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Account Director / Senior Account Manager (Vancouver, Toronto, LA)
Akcelo
Vancouver, BC
- Contract
…breed of agency designed for the experience era. An innovation partner that helps organisations navigate the next stage of their brand…
Added 2 hours ago
A
Dealership Retail Experience Strategist [AQ-25678]
Aquent
Canada
- Contract
Collaborate with internal teams, including Business Development, Digital, Marketing, and Sales and Service Operations, to align retail customer journeys with the brand’s customer experience…
Added 2 hours ago
A
Interaction/Visual Designer - Advanced [AQ-25680]
Aquent
Montreal, QC
- $50 to $53 CAD / hour
- Contract
Aquent is proud to partner with a pioneering leader in the financial services sector dedicated to revolutionizing digital experiences. In this dynamic role, you will have the unique…
Added 2 hours ago
A
Marketing Operations Coordinator, Promotions and Loyalty [AQ-25707]
Aquent
Toronto, ON
- $21 to $23 CAD / hour
- Contract
…work will directly influence customer engagement and drive business success on a massive scale, serving as the crucial link between creative marketing strategy and flawless operational…
Added 2 hours ago
A
Senior Manager, Business Human Resources - Allergan Aesthetics (18 month contract)
AbbVie
Markham, ON
- $134,000 to $184,000 CAD / year
- Contract
Senior Manager Business Human Resources (BHR) serves as a trusted partner to the business, helping to shape our culture, supporting our business strategies, and delivering the talent and…
Added 3 hours ago
LS
Bilingual Manager, Events & Engagement - Permanent - 19624
LRO Staffing
Ottawa, ON
- Full-time
Support the development and implementation of the annual sponsorship strategy, including identifying new opportunities, cultivating relationships, and coordinating sponsor and exhibitor…
Added 3 hours ago
I
Senior Product Manager - QuickBooks Workforce Solutions Mid Market
Intuit
Toronto, ON
- Full-time
Intuit's Global Business Solutions Group (GBSG) is seeking a Senior Product Manager to join our Workforce Solutions Product Management organization within the Employment Policies…
Added 3 hours ago
J
Commercial Insurance Director
JobsMedia.io
Toronto, ON
- Full-time
✅ Strategic Leadership Opportunity: Join an organization that values collaboration, operational excellence, and long-term growth, with direct influence on business strategy and performance.
Added 3 hours ago
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Spécialiste infrastructure / Infrastructure Specialist
Eaton
Brossard, QC
- Full-time
…skills, experience, and qualifications, as well as market and business…
Added 3 hours ago
HT
Financial Manager - PLM (Product Line Mgmt)
Husky Technologies
Bolton, ON
- Full-time
We are looking for a high-impact Finance Manager FP&A to act as a true business partner to our Product Line leadership team.
Added 3 hours ago
HT
Director, Finance (CSM)
Husky Technologies
Bolton, ON
- Full-time
The Finance Director serves as a strategic business partner to the Leadership Team in support of Husky’s Global Service Business and Customer Success Management strategy. This role provides…
Added 4 hours ago
EM
Director
Echo Money
Canada
- Full-time
You will work closely with the founders and management team, bringing senior judgement on compliance, banking relationships and strategy as we scale.
Added 4 hours ago
TH
Project Manager
The Hospital for Sick Children
Toronto, ON
- Full-time
…centres in the world. As innovators in child health, we lead and partner to improve the health of children through the integration of healthcare, leading-edge research and education. Our…
Added 4 hours ago
NB
Talent Acquisition Advisor
National Bank of Canada
Montreal, QC
- Temporary
…Curiosity, cross-sector view of issues and understanding of our business strategy will help you find the best talent to meet our clients' needs. We are therefore looking for a partner to…
Added 4 hours ago
A
Senior Manager, Market Access & Government Affairs, Oncology, Quebec & Atlantic
AbbVie
Montreal, QC
- Full-time
Lead AbbVie’s government affairs and market access strategy for Oncology products across Quebec and Atlantic Canada. This role will build trusted relationships with government…
Added 5 hours ago
NB
Senior Advisor Innovation and Performance
National Bank of Canada
Montreal, QC
- Full-time
Significant experience in innovation, digital transformation, business strategy, or the development of technology-driven initiatives.
Added 5 hours ago
MM
Talent & Rewards Consulting Analyst
Marsh McLennan
Toronto, ON
- Full-time
Marsh People and Investments’ Workforce and Rewards business segment helps our clients around the world engage their talent to drive business performance. Workforce and Rewards consultants…
Added 5 hours ago
TH
Loss Prevention Specialist Full Time
The Home Depot
Canada
- Full-time
…execution of the Company’s internal and external theft and fraud strategy and utilize several tools to minimize loss to the Company. The APS must demonstrate integrity at all times, respond…
Added 5 hours ago
M
Director, Retirement Strategy
Manulife
Toronto, ON
- Full-time
Partner across GWAM, Finance, Transformation and Business Operations to drive cross-functional collaboration, monitor delivery and recommend interventions or pivots where required.
Added 6 hours ago
HM
Family Practitioner/General Practitioner
Health Match BC
Ucluelet, BC
- Full-time
The first of its kind in Canada, FNHA works as a health-and-wellness partner with BC First Nations to support self-determination and decision-making to improve health outcomes.
Added 6 hours ago
SC
Delivery Executive | Northeast-Canada Market Unit
SAP Careers
Toronto, ON
- $260,000 to $310,000 CAD / year
- Full-time
…hold full accountability for program outcomes - from delivery strategy to financial performance. Your role spans executive relationship ownership, program portfolio governance, and SAP…
Added 6 hours ago
LC
Asset Protection Representative
Loblaw Companies Limited
Halifax, NS
- Full-time
…Protection teams and make a direct impact in safeguarding our business, our employees, and our…
Added 7 hours ago
I
Global Head of Cyber Security
Innocap
Montreal, QC
- Full-time
…Cybersecurity defines and executes the firm’s global cybersecurity strategy and operating model. Reporting to the Chief Technology Officer, this role safeguards the confidentiality,…
Added 8 hours ago
Parts Manager (Heavy Duty)
Velocity Vehicle Group
Surrey, BC
…analyzing financial variances and visiting customers to strengthen business…
Added 8 hours ago
JS
Supervisor, Part Time -- Chinook Mall
JD Sports / Livestock / Size?
Calgary, AB
- Part-time
…premium environment and stores remain a key part of the JD…

