Jobs in Canada

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Added 1 hour ago
RM
M.L.T. Charge - Quality
Ross Memorial Hospital
Kawartha Lakes, ON · Lindsay, ON
- Full-time
Reporting to the a Integrated Director Laboratory Services, is responsible for the implementation, maintenance and improvement of the quality management system and Hospital Point of Care…
Added 1 hour ago
II
Quality Engineer
Intero Integrity
Toronto, ON
- Full-time
Thanks to our growth, we have a newly created position for a Quality Engineering Specialist.
Added 2 hours ago
SL
Senior Data Engineer
Sun Life
Toronto, ON · Waterloo, ON · Sun Life Toronto One York
- Full-time
Candidates must have relevant experience in the following areas:
Added 3 hours ago
IB
Senior Quality Engineering Manager
Invisia BPO
NB · Chiasson Office, NB
- Full-time
Strong practical grounding in automation architecture and implementation, API and integration testing, regression design, and testing of distributed or asynchronous systems.
Added 4 hours ago
CC
RQ11859 - Systems Testing/QA Specialist
CCI- Computer Consultants International, Inc.
Toronto, ON
- Full-time
Must Have Experience:
Added 5 hours ago
B
Mortgage Specialist
BMO
Vaughan, ON
- Full-time
…with great earning possibilities? Becoming a BMO® Mortgage Specialist can offer you all that and much more. Expect to fill an important and rewarding role – helping customers make their…
Added 6 hours ago
UO
Senior Communications Specialist
University of Waterloo
Waterloo, ON
- Full-time
This job description has been prepared to support implementation and role clarity. It reflects the intended scope of the role at this stage and may be subject to minor adjustments as the…
Added 6 hours ago
MI
CN - Vendor Managed Inventory Specialist
MSC Industrial Supply Co.
Wawa, ON
- Full-time
The Vendor Managed Inventory (VMI) Specialist provides supplemental service support in the areas of conversions, ordering stock, vending solutions, putting orders away, 5S handling of…
Added 6 hours ago
HT
Quality Assurance Specialist
Hirematic Talent Solutions
ON · Ontario, Canada
- $40 to $45 CAD / hour
- Full-time
The Quality Assurance Specialist is responsible for the development of test plans, test scripts, and test cases and executing these against the various components. The tester will work with…
Added 6 hours ago
L
Visual Merchandising Specialist | Place Ste-Foy
lululemon
Quebec, QC
- Full-time
Added 7 hours ago
SM
Project Manager II VITAL Operations
St. Michael's Hospital
Toronto, ON
- Temporary
…medium-scale projects in the Vital portfolio, lead project implementation, perform project documentation and reporting, and ensure quality standards are met. The incumbent will play an…
Added 7 hours ago
SM
Peer Support Specialist Addictions Services - St. Michael's Hospital
St. Michael's Hospital
Toronto, ON
- Temporary
…outpatient units. The successful candidate for the Peer Support Specialist – Substance Use Services, will be an individual with personal lived experience of addictions issues who is able to…
Added 7 hours ago
SM
Registered Practical Nurse Withdrawal Management Dundas
St. Michael's Hospital
Toronto, ON
- Temporary
Supports and participates in evidence based practice implementation and quality improvement initiatives
Added 7 hours ago
VB
Sr. Manager of Projects Controls - Canada
Vale Base Metals
Toronto, ON
- Full-time
We are seeking a Sr Specialist – Project Estimating & Cost Control to join our VBM / CTO / Studies / Project Controls team in Toronto, Ontario.
Added 7 hours ago
J
Specialist, Supply Chain Systems
Jobgether
Canada
- Full-time
This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Specialist, Supply Chain Systems based in Canada.
Added 7 hours ago
BO
Senior Network Support Specialist
Bank of Canada
Ottawa, ON
- Temporary
You must live in Canada, and within reasonable commuting distance of the office
Added 7 hours ago
S
Regional Delivery Manager
Skip
Toronto, ON
- Full-time
Implementation and administration of the desired configurations on an on-going basis (with support from central teams)
Added 8 hours ago
S
Nurse, Clinical Informatics Specialist
Sanya’k̓ula
Vancouver, BC
- Full-time
The Nurse, Clinical Informatics Specialist (CIS) reports to the Manager and provides consultation, facilitation and instruction on the design, optimization and integration of clinical…
Added 8 hours ago
B
Intern, Plant Engineering Maintenance (Summer 2027)
Bombardier
Mississauga, ON
- $17.95 to $31 CAD / hour
- Volunteer
Implementation of various improvement and inventory projects
Added 8 hours ago
B
Intern, Plant Engineering Projects (Summer 2027)
Bombardier
Mississauga, ON
- $17.95 to $31 CAD / hour
- Volunteer
Implementation of various improvement and facility engineering projects
Added 8 hours ago
CI
Bilingual French/English Learning & Development Specialist (Contract)
CoreFactor Inc.
ON · Montreal North South, Ontario
- Contract
This position is hybrid and will require the successful consultant to be onsite four (4) days per week in the Montreal region · Must have strong internal consulting, change management, and indirect influencing skills
Added 9 hours ago
C
Bilingual French/English Learning & Development Specialist (Contract)
CoreFactor
Montreal, QC · Greater Montreal Metropolitan Area
- Contract
This position is hybrid and will require the successful consultant to be onsite four (4) days per week in the Montreal region · Must have strong internal consulting, change management, and indirect influencing skills
Added 9 hours ago
SM
RQ11857 – Systems Administrator/Operations Support Specialist – Senior
S M Software Solutions Inc
Toronto, ON
- Internship
Work Arrangement: Onsite – 5 Days per Week
Added 9 hours ago
SM
RQ11859 – Systems Testing/QA Specialist – Intermediate
S M Software Solutions Inc
Toronto, ON
- Internship
Work Arrangement: Onsite – 5 Days per Week
Added 9 hours ago
MC
AI & Automation Developer
Morgan Construction and Environmental Ltd.
AB · Edmonton, AB
- Full-time
…environmental field operations. Working alongside MCEL's AI Integration Specialist, the AI & Automation Developer designs, builds and deploys AI-driven workflows, integrations and…

