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Added 35 mins ago
AC
Credit Team Lead
Aston Carter
AB · Edmonton, AB
- $38 to $42 CAD / hour
- Full-time
The Credit Team Lead protects the business from credit risk by reducing overdue receivables and lowering the cost of carrying accounts receivable. This role leads a team of credit…
Added 51 mins ago
S&
Lead Piping Stress Engineer 1 - Nuclear
Sargent & Lundy
Toronto, ON · North York, ON
- Full-time
Provides senior level technical direction and supervision to the project team members in his/her discipline. Establishes project task schedules and budgets for his/her discipline to meet…
Added 1 hour ago
BC
Quality and Patient Safety Consultant
Brant Community Healthcare System
Brantford, ON
- Full-time
Works collaboratively with the Decision Support team to collect data from hospital systems to inform quality and patient safety issues.
Added 2 hours ago
SM
RQ11717 – Business Analyst – Senior
S M Software Solutions Inc
Toronto, ON
- Internship
Lead and conduct business analysis at varying levels of detail appropriate to the project and phases of the project, aligning with OPS Unified Project Management Methodology, Enterprise…
Added 2 hours ago
SM
RQ11717 – Business Analyst – Senior
S M Software Solutions Inc
Toronto, ON
- Internship
Lead and conduct business analysis at varying levels of detail appropriate to the project and phases of the project, aligning with OPS Unified Project Management Methodology, Enterprise…
Added 2 hours ago
SM
RQ11717 – Business Analyst – Senior
S M Software Solutions Inc
Toronto, ON
- Internship
Lead and conduct business analysis at varying levels of detail appropriate to the project and phases of the project, aligning with OPS Unified Project Management Methodology, Enterprise…
Added 3 hours ago
TP
Boutique Manager (Contemporary Women's Fashion)
The Pink Door
Toronto, ON
- Full-time
Sales Leadership & Clienteling: Act as the lead stylist on the floor, cultivating long-term relationships and building a robust personal client book through upscale, personalized customer…
Added 3 hours ago
CL
Maintenance Service Lead
Campus Living Centres
Guelph, ON
- Full-time
The Maintenance Services Lead will be actively involved in tasks related to building maintenance, and developing preventative maintenance routines, capital planning and managing projects.…
Added 4 hours ago
GE
Asset Management Engineer
Gwaii Engineering Ltd.
Victoria, BC
- Full-time
Prepare and/or lead infrastructure master plans for water, wastewater, stormwater, and transportation systems that integrate growth, climate resilience, regulation, and community priorities.
Added 4 hours ago
TT
Quality Engineering Intern
TTM Technologies
Toronto, ON
- Full-time
TTM Technologies, Inc. is a leading global manufacturer of technology products, including mission systems, radio frequency (“RF”) components, RF microwave/microelectronic assemblies, and…
Added 5 hours ago
HT
Director, Finance (CSM)
Husky Technologies
Bolton, ON
- Full-time
At Husky TechnologiesTM, our success is based on your success. Our ability to keep our customers in the lead is based on building the strongest team possible.
Added 5 hours ago
HT
Master Data Mgmt Analyst
Husky Technologies
Bolton, ON
- Full-time
…offers an opportunity to work with – and be challenged by – a team of great people. Our success is possible because of the creativity, intelligence and passion of our people around the…
Added 5 hours ago
HT
Financial Manager - PLM (Product Line Mgmt)
Husky Technologies
Bolton, ON
- Full-time
…offers an opportunity to work with – and be challenged by – a team of great people. Our success is possible because of the creativity, intelligence and passion of our people around the…
Added 6 hours ago
A
Electrical Technologist
Actalent
Toronto, ON · Etobicoke, ON
- $35 to $48 CAD / hour
- Full-time
…safety equipment. This role combines technical lab work with data analysis and reporting, contributing to transmission and distribution testing projects for customers across multiple…
Added 6 hours ago
BT
Cloud Accounting Specialist
Baker Tilly Canada
Guelph, ON
- Full-time
…and advisory services. The role focuses on accurate financial data, efficient processes, and practical insights. This person works closely with clients and internal teams to maintain clean…
Added 6 hours ago
'
Global Lead, Digital Procurement
''
Toronto, ON
- Full-time
- Other
Reporting to the Director, Global Procurement COE, the Global Lead, Digital Procurement partners closely with the Global Procurement Leadership Team (GPLT), Digital Technology (IT), and…
Added 7 hours ago
TT
Quality Engineering Intern
TTM Technologies
Toronto, ON
- Full-time
TTM Technologies, Inc. is a leading global manufacturer of technology products, including mission systems, radio frequency (“RF”) components, RF microwave/microelectronic assemblies, and…
Added 7 hours ago
WA
Assistant Controller
Williams Alton
BC · British Columbia, Canada
- Full-time
…complex reconciliations, analyzing financial results, supporting systems improvements and developing team…
Added 8 hours ago
CS
Instructor, HealthTech Innovation (Vancouver)
Circuit Stream
Vancouver, BC
- $1,500 to $1,650 CAD / week
- Contract
…medicine, from wearable sensors and medical devices to imaging systems and digital health tools. Students will explore how health data is captured, analyzed, and used, then apply what they…
Added 9 hours ago
C-
Technical Sales Intern- Mississauga
Captiveaire - Region 114 Western PA
Mississauga, ON
- Volunteer
Special projects assigned by sales team related to office efficiencies, data analysis or market research/development.
Added 10 hours ago
IF
Senior Supply Chain Specialist – Planning, Procurement & Product Development
ITN Food Corporation
Toronto, ON · Greater Toronto Area, Canada
- Full-time
Build and maintain SKU-level purchasing plans for each supplier from sales history, forecasts, seasonality, lead times, MOQs and inventory targets.
Added 11 hours ago
QM
Azure Applications Architect
Quantum Management Services Ltd.
Toronto, ON
- $135,000 to $140,000 CAD / year
- Full-time
We are seeking an Azure Application Cloud Solutions Architect / Technical Lead to design, develop and implement scalable, cloud-native applications and integration solutions within…
Added 11 hours ago
HT
Financial Manager - PLM (Product Line Mgmt)
Husky Technologies
Bolton, ON
- Full-time
…offers an opportunity to work with – and be challenged by – a team of great people. Our success is possible because of the creativity, intelligence and passion of our people around the…
Added 11 hours ago
HT
Master Data Mgmt Analyst
Husky Technologies
Bolton, ON
- Full-time
…offers an opportunity to work with – and be challenged by – a team of great people. Our success is possible because of the creativity, intelligence and passion of our people around the…
Added 11 hours ago
HT
Director, Finance (CSM)
Husky Technologies
Bolton, ON
- Full-time
At Husky TechnologiesTM, our success is based on your success. Our ability to keep our customers in the lead is based on building the strongest team possible.

