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Added 1 hour ago
C
Manager, Engineering
Cvent
Fredericton, NB
- Full-time
We’re looking for a hands-on Engineering Manager to lead one or more Registration sprint teams - someone who combines strong people leadership with technical credibility. You will be…
Added 1 hour ago
C
Senior Site Reliability Engineer (Edge Security)
Cvent
Fredericton, NB
- Full-time
As a Senior SRE on the SRE Security team, you will be a core platform owner. You will own the infrastructure, carry the on-call rotation, handle the requests that gate deploys and customer…
Added 1 hour ago
C
Product Manager
Cvent
Fredericton, NB · Virtual, UNAVAILABLE
- Full-time
This role is for a product manager who understands, or is eager to master, how hotels contract and protect group business, and who is comfortable with data, integrations, and AI-assisted…
Added 2 hours ago
CM
2026-063 - PFT Senior Financial Analyst
Canadian Mental Health Association HPE
Belleville, ON
- Full-time
Reporting to the Finance Manager, the Senior Financial Analyst is responsible for providing advanced financial analysis, reporting, budgeting, forecasting, and strategic financial support…
Added 2 hours ago
SC
Technical Assignment Roster: Senior Full-Stack Contractor (React / Node / GCP)
Spareminds Consulting Services Inc
Toronto, ON
- Contract
Role: Senior Full-Stack Contractor (Frontend-Leaning) – Expression of Interest
Added 2 hours ago
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Senior Product Manager
Fours
Vancouver, BC
- Full-time
We’re hiring a Senior Product Manager to own the product roadmap for Insulin, our new product focused on AI-driven automation across revenue operations. You’ll lead the strategy, product…
Added 4 hours ago
BT
Senior Manager, Indirect Tax
Baker Tilly Canada
Vancouver, BC
- Full-time
We are seeking a Senior Manager or Director, Indirect Tax to join our growing Tax practice in Toronto or Vancouver. This is a leadership role focused on indirect tax advisory, compliance,…
Added 4 hours ago
MC
Commercial Analyst
Meridian Credit Union
St. Catharines, ON
- $52,000 to $75,000 CAD / year
- Full-time
The commercial analyst will be responsible for assisting Business Banking Relationship Managers, Senior Relationship Mangers and Directors, via credit and related support, including at…
Added 4 hours ago
MC
Commercial Analyst
Meridian Credit Union
Toronto, ON · Etobicoke, ON
- $52,000 to $75,000 CAD / year
- Full-time
The commercial analyst will be responsible for assisting Business Banking Relationship Managers, Senior Relationship Mangers and Directors, via credit and related support, including at…
Added 4 hours ago
MC
Commercial Analyst
Meridian Credit Union
Owen Sound, ON · Barrie, ON
- $52,000 to $75,000 CAD / year
- Full-time
The commercial analyst will be responsible for assisting Business Banking Relationship Managers, Senior Relationship Mangers and Directors, via credit and related support, including at…
Added 5 hours ago
J&
Senior Manager Provincial Government Affairs (Ontario and Western Canada)
Johnson & Johnson Innovative Medicine
AB · Toronto, ON · Vancouver, BC
- Full-time
Johnson & Johnson Innovative Medicine is seeking a dedicated and motivated individual for the role of Senior Manager, Provincial Government Affairs. At Johnson & Johnson, we believe health…
Added 5 hours ago
Senior Manager, Data Product Management
Scotiabank
Toronto, ON
The Senior Manager, Data Product Management, has a key role in the Global Wealth Management (GWM) Data Centre of Excellence. Reporting to the Director, Data Product Management, this role is…
Added 7 hours ago
C&
Senior Immigration Case Manager/Client Experience & Transformation
Caron & Partners LLP
Calgary, AB
- Full-time
