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Added 1 min ago
VP
System Integration Project Manager
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Calgary, AB
- Full-time
Translating client and internal business needs into clear requirements for the technical team, and identifying fit-for-purpose opportunities for automation and AI
Added 1 min ago
MI
Senior Fund Accountant, Real Assets (Yardi)
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Toronto, ON
- $72,000 to $105,600 CAD / year
- Full-time
…exchange overlay, corporate and regulatory services, custody, business consulting, and more. Operating from 17 locations worldwide, we help clients mitigate risk, enhance efficiency, and…
Added 1 min ago
MI
Senior Associate, Business Intelligence & Reporting Developer
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- $62,250 to $91,300 CAD / year
- Full-time
The Senior Associate, Business Intelligence & Reporting Developer is responsible for designing, developing, and maintaining enterprise reporting, dashboards, and analytical solutions that…
Added 1 min ago
IA
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- Full-time
Create trusted datasets for cost reporting by business unit, product, application, environment, owner, platform, and vendor.
Added 1 min ago
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Niagara Falls, ON
- Full-time
Develop the optical business through executing programs as well as promoting the Walmart brand.
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- $80 to $90 CAD / hour
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- Full-time
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TJX Canada – Winners, Marshalls, HomeSense
Mississauga, ON
- $118,709.6 to $168,709.6 CAD / year
- Full-time
…landlords, developers, legal counsel, and cross-functional business partners to identify opportunities, negotiate complex transactions, and drive strategic growth initiatives. Acting as a…
Added 1 min ago
E
Global Customer Manager
Epiroc
Mississauga, ON
- Full-time
…strategic relationships with selected customers, and align our business planning to our customers. Ensuring internal collaboration, satisfaction and customer centricity is a defining…
Added 1 min ago
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Merchandise Payable Admin, Invoice Entry - 12 Month Contract
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- $37,590 to $52,626 CAD / year
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Added 1 min ago
SQ
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- Full-time
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XCMG Canada

Marketing Lead

AB, Canada
Edmonton, AB, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Dec 4, 2026
Posting language: English
Posted: Nov 4, 2026

Original job description

POSITION OVERVIEW

The Marketing Lead is a hands-on, execution-focused role responsible for supporting and delivering marketing initiatives that enhance brand visibility, engage target audiences, and support business growth for XCMG Canada Ltd. This position focuses on implementing branding, marketing campaigns, content creation, event coordination, and customer relationship management activities, while ensuring consistency across all communication channels.

This role is well-suited for a developing marketing professional with experience in the Canadian heavy equipment or OEM industry who is looking to grow their skills within a collaborative, fast-paced environment. The Marketing Lead works closely with internal stakeholders and external partners to execute approved strategies rather than owning full national marketing strategy or people management responsibilities.

KEY RESPONSIBILITIES

Marketing Strategy & Campaigns

Support the development and execution of marketing and promotional campaigns across digital and traditional platforms.
Assist with market research and analysis to help inform targeted marketing and advertising initiatives.
Coordinate the implementation of direct and digital campaigns, ensuring timelines and deliverables are met.
Track campaign performance and prepare basic post-campaign summaries to support ongoing optimization.
Support SEO, website updates, and social media initiatives to strengthen the company’s online presence.
Maintain marketing performance trackers and dashboards to support data-driven decision-making.

Brand Management

Define and reinforce brand positioning and key messaging that clearly communicates XCMG Canada’s value proposition.
Ensure brand consistency across all marketing materials, digital platforms, and corporate communications.
Create, maintain, and enforce brand guidelines to ensure consistent visual identity and tone of voice.
Develop and manage merchandise programs for employees, dealers, and customers, coordinating with suppliers to ensure quality and brand alignment.

