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Added 23 mins ago
BB
Marketing Content Lead
Big Block Construction
Saskatoon, SK
- Full-time
At Big Block Construction, we're looking for a Content Lead who brings fresh ideas, creative energy, and a passion for making things happen. You'll have the freedom to experiment, take…
Added 23 mins ago
A(
Producer, Video & Photo
Amii (Alberta Machine Intelligence Institute)
AB · Edmonton, AB
- Full-time
Video Production: Lead the entire video production process, from planning and storyboarding to shooting and editing, ensuring high-quality content that aligns with strategy and engages…
Added 23 mins ago
TU
Associate Director, Facilities Planning
The University of British Columbia
Kelowna, BC
- $10,459.67 to $15,675.58 CAD / month
- Full-time
…management and guidance of the facilities planning process to capture and develop solutions for the ongoing space requirements of the institution. This includes interaction and…
Added 38 mins ago
Influencer and Comms Strategist (contract)
PlayStation Global
Mississauga, ON
The Influencer and Content Creator Strategist will lead influencer initiatives in Canada - owning both high-impact paid creator partnerships and the ongoing PlayStation creator/talent…
Added 38 mins ago
A
Lead Portfolio Manager - Relocate to Saudi Arabia, Permanent Expat Relocation Package
aramco
Toronto, ON
- Full-time
We are seeking a Lead Portfolio Manager to join the Portfolio Management Department (PMD).
Added 38 mins ago
Platform Engineer - AI Engineering
DRW
Montreal, QC
…world. We value autonomy and the ability to quickly pivot to capture opportunities, so we operate using our own capital and trading at our own…
Added 38 mins ago
Analyst, Data Analytics
WestJet Group
Calgary, AB
…intelligent landscape of WestJet – implementing creative ideas to capture efficiencies and promote cutting edge…
Added 1 hour ago
C
Senior Project Manager
Cosmo5
Montreal, QC
- Full-time
This role is ideal for an analytical, proactive and independent professional who wants to lead complex projects, optimize their financial performance and help develop and improve project…
Added 1 hour ago
CS
Production Supervisor
Calhoun Super Structure
Goderich, ON
- $35 to $40 CAD / hour
- Full-time
…time. The role acts as a key link between production employees, Lead Hands, Production Planning, Quality, Maintenance, and Management to achieve operational…
Added 1 hour ago
SG
System Engineer
Skillbase Group
Canada
- Contract
Lead technical discussions and drive issues through to resolution.
Added 1 hour ago
M
Lead Resilience R&D Partnerships, Canada
Moderna
Toronto, ON
- Full-time
This role will lead Moderna’s R&D collaboration strategy in Canada, shaping and expanding the company’s footprint within the national life sciences ecosystem. The lead will define and…
Added 2 hours ago
Senior Associate, Programmatic Solutions
WPP Media
Toronto, ON
…marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational…
Added 2 hours ago
Brand Ambassador - Youth Sports
Community Sports Partners
Toronto, ON · Etobicoke, Ontario
Assist with sign-ups or lead capture at the desk
Added 2 hours ago
Brand Ambassador - Youth Sports
Community Sports Partners
Toronto, ON
Assist with sign-ups or lead capture at the desk
Added 2 hours ago
Brand Ambassador - Youth Sports
Community Sports Partners
Mississauga, ON
Assist with sign-ups or lead capture at the desk
Added 2 hours ago
BI
Insurance Broker (Sales)
Billyard Insurance Group Inc.
Oakville, ON
- Full-time
Finalize new business and accurately capture all documentation in the Broker Management System (BMS).
Added 2 hours ago
AY
Brand Ambassador - Youth Sports
AGS Youth Soccer Club
Toronto, ON
- Full-time
Assist with sign-ups or lead capture at the desk
Added 2 hours ago
AY
Brand Ambassador - Youth Sports
AGS Youth Soccer Club
Toronto, ON · Etobicoke, ON
- Full-time
Assist with sign-ups or lead capture at the desk
Added 2 hours ago
AY
Brand Ambassador - Youth Sports
AGS Youth Soccer Club
Mississauga, ON
- Full-time
Assist with sign-ups or lead capture at the desk
Added 5 hours ago
BU
Premier Client Specialist
BMO U.S.
Toronto, ON
- Full-time
Added 7 hours ago
M
Staff Data Engineer
MeeruAI
Canada
- Full-time
…You take the data architecture and standards set by the data lead and turn them into robust, production-grade systems that don't break and don't lie about the…
Added 9 hours ago
SA
Restaurant General Manager
SSP America
Mississauga, ON
- Full-time
…challenge. As the Restaurant General Manager, you run the show. You lead the full restaurant operation, collaborate with airport authorities, coach a diverse team, and make decisions that…
Added 15 hours ago
PB
Senior Director of Planning and Allocation
Psycho Bunny
QC · Saint-Laurent, QC
- Full-time
…clustering and predictive modeling to eliminate size breaks, capture lost sales, and boost stock turn…
Added 23 hours ago
E
Manager, Marketing & Demand Generation
EERS
Montreal, QC
- Full-time
Conferences & Events: own conference strategy, budget, and lead capture - from planning and logistics through post-event follow-up and pipeline hand-off
Added 1 day ago
Content Creator
SALT XC
Toronto, ON
…happen, coming up with ideas that transcend social media to capture the spirit of the moment, earn media impressions, and get the country…

