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Added 13 mins ago
GA
Stock Associate (FT), Toronto Premium Outlet
Giorgio Armani
Halton Hills, ON
- Part-time
As a Stock Associate, you will assist in the execution of merchandising strategies. Your daily presence on the sales floor will provide you the opportunity to understand the business on the…
Added 13 mins ago
M
Territory Sales Leader (Etobicoke) - Pet Nutrition
Mars
Bolton, ON · BOL-Mars Canada Inc.
- Full-time
The Territory Sales Leader is responsible for distribution compliance, driving sales and brand presence across assigned retail locations while delivering exceptional in-store execution.
Added 14 mins ago
GA
Stock Associate (FT), Toronto Premium Outlet
Giorgio Armani
Halton Hills, ON
- Part-time
As a Stock Associate, you will assist in the execution of merchandising strategies. Your daily presence on the sales floor will provide you the opportunity to understand the business on the…
Added 14 mins ago
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Retail Operations Manager
PetSmart
Toronto, ON · North York, ON
- Full-time
Support and guide sales associates in merchandise handling, providing training on product knowledge and presentation standards.
Added 29 mins ago
A
Operations Lead (Full-Time) - Oakridge Centre
ALO
Vancouver, BC
- Full-time
Manage execution of key operational functions including shipment, receiving and processing, reverse transfers, sales floor recovery, intra-day sales floor replenishment, floor set updates,…
Added 29 mins ago
SD
Spécialiste Beauté, rémunéré(e) à l’heure temps partiel Quarts de travail flexibles
Shoppers Drug Mart
Drummondville, QC
- Part-time
Respecter les politiques et procédures de prévention des pertes et s’assurer de leur exécution dans le département.
Added 29 mins ago
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(CAN) Grocery Associate
Walmart
Estevan, SK
- Part-time
Working as a Grocery Associate at Walmart Canada is a great opportunity to build valuable skills in a fast paced retail environment. In this role, you deliver excellent customer service by…
Added 29 mins ago
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(CAN) Grocery Associate
Walmart
Burnaby, BC
- Part-time
Working as a Grocery Associate at Walmart Canada is a great opportunity to build valuable skills in a fast paced retail environment. In this role, you deliver excellent customer service by…
Added 29 mins ago
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(CAN) Dairy Frozen Associate
Walmart
Yarmouth Indian Reserve No. 33, NS
- Part-time
Working as a Dairy/Frozen Associate at Walmart Canada is a great opportunity to build valuable skills in a fast paced retail environment. In this role, you deliver excellent customer…
Added 29 mins ago
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(CAN) Full-Time Dairy Frozen Associate
Walmart
Stratford, ON
- Full-time
Working as a Dairy/Frozen Associate at Walmart Canada is a great opportunity to build valuable skills in a fast paced retail environment. In this role, you deliver excellent customer…
Added 29 mins ago
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(CAN) Associé, produits laitiers et surgelés
Walmart
Sainte-Agathe-des-Monts, QC
- Part-time
Working as a Dairy/Frozen Associate at Walmart Canada is a great opportunity to build valuable skills in a fast paced retail environment. In this role, you deliver excellent customer…
Added 29 mins ago
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Senior Merchant
Walmart
Mississauga, ON
- Full-time
…areas, and creating store communication to ensure flawless execution at the store level are also part of the role. Additionally, the role involves associate engagement, development, and…
Added 29 mins ago
LC
Merchant, Womenswear Joe Fresh
Loblaw Companies Limited
Toronto, ON