WPP Media

Senior Associate, OOH Direct Activation

Toronto, ON, Canada

$45,000 - $95,000 CAD

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Job details

Pay: $45,000 - $95,000 CAD
Experience: Experience: 4–6+ years of progressive media buying, planning, or investment experience within an advertising agency, with dedicated leadership in OOH media.
Posting language: English
Posted: Nov 5, 2026

Original job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

ROLE OVERVIEW

WPP Media is looking for an experienced, strategic, and high-impact media professional to join our team as Manager, Direct Activation OOH in Toronto. In this role, you will be the primary activation and investment lead, orchestrating first-class OOH buys, while also directly managing relationships with client and planning leads. You will drive holistic investment strategies, lead high-stakes partner negotiations, ensure operational and financial excellence, and actively coach and mentor a team of Associates.

This role sits at the intersection of media strategy, commercial negotiation, and operational leadership, requiring someone who excels at building media partner relationships and translating client business goals into top-tier media investments.

HOW YOU WILL MAKE AN IMPACT

Strategic Investment & High-Level Negotiation

Lead Investment Strategy: Oversee and drive the development of comprehensive media investment recommendations across all formats of OOH, ensuring alignment with client business objectives.

Commercial Leadership: Secure competitive pricing, added value, and priority placement for our clients.
Media Partner Management: Cultivate and manage senior-level relationships with major OOH vendors. Lead Joint Business Partnerships (JBPs) and discover first-to-market opportunities.