WPP Media

Senior Associate, Programmatic Solutions

Toronto, ON, Canada

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Job details

Posting language: English
Posted: Oct 26, 2026

Original job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About the Role

The Programmatic Solutions team sits in a unique and high-impact space between traditional media planning and hands-on activation. We are a dynamic, strategy-first unit within WPP Media focused on crafting cutting-edge digital products and solutions that directly drive performance, margin, and business results for our clients.

Unlike traditional activation roles, this position is not a hands-on-keyboard buying role. Instead, you will act as a digital strategist and project manager who owns cross-channel digital strategies and interfaces with clients to solve complex business challenges using the latest media technology.

Key Responsibilities

Strategic Planning & Recommendation: Receive client briefs and translate business objectives and target KPIs into holistic, cross-channel digital strategies.
Project Management & Leadership: Manage campaigns through cross-functional teams, orchestrating efforts across Planning, Activation, Measurement, and Data & Tech teams to ensure flawless, on-time project execution.
Client & Stakeholder Communication: Confidently lead strategic conversations and present recommendations to clients (including smaller direct clients and internal client leadership).
Cross-Channel Integration: Oversee holistic digital strategies across display, video, audio, gaming, Connected TV (CTV), and high-level social environments.
Innovation & Testing: Lead "test-and-learn" environments, exploring emerging platforms, AI-driven technologies (e.g., Amazon tech), new YouTube products, and advanced programmatic DSP capabilities.
Measurement & Storytelling: Partner with internal measurement teams to leverage reporting, Brand Lift Studies, Conversion Lift Studies, and Marketing Mix Modeling (MMM) insights to build compelling performance stories.
Project Management & Leadership: Manage campaigns through cross-functional teams, orchestrating efforts across Planning, Activation, Measurement, and Data & Tech teams to ensure flawless, on-time project execution.
Tech & DSP Knowledge: Broad working knowledge of major DSPs (e.g., DV360, Amazon DSP, The Trade Desk) and ad tech capabilities. Hands-on buying experience is a plus, but active trading is not required for this role.
Creative Solutions: Partner with creative teams on strategies such as DCO, high-impact units, and other innovative digital formats.

What We Are Looking For

Experience: 1+ years of experience in programmatic/digital strategy, programmatic planning, or senior programmatic activation looking to pivot away from hands-on platform execution.
Channel Expertise: Solid understanding of cross-channel digital strategy including Display, Video, CTV, Audio, Gaming, and high-level Social Media execution.
Tech & DSP Knowledge: Broad working knowledge of major DSPs (e.g., DV360, The Trade Desk) and ad tech capabilities. (Hands-on buying experience is a plus, but active trading is not required for this role).
Project & Detail Management: Strong organizational skills with a proven track record of coordinating multiple internal teams and keeping complex projects on timeline.
Measurement Familiarity: Understanding of digital measurement tools, attribution models, and lift studies (Brand/Conversion Lift).

Life at WPP Media & Benefits:

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please read our Privacy Notice for more information on how we process the information you provide.

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More about this job

Responsibilities

The role involves acting as a digital strategist and project manager to develop cross-channel digital strategies and orchestrate execution across internal teams. You will lead client communications, manage campaign timelines, and leverage data insights to drive performance and business results.

Requirements

Candidates should have at least one year of experience in programmatic or digital strategy with a solid understanding of cross-channel media environments. Strong organizational skills and familiarity with major DSPs and digital measurement tools are required for this position.

Skills

Programmatic strategy
Digital strategy
Project management
Cross-channel integration
DSP knowledge
DV360
The Trade Desk
Amazon DSP
Measurement
Attribution modeling
Brand lift studies
Conversion lift studies
Marketing mix modeling
Digital media planning
Stakeholder communication

Benefits

Medical insurance
Group retirement plans
Vision insurance
Dental insurance
Paid time off
Partner discounts
Employee mental health awareness days

Visa sponsorship

Not detected in the job text

Keywords

Programmatic
Digital Strategy
Media Planning
DSP
DV360
Amazon DSP
The Trade Desk
Display
Video
Connected TV
CTV
Audio
Gaming
Social Media
DCO
Marketing Mix Modeling
MMM
Attribution
Brand Lift
Conversion Lift
Project Management
Cross-functional
Performance Marketing
Digital Media
Advertising Technology
Data Analytics
Strategy
Client Management
AI-driven
Media Investment

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