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Added 3 mins ago
CS
Senior Associate - Digital Transformation
Cascadia Strategy Consulting Partners
Victoria, BC
- $110,000 to $135,000 CAD / year
- Full-time
Our work focuses on five practice areas: Business Strategy, Operations Management, Digital Transformation, Policy & Economics, and Data Analytics & AI. We serve clients in industries such…
Added 3 mins ago
BV
SEASONAL ASSOCIATE
Bikini Village
Orleans, ON
- Full-time
Added 3 mins ago
CS
Senior Associate - Digital Transformation
Cascadia Strategy Consulting Partners
Vancouver, BC
- $110,000 to $135,000 CAD / year
- Full-time
Our work focuses on five practice areas: Business Strategy, Operations Management, Digital Transformation, Policy & Economics, and Data Analytics & AI. We serve clients in industries such…
Added 3 mins ago
MI
Senior Associate, Portfolio Operations
MUFG Investor Services
Halifax, NS
- Full-time
…Values of investment funds. A Fund of Funds Genesis Portfolio Operations (FOF) Senior Associate will operate and oversee reconciliation and NAV review technology to deliver a full…
Added 3 mins ago
BV
SALES ASSOCIATE
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Trois-Rivières, QC · Greater Trois-Rivieres Metropolitan Area
- Full-time
Added 3 mins ago
PA
Investment Operations Associate
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Toronto, ON
- Full-time
We are looking for an Associate to join our Investment Operations team who thrives in a fast-paced environment and enjoys tackling complex challenges. You will have the opportunity to work…
Added 3 mins ago
TT
Full Time - Food Service Associate
The Talent Team at Chicken Delight
Winnipeg, MB
- Full-time
Reporting to the Unit Manager, Food Service Associate (cashiers, cooks, prep person, kitchen aid, expediter and pizza maker) of Chicken Delight are responsible for adhering to the assigned…
Added 3 mins ago
Food Service Associate
The Talent Team at Chicken Delight
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Added 3 mins ago
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Added 3 mins ago
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Added 3 mins ago
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Added 3 mins ago
Associate Vice-President, Labour and Employee Relations (2026-EX-02)
University of Windsor
Windsor, ON
POSITION TITLE: Associate Vice-President, Labour and Employee Relations
Added 3 mins ago
Associate Vice-President, Human Resources (2026-EX-01)
University of Windsor
Windsor, ON
POSITION TITLE: Associate Vice-President, Human Resources
Added 18 mins ago
FG
Laline - Seasonal Sales Associate (Seasonal Beauty Advisor) - Fairview Mall
Fox Group Canada Inc.
Toronto, ON
- Part-time
As a Seasonal Beauty Advisor / Seasonal Sales Associate, you will join our team during one of the busiest and most exciting times of the year. Reporting to the Store Manager, you will…
Added 18 mins ago
PV
Sales Associate
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- Part-time
…and Total Pet and together we are one of the largest retail operations in North America dedicated to providing families with food and supplies for dogs, cats, companion birds, wild birds,…
Added 18 mins ago
Hiker - Part-Time Truck Driver - Short Distances
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-The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this truck driver job. Reasonable…
Added 18 mins ago
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Digital Operations, Senior Associate
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Toronto, ON
- Full-time
At PwC, our people in operations consulting specialize in providing consulting services on optimizing operational efficiency and effectiveness. These individuals analyze client needs,…
Added 33 mins ago
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Support for you and your family through our Associate and Family Assistance programs, offering helpful resources and services to enhance your well-being.
Added 33 mins ago
Licensed Optician-Thunder Bay, ON Pearle Vision
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The Licensed Optician attracts and retains customers by delivering an exceptional customer experience, fosters customer retention, and promotes outstanding associate/doctor satisfaction
Added 33 mins ago
Production Associate - Garment/Linen/Bulk Product Folder - 2nd Shift
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Cintas is seeking a Production Associate – Garment/Linen/Bulk Product Folder to support the Rental Division. The Product Folder is responsible for folding customer product manually or…
Added 33 mins ago
Seasonal Retail Sales Associate, Carrefour St-Georges
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As a Sales Associate, you’ll be an expert in all things tech
Added 33 mins ago
B
Full-Time Sales Associate
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- Full-time
Added 33 mins ago
B
Part-Time Sales Associate
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Halton Hills, ON
- Part-time
Added 48 mins ago
Senior Associate, OOH Direct Activation
WPP Media
Toronto, ON
Cross-Functional Collaboration: Partner closely with Strategic Planning, Ad Operations, and Client Leadership teams to build seamless workflows and ensure unified delivery of client…
Added 48 mins ago
Warehouse Associate (PM)
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…for a highly motivated individual to join us as a Warehouse Associate. Reporting to a Warehouse Supervisor you will play a crucial role in our warehouse…

WPP Media

Senior Associate, OOH Direct Activation

Toronto, ON, Canada

$45,000 - $95,000 CAD

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Job details

Pay: $45,000 - $95,000 CAD
Experience: Experience: 4–6+ years of progressive media buying, planning, or investment experience within an advertising agency, with dedicated leadership in OOH media.
Posting language: English
Posted: Nov 5, 2026

Original job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

ROLE OVERVIEW

WPP Media is looking for an experienced, strategic, and high-impact media professional to join our team as Manager, Direct Activation OOH in Toronto. In this role, you will be the primary activation and investment lead, orchestrating first-class OOH buys, while also directly managing relationships with client and planning leads. You will drive holistic investment strategies, lead high-stakes partner negotiations, ensure operational and financial excellence, and actively coach and mentor a team of Associates.