XCMG Canada

Marketing Lead

AB, Canada
Edmonton, AB, Canada

Full-time

Apply on LinkedIn About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Dec 4, 2026
Posting language: English
Posted: Nov 4, 2026

Original job description

POSITION OVERVIEW

The Marketing Lead is a hands-on, execution-focused role responsible for supporting and delivering marketing initiatives that enhance brand visibility, engage target audiences, and support business growth for XCMG Canada Ltd. This position focuses on implementing branding, marketing campaigns, content creation, event coordination, and customer relationship management activities, while ensuring consistency across all communication channels.

This role is well-suited for a developing marketing professional with experience in the Canadian heavy equipment or OEM industry who is looking to grow their skills within a collaborative, fast-paced environment. The Marketing Lead works closely with internal stakeholders and external partners to execute approved strategies rather than owning full national marketing strategy or people management responsibilities.

KEY RESPONSIBILITIES

Marketing Strategy & Campaigns

Support the development and execution of marketing and promotional campaigns across digital and traditional platforms.
Assist with market research and analysis to help inform targeted marketing and advertising initiatives.
Coordinate the implementation of direct and digital campaigns, ensuring timelines and deliverables are met.
Track campaign performance and prepare basic post-campaign summaries to support ongoing optimization.
Support SEO, website updates, and social media initiatives to strengthen the company’s online presence.
Maintain marketing performance trackers and dashboards to support data-driven decision-making.

Brand Management

Define and reinforce brand positioning and key messaging that clearly communicates XCMG Canada’s value proposition.
Ensure brand consistency across all marketing materials, digital platforms, and corporate communications.
Create, maintain, and enforce brand guidelines to ensure consistent visual identity and tone of voice.
Develop and manage merchandise programs for employees, dealers, and customers, coordinating with suppliers to ensure quality and brand alignment.

