacing, and financial stewardship.

Audience & Market Tools: Working knowledge and analytical fluency with Canadian media tools, including COMMB, Vividata, and media research platforms.

Commercial Acumen & Negotiation: Proven background negotiating large-scale OOH packages with Canadian media sales houses.

Client & Presentation Skills: Poised, articulate verbal and written communication skills with comfort presenting complex investment strategies to VP/Director-level client stakeholders.

Problem-Solving & Agility: Strong business judgment, organizational rigor, and the ability to prioritize and pivot under tight deadlines in a fast-paced agency environment.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

$45,000 - $95,000 CAD

Please read our Privacy Notice for more information on how we process the information you provide.

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More about this job

Responsibilities

The Senior Associate will lead OOH media investment strategies, manage high-stakes partner negotiations, and oversee campaign execution and financial integrity. They will also mentor junior team members and collaborate with cross-functional teams to ensure operational excellence and client satisfaction.

Requirements

Candidates must have 4–6+ years of experience in media buying or investment, specifically within OOH media. Proficiency in MediaOcean and Canadian media research tools like COMMB and Vividata is required, along with strong negotiation and presentation skills.

Skills

Media buying
OOH media
Strategic investment
Commercial negotiation
Media partner management
Team leadership
Financial accountability
Audience analytics
MediaOcean
COMMB
Vividata
Campaign management
Data analysis
Project management

Benefits

Medical insurance
Group retirement plans
Vision insurance
Dental insurance
Paid time off
Partner discounts
Mental health awareness days

Visa sponsorship

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Keywords

OOH
Media buying
Investment strategy
MediaOcean
COMMB
Vividata
Prisma
Negotiation
Audience measurement
Post-campaign analysis
Financial reconciliation
Agency
Marketing
Media planning
Client leadership
Joint business partnerships
Operational governance
Data-driven
Strategic planning
Ad operations

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