WPP Media

Senior Associate, OOH Direct Activation

Toronto, ON, Canada

$45,000 - $95,000 CAD

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Job details

Pay: $45,000 - $95,000 CAD
Experience: Experience: 4–6+ years of progressive media buying, planning, or investment experience within an advertising agency, with dedicated leadership in OOH media.
Posting language: English
Posted: Nov 5, 2026

Original job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

ROLE OVERVIEW

WPP Media is looking for an experienced, strategic, and high-impact media professional to join our team as Manager, Direct Activation OOH in Toronto. In this role, you will be the primary activation and investment lead, orchestrating first-class OOH buys, while also directly managing relationships with client and planning leads. You will drive holistic investment strategies, lead high-stakes partner negotiations, ensure operational and financial excellence, and actively coach and mentor a team of Associates.

This role sits at the intersection of media strategy, commercial negotiation, and operational leadership, requiring someone who excels at building media partner relationships and translating client business goals into top-tier media investments.

HOW YOU WILL MAKE AN IMPACT

Strategic Investment & High-Level Negotiation

Lead Investment Strategy: Oversee and drive the development of comprehensive media investment recommendations across all formats of OOH, ensuring alignment with client business objectives.

Commercial Leadership: Secure competitive pricing, added value, and priority placement for our clients.
Media Partner Management: Cultivate and manage senior-level relationships with major OOH vendors. Lead Joint Business Partnerships (JBPs) and discover first-to-market opportunities.