Content & Social Media Management

Oversee corporate and dealer-facing social media channels, including content calendars, publishing schedules, and audience engagement.
Plan, shoot, and edit video content for use across multiple platforms.
Ensure all content aligns with brand standards and overall marketing strategies.
Edit and optimize video and multimedia content for platforms such as Instagram, TikTok, Facebook, LinkedIn, and YouTube.
Monitor emerging social media trends and incorporate relevant formats and ideas into content strategies.
Develop high-quality content for websites, brochures, newsletters, press releases, presentations, and internal communications.
Monitor customer feedback, reviews, and online commentary, addressing issues promptly and escalating where required.
Drive measurable growth of the XCMG brand across all social media platforms by increasing reach, engagement, follower growth, and content performance through data-driven strategies.

Event Planning & Public Relations

Coordinate and support the execution of trade shows, dealer events, product launches, workshops, and internal ceremonies.
Assist with event logistics, materials preparation, and on-site support.
Support media relations activities, including coordinating press releases, interviews, and promotional materials.
Assist in maintaining relationships with industry partners, media contacts, and influencers.

Internal Coordination & Reporting

Manage internal marketing requests, ensuring priorities are met and deliverables are executed on time.
Prepare forecasts, budgets, and reports related to marketing expenditures and campaign performance.
Manage marketing budgets and submit COOP program reimbursements accurately and on schedule.
Collaborate closely with sales, dealer development, and operations teams to align marketing initiatives with business objectives.

Customer Relationship Management (CRM)

Maintain CRM records related to marketing activities, dealer engagement, and promotional campaigns.
Support dealer marketing initiatives by providing branded materials and coordinating media exposure.
Assist with tracking marketing performance metrics and market intelligence data.

QUALIFICATIONS & EXPERIENCE

Bachelor’s degree in marketing, communications, business, or a related field.
Proven experience in a branding, marketing lead, or specialist role within the Canadian heavy construction equipment or OEM industry.
Strong understanding of marketing strategies, branding principles, and best practices.
Experience with marketing segmentation, communication tools, CRM systems, and website CMS platforms.
Proficiency in Office 365 (PowerPoint, Word, Excel, Outlook, Teams).
Knowledge of design tools and content management systems is considered an asset.
Basic HTML knowledge is an advantage.
Strong analytical skills with the ability to interpret data and translate insights into actionable recommendations.
Excellent written and verbal communication skills.
Highly organized, detail-oriented, and capable of managing multiple priorities in a fast-paced environment.
Creative, strategic thinker with strong problem-solving and critical-thinking abilities.
Ability to work independently and collaboratively across teams.
Willingness and ability to travel within Canada and internationally; valid Class 5 driver’s license required.
Legally entitled to work in Canada.

Apply on LinkedIn About employer

More about this job

Responsibilities

Execute marketing campaigns and maintain consistent branding across digital and traditional channels, including social media, websites, and marketing materials. Create and manage content, coordinate events and media activities, support dealer marketing and CRM, and track campaign performance, budgets, and reporting.

Requirements

A bachelor’s degree in marketing, communications, business, or a related field and proven marketing or branding experience in the Canadian heavy construction equipment or OEM industry are required. Candidates should have strong communication, analytical, organizational, and marketing skills, experience with CRM and website CMS platforms, proficiency in Office 365, a valid Class 5 driver’s license, and authorization to work in Canada.

Skills

Marketing Campaign Execution
Brand Management
Market Research
Digital Marketing
SEO
Social Media Management
Content Creation
Video Production and Editing
Event Coordination
Public Relations
CRM Management
Marketing Analytics
Budget Management
Dealer Marketing
Communication
Project Coordination

Visa sponsorship

Not detected in the job text

Keywords

Marketing Campaigns
Brand Positioning
Brand Guidelines
Market Research
Marketing Segmentation
Digital Marketing
Traditional Marketing
SEO
Website CMS
Social Media
Instagram
TikTok
Facebook
LinkedIn
YouTube
Video Production
Content Calendars
CRM Systems
Office 365
PowerPoint
Word
Excel
Outlook
Teams
HTML
Marketing Analytics
Marketing Budgets
COOP Reimbursements
Heavy Equipment
OEM

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Work requirements

Jobs in Canada