We are looking for an experienced immigration professional to join our full-service immigration law firm in a senior role focused predominantly on our corporate immigration practice.
Added 7 hours ago
NB
Senior AI Scientist
National Bank of Canada
Montreal, QC
- Full-time
Within the Model Risk Management sector, you are part of a specialized growth team and report to the Senior Manager – AI Model Risk Management. Our team stands out for its combination of…
Added 8 hours ago
FI
Field Marketing Manager
Fulfillment IQ
Remote, Canada
- $75,000 to $90,000 CAD / year
- Full-time
- Remote
…to its commercial result. You will work day to day with the Senior Marketing Manager, who sets priorities, budget and capacity, and with the Community & Media Lead, who directs the…
Added 8 hours ago
FI
Content Marketing Manager
Fulfillment IQ
Remote, Canada
- $85,000 to $100,000 CAD / year
- Full-time
- Remote
Produce the content for conference campaigns and named-account campaigns with the Senior Marketing Manager and the Field Marketing Manager: invitations, landing pages, expert-session…
Added 9 hours ago
FI
Principal Software Engineer - Zynque
Fulfillment IQ
Remote, Canada
- $175,000 to $210,000 CAD / year
- Full-time
- Remote
Owned the scaling of a production SaaS or data platform through rapid customer growth: hardening, re-architecture under load, and maturing an early product to enterprise grade
Added 12 hours ago
SM
RQ00240 – Product Manager – Senior
S M Software Solutions Inc
Toronto, ON
- Full-time
We are seeking an experienced Senior Product Manager – Enterprise AI to provide end-to-end product leadership for enterprise AI initiatives. The ideal candidate will have strong experience…
Added 12 hours ago
SM
RQ00240 – Product Manager – Senior
S M Software Solutions Inc
Toronto, ON
- Full-time
We are seeking an experienced Senior Product Manager – Enterprise AI to provide end-to-end product leadership for enterprise AI initiatives. The ideal candidate will have strong experience…
Added 12 hours ago
SM
RQ00240 – Product Manager – Senior
S M Software Solutions Inc
Toronto, ON
- Full-time
We are seeking an experienced Senior Product Manager – Enterprise AI to provide end-to-end product leadership for enterprise AI initiatives. The ideal candidate will have strong experience…
Added 15 hours ago
SI
Senior Paid Social Manager
Scribd, Inc.
Vancouver, BC
- Full-time
We're seeking an experienced Senior Paid Social Manager to join our performance marketing team, focusing on scaling our presence across Meta, TikTok, Reddit, and exploring other emerging…
Added 16 hours ago
BT
Senior Manager, Indirect Tax
Baker Tilly Canada
Vancouver, BC
- Full-time
We are seeking a Senior Manager or Director, Indirect Tax to join our growing Tax practice in Toronto or Vancouver. This is a leadership role focused on indirect tax advisory, compliance,…
Added 17 hours ago
IE
Manager, Supply Chain & Innovation
IMAX Enhanced | Streaming & Consumer Technology
Mississauga, ON
- Full-time
The Manager, Supply Chain Analytics & Innovation reports to the Senior Director, Supply Chain Operations and partners with Supply Chain leaders to identify, design and implement…
Added 20 hours ago
AC
Credit Team Lead
Aston Carter
AB · Edmonton, Alberta
- $38 to $42 CAD / hour
- Full-time
…recovery activities, and acts as the delegate for the Credit Manager when they are away. The position is ideal for an experienced credit professional who wants to grow into a future…
Added 22 hours ago
AC
Credit Team Lead
Aston Carter
AB · Edmonton, AB
- $38 to $42 CAD / hour
- Full-time
…recovery activities, and acts as the delegate for the Credit Manager when they are away. The position is ideal for an experienced credit professional who wants to grow into a future…