Content & Social Media Management

Oversee corporate and dealer-facing social media channels, including content calendars, publishing schedules, and audience engagement.
Plan, shoot, and edit video content for use across multiple platforms.
Ensure all content aligns with brand standards and overall marketing strategies.
Edit and optimize video and multimedia content for platforms such as Instagram, TikTok, Facebook, LinkedIn, and YouTube.
Monitor emerging social media trends and incorporate relevant formats and ideas into content strategies.
Develop high-quality content for websites, brochures, newsletters, press releases, presentations, and internal communications.
Monitor customer feedback, reviews, and online commentary, addressing issues promptly and escalating where required.
Drive measurable growth of the XCMG brand across all social media platforms by increasing reach, engagement, follower growth, and content performance through data-driven strategies.

Event Planning & Public Relations

Coordinate and support the execution of trade shows, dealer events, product launches, workshops, and internal ceremonies.
Assist with event logistics, materials preparation, and on-site support.
Support media relations activities, including coordinating press releases, interviews, and promotional materials.
Assist in maintaining relationships with industry partners, media contacts, and influencers.

Internal Coordination & Reporting

Manage internal marketing requests, ensuring priorities are met and deliverables are executed on time.
Prepare forecasts, budgets, and reports related to marketing expenditures and campaign performance.
Manage marketing budgets and submit COOP program reimbursements accurately and on schedule.
Collaborate closely with sales, dealer development, and operations teams to align marketing initiatives with business objectives.

Customer Relationship Management (CRM)

Maintain CRM records related to marketing activities, dealer engagement, and promotional campaigns.
Support dealer marketing initiatives by providing branded materials and coordinating media exposure.
Assist with tracking marketing performance metrics and market intelligence data.

QUALIFICATIONS & EXPERIENCE

Bachelor’s degree in marketing, communications, business, or a related field.
Proven experience in a branding, marketing lead, or specialist role within the Canadian heavy construction equipment or OEM industry.
Strong understanding of marketing strategies, branding principles, and best practices.
Experience with marketing segmentation, communication tools, CRM systems, and website CMS platforms.
Proficiency in Office 365 (PowerPoint, Word, Excel, Outlook, Teams).
Knowledge of design tools and content management systems is considered an asset.
Basic HTML knowledge is an advantage.
Strong analytical skills with the ability to interpret data and translate insights into actionable recommendations.
Excellent written and verbal communication skills.
Highly organized, detail-oriented, and capable of managing multiple priorities in a fast-paced environment.
Creative, strategic thinker with strong problem-solving and critical-thinking abilities.
Ability to work independently and collaboratively across teams.
Willingness and ability to travel within Canada and internationally; valid Class 5 driver’s license required.
Legally entitled to work in Canada.

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More about this job

Responsibilities

Execute marketing campaigns and maintain consistent branding across digital and traditional channels, including social media, websites, and marketing materials. Create and manage content, coordinate events and media activities, support dealer marketing and CRM, and track campaign performance, budgets, and reporting.

Requirements

A bachelor’s degree in marketing, communications, business, or a related field and proven marketing or branding experience in the Canadian heavy construction equipment or OEM industry are required. Candidates should have strong communication, analytical, organizational, and marketing skills, experience with CRM and website CMS platforms, proficiency in Office 365, a valid Class 5 driver’s license, and authorization to work in Canada.

Skills

Marketing Campaign Execution
Brand Management
Market Research
Digital Marketing
SEO
Social Media Management
Content Creation
Video Production and Editing
Event Coordination
Public Relations
CRM Management
Marketing Analytics
Budget Management
Dealer Marketing
Communication
Project Coordination

Visa sponsorship

Not detected in the job text

Keywords

Marketing Campaigns
Brand Positioning
Brand Guidelines
Market Research
Marketing Segmentation
Digital Marketing
Traditional Marketing
SEO
Website CMS
Social Media
Instagram
TikTok
Facebook
LinkedIn
YouTube
Video Production
Content Calendars
CRM Systems
Office 365
PowerPoint
Word
Excel
Outlook
Teams
HTML
Marketing Analytics
Marketing Budgets
COOP Reimbursements
Heavy Equipment
OEM

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