- Full-time
…of the business by managing the day-to-day buying strategy execution, with a passion for data analysis and product. This role supports the Senior Buyer in achieving sales, profit and…
Added 44 mins ago
PP
Project Coordinator - Insulation
PERMA PIPE INC
Camrose, AB
- $26 to $32 CAD / hour
- Full-time
As the primary point of contact for assigned insulation orders, you will work closely with Sales, Planning, Production, Logistics, and Finance to drive seamless project execution from order…
Added 44 mins ago
A
Operations Lead (Full-Time) - Oakridge Centre
ALO
Vancouver, BC
- Full-time
Manage execution of key operational functions including shipment, receiving and processing, reverse transfers, sales floor recovery, intra-day sales floor replenishment, floor set updates,…
Added 44 mins ago
TH
ASSISTANT STORE MANAGER- GRAND PRAIRIE
The Home Depot Canada
Grande Prairie, AB
- Full-time
…Store Manager to develop strategies and objectives to drive sales and profitability. They provide leadership to Associates so that these strategies and objectives are executed successfully.…
Added 44 mins ago
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Mortgage Specialist Associate
BMO
Kingston, ON
- Full-time
…BMO’s share of the home financing market. Actively identifies sales opportunities and refers to BMO colleagues as appropriate. Develops and executes effective marketing and sales programs…
Added 44 mins ago
TH
Pro Sales Associate: Full Time - Chinook
The Home Depot Canada
Calgary, AB
- Full-time
Pro Account Sales Associates (PASAs) are primarily responsible for building relationships and selling products to industrial, commercial and other professional customers. Key…
Added 1 hour ago
SP
Sales Administration Associate
Spark Power
Remote, Canada
- $50,000 to $62,000 CAD / year
- Full-time
- Remote
Spark Power, a trusted partner in energy in North America, is looking for a Sales Administration Associate responsible in supporting the sales organization through meticulous data…
Added 1 hour ago
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General Merchandise Associate
Walmart
Renfrew, ON
- Part-time
Working as a General Merchandise Associate at Walmart Canada is a great opportunity to build valuable skills in a fast‑paced retail environment. In this role, you deliver excellent customer…
Added 1 hour ago
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Dairy Frozen Associate
Walmart
Fort Saskatchewan, AB
- Full-time
Working as a Dairy/Frozen Associate at Walmart Canada is a great opportunity to build valuable skills in a fast paced retail environment. In this role, you deliver excellent customer…
Added 1 hour ago
VG
Senior Product Marketing Manager
Veralto Global
Vancouver, BC · London, ON
- $125,000 to $150,000 CAD / year
- Full-time
Bring Product, Sales, Customer Success, Services, Communications, and Marketing stakeholders together around clear priorities, repeatable go-to-market frameworks, measurable objectives, and…
Added 1 hour ago
T
Associate – Retail/Wealth FX, Fixed Income and Precious Metals Distribution
TD
Toronto, ON
- Full-time
…Wealth networks. The accountabilities for this role include sales promotion for the above-mentioned products which includes pricing and executing trades, identifying new sales…
Added 1 hour ago
C
Associate, Commercial Banking
CIBC
Kitchener, ON
- Full-time
Business development support – Assist Relationship Managers, Commercial Banking in coordinating activities through the sales cycle and liaising with other units of CIBC as necessary. Assist…
Added 2 hours ago
Licensed Optician-Thunder Bay, ON Pearle Vision
EssilorLuxottica Group
Thunder Bay, ON
The Licensed Optician attracts and retains customers by delivering an exceptional customer experience, fosters customer retention, and promotes outstanding associate/doctor satisfaction