Portfolio Stewardship & Team Management

Team Leadership & Mentorship: Direct, develop, and mentor junior team members. Manage bandwidth, delegate responsibilities, conduct quality reviews, and foster career development.

End-to-End Operational Governance: Oversee the team’s campaign workflows within Prisma from buy creation and traffic instructions through to billing reconciliation, ensuring zero-error execution.

Financial Accountability: Own the end-to-end financial integrity of client accounts. Lead quarterly/annual reconciliations, resolve complex billing disputes, and ensure adherence to internal audit and client contract guidelines.
Cross-Functional Collaboration: Partner closely with Strategic Planning, Ad Operations, and Client Leadership teams to build seamless workflows and ensure unified delivery of client expectations.

Measurement, Performance & Audience Intelligence

Audience Analytics: Direct the application of audience measurement platforms to analyze reach/frequency, competitive intelligence, and market consumption shifts.

Pre- and Post-Campaign Intelligence: Oversee rigorous pre-buy validations and lead comprehensive Post-Campaign Analyses (PCAs). Translate campaign data into actionable strategic recommendations for executive client presentations.

Process Optimization: Identify and implement process improvements, standardization, and automation across the activation team to improve operational efficiency and workflow speed.

WHAT SUCCESS LOOKS LIKE

Client Trust & Authority: Serving as a reliable, authoritative subject-matter expert on OOH media in senior client meetings and presentations.

Commercial Excellence: Consistently meeting or beating buying benchmarks, delivering added value, and driving favorable commercial outcomes for client investments.

Team Empowerment: Building a resilient, high-performing team that delivers accurate, timely executions with high employee engagement and retention.

Operational Precision: Maintaining spotless financial records, proactive discrepancy management, and zero billing aging issues across your assigned accounts.

WHAT YOU BRING

Experience: 4–6+ years of progressive media buying, planning, or investment experience within an advertising agency, with dedicated leadership in OOH media.

People Leadership: Proven track record of managing, mentoring, or directly guiding junior planners, buyers, or coordinators.

Enterprise Systems Mastery: Advanced, hands-on command of MediaOcean for campaign set-up, pacing, and financial stewardship.

Audience & Market Tools: Working knowledge and analytical fluency with Canadian media tools, including COMMB, Vividata, and media research platforms.

Commercial Acumen & Negotiation: Proven background negotiating large-scale OOH packages with Canadian media sales houses.

Client & Presentation Skills: Poised, articulate verbal and written communication skills with comfort presenting complex investment strategies to VP/Director-level client stakeholders.

Problem-Solving & Agility: Strong business judgment, organizational rigor, and the ability to prioritize and pivot under tight deadlines in a fast-paced agency environment.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

$45,000 - $95,000 CAD

Please read our Privacy Notice for more information on how we process the information you provide.

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More about this job

Responsibilities

The Senior Associate will lead OOH media investment strategies, manage high-stakes partner negotiations, and oversee campaign execution and financial integrity. They will also mentor junior team members and collaborate with cross-functional teams to ensure operational excellence and client satisfaction.

Requirements

Candidates must have 4–6+ years of experience in media buying or investment, specifically within OOH media. Proficiency in MediaOcean and Canadian media research tools like COMMB and Vividata is required, along with strong negotiation and presentation skills.

Skills

Media buying
OOH media
Strategic investment
Commercial negotiation
Media partner management
Team leadership
Financial accountability
Audience analytics
MediaOcean
COMMB
Vividata
Campaign management
Data analysis
Project management

Benefits

Medical insurance
Group retirement plans
Vision insurance
Dental insurance
Paid time off
Partner discounts
Mental health awareness days

Visa sponsorship

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Keywords

OOH
Media buying
Investment strategy
MediaOcean
COMMB
Vividata
Prisma
Negotiation
Audience measurement
Post-campaign analysis
Financial reconciliation
Agency
Marketing
Media planning
Client leadership
Joint business partnerships
Operational governance
Data-driven
Strategic planning
Ad operations

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