This role sits at the intersection of media strategy, commercial negotiation, and operational leadership, requiring someone who excels at building media partner relationships and translating client business goals into top-tier media investments.

HOW YOU WILL MAKE AN IMPACT

Strategic Investment & High-Level Negotiation

Lead Investment Strategy: Oversee and drive the development of comprehensive media investment recommendations across all formats of OOH, ensuring alignment with client business objectives.

Commercial Leadership: Secure competitive pricing, added value, and priority placement for our clients.
Media Partner Management: Cultivate and manage senior-level relationships with major OOH vendors. Lead Joint Business Partnerships (JBPs) and discover first-to-market opportunities.

Portfolio Stewardship & Team Management

Team Leadership & Mentorship: Direct, develop, and mentor junior team members. Manage bandwidth, delegate responsibilities, conduct quality reviews, and foster career development.

End-to-End Operational Governance: Oversee the team’s campaign workflows within Prisma from buy creation and traffic instructions through to billing reconciliation, ensuring zero-error execution.

Financial Accountability: Own the end-to-end financial integrity of client accounts. Lead quarterly/annual reconciliations, resolve complex billing disputes, and ensure adherence to internal audit and client contract guidelines.
Cross-Functional Collaboration: Partner closely with Strategic Planning, Ad Operations, and Client Leadership teams to build seamless workflows and ensure unified delivery of client expectations.

Measurement, Performance & Audience Intelligence

Audience Analytics: Direct the application of audience measurement platforms to analyze reach/frequency, competitive intelligence, and market consumption shifts.

Pre- and Post-Campaign Intelligence: Oversee rigorous pre-buy validations and lead comprehensive Post-Campaign Analyses (PCAs). Translate campaign data into actionable strategic recommendations for executive client presentations.

Process Optimization: Identify and implement process improvements, standardization, and automation across the activation team to improve operational efficiency and workflow speed.

WHAT SUCCESS LOOKS LIKE

Client Trust & Authority: Serving as a reliable, authoritative subject-matter expert on OOH media in senior client meetings and presentations.

Commercial Excellence: Consistently meeting or beating buying benchmarks, delivering added value, and driving favorable commercial outcomes for client investments.

Team Empowerment: Building a resilient, high-performing team that delivers accurate, timely executions with high employee engagement and retention.

Operational Precision: Maintaining spotless financial records, proactive discrepancy management, and zero billing aging issues across your assigned accounts.

WHAT YOU BRING

Experience: 4–6+ years of progressive media buying, planning, or investment experience within an advertising agency, with dedicated leadership in OOH media.

People Leadership: Proven track record of managing, mentoring, or directly guiding junior planners, buyers, or coordinators.

Enterprise Systems Mastery: Advanced, hands-on command of MediaOcean for campaign set-up, pacing, and financial stewardship.

Audience & Market Tools: Working knowledge and analytical fluency with Canadian media tools, including COMMB, Vividata, and media research platforms.

Commercial Acumen & Negotiation: Proven background negotiating large-scale OOH packages with Canadian media sales houses.

Client & Presentation Skills: Poised, articulate verbal and written communication skills with comfort presenting complex investment strategies to VP/Director-level client stakeholders.

Problem-Solving & Agility: Strong business judgment, organizational rigor, and the ability to prioritize and pivot under tight deadlines in a fast-paced agency environment.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

$45,000 - $95,000 CAD

Please read our Privacy Notice for more information on how we process the information you provide.

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More about this job

Responsibilities

The Senior Associate will lead OOH media investment strategies, manage high-stakes partner negotiations, and oversee campaign execution and financial integrity. They will also mentor junior team members and collaborate with cross-functional teams to ensure operational excellence and client satisfaction.

Requirements

Candidates must have 4–6+ years of experience in media buying or investment, specifically within OOH media. Proficiency in MediaOcean and Canadian media research tools like COMMB and Vividata is required, along with strong negotiation and presentation skills.

Skills

Media buying
OOH media
Strategic investment
Commercial negotiation
Media partner management
Team leadership
Financial accountability
Audience analytics
MediaOcean
COMMB
Vividata
Campaign management
Data analysis
Project management

Benefits

Medical insurance
Group retirement plans
Vision insurance
Dental insurance
Paid time off
Partner discounts
Mental health awareness days

Visa sponsorship

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Keywords

OOH
Media buying
Investment strategy
MediaOcean
COMMB
Vividata
Prisma
Negotiation
Audience measurement
Post-campaign analysis
Financial reconciliation
Agency
Marketing
Media planning
Client leadership
Joint business partnerships
Operational governance
Data-driven
Strategic planning
Ad operations

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