Portfolio Stewardship & Team Management

Team Leadership & Mentorship: Direct, develop, and mentor junior team members. Manage bandwidth, delegate responsibilities, conduct quality reviews, and foster career development.

End-to-End Operational Governance: Oversee the team’s campaign workflows within Prisma from buy creation and traffic instructions through to billing reconciliation, ensuring zero-error execution.

Financial Accountability: Own the end-to-end financial integrity of client accounts. Lead quarterly/annual reconciliations, resolve complex billing disputes, and ensure adherence to internal audit and client contract guidelines.
Cross-Functional Collaboration: Partner closely with Strategic Planning, Ad Operations, and Client Leadership teams to build seamless workflows and ensure unified delivery of client expectations.

Measurement, Performance & Audience Intelligence

Audience Analytics: Direct the application of audience measurement platforms to analyze reach/frequency, competitive intelligence, and market consumption shifts.

Pre- and Post-Campaign Intelligence: Oversee rigorous pre-buy validations and lead comprehensive Post-Campaign Analyses (PCAs). Translate campaign data into actionable strategic recommendations for executive client presentations.

Process Optimization: Identify and implement process improvements, standardization, and automation across the activation team to improve operational efficiency and workflow speed.

WHAT SUCCESS LOOKS LIKE

Client Trust & Authority: Serving as a reliable, authoritative subject-matter expert on OOH media in senior client meetings and presentations.

Commercial Excellence: Consistently meeting or beating buying benchmarks, delivering added value, and driving favorable commercial outcomes for client investments.

Team Empowerment: Building a resilient, high-performing team that delivers accurate, timely executions with high employee engagement and retention.

Operational Precision: Maintaining spotless financial records, proactive discrepancy management, and zero billing aging issues across your assigned accounts.

WHAT YOU BRING

Experience: 4–6+ years of progressive media buying, planning, or investment experience within an advertising agency, with dedicated leadership in OOH media.

People Leadership: Proven track record of managing, mentoring, or directly guiding junior planners, buyers, or coordinators.

Enterprise Systems Mastery: Advanced, hands-on command of MediaOcean for campaign set-up, pacing, and financial stewardship.

Audience & Market Tools: Working knowledge and analytical fluency with Canadian media tools, including COMMB, Vividata, and media research platforms.

Commercial Acumen & Negotiation: Proven background negotiating large-scale OOH packages with Canadian media sales houses.

Client & Presentation Skills: Poised, articulate verbal and written communication skills with comfort presenting complex investment strategies to VP/Director-level client stakeholders.

Problem-Solving & Agility: Strong business judgment, organizational rigor, and the ability to prioritize and pivot under tight deadlines in a fast-paced agency environment.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

$45,000 - $95,000 CAD

Please read our Privacy Notice for more information on how we process the information you provide.

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More about this job

Responsibilities

The Senior Associate will lead OOH media investment strategies, manage high-stakes partner negotiations, and oversee campaign execution and financial integrity. They will also mentor junior team members and collaborate with cross-functional teams to ensure operational excellence and client satisfaction.

Requirements

Candidates must have 4–6+ years of experience in media buying or investment, specifically within OOH media. Proficiency in MediaOcean and Canadian media research tools like COMMB and Vividata is required, along with strong negotiation and presentation skills.

Skills

Media buying
OOH media
Strategic investment
Commercial negotiation
Media partner management
Team leadership
Financial accountability
Audience analytics
MediaOcean
COMMB
Vividata
Campaign management
Data analysis
Project management

Benefits

Medical insurance
Group retirement plans
Vision insurance
Dental insurance
Paid time off
Partner discounts
Mental health awareness days

Visa sponsorship

Not detected in the job text

Keywords

OOH
Media buying
Investment strategy
MediaOcean
COMMB
Vividata
Prisma
Negotiation
Audience measurement
Post-campaign analysis
Financial reconciliation
Agency
Marketing
Media planning
Client leadership
Joint business partnerships
Operational governance
Data-driven
Strategic planning
Ad operations

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