WPP Media

Senior Associate, OOH Direct Activation

Toronto, ON, Canada

$45,000 - $95,000 CAD

Apply About employer

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Job details

Pay: $45,000 - $95,000 CAD
Experience: Experience: 4–6+ years of progressive media buying, planning, or investment experience within an advertising agency, with dedicated leadership in OOH media.
Posting language: English
Posted: Nov 5, 2026

Original job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

ROLE OVERVIEW

WPP Media is looking for an experienced, strategic, and high-impact media professional to join our team as Manager, Direct Activation OOH in Toronto. In this role, you will be the primary activation and investment lead, orchestrating first-class OOH buys, while also directly managing relationships with client and planning leads. You will drive holistic investment strategies, lead high-stakes partner negotiations, ensure operational and financial excellence, and actively coach and mentor a team of Associates.

This role sits at the intersection of media strategy, commercial negotiation, and operational leadership, requiring someone who excels at building media partner relationships and translating client business goals into top-tier media investments.

HOW YOU WILL MAKE AN IMPACT

Strategic Investment & High-Level Negotiation

Lead Investment Strategy: Oversee and drive the development of comprehensive media investment recommendations across all formats of OOH, ensuring alignment with client business objectives.

Commercial Leadership: Secure competitive pricing, added value, and priority placement for our clients.
Media Partner Management: Cultivate and manage senior-level relationships with major OOH vendors. Lead Joint Business Partnerships (JBPs) and discover first-to-market opportunities.

Portfolio Stewardship & Team Management

Team Leadership & Mentorship: Direct, develop, and mentor junior team members. Manage bandwidth, delegate responsibilities, conduct quality reviews, and foster career development.

End-to-End Operational Governance: Oversee the team’s campaign workflows within Prisma from buy creation and traffic instructions through to billing reconciliation, ensuring zero-error execution.

Financial Accountability: Own the end-to-end financial integrity of client accounts. Lead quarterly/annual reconciliations, resolve complex billing disputes, and ensure adherence to internal audit and client contract guidelines.
Cross-Functional Collaboration: Partner closely with Strategic Planning, Ad Operations, and Client Leadership teams to build seamless workflows and ensure unified delivery of client expectations.

Measurement, Performance & Audience Intelligence

Audience Analytics: Direct the application of audience measurement platforms to analyze reach/frequency, competitive intelligence, and market consumption shifts.

Pre- and Post-Campaign Intelligence: Oversee rigorous pre-buy validations and lead comprehensive Post-Campaign Analyses (PCAs). Translate campaign data into actionable strategic recommendations for executive client presentations.

Process Optimization: Identify and implement process improvements, standardization, and automation across the activation team to improve operational efficiency and workflow speed.

WHAT SUCCESS LOOKS LIKE

Client Trust & Authority: Serving as a reliable, authoritative subject-matter expert on OOH media in senior client meetings and presentations.

Commercial Excellence: Consistently meeting or beating buying benchmarks, delivering added value, and driving favorable commercial outcomes for client investments.

Team Empowerment: Building a resilient, high-performing team that delivers accurate, timely executions with high employee engagement and retention.

Operational Precision: Maintaining spotless financial records, proactive discrepancy management, and zero billing aging issues across your assigned accounts.

WHAT YOU BRING

Experience: 4–6+ years of progressive media buying, planning, or investment experience within an advertising agency, with dedicated leadership in OOH media.

People Leadership: Proven track record of managing, mentoring, or directly guiding junior planners, buyers, or coordinators.

Enterprise Systems Mastery: Advanced, hands-on command of MediaOcean for campaign set-up, pacing, and financial stewardship.

Audience & Market Tools: Working knowledge and analytical fluency with Canadian media tools, including COMMB, Vividata, and media research platforms.

Commercial Acumen & Negotiation: Proven background negotiating large-scale OOH packages with Canadian media sales houses.

Client & Presentation Skills: Poised, articulate verbal and written communication skills with comfort presenting complex investment strategies to VP/Director-level client stakeholders.

Problem-Solving & Agility: Strong business judgment, organizational rigor, and the ability to prioritize and pivot under tight deadlines in a fast-paced agency environment.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

$45,000 - $95,000 CAD

Please read our Privacy Notice for more information on how we process the information you provide.

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More about this job

Responsibilities

The Senior Associate will lead OOH media investment strategies, manage high-stakes partner negotiations, and oversee campaign execution and financial integrity. They will also mentor junior team members and collaborate with cross-functional teams to ensure operational excellence and client satisfaction.

Requirements

Candidates must have 4–6+ years of experience in media buying or investment, specifically within OOH media. Proficiency in MediaOcean and Canadian media research tools like COMMB and Vividata is required, along with strong negotiation and presentation skills.

Skills

Media buying
OOH media
Strategic investment
Commercial negotiation
Media partner management
Team leadership
Financial accountability
Audience analytics
MediaOcean
COMMB
Vividata
Campaign management
Data analysis
Project management

Benefits

Medical insurance
Group retirement plans
Vision insurance
Dental insurance
Paid time off
Partner discounts
Mental health awareness days

Visa sponsorship

Not detected in the job text

Keywords

OOH
Media buying
Investment strategy
MediaOcean
COMMB
Vividata
Prisma
Negotiation
Audience measurement
Post-campaign analysis
Financial reconciliation
Agency
Marketing
Media planning
Client leadership
Joint business partnerships
Operational governance
Data-driven
Strategic planning
Ad operations

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