WPP Media

Senior Associate, OOH Direct Activation

Toronto, ON, Canada

$45,000 - $95,000 CAD

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Job details

Pay: $45,000 - $95,000 CAD
Experience: Experience: 4–6+ years of progressive media buying, planning, or investment experience within an advertising agency, with dedicated leadership in OOH media.
Posting language: English
Posted: Nov 5, 2026

Original job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

ROLE OVERVIEW

WPP Media is looking for an experienced, strategic, and high-impact media professional to join our team as Manager, Direct Activation OOH in Toronto. In this role, you will be the primary activation and investment lead, orchestrating first-class OOH buys, while also directly managing relationships with client and planning leads. You will drive holistic investment strategies, lead high-stakes partner negotiations, ensure operational and financial excellence, and actively coach and mentor a team of Associates.

This role sits at the intersection of media strategy, commercial negotiation, and operational leadership, requiring someone who excels at building media partner relationships and translating client business goals into top-tier media investments.

HOW YOU WILL MAKE AN IMPACT

Strategic Investment & High-Level Negotiation

Lead Investment Strategy: Oversee and drive the development of comprehensive media investment recommendations across all formats of OOH, ensuring alignment with client business objectives.

Commercial Leadership: Secure competitive pricing, added value, and priority placement for our clients.
Media Partner Management: Cultivate and manage senior-level relationships with major OOH vendors. Lead Joint Business Partnerships (JBPs) and discover first-to-market opportunities.

Portfolio Stewardship & Team Management

Team Leadership & Mentorship: Direct, develop, and mentor junior team members. Manage bandwidth, delegate responsibilities, conduct quality reviews, and foster career development.

End-to-End Operational Governance: Oversee the team’s campaign workflows within Prisma from buy creation and traffic instructions through to billing reconciliation, ensuring zero-error execution.

Financial Accountability: Own the end-to-end financial integrity of client accounts. Lead quarterly/annual reconciliations, resolve complex billing disputes, and ensure adherence to internal audit and client contract guidelines.
Cross-Functional Collaboration: Partner closely with Strategic Planning, Ad Operations, and Client Leadership teams to build seamless workflows and ensure unified delivery of client expectations.

Measurement, Performance & Audience Intelligence

Audience Analytics: Direct the application of audience measurement platforms to analyze reach/frequency, competitive intelligence, and market consumption shifts.

Pre- and Post-Campaign Intelligence: Oversee rigorous pre-buy validations and lead comprehensive Post-Campaign Analyses (PCAs). Translate campaign data into actionable strategic recommendations for executive client presentations.

Process Optimization: Identify and implement process improvements, standardization, and automation across the activation team to improve operational efficiency and workflow speed.

WHAT SUCCESS LOOKS LIKE

Client Trust & Authority: Serving as a reliable, authoritative subject-matter expert on OOH media in senior client meetings and presentations.

Commercial Excellence: Consistently meeting or beating buying benchmarks, delivering added value, and driving favorable commercial outcomes for client investments.

Team Empowerment: Building a resilient, high-performing team that delivers accurate, timely executions with high employee engagement and retention.

Operational Precision: Maintaining spotless financial records, proactive discrepancy management, and zero billing aging issues across your assigned accounts.

WHAT YOU BRING

Experience: 4–6+ years of progressive media buying, planning, or investment experience within an advertising agency, with dedicated leadership in OOH media.

People Leadership: Proven track record of managing, mentoring, or directly guiding junior planners, buyers, or coordinators.

Enterprise Systems Mastery: Advanced, hands-on command of MediaOcean for campaign set-up, pacing, and financial stewardship.

Audience & Market Tools: Working knowledge and analytical fluency with Canadian media tools, including COMMB, Vividata, and media research platforms.

Commercial Acumen & Negotiation: Proven background negotiating large-scale OOH packages with Canadian media sales houses.

Client & Presentation Skills: Poised, articulate verbal and written communication skills with comfort presenting complex investment strategies to VP/Director-level client stakeholders.

Problem-Solving & Agility: Strong business judgment, organizational rigor, and the ability to prioritize and pivot under tight deadlines in a fast-paced agency environment.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

$45,000 - $95,000 CAD

Please read our Privacy Notice for more information on how we process the information you provide.

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More about this job

Responsibilities

The Senior Associate will lead OOH media investment strategies, manage high-stakes partner negotiations, and oversee campaign execution and financial integrity. They will also mentor junior team members and collaborate with cross-functional teams to ensure operational excellence and client satisfaction.

Requirements

Candidates must have 4–6+ years of experience in media buying or investment, specifically within OOH media. Proficiency in MediaOcean and Canadian media research tools like COMMB and Vividata is required, along with strong negotiation and presentation skills.

Skills

Media buying
OOH media
Strategic investment
Commercial negotiation
Media partner management
Team leadership
Financial accountability
Audience analytics
MediaOcean
COMMB
Vividata
Campaign management
Data analysis
Project management

Benefits

Medical insurance
Group retirement plans
Vision insurance
Dental insurance
Paid time off
Partner discounts
Mental health awareness days

Visa sponsorship

Not detected in the job text

Keywords

OOH
Media buying
Investment strategy
MediaOcean
COMMB
Vividata
Prisma
Negotiation
Audience measurement
Post-campaign analysis
Financial reconciliation
Agency
Marketing
Media planning
Client leadership
Joint business partnerships
Operational governance
Data-driven
Strategic planning
Ad operations

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